Business Franchise AUS & NZ Mar/Apr 2013

LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE

T H E M A g A z I N E F O R F R A N C H I S E E S

AUSTRALIA and NEW ZEALAND

plus fitness 24/7 from strength to strength

$4.95 (AUD), $6.95 (Nz) inc. gST.

VOL 07 ISSUE 03 MARCH / APRIL 2013

heAlth & fitness

frAnChises:ACHIEVE A HEALTHY

BOTTOM LINE!

step up AnD BeCome A leADer

essentiAl mAnAgement sKills

• Guaranteed income package* • Exclusive territories• Low start up costs • No weekend work• Perpetual Franchise Agreement • Ongoing business support & training• Recognised brand • Easy to operate - no experience required• Award winning system for over 25 years • Enjoy the freedom of working for yourself

Fastway Couriers has a number of exciting franchise opportunities available

*For a defi ned period. Conditions apply. Fastway Couriers (Australia) ABN 38 057 389 769 | Fastway Couriers (NZ) Ltd.Fastway Couriers is a franchised courier network and its businesses are independently owned.

Run your own rewarding business

To fi nd out more contact us:

New Zealand:

p. 0800 4 FASTWAYw. fastway.co.nz

Australia:

p. 1300 FASTWAYw. fastway.com.au

JOIN THE DREAM TEAM

We are looking for dynamic people who love dealing with others and are passionate about retailing.The Snooze brand has a strong history of over 30 years in retailing and has built a very solid franchise system.

We provide franchise partners with a stable platform to start their business and offer support across the entire business including:

Marketing and Promotional Support Product Development and Buying Power Proven operating system that includes comprehensive product and sales training Business Management support from our on the ground field team Assistance in site selection and property negotiations Business finance available to approved applicants

Vendor finance now available*

*Available to approved applicants.

For more details visit snooze.com.au

or call Alistair Browne, our Franchise Network Development Manager

on 0427 401 169

It’s amazing what a little snooze can do. snooze.com.au

SapientN

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Australian Credit Licence 387405.

Business Franchise Australia and New Zealand 3

SUPPLIERFORUM

BusiNess FrANchise AustrAliA ANd New ZeAl ANd

From the

EditorWelcome to the Health, Beauty

and Fitness edition of Business Franchise Australia and New

Zealand.

If you enjoy a healthy lifestyle, looking great and keeping fit, then look no further than franchising to provide you with many exciting business opportunities.

The ABS 2011-12 Australian Health Survey found that nearly two-thirds of the population are now classified as overweight or obese. With the growing trend of rapidly expanding waistlines – many people are seeking help to shed those unwanted kilos!

So it’s no wonder that gym franchises have experienced fantastic growth over recent years. On our cover this edition we feature Plus Fitness 24/7. Go to page 10 to read more about the success of this great Australian fitness brand.

Our expert advice writers have again provided a wide range of interesting articles to pique your interest as a potential franchisee!

Tania Allen discusses the importance of not just setting goals, but actually achieving them! Sharen Verrenkamp discusses some of the pros and cons about buying a franchise,

and David McKellar takes a look at some things you should be checking for when you ‘take a look under the hood’ of the franchise you might be about to buy.

For most of us, the purchase of a franchise is an enormous financial commitment that requires careful consideration, so in this edition Peter Knight and Kate Groom discuss the ‘five financial conversations you need to have’.

Marwan Kojok discusses ‘Intellectual Property in Franchising – what is it, and why does it matter?’, Lorelle Frazer describes why business management skills are essential for franchisees, and Raynia Theodore highlights some of the lessons that can be learned from some of franchising’s high profile court cases of 2012.

There’s much more, plus all of the franchise profiles, our regular columns from the franchise industry associations and the latest news in the world of franchising.

Don’t forget to follow us on Twitter and Facebook and sign up to our newsletter to receive regular updates and news from the world of franchising.

Stacey Evans Editor

BUSINESS FRANCHISE AUSTRALIA ANd NEw zEALANdVOLUME 7 ISSUE 3, MARCH / ApRIL 2013

publisher: Colin Bradbury. [email protected]

eDiTOr: Stacey Evans. [email protected]

sAles DireCTOr: Vikki Bradbury. [email protected]

sAles & mArkeTing mAnAger: Kathleen Lennox. [email protected]

sAles & mArkeTing exeCuTive: Maria Cook. [email protected]

prODuCTiOn: Joanne Tuffy. [email protected]

ACCOunTs: [email protected]

Design: Jejak Graphics (03) 9772 2571

COver imAge: Plus Fitness 24/7

TO subsCribe: www.businessfranchiseaustralia.com.auor www.isubscribe.com.au

CGB PUBLISHINGPO BOX 968MT ELIZA, VICTORIA 3930TEL: (03) 9787 8077FAX: (03) 9787 8499Email: [email protected] www.businessfranchiseaustralia.com.auwww.businessfranchisenz.co.nz

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

“if you enjoy a healthy lifestyle, looking great and keeping fit, then look no further than franchising

to provide you with many exciting business opportunities.”

stacey evans,

editor, cGB Publishing.

61

42

52

In Every Issue06 What’s New! Announcements from the industry

12 FCA – Franchising, leading the small business sector Michael Paul, FCA Chairman

14 FCA – Franchising Code Review Stephen Giles, FCA Deputy Chairman

16 FANZ – Graham Billings, FANZ Executive Director

106 Book Review

108 Behind the Headlines Jason Gehrke, Franchise Advisory Centre

109 Professional Services Listings

111 Franchise Listings

113 A-Z Franchise Directory

Profiled Franchises 24 SumoSalad

30 InXpress

36 Brotzeit® German Bier Bar & Restaurant

40 Spudbar

44 Natrad

54 Franchise Selection

58 The Australian Drug Detection Agency

80 Thexton Armstrong

89 V.I.P. Australia

90 Paraserve Cleaning Services

94 The Leather Doctor

ContEnts

20

mArch / APril 2013

On the Cover10 Plus Fitness 24/7 from strength to strength Cover story

52 Step up and become a leader Karli Furmage, Franchise Relationships Institute

61 Health & Fitness franchises: Achieve a healthy bottom line! Feature story

102 Essential Management Skills Lorelle Frazer, Griffith University

BusiNess FrANchise AustrAliA ANd New ZeAl ANd

Expert Advice20 Local marketing strategies for franchisees Lauren Fried, Pulse Marketing

26 Franchises: Challenge for the unwary Kieran Liston, Liston Landers

32 Lessons for franchisees Raynia Theodore, Mason Sier Turnbull

38 To buy or not to buy a franchise Sharen Verrenkamp, Westpac

42 Does your franchise meet the accountant’s test? David McKellar, Marin Accountants

46 Intellectual property in franchising – what is it & why does it matter? Marwan Kojok, Baybridge Lawyers

76 Leading the way in training Corina Vucic, FC Business Solutions

82 Shopping strips – how do I decide where to go? Peter Buckingham, Spectrum Analysis

92 Five financial conversations for new franchisees Peter Knight & Kate Groom, Smart Franchise

96 Don’t just set goals, achieve them! Tania Allen, Vision Alliance

ContEnts 18

32

96

Franchisee in Action70 YogaBugs

Spotlight on Service18 Zeald

100 RedCat

Franchisor in Depth66 Snap Fitness

Focus Feature86 Total Tools

mArch / APril 2013

Battery World...............................................101

Bright Eyes Franchising ...........................23

Caltex Star Mart ...........................................79

Fastway Couriers ...................................... IFC

FC Business Solutions ............................. 13

First Class Accounts .............................. 105

FormalWear Express ................................77

Franchise Relationships Institute .......23

Franchising Expo ..........................................74

Link Business Broking ............................. 41

Mason Sier Turnbull ...................................35

Meta Management .....................................56

Nando’s ........................................................OBC

No Q ....................................................................49

Noodle Box ..................................................... 51

OrderMate .......................................................29

Precious Cargo............................................. 73

RedCat .................................................................1

Resicert Property Inspections .............85

Sherpa Kids ....................................................57

Snooze ............................................................IBC

Social Media Business Boosters .......99

Step into Life ..................................................65

TeleChoice .......................................................45

The Cheesecake Shop ...............................2

The Original California Burrito

Company .........................................................83

ALSO IN THIS ISSUE:

An international ‘Franchisor of the Year’ has set its sights on the Australian market.

Singapore brand, Brotzeit®, was conceived in 2006 to introduce world famous quality German beers and authentic Bavarian cuisine in a chic and contemporary setting.

“Brotzeit®” is a typical Bavarian expression – “Brot” being German for bread and “Zeit” for time, referring to a cozy meal complemented by fresh beer.

AWARD WINNING FRANCHISE HAS ITS SIGHTS SET ON AUSTRALIA

Successful bookkeeping business, Shoebox Bookkeeping, has recently entered the franchise market with a unique bookkeeping system.

“Shoebox Bookkeeping have been trading for over six years and have decided to franchise, with the documents finalised in November 2012,” said founder Yvette Coad.

“We have already sold our first franchise on

BOOKKEEPING FRANCHISE COLLECTS SHOE BOXES

what’snew!

6 Business Franchise Australia and New Zealand

the Gold Coast Central region in December 2012. The second franchise was sold in the Adelaide Hills region in January 2013 and we have recently sold a third franchise to an accountant called John that works alongside Shoebox Bookkeeping and saw a great opportunity to snap up the Gold Coast South region,” said Yvette.

“It is an exciting opportunity if you would like the freedom to work around your family and your lifestyle whilst still earning an income.

“Shoebox Bookkeeping has developed a unique bookkeeping franchise system that allows you to have flexibility and low overheads to run a successful business. This business opportunity can give you the time to have both a satisfying career and an active family life! You will never have to miss that sports event, or birthday again!” Yvette said.

“We have delivered a system where you simply offer clients an affordable fixed price to do their books on a monthly basis. Unlike most bookkeeping businesses where you need to prepare the books at the clients premises, with Shoebox Bookkeeping all you need to do is collect the shoebox with all receipts and all statements and then in your own time prepare BAS, profit and loss and complete all the filing. You then return the shoebox back to the clients for the next quarter.”

Shoebox Bookkeeping’s training program including two weeks at their National Office on the Gold Coast and onfield training too.

“Our ‘kick start’ marketing campaign using radio is included in your initial franchise fee and is a great way of ensuring you receive clients straight away!” Yvette said.

Brotzeit® began franchising its current business model in 2010. In a span of just over two years, it has become a world-class franchisor and was recently awarded the Singapore ‘Franchisor of the Year’ Award by the Franchising and Licensing Association of Singapore (FLA). The awards recognise the most thriving franchise businesses in Singapore.

