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Interview with P&G’s Deb Henretta

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Ease of Doing Business rankings

Ranking business-friendly cities

CItIeS of opportunIty

New York, Tokyo, Paris—or somewhere else. Which of the world’s cities is the friendliest to business? That’s just one question explored in detail by the Partnership for New York City and PwC in the annual Cities of Opportunity report.1 The study analyzes how 26 cities—hubs of finance, commerce, and culture— performed as centers of business, based on 66 variables in 10 indicator areas.

One telling indicator is Ease of Doing Business, which examined factors such as: Ease of starting a business, Ease of hiring, Rigidity of working hours, Ease of firing, Ease of entry, Flexibility of visa travel, Foreign embassies or consulates, Operational risk climate, and Workforce management risk. The leaders in the Ease

of Doing Business category were Hong Kong, Singapore, New York, and London. (See Figure.)

The study found that the biggest deter-minant for business investment was a combination of flexible labor policies, openness to the rest of the world, and the ease of starting and maintaining an enter-prise (which embraces the stability of a city’s fiscal and regulatory environment).

When looking at all the indicators in the study together, the five top-ranked cities are New York, Toronto, San Francisco, Stockholm, and Sydney. To explore the study in greater detail, visit www.pwc.com/cities.

View points

Each city’s score (here 191 to 54) is the sum of its rankings across variables. The city’s order from 26 to 1 is based on these scores.

Source: Partnership for New York City and PwC, Cities of Opportunity, 2011

High

Low

Medium

16

13

12

8

6

Hong Kong

Singapore

New York

London

Toronto

Sydney

Los Angeles

Chicago

San Francisco

Houston

Stockholm

Tokyo

Santiago

Berlin

Paris

Seoul

Abu Dhabi

Madrid

Mexico City

Istanbul

Johannesburg

Beijing

São Paulo

Mumbai

Moscow

Shanghai

21

20

19

18

17

15

14

12

10

9

7

5

4

3

2

1

22

23

24

25

26

178

163

143

162

166

156

119

188

191

152

159

121

140

102

119

76

117

54

97

60

138

90

74

87

61

154

1 Partnership for New York City and PwC, Cities of Opportunity, 2011.

52 PwC View Issue 15

editorial

Editorial Director Tom Craren

Managing Editor Gene Zasadinski

Assistant Managing EditorChristine Wendin

View points Editor Angela Pham

Contributing EditorsMike Brewster Emily Church Cecily Dixon Susan Eggleton Benjamin Isgur Sandy Lutz Susan Poole Anand Rao Bill Sand Jamie Yoder

online

Jeffrey Dreiblatt Adiba Khan Scott Schmidt Jack Teuber

design

Odgis + Company

Creative Director Janet Odgis

Senior DesignerBanu Berker

DesignersRhian Swierat T. Chloé Bartholomew

Contributors

We thank the following individuals for their contributions to this issue of View:

Caroline Calkins-Heine Steve Lechner Alfred Peguero Daryl Walcroft

photography

AP Images

Brian Bielmann

Corbis Images

Bill Gallery

Getty Images

Andreas Herzau/Laif/Redux

iStockphoto

Vincent Lafloret

Chen Ming/Xinhua/Eyevine/Redux

Tommaso Rada/4See/Redux

Reuters Pictures

Brian Smale

Stephen Wilkes

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To request additional copies of View or to comment: www.pwc.com/view.

PwC firms help organisations and individuals create the value they’re looking for. We’re a network of firms with 169,000 people in more than 158 countries who are committed to deliver quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at http://www.pwc.com/.

© 2012 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.

The information contained in this document is for general guidance on matters of interest only. The application and impact of laws can vary widely based on the specific facts involved. Given the changing nature of laws, rules, and regu lations, there may be omissions or inaccuracies in information contained in this document. Before making any decision or taking any action, you should consult a competent professional adviser. Although we believe that the infor mation contained in this document has been obtained from reliable sources, PricewaterhouseCoopers is not responsible for any errors or omissions contained herein or for the results obtained from the use of this information.

View magazine is printed at an ISO 14001:2004 certified plant with Forest Stewardship Council (FSC) Chain of Custody certification (BVCOC-080903). It was printed with the use of renewable wind power resulting in nearly zero volatile organic compound (VOC) emissions. The paper used is 10 percent recycled minimum with postconsumer waste.

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