732-660-1888 | www.gotcc.org | gotcc@optimum.net | 2002 Bellmore Street, PO Box 656 | Oakhurst, NJ 07755

EXECUTIVE BOARD BOARD MEMBERS

GREATER OCEAN TOWNSHIP CHAMBER OF COMMERCE

Teri Sciamarelli PresidentCase Design & Remodeling

Katherine KingVice PresidentCentral Jersey Bank, N.A.

Lois White TreasurerPiccola Italia

Nicholas Gradone SecretaryAtlantic Kitchen & Bath

Nicholas Blanda Past PresidentAurora Financial Group

Marlo ByrneTD Bank

Dr. Stuart Chavis, DMDOcean Twp. Cosmetic & Family Dentistry

Robert FeilWaterfront College Planning

Kathie FlynnSoul Focus

Lynne GrovesRoy Press Printers

Laura HuderwitzThe Provident Bank

Mayor William LarkinTownship of Ocean

Thomas Madden, Esq.Law Offi ce of Timothy McGoughran

Michael MannaBurke & Manna Real Estate

Rose O’Connor MyerShore Antique Center

Marie SicilianoThe Gavin Agency

Kim Rise SomervilleTwo River Community Bank

Maria SpornInsurance Offi ce of America

Maria Valentino SantAuthentic Life Expressions

EXECUTIVE DIRECTORKim Horn Blanda

BUSINESS inGOTCC EVENTSWednesday, May 16th 5-7:3024th ANNUAL BUSINESS & CONSUMER EXPONot too late to Exhibit! Attend & Bring Your Friends!See ad on page 12

Wednesday, May 16thLinkedin Presentations & Q&AsSee ad on page 13

Wednesday, May 30th 5:30 pmAfter Hours Business Card ExchangeCentral Jersey Bank HQ - OakhurstSee ad on page 11

Wednesday, June 6th 12 noonLuau Lunch, Networking & Fun!Clearview Cinema Middlebrook Galleria - Ocean

July & August - Stay Tuned!

SAVE THE DATE!Thursday, September 27th17th ANNUAL GOLF OUTINGHollywood Golf Club, Deal

EVENT DETAILS & REGISTRATION:GOTCC.ORG l 732.660.1888

Get on our email list for event updates - gotcc@optimum.net PRES

IDEN

TIAL

PAU

SEApril showers bring May � owers are the words being said most these days and April showers can mean a lot more than rain. This month, the Greater Ocean Township Chamber of Commerce will be showering a few graduating high school seniors with scholarships to use toward there college expenses. The Chamber raises money each year with our scholarship fundraising Comedy Show. This year’s Comedy Show will take place on October 19th at Jumping Brook Country Club - mark your calendar and tell your friends! It’s a great way to have a fun night out and know that you’re supporting a good cause. The Annual Installation & Awards Luncheon will be held at the English Manor on April 19th when we will install our new board members and give out the scholarships to the deserving students. If you receive this issue in time, it’s a great opportunity to meet many of our board members that are hard at work, volunteering their time and knowledge at the Greater Ocean Township Chamber of Commerce. We will be giving out several community awards too – this years’ Community Service Award will be given to Assemblywoman Mary Pat Angelini who also gives to the community through her position as CEO and Executive Director of Prevention First; the Chamber Service Award will be given to Greater Media Radio, parent of 95.9 The RAT and Magic 100.1 and the Beauti� cation Award will go to 33 East Car Wash of Ocean and its owner, Jack Aaronson.

We have been busy getting ready for our 24th Annual Business & Consumer Expo that will showcase businesses in the area. This year’s Expo will be held once again at the Jumping Brook Country Club on Wednesday, May 16th from 5-7:30 pm. Plan on coming out to meet and talk with some of the businesses and � nd out what they can do for you.

Our next major event will be our 17th Annual Golf Outing on Thursday, September 27th. This year’s outing will be held at the prestigious private Hollywood Country Club in Deal. Mark your calendars and tell your friends, the buzz has been great and we expect a big crowd. And whether your business targets golfers or not, consider sponsoring the event for broad-based pre and post event exposure!

I’m looking forward to all of the May � owers that the April showers bring into our life….