Brotzeit® has sold 10 franchise markets, in addition to its corporate market. Brotzeit® currently operates eleven outlets in Singapore, Malaysia, Vietnam, Hong Kong, China and most recently in the Philippines and Thailand.

All Brotzeit® outlets engage guests with chic décor through the use of German-inspired wooden benches and a long wooden bar counter. The contemporary bier bar possesses a playful charm with its characteristic signature mural showing the history and development of German beer culture.

Unlike other segments in the multi-unit food and beverage franchising industry, Brotzeit® has no organised competition. Brotzeit® does not sell single-unit franchises in a new market. Instead it has chosen to develop by selling market areas, which require the franchise developer to open a number of units, typically three to six in a period of six years.

Brotzeit® is currently searching for potential franchisees who are excited about the concept and wish to be part of a new franchise system entering Australia.


The Australian distributors of the world’s first elliptical cross trainer on wheels have embarked on a national franchise campaign after the overwhelming success of its first distributor.

StreetStriding, described as running on air, combines the benefits of jogging, skiing and cycling, and has already made waves in Queensland, WA, NSW and the Northern Territory.

It plans to take advantage of the three billion dollar a year fitness industry that is forecasted to grow from three to almost six percent between 2012 and 2017.

Gold Coast based Shane Martin came across the StreetStrider while holidaying in California in March last year.

“I needed a knee reconstruction at the time and thought the Strider was a great low impact exercise alternative which wouldn’t inflame my injury,” says Shane.

“When I first saw the machine cruising down the sidewalks in the US I knew it would be a hit here, and the results so far have been overwhelming.

“Since then we’ve fine tuned our distributorship model to ensure its best success before a full launch to the franchise market across the country.”

Since its launch Shane and business partner Adam Fletcher have sold the head-turning fitness product through their online store,

as well as test the franchise market with the select number of distributors.

The unique exercise machine was invented by Professor David Kraus, a science teacher at the University of Alabama at Birmingham, after searching for a better way to combine his love of bike riding with less stressful exercise.

The machine burns over 1,000 calories an hour has been featured on NBC’s The Biggest Loser, and TV sitcom Modern Family, as well as endorsed by the American Council of Exercise.

One of the company’s first franchise in the Northern Territory has helped define its new three tiered distributor model.

The three-tiered franchise model includes a non-territory specific level starting at $11,495 plus GST, and two territory specific levels from $19,495 plus GST.

All include two StreetStrider models, a range of accessories and marketing materials.

The StreetStrider starts from $1,199 with the company looking to import a children’s model in the New Year.

The company has also gained preferred supplier status with the Townville Cowboys NRL team and is in negotiations with the South Sydney Rabbitohs and the Melbourne Storm.

strEEtstridEr EMBARKS ON NATIONAL FRANCHISE ROLLOUT

A directorship change in 2011 has seen the Step into Life franchise evolve into a position ready to cement the business as innovators in the health and fitness industry.

August 2011 saw a change of direction for Group Outdoor Personal Training Franchise Step into Life. Larry Cohen, original company founder and co-director, took over 100 per cent shareholding of the business by buying out his business partner and brother Mark.

Since this takeover Larry has lead an ongoing overhaul of the brand and an in-depth look at current business practices with a focus on strengthening and furthering the competitive advantages of the business for all franchisees.

2012 kicked off the cultural change process which saw the company vision, mission and values revisited to reflect and resonate within all areas of the business. Some of the key initiatives, which impact on the way business is conducted, were also re-evaluated and amended leading to an exciting new incentive scheme for masters and franchisees.

2013 will see the final phase of the rollout with the addition of a new internal marketing team whose focus will be on building brand awareness, client acquisition and member retention whilst assisting franchisees to maximize their local marketing opportunities and furthering member loyalty and retention.

These changes have been designed to streamline the business processes and drive a more efficient; people orientated culture to cement Step into Life as innovators in the health and fitness industry.

DIRECTORSHIP CHANGE AT

stEp into LifE


what’snew!

LITE NEVER FELT SO RIGHT!

Eating right and enjoying what you eat are not new ideas. Almost three quarters of all Australians are placing greater importance on their health and make conscious attempts to eat healthier all or most of the time. Tasti D-Lite fits perfectly with the growing demand for healthier food choices amongst Australians today!

Tasti D-Lite is the healthier soft serve alternative to other ice creams, frozen yoghurts and gelatos with significantly less of what people don’t need – calories, fat and carbs – and more of what they want – creamy, delicious taste in more than 100 mouth watering flavours! Most Tasti D-Lite flavours average just 70 calories, 1.5 grams of fat and just 13 grams of carbs per 120ml serving.

Tasti D-Lite are currently looking for passionate, enthusiastic franchisees to join the Tasti family as they continue to grow in 2013! Opportunities for single, multi-unit and area development are available.

Tasti Opportunity Facts:

• Proven, international brand with over 25 years of success in the world’s toughest market – New York City!

• Initial capital investment of $250k-$400k for new stores.

• Ongoing six per cent royalty and two per cent marketing fee based on gross sales.

Support:

• Help and support in identifying the Tasti location that’s right for you!

• Comprehensive initial training program and ongoing support for you and your staff!

• A fresh, hip and innovative brand with mainstream appeal supported by a regular calendar of marketing promotions and campaigns.

A management buy-out of real estate company RE/MAX New Zealand sees ownership coming closer to home and the new owners aiming to double the number of offices in New Zealand in the next five years.

rE/MAX SET TO DOUBLE KIWI REAL ESTATE BUSINESS

The New Zealand RE/MAX master franchise is owned by a group that includes; Managing Director, Michael Davoren, Franchise Director, Keith Walker and Finance Director, Chris Chapman. The group also owns the RE/MAX master franchise for Australia where there are more than 60 RE/MAX franchises.

“Our new ownership team and entire regional staff are committed to bringing a new energy and excitement to our work. It’s the best of both worlds – local ownership that has the support and resources of the world’s largest real estate company behind it” says Michael Davoren.

He says ownership change will intensify the focus for the local brand and they are eyeing

significant growth potential.

RE/MAX is currently number one in Wellington by sales and aims to increase sales significantly in other regions.

RE/MAX first came to New Zealand in 2003 and has grown to include 47 offices with 360 real estate professionals.

RE/MAX New Zealand is looking for franchise owners to own and operate RE/MAX offices in many locations around New Zealand. Michael Davoren says that the most important ingredients for a successful franchisee are energy, people skills and business acumen. Real estate experience is not always essential.

LITE NEVER FELT SO RIGHT!


fCA WELCOMES CODE REVIEW

The Franchise Council of Australia has welcomed the decision by the Minister for Small Business, Brendan O’Connor, to review the operation of the Franchising Code of Conduct.

The review would consider issues including:

• Questions of good faith in franchising;

• The rights of franchisees at the end of their franchise agreement, including recognition for any contribution they have made to building the franchise; and

• The operation of the Competition and the Consumer Act 2010 with respect to enforcing the Code.

Mr Alan Wein has been appointed to conduct the review. He is an experienced franchise operator and small business adviser, and his appointment has also been welcomed by the FCA.

“We support the ongoing review of the regulatory framework. This scheduled review was flagged at the time the 2010 changes to the Code were introduced. In anticipation of the review the FCA has spent considerable time seeking input from its franchisor and franchisee members, and the FCA Legal Committee has conducted its own extensive review. We look forward to providing this information to Mr Wein to assist him in his review,” said FCA Chairman Michael Paul.

The recent PwC Australia Franchise Sector Indicator noted that the franchise sector has continued to outperform the broader economy during difficult economic times.

Three South Australian businessmen have taken a logical next step and have opened South Australia’s inaugural Swimart pool store – part of Australasia’s largest network of pool and spa specialists.

The store’s owners, David Malone, Danny Parks and Steven Buck have been in the swimming pool industry for over 20 years – David and Danny as operators of successful pool building business Daydream Pools, and Steven, owner of Sahara Pools, which specialises in solar heating and pool tiling.

Malone calls the move “a perfect match.”

“Given our experience and skill sets in the pool and spa industry, this was a natural progression. We were looking to expand into retail and wanted to develop the pool/spa servicing side of our business,” he says. “Our research proved that Swimart was a perfect fit for our needs and we liked the idea of being South Australia’s flagship Swimart store.

“We were impressed by Swimart’s professionalism, experience and runs on the board. Everything is properly documented and there are systems in place for everything.”

Chris Fitzmaurice, Swimart’s Australasian manager says the trio’s combined wealth of pool industry knowledge made them

the ideal partners to launch with into the Adelaide market.

“We all agreed that there was a gap in the South Australian marketplace for a pool service provider such as Swimart,” Fitzmaurice says. “We plan to concentrate on the Adelaide market and believe there are other areas in Adelaide, particularly in the eastern suburbs, where our business would do well.”

Fitzmaurice says its strategy of independent pool stores joining the Swimart network could well be an opportunity for the South Australian market.

“Recently we have had success around Australia in converting independent pool service businesses into Swimart operations,” he says. “These conversions have delivered increased sales revenues and higher profits to store operators. We believe that our conversion offer may be of interest to some industry players in the Adelaide market.

“Swimart has a good business model which is well systemised, and we provide extensive training, so our main requirements are a positive attitude and a genuine commitment to build a solid business in the pool industry. Other positive attributes include good people skills as well as management experience or skills.”

ADELAIDE TRIO OPEN INAUGURAL SA swiMArt STORE

cOVer stOrY


Plus Fitness 24/7

FrOm streNGth tO streNGth

Since the launch of its franchise model in 2011, Plus Fitness 24/7 has gone from strength to strength

and is well on track to continue its success throughout 2013 and beyond.

Plus Fitness 24/7 currently has 75 franchises open/scheduled to open and a further 22 territories sold, with sites sold across five states of Australia. Already in 2013, Plus Fitness has opened its first franchise in South Australia and sold its first six Queensland franchises.

Created and developed by John Fuller and Nigel Miller, Plus Fitness 24/7 utilises both John and Nigel’s extensive experience to grow the franchise system and the brand. The pair had been operating gyms for over 13 years prior to franchising the Plus Fitness brand in 2009, with John opening the first Plus Fitness in 1996.

