BUSINESS hawk collection
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Transcript of BUSINESS hawk collection
![Page 1: BUSINESS hawk collection](https://reader036.fdocuments.in/reader036/viewer/2022062302/58811eea1a28abb9388b6899/html5/thumbnails/1.jpg)
HAWK COLLECTION“WE MAKE PEOPLE SMARTER”
![Page 2: BUSINESS hawk collection](https://reader036.fdocuments.in/reader036/viewer/2022062302/58811eea1a28abb9388b6899/html5/thumbnails/2.jpg)
SITUATIONL ANALYSISTrained manpower shortage
Western influences
Women working force is increasing
Desire for luxury items and better quality
Bad logistics
Fewer payment gateways
Lacking Trust in Online Transactions
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PARTICULARS IT HARDWARE RETAIL
OPTICAL RETAIL
TOTAL OUTLETS 52,00,000 APPROX 38,00,000 APPROX
AVERAGE SALES 15,00,000/YR 20,00,000/YR
AVERAGE PROFIT 3,00,000/YR 5,00,000/YR
POTENTIAL LOSS 2,00,000/YR NIL
NEW POTENTIALS VERY FEW VERY HIGH
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FINANCINGOWN MONEY- 5,00,000BANK FINANCE- 15,00,000TOTAL- 20,00,000
FIXED COST-
BUILDING- 1,00,000FURNITURE- 2,00,000INTERIOR DESIGN-1,00,000ADVERTISEMENT- 1,00,000TOTAL- 5,00,000
OPERATING COST-
SALARY- 5,000*2=(10,000+3000)=13,000MISC. EXPENCESS- 5,000TOTAL- 18,000
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BHUBANESWARLANGUAGE BENEFITS
TRAINED WOMEN TO DEAL WITH CUSTOMERS
MOVEING TOWARDS THE WESTERN CULTURE
DEMAND FOR LUXURY PRODUCTS
CHEAP INFRASTRUCTURE
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MISSIONS
Hawk collection is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our companion.
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OBJECTIVESCUSTOMER SATISFACTION
ACQUIRINGTHE RIGHT PRODUCT
PRODUCT PRESENTATION
TRAFFIC BUILDING
KEEPING PACE WITH TECHNOLOGY
PRODUCT MATTERS, NOT TIME
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IDENTIFICATION OF CUSTOMER
CHARACTERISTICSAND NEEDS
DIFFERENTIATEDMARKETING
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OVERALL STRATEGYCONTORLLABLE VARIABLE
PARESH- ACCOUNTS AND FINANCINGBIJAY- MARKETING AND BRANDINGPRIYABRATA- CRMDHANESWAR- INVENTORY CONTROL
UNCONTROLLABLE VARIABLE
PROMOTIONAL OFFERS THROUGH MESSAGEREVIEW ON OUR WEB PAGERECOMMENDATION TO IMPROVE, ON THE WEB PAGE
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SPECIFIC ACTIVITIESFREE MEDICAL CAMP ( FOR EYE CHECKUP )
ADVERTISEMENT ON TV
OUR OWN WEBSITE
YOUTUBE PROMOTIONAL VIDEO
30% OFF FOR STUDENTS AND SENIOR CITIZENS
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MARKETING…..
Location, location, location
Go the extra mile for your customer
Understand the four Ps
Retail is detail
The customer is the most important person in your business
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PRODUCTSSUNGLASSESFULL-RIM
HALF-RIM
RIMLESS
WAYFARER
RECTANGLECAT EYE
SMALL
MEDIUM
LARGE
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WE MAKE PEOPLE SMARTERHAWK COLLECTION
OUR HOARDING
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AVAILABLE BRANDS
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THANK YOU