Until next month……

Teri Sciamarelli • President GOTCCPresident, Case Remodeling • 732.922.1700 • www.CaseNJ.com

10 MAY2012

Ocean Chamber

News

NEW! Past Chamber President, Nick Blanda, Senior Mortgage Consultant at Aurora Lending wants you to know about a new government mortgage program that allows many homeowners to refi nance their mortgage if their home value is lower than their mortgage. For qualifi cations and program details contact Nick at nblanda@auroralending.com or 732.829.4294.

Monmouth University has a program that pairs students from their IT Minor program with local businesses, organizations or individuals to create a free Website or database. The project takes six weeks, and while it is free may entail some end-use fees such as Web hosting or database software. For more information, contact Marilyn Ward at 732.571.4411 or mward@monmouth.edu.

Things to do at Monmouth University: Center for Performing Arts – 4/20 7:30 pm Pollak Theatre Rule America- spring concert; 4/20 7:30 pm MAC DAUGHTRY Break the Spell 2012 Tour; 4/21 8 pm Pollak Theatre Adam Pascal & Anthony Rappe: original stars of Broadway’s RENT; 4/27 8 pm Pollak Theatre Bella Gaia; 5/5 7pm Woods Theatre Jim Flannagan:Storyteller Growing up Irish-American. Athletics Cheer the Hawks soccer, baseball, Softball, lacrosse, tennis and track - for information visit www.monmouth.edu/athletics.

The Ocean Museum will present its Spring Tea on Saturday, April 28th from 2-4 pm at the West Park Recreation Center in Oakhurst in West Park Avenue. Tickets are $20 and are available now by calling 732.531.2136. The event includes volunteer-made tea sandwiches, breads, desserts and scones along with a variety of teas. There will be entertainment and a gift auction of boutique hand-quilted crafts and doll clothes. Prizes will be awarded for a fancy hat contest. Visit www.OceanMuseum.org for further details.

Mario Delano was honored as this year’s Silent Hero by the Italian American Association of Ocean Township at their 36th Annual Dinner Dance in February. Delano, an attorney, received the award that is given to a member who has served the association unselfi shly in his dedication to the children of the community. Congratulations!

Individual tickets are now available to all Lakewood Blue Claws games, and can be purchased at the box offi ce between 9 am and 5 pm Mondays through Fridays or 9 am through 3 pm on Saturdays, by phone at 732.901.7000 option 2 or 24 hours a day online at www.blueclaws.com.

Benchmark Email is now offering a 10% discount to GOTCC members who have more than 1,000 email contacts! And of course, they are still offering free accounts for members with up to 1,000 contacts for as many as 7 email campaigns per month! BE is user-friendly and provides 24/7 tech support, professional templates, tips, Webinars, spam prevention and email tracking. Go to gotcc.org for details!

The Actor’s Workshop, a theatrical school, is hosting two additional “Open Houses” for summer camp. Join them on April 21st and/or may 19th from 1-3 pm. Refreshments will be served. There will be entertainment and a free trial class. Call 732.695.3902 for details. Also offering

yoga, art and mat pilates classes this summer!

Attention! Kitchen and bath cabinets below wholesale! Atlantic Kitchen & Bath is replacing of the displays in their showroom, including kitchen cabinets, bathroom vanities, granite countertops and accessories. Call now to make an

appointment to save over 80% off original prices. Bring in your measurements and they will assist you with the layout of your kitchen and/or bath. Call 732.988.3001.

Recently, Excel Travel sent out an email about why travel agents benefi t their clients. It was packed with recent articles from major players, extolling the benefi ts of using a travel agent over going it on your own, especially in view of recent changes in the industry. These players include: “The Today Show,” “Nightline,” “Forbes,” ”CNN,” “The New York Times,” “Huffi ngton Post,” and “Newsday,” to name a few. To read this email and get the links on how travel agents can both save you money and time, email owner Ted Friedli at ted@exeltravel.com.

Speaking of Excel Travel, owner Ted is the founder of Kick Cancer Overboard. KCO tirelessly runs and promotes fundraisers to raise funds to send deserving cancer patients and their families on cruises. At a recent event, they gave away 14 cruises! One went to Ocean’s own Mya Kelly who is 9 years-old and has survived 3 cancers and much more and is now CANCER-FREE! Help the cause by supporting them at the Jersey Marathon weekend, May 4th – 5th. Visit their Website at www.kickcanceroverboard.org.