The rapid success of Plus Fitness 24/7 has seen the franchise awarded a number of high profile accolades including:

• 46th Fastest Growing Company in Australia in the 2012 BRW Fast Starter Awards

• Franchise Council of Australia 2012 Top 5 Emerging Franchisors of the Year

• 26th in the Smart50, 2012 fastest growing independent Australian owned companies

• Finalists in the BRW Fast Franchises for 2013

“We’re thrilled to be acknowledged for our success,” says Nigel. “It’s a testament to the hard work and commitment we have put into developing the franchise system.”

strONG cultureNigel explains that a strong culture has been the key to their growing fitness franchise business.


“We believe a strong ‘family culture’ amongst our franchisees and staff, and this has always been one of our points of difference.”

Making a conscious decision early on to remain ‘hands on’ with their business development management for franchisees, Nigel and John are able to set the foundation for maintaining their culture with all new incoming franchisees.

Still to this day Nigel and John run all of their Q and A sessions prior to the sale of a franchise and work closely with their franchisees right through to opening. They are then handed over to their own experienced Franchise Support Manager. Nigel and John remain very accessible to their franchisee ‘family’, something that is very important to them both.

multi-uNit FrANchiseesNigel says that they have experienced great success early on with multi-unit franchisees across the network.

“There’s a combination of factors for this,” explains Nigel. “Firstly, it is a result of the success of their initial franchises - financial returns have exceeded their expectations, enabling them to expand.

“Secondly, it is driven by the strong support

they receive from head office and from their Franchise Support Manager. And lastly our low staff model makes managing multiple sites much easier.”

uNriVAled FrANchisee suPPOrtPlus Fitness 24/7 offers a true turnkey franchise business with an initial investment as low as $269,000 including equipment! Add to this exclusive territories, low staffing costs, no ongoing software license fees, low flat monthly royalty fees and unrivalled initial and ongoing franchisee support and you can see why Plus Fitness is in such demand.

Plus Fitness 24/7 has unrivalled ongoing franchisee support including;

• Unlimited phone and online support from committed Franchise Support Managers

• Unlimited access to 1000’s of Operational Resources

• Access to proven sales and marketing strategies, tools and material

• Monthly Balanced Score Card and Performance Analysis Report

• Service & Retention SMS’s sent to all members weekly

• Access to staff and management training workshops

• Preferred rates on endless product through the Plus Fitness Franchisee Online Shop

• Preferred rate on a complete range of high end, commercial grade equipment.

• Member Database, booking system and fitness programming software

• Access Control Database remotely updated on a daily basis

• 24 hour a day audio and visual security monitoring of the gym

• Unrivalled SEO (Search Engine Optimisation)

A liFestYle chOiceOne of the other key benefits of buying into the Plus Fitness 24/7 business model is the fact that the whole business is designed to allow you to run, monitor and manage your business both in house and away from the gym. You have the peace of mind knowing that the time you put in actually at your gym will be invaluable, but while you are away from the gym you will be able to monitor the physical space as well as the day-to-day operations remotely.

This allows you to work ‘in’ the business and ‘on’ the business, and also gives you the flexibility to be away from your gym but still keep your finger on the pulse of your business.

For more information on Plus Fitness 24/7 contact Nigel Miller;

Phone: 02 4648 2099 Email: [email protected] Web: www.plusfitness247.com.au


As the peak body that represents franchisors, franchisees and franchise service providers, the

Franchise Council of Australia (FCA) is totally committed to developing a strong and financially viable sector. We continually measure our performance to ensure the activities we undertake (education, events, best practice standards, government representation) are continually making a contribution to towards a healthy growing sector.

From that perspective it is pleasing to note that two separate market research reports that were published in 2012 (by PricewaterhouseCoopers and Griffith University) highlighted a franchise sector that continues to show strong growth in challenging economic conditions. These results show that the sector is well managed overall and certainly back up the premise that as a method of doing business - franchising is definitely the optimum small business model.

The strong growth also highlights that leaders of franchise systems have a strong eye on the future. The PricewaterhouseCoopers report identified that a key reason franchise systems achieved strong growth in difficult times was that they had a robust strategy taking into account the impact of an ever-changing business and socioeconomic environment.

However, despite the current impressive growth, there is an underlying concern among FCA members about where the nation is heading with costs, productivity and

finance access for small business relative to other markets in the world – and the potential constraints these things will place on future long term small business growth. Further, there is a frustration that political leaders express the importance and commitment to small business growth to our economy, yet tend to focus energies and resources in areas that will have little, zero or even negative impact on growth. This includes for some, a preoccupation in increasing regulation and compliance costs to franchise networks with no empirical evidence to justify such actions.

To ensure our ongoing commitment to a strong and financially viable franchise sector, it will be important that the FCA takes a broad, non-sectoral view of the issues facing small business and lead informed national discussion on what are the key issues.

Franchise networks are a major contributor to the economy with a $131 billion turnover, achieving growth rates that outperform the broader small business market. The leaders of Australian franchise systems are highly skilled men and women who generate national wealth, create jobs and through innovation ensure Australia keeps up with rapid, ongoing change. They operate across every business sector in different parts of Australia (capital cities, regional and rural centres) and internationally. All of this gives the FCA a remarkable broad overview of the economic circumstances for small business today and in the future.

The FCA has actively lobbied to government to improve the business environment for small business generally – notably

championing the initiatives of the Retail Leasing Code of Conduct (to curb the excesses of major shopping centres) and promoting the introduction of a Small Business Act (to improve small business access to finance and government contracts).

However, it will become even more important for the FCA in the future to work collaboratively with government to influence good policy for small business growth - with our most important message being the need for rigorous and good process in making legislative decisions. Commitment to regulation by political leaders through media announcements and regulation making in the absence of thorough discussion with stakeholders, analysis and debate is simply not good process. We know only too well that these shortcomings will manifest themselves into poor regulation, with a permanent cost to the small business economy.

In contrast the FCA develops policy positions based on rigorous research, international best practice standards, long term vision and tapping into the vast on-the-ground experience of members who operate across all business sectors throughout the Australian economy.

The franchise sector not only represents franchising, but it represents successful small business. As small business leaders, the use of our knowledge and expertise is very important to ensuring Australian small business has an environment that enables it to thrive in what is becoming a vastly different competitive world.

“the franchise sector not only represents franchising, but it represents successful small

business.”michael Paul, chairman,

Franchise council of Australia.

FrANchise cOuNcil OF AustrAliA

GO TO OUR NEW WEBSITEfcbusinesssolutions

.com.au

Meet the team

FC_A4Adver[2012].indd 1 22/09/12 4:39 PM

FRAnCHisinG leAdiNG the successFul smAll BusiNess sectOr


GO TO OUR NEW WEBSITEfcbusinesssolutions

.com.au

Meet the team

FC_A4Adver[2012].indd 1 22/09/12 4:39 PM


The Federal Government has promptly honoured its commitment to review the Franchising Code of

Conduct in 2013, with then Small Business Minister Brendan O’Connor announcing on January 4, 2013 a review of the Franchising Code of Conduct by franchise industry expert Alan Wein.

The Minister advised that “the primary purpose of the review is to verify ... that the

amendments of the Franchising Code in 2008 and 2010 were working as intended,” but flagged that the review would consider in this context issues including:-

• Questions of good faith in franchising;

• The rights of franchisees at the end of their franchise agreements, including recognition of any contribution they have made to the building of the franchise; and

FrANchise cOuNcil OF AustrAliA

FRAnCHisinG Code Review A chANce FOr imPrOVemeNt,

But BAlANce must Be retAiNed

• The operation of the Competition and Consumer Act with respect to enforcing the Code.

The terms of reference are aimed at building upon the collective efforts of the numerous previous reviews and inquiries into franchising, including in particular the 2007 and 2010 Federal inquiries into franchising and the 2010 inquiry into unconscionable conduct. This is important, and hopefully will help ensure that issues that have been debated and resolved in the past are not unnecessarily re-opened. The appointment of an industry expert, in a similar manner to the way previous minister Craig Emerson appointed three experts to consider unconscionable conduct, appears designed to limit the capacity of people to criticise the outcomes of the review. It probably also indicates that the Government is likely to adopt the thrust of any recommendations.

Minister O’Connor noted that Mr Wein is “appointed to prepare a report suitable for public release within three months.” He also noted that “in gathering evidence to support findings the reviewer is required to undertake appropriate consultation with industry and State and Territory stakeholders.” Use of words such as “evidence” and “verify” indicate that empirical material will be important, as will consultation with the FCA


“Our focus is to be pro-active in proposing some changes that have minimal compliance cost,

and help address any negative perceptions of franchising.”

stephen Giles, deputy chairman,

Franchise council of Australia.

and State Governments that have shown an active interest in franchising. Hopefully this can led to a re-harmonisation of franchising laws under an exclusively Federal regulatory framework.

Although at first glance the review appears relatively limited, the review is likely to be significantly broader in substance. Indeed the Discussion Paper accompanying the review announcement poses 29 separate questions, many clearly inviting a much broader response.

The FCA intends to work collaboratively with Mr Wein, the Government and the Opposition to attempt to achieve a consensus outcome. Our focus is therefore to be pro-active in proposing some changes that have minimal compliance cost, and help address any negative perceptions of franchising. At the time of writing, the FCA is preparing a comprehensive submission. The submission will be finalised after franchising forums to be held across Australia with FCA members, and after input from the FCA Legal Committee.

the FcA’s core positionOur sector has been formally regulated by the ACCC since 1998. The foundation of this regulation, the Franchising Code of Conduct (the Code) was created to assist and foster the ongoing relationship between franchisees and their franchisor.

The FCA is strongly supportive of the current regulatory framework, which is clearly world’s best practice when compared to franchising regimes around the world. There are strong protections

to franchisees contained in the Code, and these are supplemented by the prohibitions on misleading and deceptive conduct and unconscionable conduct contained in the Competition and Consumer Act.

The Franchising Australia 2012 Survey confirmed the relatively low levels of disputation in the sector, and the recent PwC report indicated that the franchise sector continued to outperform the general economy notwithstanding relatively difficult economic times. Complaints to the ACCC remain relatively low, and there is no evidence of any endemic problems or industry concerns. Accordingly, although some improvements to the Code can be countenanced, the FCA is strongly of the view that no fundamental changes are appropriate.

The FCA considers that there is a need to clarify the position in relation to good faith, and accordingly will be proposing the inclusion of the current common law duty of good faith into the Code such that it applies to all parties to a franchise agreement in relation to the exercise of any right or power. However the FCA opposes the introduction of any new defined statutory duty of good faith, as this is unnecessary and will create legal uncertainty. The FCA is prepared to consider a proposal for specific penalties for blatant non-compliance with the fundamental disclosure provisions of the Code provided the ACCC is empowered to give clear guidance as to their enforcement policies so that there is no prospect of regulatory abuse. The support for good faith and penalties means there is little if any rationale for

separate State based laws in South Australia or else.

The FCA also supports calls to tighten the provisions in the Code that currently recommend that franchisees obtain legal and business advice. The FCA is concerned that franchisees are still not seeking advice in many instances, and sees a high correlation between disputes and a failure of franchisees to take advice. (Under the FCA’s own internal disputes process, in almost 100% of the 80 complaints made to the FCA the franchisee has failed to obtain advice.)

The FCA also supports improvements to mediation, but does not support the establishment of any new court or tribunal, as this will seriously harm the effectiveness of mediation. The FCA is continuing its plea for Code simplification, increased Government commitment to pre-entry education for franchisees and other improvements to the Code that do not add material compliance cost. The FCA opposes the creation of automatic rights of extension of franchise agreements at end of term, or any form of compensation payment at end of term or on termination of the franchise agreement. The FCA also opposes the application of consumer unfair contract laws to business contracts such as franchise agreements, as has been flagged by the Shadow Small Business Minister.

A copy of the FCA’s submission and other relevant material is available to FCA members via the FCA’s website, www.franchise.org.au

FrANchise AssOciAt iON OF New ZeAl ANd


FrANchise AssOciAt iON OF New ZeAl ANd


As the principle sponsor of the second biennial survey of New Zealand franchising, the FANZ

is pleased to be able to bring you some of the key findings of the Franchising New Zealand 2012 survey, produced by Massey University, Auckland, in association with the Griffith Business School, Queensland.

total number of franchisors in New Zealand It is estimated there are 491 business format franchise systems currently operating. Of these, 88 per cent are home grown NZ franchise systems.

The net growth between 2010 and 2012

of 23 franchisors is accounted for by the emergence of new franchise systems and the exit of others. Amongst the latter group were identified around 27 systems no longer in business.

total number of units in New Zealand franchise systemsThere are an estimated 19,300 business format franchised businesses and 3100 company owned units, or in total 22,400 units operating in business format franchises in New Zealand. Most would be classified as small or medium sized businesses (SMEs), thus representing around five per cent of all SMEs in NZ (total 457,374, a drop of 1.7 per cent on previously reported figures).

Growth of franchised units in New ZealandThe Franchising New Zealand 2010 survey estimated 23,600 franchise units in total. In 2012 the estimate of 22,400 units shows a decline over the past two years. The number of systems in the sector has therefore contracted, possibly owing to the continuing effect of the economic environment.

turnover of the New Zealand franchising sectorTurnover of the franchise sector delivers an important measure of the contribution of franchising to the New Zealand economy. The total sales turnover of business format

frAnChising nEw ZEALAnd

2012 suRvey


frAnChising nEw ZEALAnd

2012 suRvey

franchise units was estimated at $6.9 billion in 2003. In 2012 we can estimate annual turnover of the New Zealand franchise sector between $19.4 and $21 billion based on the following:

• Turnover from respondent sample $6.03 billion

• Publically available turnover of New Zealand’s franchised supermarket duopoly $13.4 billion.

Franchisor activity levelsOver 50 per cent of the respondent franchisors reported an increase in revenues from sales over the two years. However, in a progressively competitive environment, overall profit margins declined for more than 25 per cent of them. Franchisors still actively sourced new franchisees despite a lack of suitable funding for new franchisees. For just under 50 per cent of franchisors, an increase in existing staff training and education provided a useful strategic response to challenges faced. Continued difficulties in the business environment impacted franchisees by decreasing profitability, although 80 per cent of franchisors in the sample reported that their franchisees were operating profitably. Amidst fierce competition, franchisees are making every effort to reduce costs by being operationally efficient and decreasing staff numbers.

employment in the New Zealand franchising sectorThe total number employed in New Zealand business format systems is estimated to be 101,800, of whom 54.4 per cent were permanent full time, 38.3 per cent permanent part time and just 7.3 per cent casual employees.

In 2010 it was estimated that 80,400 people were employed in the franchise sector, the majority in permanent full time positions; fewer than a quarter in part time employment and the small number in casual positions.

There has been a shift in the employment profile in 2012. It is estimated that there are now more than 100,000 employed in the sector, but only just over half in permanent full-time, with a significant increase in part-time and casual positions.

Franchising disputes Substantial disputes (those referred to an external advisor for action) were experienced by 19 per cent of franchisors, but only four

per cent of franchisees were involved. The main cause, as in 2010, was noncompliance. Other areas of dispute involved franchisee profitability, site suitability, and support issues. Consistent with the findings of the last survey, more franchisors than franchisees initiate dispute proceedings.

The full Franchising New Zealand 2012 survey can be downloaded from the franchise Association of New Zealand web site www.franchiseassociation.org.nz


Spotlight on Service: ZeAld

why Zeald?75 per cent of Zeald customers said that they have received new business from their website. 80 per cent of these customers achieved a result within the first three months and 92 per cent within six months of launch (source: independent research conducted by Perceptive Ltd in October 2011).

Zeald is New Zealand’s leading website company. Their vision is to help companies generate amazing results online using a website and other methods of electronic marketing. To date, Zeald have helped thousands of businesses throughout New Zealand and Australia use the internet as an extremely powerful and effective sales and marketing tool.

While many other website companies’ focus is simply on providing a great looking website; Zeald focuses on what matters most; the combination of exceptional design, functionality and great business results.

Following on from their 2011 win, Zeald was voted Best Web Developer in the ESET NetGuide Web Awards again in 2012. They have a successful and proven methodology that ensures their clients have the best possible opportunity to achieve amazing results online.

historyZeald was formed in late 2000 by three young guys from the small New Zealand town of Mangawhai Heads.

Brothers David and Brent Kelly along with cousin Hamish Braddick created

the company in 2000 after graduating from Massey University. They had virtually no money but a seemingly-unlimited supply of energy and a determination and boldness that bordered on lunacy. Twelve years later, Zeald is one of the largest and fastest growing website design and eBusiness consultancy companies in New Zealand.

In the early days, Zeald was very much like any other website company. “We thought that delivering a pretty website with lots of ‘bells and whistles’ was the ‘beginning, middle and end’ of the website business. However, after a few years we started to understand the true needs of our customers. The large majority of our customers wanted a website that produced results – a website that would drive more business!” says Brent Kelly, Zeald Sales and Marketing Director.

They quickly discovered that to successfully deliver ‘more business’ would require a much more sophisticated and robust approach to websites; an approach that delivered all the key components necessary to create and maintain an extremely successful website.

Zeald provide a complete ‘start to finish’ solution that takes the business owner through every key step required to build a website that generates amazing amounts of new business.

servicesZeald believes in giving back to small business. That is why they made their services free of charge. Zeald eBusiness Consultants are available to talk anytime with no obligation.

New ZealaNd’s leadiNg website CompaNy

A website, at its very essence, is a sales and marketing tool; it is used to generate business for an organisation, to generate sales, leads or any number of other objectives. When it comes to evaluating the success of any website, it always comes back to how well it has achieved these objectives; therefore it is very important to focus on this as the primary goal for a website.

• Website Audits – Find out exactly how your website is performing and what can be done to improve your business results.

• Website Consultations – Talk to one of our expert consultants about how you can take your business to the next level.

• Educational Seminars – Learn how you can turn your website visitors into customers and increase your sale conversion.

• Downloadable eBooks – Read about the fundamentals behind all successful websites and how you can get your website mobile.

To find out more about their services and how Zeald can help your business visit:

Web: www.zeald.com

Turn your website into a successDid you know that 66.6% of people research online before deciding where to buy from? Don’t ignore the facts and fail to convince and attract potential customers. Find out how to improve your website with a FREE Zeald Website Audit.

Learn the secrets Zeald customers have been using for more than 12 years to generate huge amounts of new business. If you want to know exactly what’s holding your website back from performing at its full potential, then this Website Audit service is for you.

Learn what is holding your business back

FREE

With your FREE Website Audit an experienced consul-tant will:

Review your website and identify areas of weakness

Compare your website with other successful websites

Present you with a detailed report revealing what steps you should take to improve your website results

Value-packed with ready-to-use strategies - no obliga-tion to buy anything. You can implement the changes yourself, or we can talk you through ways we can help.

A lack of knowledge is a key barrier to being successful online. Zeald developed a free educational seminar program to remove those barriers that make the difference between an average online presence and a very successful one. To attend a seminar near you register online at www.zeald.com/bfsem

Want to learn more?

free seminar

Claim your free website auditwww.zeald.com/bfmagazineFill out the form and we will send your report

0508 932 748 | www.zeald.com | [email protected]

What you will get...

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CM

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Zeald FP Ad BusFranchise.pdf 1 22/01/2013 9:37:00 a.m.


Turn your website into a successDid you know that 66.6% of people research online before deciding where to buy from? Don’t ignore the facts and fail to convince and attract potential customers. Find out how to improve your website with a FREE Zeald Website Audit.

Learn the secrets Zeald customers have been using for more than 12 years to generate huge amounts of new business. If you want to know exactly what’s holding your website back from performing at its full potential, then this Website Audit service is for you.

Learn what is holding your business back

FREE

With your FREE Website Audit an experienced consul-tant will:

Review your website and identify areas of weakness

Compare your website with other successful websites

Present you with a detailed report revealing what steps you should take to improve your website results

Value-packed with ready-to-use strategies - no obliga-tion to buy anything. You can implement the changes yourself, or we can talk you through ways we can help.

A lack of knowledge is a key barrier to being successful online. Zeald developed a free educational seminar program to remove those barriers that make the difference between an average online presence and a very successful one. To attend a seminar near you register online at www.zeald.com/bfsem

Want to learn more?

free seminar

Claim your free website auditwww.zeald.com/bfmagazineFill out the form and we will send your report

0508 932 748 | www.zeald.com | [email protected]

What you will get...

C

M

Y

CM

MY

CY

CMY

K

Zeald FP Ad BusFranchise.pdf 1 22/01/2013 9:37:00 a.m.


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Local marketing strategies for franchisees

National marketing campaigns for franchises are designed to be an effective way to communicate

consistent messages across all outlets. However, ultimately all marketing efforts funnel down to the local areas of each franchisee. This is why it is vital for franchisees to implement some form of local marketing strategy that is on brand and relevant to their specific market.

The benefits of local marketing can include increased sales (as your messages are tailored specifically to the people in your community) and greater loyalty. Franchisees that interact with their local community daily, have a unique opportunity to understand what will resonate best with their customers – an insight the head office is unlikely to be in touch with.