A lot of small businesses allow some form of telecommuting, but many of

them haven’t gotten around to covering up the security vulnerabilities that come with having a remote workforce. So GOTCC member, Trinity Worldwide Technologies (author of our “Tech Talk” column in this publication) thought it would be helpful to put together a brief overview of the risks of telecommuting as well as some concrete steps you can take right away to protect your data and IT infrastructure. You may see it at http://www.gotcc.org/fi les/TelecommutingSecurity.pdf or contact them at 732.780.8615.

Call Joe Hurley Heating & Cooling to take advantage of their pre-season air conditioning tune-up for only $79.95. Their special ends on 6/22/12. They are also offering savings on air conditioners. Contact them at 732.660.1600 or www.joehurleyinc.com.

LADACIN Network is having a fundraiser thanks to the Lakewood Blue Claws. They are selling tickets for the April 29thgame and getting a piece of the action. Kids under 12 years of age eat free! For tickets and details contact the Community Relations Department at LADACIN at 732.493.5900 or visit them at www.LADACIN.org.

Runners are needed for Team LADACIN/NJ Marathon on May 6th in Long Branch,including full, half marathon, and relay teams. They are also looking for sponsors and volunteers. For more information, call community relations at 732-493-5900 or go to www.ladacin.org.

Shore Antiques Center 413 Allen Avenue, Allenhurst is sponsoring their 3rd Annual Classic British Car Rally through beautiful downtown Allenhurst on Sunday April 22th from 12 noon to 3pm. This will be the 3rd annual celebration of All Things British. There are no entry fees and it is open to the public. Shore Antiques will be pouring Earl Grey tea, and others will be providing classic British offerings. The Positive Earth Drivers Club will wheel into town sporting their amazing vintage vehicles and there will be lots of activities. For more information call 732 531 4466.

PUBLICIZEPUBLICIZEUBLICIZEUBLICIZEPUBLICIZE

11Ocean

Chamber News

MAY2012

12Ocean

Chamber News

MAY2012

Chances are, if you don’t know the difference between a Fan page and a Profile page you may not be exploiting all of the advantages that Facebook offers for marketing your business. There are three main ways that a Facebook Fan page can help your business: 1) Pay-Per-Click Ads: Pay-per-click ads are probably the fastest way to expose your business to new customers on Facebook. I have found tremendous success growing my client’s Fan base, as well as selling their products and services, using Facebook’s pay-per-click ads. For just a few dollars per day you can expose your business to hundreds of thousands of local customers. The good news is that your ad fees are based on how many people actually click on the ad, a big advantage over traditional print ads---and you get demographic information about those who show enough interest to click. 2) Search Engine Optimization (SEO): Unlike personal Profile pages, Fan

pages are indexed by search engines. This is not trivial in that Internet searches on the major engines like Google or Bing will more and more often return a company’s Fan page higher in their results than a company’s Website. 3) Unlimited Fans: Profile pages are limited to just 5,000 friends, but some of my most successful clients have well over 17,000 Fans on their Fan page.

If you are currently using a business Profile page for your business I do have some good news for you. Your business Profile page can be easily migrated up to a Fan page if you so choose. Just login to your business Profile page and go to https://www.facebook.com/pages/create.php?migrate and follow the instructions. Author Robert Hazelrigg The Graphics Guy is Art Director/Graphic Designer of Junior Graphics, a local design studio with more than 25 years of marketing and advertising experience. Junior Graphics provides a full range of marketing services for their local business and large corporate clients. If you have questions about how to best leverage your Facebook Fan page, please contact Robert at 732-513-6807 or rhazelrigg@gmail.com; or visit him on his Website or other social media avenues as: www.roberthazlrigg.com, http://www.facebook.com/TheGraphicsGuy, http://twitter.com/rhazelrigg and http://www.linkedin.com/in/rhazelrigg.

Text “TheGraphicsGuy” to 32665to like my Fan page: www.fb.com/thegraphicsguy.

Using Fan Pages on Facebookto Increase Your Customer Reach

Facebook’s offi cial policy on Profi le pages vs Fan pages: “Facebook profi les are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook . . . and are optimized for an organization’s needs to communicate, distribute information/content, engage their fans, and capture new audiences virally through their fan’s recommendations to their friends. Facebook Pages are designed to be a media-rich, valuable presence for any artist, business or brand.”