The trick lies in finding a balance between maintaining national branding and communicating the brand in a way that’s unique to your operations and most relevant to the customers in your area. After all the core assumption in franchising is that customers will have the same experience in every branch of the business.

The three key ingredients every franchise needs for their local marketing includes market research, a clear strategy and aligning marketing goals with the marketing tactics used.


“Franchisees that interact with their local community daily, have a unique opportunity to

understand what will resonate best with their customers – an insight the head office is unlikely

to be in touch with.”lauren Fried, managing director,

Pulse marketing.

market research In the planning stages of your strategy consider your customers to understand them as much as possible.

Get to know the demographics of your local area. While your franchisor has customer information that applies to the brand broadly, every area is different and as a franchisee you are ideally placed to identify the customer base in your local area.

Use data from the Australian Bureau of Statistics to get a breakdown of demographics by postcode, which will help you understand in more detail the attributes of your local area.

Understanding customer habits and behaviours is also helpful. A cost effective way of doing this is browsing the web to discover blogs, websites and publications read and frequented by your target market. Uncovering who is the ideal target for your brand, as well the best way to reach them, are two essential factors to consider if you wish to communicate effectively and efficiently.

developing a strategyA first step of any marketing strategy is setting measurable objectives. These should be based on your ability to discover, evaluate and prioritise the issues most pressing in your business and translate them into marketing objectives.

The best marketing objectives are those that relate directly to your business goals. For example, if your business goals include increasing revenue by 20 per cent in the next 12 months, your marketing objectives could focus on attracting more new clientele or increasing repeat business.

You need to quantify how your goal is going to come to life in bite sized pieces – for example 10 new clients in the first month.

Then extend that goal into getting them to visit five more times over the 12 month period.

Measurement is a really important part of the strategy – and results need to be tracked regularly so that successful strategies can be prioritised and increased, while reducing resources dedicated to strategies that prove less effective.

It is then possible to develop a strategy that will achieve the highest ROI and penetration of your target. The marketing strategy will form the foundation on which all marketing decisions are built.

Aligning marketing tactics to your goalsOne of the many advantages of local marketing is being able to operate on a relatively small budget and change your marketing tactics according to the results each one is generating. Both traditional and

digital marketing techniques can be used successfully for local marketing.

Your target market, budget and marketing objectives should influence which tactics you choose to pursue. Tactic choice is also a matter of business capacity and how much time you and your team are able to spend on marketing.

Two proven types of marketing tactics franchisees should consider are:

1. Awareness marketing

2. Relationship building marketing

1. Awareness marketingAwareness marketing is instrumental in helping a brand to establish a stronger position in the market and works particularly well for new businesses.

If you’re a new franchisee business you might not have a strong foothold in your local market. It’s likely that your local customers don’t know much about you and


exPert AdVice

may prefer your competitor with whom they have an established relationship. If this is the case, your marketing goals should focus on raising awareness and key messages around your brand, like reliability and value.

Being found online is one way to increase brand awareness for your business. Speak to your head office about any guidelines they may have around franchisee presence online. If possible set up a local website and optimise that website for search engines to generate leads.

Maximise your online presence by registering your business with Google maps and creating profiles on online business registries.

In terms of offline marketing, being actively involved in the local community can raise your brand profile and help you build an initial relationship with potential customers. Ask yourself what events, dates, and celebrations people hold where the community comes together and make sure your business is involved in those events that align with your business goals and values.

Getting local PR is another way of boosting brand awareness. Send your local papers free product, or an invitation to come into your store to try what you have to offer. Keep an eye on the industry trends affecting your business and offer to provide an expert comment to the local media.

Despite the proliferation of new forms of marketing, mail marketing is also

very effective as long as the message has relevance for the recipient. Mail marketing is great for sending out promotions or informing your customers about any noteworthy developments in the business such as an introduction of a new product or service.

You can also use mail marketing to re-connect with previous customers who have not purchased from you for a while and offer them special incentives to engage in business again.

2. relationship building marketingRelationship building marketing is marketing that’s focused on retaining existing customers and building loyalty to generate revenue through repeat purchases.

Franchisees that invest in this type of marketing can reap great benefits such as developing a good brand reputation and having loyal customers promote the business through word of mouth.

Social media can be a good place to gauge customer sentiment and to interact with customers on a regular basis. Many franchise businesses use Facebook for customer service queries and for feedback to further understand their consumer and to provide a superior level of customer service. Again, check with your head office to see what their social media policy involves and structure your own social media efforts around it.

Email marketing is an often overlooked yet effective form of marketing, especially for creating a long-lasting relationship with customers. It is cost effective and can be set up within a day. It can also give website traffic a substantial boost, particularly if the content is relevant for your audience.

Use an existing customer data-base to send out email messages, but make sure you have recipients’ permission to engage in opt-in marketing. Otherwise there might be legal implications.

Establishing customer loyalty is the final frontier in terms of relation building marketing. Loyal customers not only bring in more revenue through repeat purchases, they can also act as brand ambassadors and raise your profile through word of mouth and by referring you to new customers.

If you are in a main street or have businesses around you that could use your product or service, go and introduce yourself. Provide them with an offer to try your service for a discounted price or for free. It’s a simple, effective and easy thing to do in the early days whilst you often have more time.

If you have a rewards system – use it, from the very first time someone purchases from you. If you don’t, invest in developing a simple program, anything to reward your customers for buying from you.

The challenging task of standing out from the competition as a franchisee business can be made much simpler if you are prepared to invest in local marketing to complement national campaigns.

Local marketing will bring in new business, give you unique insights into what your customers really want and help you establish a better and more meaningful relationship with them.

Lauren is the Managing Director and founder of Pulse Marketing and a past Telstra Young Business Woman of the Year. Her marketing agency has won multiple national and international marketing effectiveness awards.

Pulse Marketing is a full-service marketing and advertising agency, famous for its passion and committed to delivering great ideas and powerful results in the areas of marketing, creative, digital, and social.

Web: www.pulsemarketing.com.au.

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BRIGHT EYES FRANCHISING PTY LTD 75 Talavera Rd Macquarie Park, NSW 2113T: 02 9815 2542 | F: 02 9815 2650W: BRIGHTEYES.COM.AU | E: [email protected]

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proFile: sumOsAl Ad

SumoSalad is Australia’s largest and most awarded healthy fast food business.

The group is approaching 100 sites in Australia along with a growing number of international sites including New Zealand, Singapore and Dubai.

Toss in a passionate and driven founder/CEO, Luke Baylis, an experienced management team, a progressive brand that is the market leader in healthy food plus the pioneer of the ‘Design Your Own’ salad concept and you find a compelling and successful franchise model.

Naturally there is one final ingredient; a motivated, customer-focused and supported franchisee.

SumoSalad offers franchisees committed support which enables them to focus on what matters – serving great food, satisfying customers and building a winning business.

Healthy eating is the world’s fastest growing food market trend. According to Nielsen Research, nearly half (48 per cent) of global consumers are trying to lose weight.

The vast majority are looking to reduce fats in their diets, while choosing fresher, natural foods. Health-conscious consumers desire food options that are more nutritious and less processed.

While other food retail brands are frantically trying to evolve their product offering to suit today’s trends SumoSalad is the acknowledged leader in the healthy fast food business. In fact, they have been leading the charge in healthy eating since their inception in 2003!

Meeting the needs of their customers, SumoSalad plans to continue to offer their great food in new and innovative ways, by coming to consumers in various forms such as kiosk, in-line, café concept and express

SuppOrtiNg frANchiSEES

every step of the way

locations in high footfall areas such as regional shopping centres, high performing sub-regional shopping centres, strip sites, airports, railway stations and entertainment precincts.

“With an ever-changing retail landscape it’s important that our business be adaptable to different environments.

“At SumoSalad, we have a number of successful concept options suitable for success in different regions, locations and countries.

“Our dynamic selection of franchising options makes us unique in the retail food business and provides us with the ultimate flexibility to match the right location and customer profile with the appropriate store type,” says Luke.

With this extensive growth strategy, it’s a great time to exercise your entrepreneurial skills whilst taking advantage of buying into a business with a successful track record.

SumoSalad supports its franchisees every step of the way, with a dedicated team of professionals at Support Office on hand to provide in-depth training, advice on business planning and forecasting, marketing support and even recruitment.

All the systems and procedures have a proven track record, providing you with a

great business opportunity geared towards success from the outset.

SumoSalad is Australia’s most successful healthy fast food franchise. They are on a mission to find franchisees who not only want to be successful business owners, but want to also be part of the solution to the growing obesity crisis.

They believe in partnership. Motivation, excitement and commitment between Support Office and the stores are the foundation for success for both the franchisor and the franchisee.

This strong foundation has enabled SumoSalad to grow and expand into the internationally recognised brand it is today.

For more information on becoming a SumoSalad franchisee contact Graham Streeter:

Phone: 02 9569 7866 Email: [email protected] Web: www.sumosalad.com/franchising


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Franchises: challenge for the Unwary

While it often sounds like the ideal lifestyle, taking on a franchise business is fraught

with danger for the unwary and can quickly turn what should have been a pleasant dream into the worst of nightmares.

This is particularly true in the current poor economic climate (defined by falling interest rates) where declining corporate business

turnover has many companies reaching for the retrenchment package option as a way of reducing overheads in the longer term.

As a result, many redundant senior and middle management personnel that were earning $100,000 to $150,000 a year are reluctant to be caught again in the firing line – and are now in the market for a franchise business as a way of permanently avoiding the sack.

However, there are several major considerations for people considering this option, particularly in the worsening 2012-13 economic climate.

First, you need to understand that purchasing a franchise is buying a system on how to run a business. Then you need to realise the system is so well documented that people know exactly what to do in every aspect of the business.

Potential franchisees must be prepared to feel comfortable with this level of control over the business into which they are sinking their investment.

They also should know that, for any business to be successful, net profit needs to be at least 20 per cent of turnover – a goal that might be difficult to attain under present conditions as retail sales continue to fall throughout Australia.

This is why it is vital for any person seriously considering a franchise to obtain the latest possible figures (no more than a month old) because historical statements may not reveal the true financial position of the business.

Another issue critical for business health is rent – which should not be allowed to exceed 10 per cent of turnover for the business to maintain its success.


“Any person seriously considering a franchise future must remember that any franchise system is only as good as the franchisor who set it up in

the first place.”Kieran liston, director,

liston landers.

Since the adverse affects of the global financial crisis in 2008, many strip shopping centre landlords have reduced business rents to ensure as many businesses as possible stay afloat.