Are you gunning for a raise or a promotion? Perhaps you just want to stand out for job security. Either way, this can be done by impressing your boss, but how?

Well, you could use Excel. Excel is a very robust program; there’s a lot to learn. We are not going to discuss everything you can do with Excel here, but you will learn a few methods to improve your efficiency and maybe get some attention as well.

• Hiding Information: Did you know that you can hide columns, rather than deleting them, when printing a spreadsheet? This can come in handy, for instance, if the spreadsheet has confidential information such as salary. In order to hide rows or columns, click the associated number or letter of the row or column to highlight it, then right-click on the highlighted row or column and select the Hide option. It is possible to Unhide a row or column in the same manner once you have printed or exhibited your spreadsheet.

• Timestamping: You can attach a fixed date and time to your Excel spreadsheets utilizing your computer’s “Ctrl” key. To do this, hold Ctrl as you press the semicolon key. For the current date and time simply hold down the Ctrl and Shift keys while pushing the semicolon.

• A Better-Looking Spreadsheet: Give your spreadsheet a fresh look by employing Excel’s Themes option. You can find this in the Excel Ribbon, at the top. Click it, and you will be given a huge selection of fonts, and color schemes that you can apply to your spreadsheet. It’s also possible to design your own!

• Tracking Trends: This is only applicable if you have a more recent version of Excel. The feature is called Sparklines and with it you can create charts that show trends in the information in your spreadsheet. One way this can be used is to easily and quickly figure out how many software bundles your company’s salespeople sold in the first quarter of 2011.

• Conditional Formatting: This lets you format only specific cells, you can select a criteria and any cells that fall within it will be a certain color. This feature can be helpful to get a quick visual read of your spreadsheet.

“Tech Talk” is authored by Chamber member John Kalli, CEO of Trinity Worldwide Technologies, and will cover important technical topics that we believe can help our members/readers. Typical topics can range from being alerted to possible threats, to learning how to get the most out of your system/network and learning about new technologies, software and online offerings. More specifically, our goal is to provide you with the knowledge that

can save you time, money and potential disaster. Trinity is a Microsoft Certified Partner, Microsoft Small Business Specialist and has vast experience in all realms of computer networking, security, installation and more. If you have a suggestion for a topic or would like to submit a question for possible

inclusion in a future column, please contact John at JKalli@trinityww.com. To inquire about their services and to see if you qualify for a no cost, no obligation assessment of your business’ technology, you can reach them at 732-780-8615 or visit them at www.trinityww.com.

STEP UP YOURGAME IN EXCEL

13MAY2012

Ocean Chamber

News

WELCOME NEW GOTCC MEMBERSADS Media Group

ADS designs and prints all marketing materials, designs Websites and are QRarketing specialists. • Dave Zimel, Principle & QRtist

732.598.9571 • davidzimel@adsmg.com www.adsmg.com

33 East Car Wash of OceanUsing the best products available and the most gentle and effective

cleaning equipment in the industry.Chad Aarson, General Manager • 1712 Hwy. 35 S Oakhurst • 732.531.9752

www.33eastcarwash.com • chadbaarson@yahoo.com

EcoStar Pest Management60 years strong, offering residential and commercial eco-friendly pest

management for your family and employees.George Grob • 877.ECO.8090 • gjgrob@ecostarpm.com • www.ecostarpm.com

Elder Life ManagementSince 1987, ELM assists individuals and families with elder care planning

and management with emphasis on crisis prevention.Judith Parnes, Executive Director • 732.493.8080 www.elderlifemanagement.org • elmcares@aol.com

Klauber & Klauber, Inc. Attorneys at LawFocusing on family law, personal injury, construction disputes, breach of contract,

real estate, wills and business transactions.Amy Klauberg, Esq. • 732.663.1500 • aklauberesq@aol.com • www.klauberlaw.com

Assemblywoman Mary Pat AngeliniDedicated to working to improve the lives of the residents of Monmouth County

1398 Rt. 35 Suite 3 • Ocean www.marypatangelini.com • 732-531-1045 • AswAngelini@njleg.org

732-660-1888 | www.gotcc.org | gotcc@optimum.net | 2002 Bellmore Street, PO Box 656 | Oakhurst, NJ 07755