For the first time in 35 years, we are now seeing large shopping centres following suit as they recognise this has become a major problem. Under such circumstances, a prospective franchisee would be well served to discuss a new and lower rental agreement with the franchisor.

Any person seriously considering a franchise future must remember that any franchise system is only as good as the franchisor who set it up in the first place – and the larger the number of franchisees, the more likely the business will be successful.

A good guideline is the level of monthly royalties the franchisor expects franchisees to pay to cover marketing and administration costs.

About eight per cent is the norm and potential franchisees should be wary of franchisors wanting large sums up front but offering lower monthly royalty percentages (say five or six per cent) as compensation.

This could mean they are planning to leave the franchisee holding the bag with no support. Eight per cent royalties enable the franchise to develop new products and employ a business development manager to assist franchisees with ongoing support – particularly in tough times – to ensure the

business remains a viable entity.

The role of the business development manager is to visit franchisees and assist them to increase their revenue while reducing production costs.

They might suggest a change in the product mix in order to achieve this goal. For example, one product could be particularly successful and it may be better to concentrate on that at the expense of less popular alternatives.

Reducing product range and stock levels is a recognised method of lowering costs, but business development managers also

can assist with marketing programs that hopefully will increase turnover.

Potential franchisees should be aware of the fact there are two types of franchises – established businesses and greenfield or new sites.

The franchisor will always become involved when one of his or her franchisees wishes to sell to a newcomer.

What the new owner is buying is the franchise agreement (the licence to operate), plant and equipment and the goodwill of the existing business.


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Franchise agreements are usually of 10 years duration and a fast food outlet, for example, might cost $60,000. At the end of 10 years, the agreement can be renewed for another $60,000.

On top of that, are the monthly royalties to cover marketing and other administration costs and potential franchisees also must not forget about goodwill.

This is a significant factor when purchasing an established franchise and for a popular fast food outlet can be up to 3.5 times the net profit.

It goes without saying that greenfield sites are much more costly to establish because of the need to fit out the new premises with plant and equipment – and might involve an outlay including franchise fee of $250,000 to $300,000.

However, one of the factors new franchisees don’t realise is that, while established businesses are often more affordable up front, after five or six years the franchisor usually applies pressure to refit and upgrade the premises. Under these circumstances, most franchisees would ask for a top up of their agreement to ensure they can recover their investment.

While many franchisees head for the convenience of a major shopping centre, strip shops are often a better location.

If the franchise is in a large shopping centre, it may need to contend with the centre owners who might insist on using their own (usually more expensive) fitout experts for any required renovations. In a strip, the franchisee only needs to worry about the landlord and the franchisor.

One of the major considerations franchisees often forget is that, if they don’t follow the franchise guidelines, under the franchise

code the franchisor can walk in and take over the business.

This is where personalities often come into play. So unless the franchisee is prepared to follow a system, it may not be a suitable business model. Another important factor is how to motivate young employees who do not see the business as a career path.

They might be 16-year-old girls working in a bakery who are there simply to earn pocket money. Their career aspirations are not the same as that of the franchisee and their loyalty to the business will probably depend on how much they get paid.

Dealing with the human resources needs of 30 or 40 young employees in these circumstances can be a challenge - made more complex by those franchisees who plan to take on more than one franchise.

This is where franchisees need comprehensive HR skills and the awareness to keep young staff motivated. The more successful franchises regularly use on site reminder training videos to ensure the business runs according to plan.

Kieran Liston has 40+ years specialist knowledge in the area of valuing franchises and provides consulting services to existing and potential franchisees.

Chartered Accounting firm, Liston Landers strives to be recognised by both their clients and the business community as a market leader in the provision of ethical, innovative and solution oriented financial and accounting services.

Phone: 03 9509 0366 Email: [email protected] Web: www.listonlanders.com.au

proFile: iNxPress

With unlimited growth potential, InXpress franchisees have the opportunity to grow a

successful business, along with achieving a great work life balance.

Brisbane franchisee Darren Smith has successfully achieved a fantastic work life balance, along with growing a very successful business.

“It’s all about balance,” Darren says. “The business works around my lifestyle. Every Friday I care for my young son, and even though I’m at home with him, I can still take calls and respond to emails if required, and usually work on a Saturday to do any administration that’s needed for the week.

“I have a client that puts through international import shipments from the USA every Friday night, I can be at home, relax for a few hours and then jump on my computer and do my work – it’s an income for me that is consistent every week, and it’s no trouble at all.”

ABOut iNxPressInXpress is the world’s largest freight consultancy franchise operating in 12 countries and providing small and medium size enterprises with reliable courier and freight services, including international

With iNXprESS AchieVe BAlANce

import/export services, domestic air and road express.

InXpress currently have franchisees in Brisbane, Sunshine Coast, Melbourne, Sydney, Ballarat, Perth, Adelaide and Newcastle and are seeking to appoint additional franchises throughout Australia given the size of the market opportunity.

InXpress’ carrier partners like DHL and TNT provide the door to door pick up and delivery services while InXpress franchisees provide the local sales and customer service to small to medium sized businesses.

Clients get access to InXpress’s Webship online booking and quoting system, reliable on time delivery, multiple freight options, and personalised customer service that the carriers just can’t match.

FrANchise OPPOrtuNitiesInXpress is a sales driven and business management franchise. Franchisees operate in a particular geographical area, but are not limited to an exclusive territory.

Darren says that this has enabled him to grow his business, even during tough times.

“When the floods struck Brisbane in 2011, business hit hard times for everyone. Everyone was literally mopping up their businesses – including us. So I jumped on a plane down to Sydney and worked hard at striking up new business down there.

“It was a great way to keep business going, and I am able to service these clients via phone and email. I now have clients all over the country,” says Darren.

trAiNiNG ANd suPPOrtDarren says that once you sign your franchise agreement, you are equipped to start your business with a one-week intensive training course that teaches you everything you need to know to start selling. However, the learning process is ongoing.

“I’m still learning more about the freight industry every day, and there’s great support both across the network from other franchises, and from the InXpress support team who are only a phone call away,” said Darren.

“The support from head office is fantastic – they know the industry inside-out. They are there to help you grow your business; they can help with selling skills, and basically ensure that you are working your business to its full potential.”

Benefits for franchisees include:

• Authorised DHL reseller

• Low cost

• Low risk

• Low overhead

• Work from home

• True residual income

• High income potential

• Inxpress is a turn-key system that is proven

• No inventory / no warehousing

• The right company / right model.

“If you’re a driven person and like to be in control of your own business then this is definitely a great opportunity to build a successful business. If you are prepared to put in the hard work, the rewards are there,” said Darren.

Darren says that potential franchisees should do their research.

“Just like any business, I‘d suggest you research the system thoroughly. InXpress stands apart in so many ways – it’s a great opportunity to find a business that works around your lifestyle as well as offering a solid opportunity for return on investment.”

For more information contact:

Phone: 1300-INXPRESS (1300-469 773) Email: [email protected] Web: www.inxpress.com.au


ANYTHING ANYWHERE ANY TIME ANY WEIGHT ANY SIZE

Express and freight servicesthrough world-class carriersyou know and trust.

InXpress provides a revolutionary yet simple concept, delivering customers with freight advantages to gain a competitive edge in the marketplace.

InXpress is an authorised sales partner for the world class courier company, DHL. Domestically, InXpress partners with companies such as Toll and TNT to offer a complete suite of courier and freight solutions, providing customers with greater value and genuine personalised service saving valuble, time and money.

Operating in 12 countries with over 110 franchisees internationally, InXpress is now accepting applications to grow the Australian business. Benefits to franchisees include:

Low entry costs

Low Risk

No Inventory / Warehousing

Minimal employee base

Residual Income

High Income Potential

Whatever your location InXpress represents a unique opportiunity for you to build financial freedom within a global network.

Unique Global Express Freight Business Opportunity

Start building your future with the right company and the right model, for more information about becoming an InXpress franchisee within your region call 1300 469 773.

www.inxpress.com.au1/26 Flinders ParadeNorth LakesQueensland 4509Australia

Phone: 1300 469 773

email: [email protected]


ANYTHING ANYWHERE ANY TIME ANY WEIGHT ANY SIZE

Express and freight servicesthrough world-class carriersyou know and trust.

InXpress provides a revolutionary yet simple concept, delivering customers with freight advantages to gain a competitive edge in the marketplace.

InXpress is an authorised sales partner for the world class courier company, DHL. Domestically, InXpress partners with companies such as Toll and TNT to offer a complete suite of courier and freight solutions, providing customers with greater value and genuine personalised service saving valuble, time and money.

Operating in 12 countries with over 110 franchisees internationally, InXpress is now accepting applications to grow the Australian business. Benefits to franchisees include:

Low entry costs

Low Risk

No Inventory / Warehousing

Minimal employee base

Residual Income

High Income Potential

Whatever your location InXpress represents a unique opportiunity for you to build financial freedom within a global network.

Unique Global Express Freight Business Opportunity

Start building your future with the right company and the right model, for more information about becoming an InXpress franchisee within your region call 1300 469 773.

www.inxpress.com.au1/26 Flinders ParadeNorth LakesQueensland 4509Australia

Phone: 1300 469 773



legAl Advice

LESSONS FOR FRANCHISEES From recent high proFile court cases



LESSONS FOR FRANCHISEES From recent high proFile court cases

“This article draws on a number of these cases to examine how and why franchise relationships run

off the rails, how the disputes can be avoided and what lessons can be learned by both franchisors

and franchisees.”Raynia Theodore, Principal,

Mason Sier Turnbull.

The 2012 calendar was a big year in franchising with a few high profile court cases decided. This

article draws on a number of these cases to examine how and why franchise relationships run off the rails, how the disputes can be avoided and what lessons can be learned by both franchisors and franchisees.

SPAR LicenSing PTy LTd & AnoR v MiS QLd PTy LTd & oRS [2012] FcA 116 (“SPAR LicenSing cASe”)

On 15 October 2012, the Federal Court handed down judgment in the SPAR Licensing Case.

This case involved a grocery franchise operated by a franchisee (“MIS”) under a franchise agreement granted by the franchisor (“SPAR”). MIS sought to exit the franchise before the end of the term to join a competitor of SPAR - Metcash/IGA (“IGA”).

The legal arguments:SPAR wanted to hold MIS to the franchise agreement on the basis that the franchise agreement did not give MIS a right to terminate early.

MIS resisted SPAR’s claim and argued as follows:

1. There was an implied term that it could terminate the franchise agreement or that some right existed at common law.

2. SPAR’s Disclosure Document was deficient; and

3. It was induced to enter into the franchise agreement by misleading and deceptive conduct on the part of SPAR, specifically representations or statements by SPAR to the effect that if MIS became a SPAR franchisee and then later wanted to convert to IGA, it could terminate the franchise agreement with SPAR upon payment of

certain fees. It was alleged that these representations were misleading and deceptive because SPAR later sought to hold MIS to the franchise agreement and prevent it from converting to IGA.

The key facts:• MIS received SPAR’s disclosure document

on 21 July 2010 which contained:

o A statement of solvency as at 31 August 2009 (Item 20.1); and

o An auditor’s statement in support of the statement of solvency (Item 20.3) relating to the financial year ended 30 June 2009;

• MIS did not enter into the franchise agreement until 1 February 2011, more than six months after the disclosure document was provided;

• No updated disclosure document was given by SPAR between 21 July 2010 and 1 February 2011 despite the fact that the financial statements for the year ending 30 June 2010 became available during this period; and

• The financial position of SPAR deteriorated significantly after 31 August 2009.

court RulingIn relation to the three arguments raised by MIS the Federal Court decided as follows:

1. That there was no term in the franchise agreement that allowed MIS to terminate the franchise agreement and no such right could be implied;

2. That SPAR had breached its obligation under the Franchising Code of Conduct to give MIS a “current disclosure document”;

3. That the representations about the ability of MIS to convert to IGA were in fact

made and such representations were misleading and deceptive (as evidenced by SPAR seeking to hold MIS to the franchise agreement and preventing it from converting to IGA) and were relied upon by MIS in signing the franchise agreement.

In light of the above the Federal Court ordered that the franchise agreement be amended to give the franchisee the right to terminate the franchise agreement.

SPAR has lodged an appeal in respect of this decision which will be heard by the Full Federal Court in late February 2013 with a decision expected later in the year.

lessons to be learnedWhilst the franchisee succeeded in this case the case highlights the need for franchisees to conduct due diligence prior to entering into a franchise agreement and ensure that the franchise agreement accurately reflects what the parties have agreed. If the early termination right had been included in the franchise agreement the legal proceedings would have been avoided.

This case also highlights the need for franchisees to request the most up to date information from their franchisor, especially where the courtship phase is a long one.

TRAnS-iT FReighT PTy LTd v BiLLy BAxTeR’S (FRAnchiSe) PTy LTd [2012] vcA 71 (“BiLLy BAxTeR’S cASe”)

This case involved a coffee franchise operated in Glenelg South Australia by a franchisee pursuant to a franchise agreement with the franchisor Billy Baxter’s (Franchise) Pty Ltd.

The legal arguments:The franchisee in this case terminated the


franchise agreement with the franchisor after the business made losses and was unable to pay its franchise fees under the franchise agreement. The franchisor sued the franchisee for the unpaid franchise fees, approximately $250,000 worth.

The franchisee argued that it was misled and deceived by representations made by a representative of the franchisor prior to entering into the franchise agreement for the site in Glenelg which was a new greenfield site.

Specifically, the franchisee argued that it was told to anticipate a turnover for the franchised business of $1.3M or at least a turnover that would support the payment of operating costs and result in a profit being made.

The store did not reach the represented turnover and the franchisee alleged that it was unable to pay the franchisor the fees due under the franchise agreement and the franchisee terminated the franchise agreement.

The franchisor accepted the franchisee’s termination as a repudiation of the franchise agreement and sued the franchisee for damages.

The franchisee issued a counterclaim alleging that they had been induced to enter into the franchise agreement based on the misleading and deceptive conduct of the representative of the franchisor and the franchisee sought compensation for its losses.

The franchisor initially succeeded in the Supreme Court of Victoria, however, the franchisee appealed to the Victorian Supreme Court of Appeal where the Court found:

1. That a representative of the franchisor had indeed made representations as to the potential turnover of the franchised business based on the location of the franchised business;

2. That there were no reasonable grounds for the franchisor to make representations regarding the potential turnover of the store; and

3. That the franchisee had relied on the representations in entering into the franchise agreement.

The Court awarded the franchisee damages in the sum of $1.22 million.

Whilst a good decision for the franchisee the decision is a hollow victory in that the franchisor went into liquidation shortly after the decision putting the 21 chain network at risk and the franchisee is not likely to receive the damages awarded by the Court.

lessons to be learnedA franchisee should:

• Keep detailed notes of all discussions with the franchisor’s representatives and where possible obtain written confirmation of any representations or promises made.

• where projections have been given by the franchisor, the franchisee should ask the

legAl Advice

franchisor how the franchisor arrived at the projections. Ask what assumptions were made, what enquiries and research was undertaken by the franchisor?

• even if the franchisor provides an explanation of how the projections were arrived at, franchisees should obtain independent advice from their financial adviser about the projections given and also conduct their own enquiries and investigations as to the location for the franchised business, the demographics and feasibility of the location.

Whilst the franchisees were successful in both the above cases the success was the result of long protracted court proceedings which cost them both time and money. With appropriate advice these cases could have been avoided.

WinneBAgo induSTRieS, inc. v KnoTT inveSTMenTS PTy LTd (no 2) [2012} FcA 785,

Winnebago Industries, Inc., a US company had manufactured and sold motor homes in the US since the 1960s. Over time it expanded its operations and sold its motor homes around the world, including in the US, Canada, the UK and continental Europe.

In 1982 Knott Investments Pty Ltd an Australian company which was not related to the US company began to manufacture and sell motor homes bearing the Winnebago name and logos developed by Knott Investments.

Winnebago Industries sued Knott Investments and the Federal Court found that Winnebago Industries had acquired a sufficient reputation in the Australian market and that the conduct of Knott Investments in using the name and brand constituted passing off and misleading and deceptive conduct. The court then ordered the cancellation of Knott Investments’ registered trade mark.

As a result of this case Knott Investments and its dealers would be forced to re-brand.

The implication for franchising is that franchisees should ensure that their franchisors have legitimate rights to use the relevant trademarks and intellectual property of the franchise network before signing any franchise agreement. Information about the ownership of trademarks and intellectual property can be obtained from the franchisor’s Disclosure Document and from trade mark searches.

Accc casesThe 2012 year also saw the Retail Food


Group who owns Brumby’s Bakeries having to give the ACCC a court enforceable undertaking as a result of comments made by Brumby’s managing director to its franchisees suggesting to franchisees that they blame the carbon tax for retail price increases.

The ACCC has also now instituted proceedings in the Federal Court against eleven Harvey Norman franchisees for misleading and deceptive conduct claiming that the franchisees misled consumers about their rights under the consumer guarantee provisions of the Australian Consumer Law.

The lesson to be learned from these ACCC cases is that franchisees as independent business owners must be aware of their legal obligations under all applicable laws. Franchisees should not blindly follow the franchisor’s directives and assume policies and documents such as warranty and refunds policies are correct. Franchisees should educate themselves as to their obligations under all applicable laws - whether consumer laws, employment laws or tax laws.

It appears there are more cases on the way in 2013 with franchisees of the Pie Face chain having announced they plan to sue the franchisor alleging misleading or deceptive conduct on the part of the franchisor arising from alleged financial projections given by the franchisor. The franchisor has disputed the allegations.

Tips to avoid conflict/disputes:• before signing a franchise agreement ask

lots of questions of the franchisor and clarify any representations or statements made;

• keep detailed notes of all discussions with the franchisor;

• ensure that the franchise agreement includes all the terms that have been agreed upon with the franchisor;

• get independent legal and accounting advice early;

• obtain your own independent feasibility study or site report in respect of any premises to be leased and conduct your own due diligence in respect of

the franchise network - speak to other franchisees both (existing and former) whose details should be set out in the franchisor’s disclosure document;

• know your obligations under the laws that apply to your business - don’t just rely on the franchisor;

• address issues of concern with the franchisor early and use the dispute resolution processes in the franchise agreement and the Franchising Code of Conduct to try and resolve any dispute.

Located in Melbourne’s industry heartland, Mason Sier Turnbull has strong commercial law skills and prides itself on providing clients with great service and sensible solutions.

Raynia Theodore, Principal in Mason Sier Turnbull’s corporate Advisory & Franchising team. contact Raynia on

Phone: 03 8540 0242 email: [email protected] Web: www.mst.com.au.


proFile: BRoTZeiT® geRMAN BieR BAR & ReSTAuRANT

An international ‘Franchisor of the year’ has set its sights on the Australian market, bringing with

it a new and exciting concept.

Singapore brand, Brotzeit®, was conceived in 2006 to introduce world famous quality German beers and authentic Bavarian cuisine in a chic and contemporary setting.

“Brotzeit®” is a typical Bavarian expression – “Brot” being German for bread and “Zeit” for time, referring to a cozy meal complemented by fresh beer.

Brotzeit® began franchising its current business model in 2010. In a span of just over two years, it has become a world-class franchisor and was recently awarded the Singapore ‘Franchisor of the Year’ Award by the Franchising and Licensing Association of Singapore (FLA). The awards recognise the most thriving franchise businesses in Singapore.

Brotzeit® has sold 10 franchise markets, in addition to its corporate market. Brotzeit® currently operates eleven outlets in Singapore, Malaysia, Vietnam, Hong Kong, China and most recently in the Philippines and Thailand.

All Brotzeit® outlets engage guests with chic décor through the use of German-inspired wooden benches and a long wooden bar counter. The contemporary bier bar possesses a playful charm with its characteristic signature mural showing the history and development of German beer culture.

Brotzeit® serves a wide selection of pure German beers, made according to time-honoured German beer-making traditions that respect the Purity Law of 1516. All beers are made using pure spring water and are paired with authentic Bavarian dishes.

Some of the other key features that sets Brotzeit® apart include:

• The world’s leading German concept operating multi-nationally.

• Authentic Bavarian cuisine and premium quality beers imported from Germany.

Willkommen! New FRANchiSe oN iTS wAy dowN uNdeR…

• Unique proprietary recipes for seven types of sausages.

• Specially styled music system.

uNiQue FRANchiSe ModelUnlike other segments in the multi-unit food and beverage franchising industry, Brotzeit® has no organised competition. Brotzeit® does not sell single-unit franchises in a new market. Instead it has chosen to develop by selling market areas, which require the franchise developer to open a number of units, typically three to six in a period of six years.

Brotzeit® is currently searching for potential franchisees who are excited about the concept and wish to be part of a new franchise system entering Australia.

“We’re looking for potential franchisees who intend to own and operate all of their stores directly,” said Sean Flynn, CEO. “This can be an individual or a corporate entity. But passion of the industry and the brand is absolutely required.

“Brotzeit® has pulled all the stops to give its franchisees strong and extensive support in all aspects. This ranges from marketing and promotional materials to recipes, proprietary spices, site selection, restaurant decor and even local supplies,” said Sean.

“We employ the best practices in the industry. Franchisees can expect the company to be fair and transparent in all aspects of its relationship. Brotzeit® has been careful to avoid the typical conflicts

that arise in the franchise/franchisor relationship,” he said.

Franchisees have full access to Brotzeit® Franchise Resource Centre, where they can download manuals, marketing materials and R&D items. Each franchisee outlet is be given its own website under the www.brotzeit.co domain.

Brotzeit® will provide both initial and on-going support to every franchisee, including but not limited to:

• Initial Support

• Site Evaluation and Approvals

• Suppliers and Vendors Identification

• Restaurant Fit-Out and Set-up

• Franchisee Training

• Store Opening Support

• Ongoing Support

• Operations Efficiency

• Research and Development

• Marketing

• Finance and Reporting.

For more information about this exciting new opportunity arriving in Australia visit:

Web: www.brotzeit.co


expert ADVICe

Six ReASoNS To Buy:

1. Less chance of failure: the survival rate for franchises against small businesses is better by around 77 per cent to 33 per cent.

2. You are buying a developed business idea with proved delivery systems and support behind it.

3. You don’t necessarily need specific industry knowledge.

4. You don’t need extensive business experience as you have access to training, advice, assistance, marketing and advertising.

5. Savings from the franchisor’s centralised bulk purchasing of product, equipment, supplies, advertising.

6. You are operating a tried and tested brand with a proven market position.

Six ReASoNS NoT To Buy A FRANchiSe:

1. Could be more expensive to set up than your own independent business.

2. Contractual issues need to be carefully considered.

3. Competitive restrictions on price, type of product sold or service offered and area in which you can operate.

4. A franchise gives you less independence than your own business model.

5. Other franchisees may weaken the brand name and hence adversely affect your business by association.

6. There is a risk your franchisor might fail.

FiNANciAl Advice

To Buy oR NoT To Buy A FRANchiSeSix reaSonS aS to why you would, or would not, buy a franchiSe

The fine printYour franchise agreement is the legally binding document that cements the relationship between you and the franchisor. It outlines the rights and obligations of both parties and reflects the outcome of your negotiations.

Go over this document carefully. You are entitled to a 14-day cooling-off period after you have signed, but don’t rely on that to get you out of trouble.

look for supportFranchises are seen to be a popular entry into small business because they offer support for the business owner. Ask the franchisor what kind of assistance they offer. Check to see if they provide a free comprehensive ongoing training program, help with site selection, layout or design of premises, and assistance in negotiating the lease or helping with accounting, bookkeeping or stock purchasing.

check the contractCheck that the franchise contract has not been written to the advantage of the franchisor, and that it doesn’t call for unreasonably high sales quotas from their franchisees or for mandatory working hours. Most franchise agreements will have an expiry date and there may be no guarantee that they can be renewed.

Even if renewal is guaranteed, the terms may not be favourable. Contracts also specify conditions for the cancellation or termination of the franchise by the franchisor and restrictions on the franchisee selling

their franchise or otherwise recovering their investment. Remember, that as a franchisee, although it appears that you are your own boss, in fact it is the franchisor who calls many of the shots. This is in order to ensure uniformity across the brand but these controls may severely restrict you from exercising your own business judgements. These restrictions might include issues such as site approval, design or appearance standards, restrictions on goods or services offered for sale, restrictions on the method of operation and competitive restrictions, such as the way you establish your selling prices. All these issues should be covered in the contract. If they are not, go back to the franchisor with your questions.

look at the downsideFranchising has a better record of survival than most independent small businesses, but you need to be aware that not every franchise succeeds. It is for this reason that you need to scrupulously evaluate your franchisor, the product or service and the system of distribution.

Follow the moneyA business plan and cash flow projection will keep you on track. They are vital tools if you want to work smarter rather than harder.

Take time to develop your business plan, outlining your goals, your strategies, your prospects and how you will achieve them. Each business should have its own unique plan. While it’s good to work from a template, throw out any headings that don’t specifically apply to your business. Don’t treat this as homework, but as a serious

analysis of how your business will work. Your plan will help you test your ideas and decide on strategies to reach your goals.

Planning enables you to recognise problems that call for outside sources of information and assistance. The nature of markets and consumer needs change rapidly. Planning cannot predict change, but it can help you to recognise it and to construct your business strategy accordingly.

Planning helps you to achieve smooth growth and to avoid unexpected crises. A business plan enables you to monitor your results against a set of goals and performance standards.

A business plan and cash flow projection will keep you on track. They are vital tools if you want to work smarter rather than harder. Your plan is your roadmap to success. It needs to be fluid and flexible, reviewed and revised at regular intervals throughout the business year. If at any time you are forced to take a detour in your strategy, your business plan will help you find your way back onto the main road. For help in preparing a plan and to get a useful template that you can adapt to your needs, see the Commonwealth Government’s Business Entry website at www.business.gov.au.

your banking needsBefore buying your franchise, talk to your bank. They have a lot of experience in helping people buy franchises and know the issues you face. They have dealt with many franchisors before and will know what you will need to do to get established. They may even be familiar with the one you plan to buy into.

The relationship with your bank will be important to your success. Find out what services they have that can free up your time

and improve the efficiency of your business. Even such apparently simple things as using online banking, and getting advice on how to structure accounts to suit your particular business needs, will free up your time and allow you to work ‘on’ the business rather than ‘in’ the business.

cash flow: A steady streamPoor cash flow is one of the main reasons that small businesses fail. The important thing to understand is that many profitable businesses can go broke because they didn’t have enough cash flow to support their business in the short term.

A month-by-month cash flow budget will help you forecast whether you have sufficient cash in the bank to pay the bills each month - and help you sleep better at night. A cash flow budget simply records the amount of money that you expect to flow in and out of your business over a given time frame - usually 12 months. This cash flow budget should be based on a series of assumptions about how your business has performed in the past and what you expect to change in the future. If you are starting a business from scratch and do not have previous records then it is even more important to back up your cash flow assumptions with market requirements, planned fixed expenses and information on similar types of businesses. Make sure you do your research.

Once you have completed a cash flow budget make sure you use it as a living document. Track your projections against actual receipts and expenses when they are made. This will help keep your finger on the pulse, manage expenses and income and plan for any unexpected issues in advance.

It’s also important to understand where cash can get tied up in your business - primarily

“Before buying your franchise, talk to your bank. They have a lot of experience in helping people buy franchises and know the issues you face.”

Sharen verrenkamp, Senior Business development Manager,

Franchising and Associates, westpac.


stock and debtors. If money in the bank is tight each month you may need to ask yourself some of these questions:

• Do you use a cash flow budget?

• Do you make collecting accounts a priority or are you too busy?

• Do you have a clear debt collection system in place?

• Do you need an overdraft facility to smooth out your cash flow?

• How do you manage your stock and do you have too much stock?

For further information about cash flow and the above key questions, obtain a copy of the Westpac cash flow guide and ask your bank for a copy of a cash flow budget and any training they may provide which may help you manage cash flow and improve your business performance.

Sharen verrenkamp is a Business development Manager with Westpac. She specialises in the franchise sector and holds a Bachelor of Business.

Westpac continues their long- term commitment to franchising in Australia. The bank has a national network of franchise specialist business bankers who are able to deal with the specific needs of the franchise sector

contact Sharen at:

Phone: 0438 426 319 email: [email protected] Web: www.westpac.com.au

LINK’s Franchise Division specialises in the sale of business format franchises. With a combination of the best franchisee selection skills and the best business broking skills, we are the only franchise recruitment agency of our kind. Our role is to present the information about your business in a very systematic and professional manner, and to target, test and recruit franchisees to match your pro�le. LINK recruits franchisees nationwide for selected franchisors that have well documented systems.

If you are a franchisor, you’ll know that the success of your business relies heavily on the quality of your franchisees. Finding the right person is an exacting task. We at LINK are specialists in franchise recruitment and resales, we know.

Managing the Sale of Your BusinessCompiled by industry experts in business sales, this guide provides a comprehensive overview of all steps involved in selling a business, from grooming through to settlement and handover.

The authority on selling businesses

MTSOYB Booklet.indd 1

8/17/2012 11:39:10 AM


Franchise Recruitment and Resales

Franchise Recruitment and Resales.indd 1

8/22/2012 3:29:31 PM

0800 546 528 (NZ) linkbusiness.co.nz l 1300 763 668 (AUS) linkbusiness.com.au

For your free pack or to discuss how LINK can help you in the development and growth of your franchise call LINK today.

LINK have o�ces in New Zealand, Australia and South Africa (linkbusiness.co.za)


All NZ LINK o�ces are licensed REAA08

BusinessFranchiseAusNZ_Nov2012 A4.indd 1 11/21/2012 3:39:58 PM

proFile: SPudBAR

With a strong focus on real, healthy food, Spudbar has successfully tapped into a

growing market of health conscious customers that truly care about what they eat.

According to co-owner and Executive Director, Antony Morell, Spudbar has seized the opportunity to satisfy this growing group of consumers that are passionate about what is in their food and where it has come from.

“We believe that the spud is the perfect base ingredient around which to create a healthy and delicious meal; it’s grown in the ground, it’s naturally filling, and is delicious and healthy.

“When baked, it’s steaming hot, and is the perfect base for healthy and flavoursome toppings; whether that’s wholesome raw ingredients or something as hearty as a slow-cooked lamb ragu or a lentil dahl.

“Basically we’re providing good quality, real food – that’s exactly what our customers want, and the success of our business is testament to this,” Morell said.

Renowned chef Matt Wilkinson joined Spudbar in 2011 after a long stint as a loyal customer, bringing with him the same

Gourmet SpudS A Franchise Revolution


passion for good quality, real food.

Matt is former head chef at two-hatted restaurant Circa at the Prince in St Kilda, Melbourne. He’s the co-owner and head chef at one of Melbourne’s grooviest food cafes and is the ambassador of Victoria’s Farmers Market Association.

“Matt lives and breathes great produce, and creates seriously delicious food,” says Morell.

“We were looking for a gun chef to help evolve our menu and Matt was looking for a way to create low-fuss delicious food on a larger scale than one restaurant at a time. We discovered pretty soon we shared the same ideas and attitudes to food, service and creating a great place to enjoy it. Matt’s now running all things food for Spudbar.”

For franchisees, this commitment to food integrity has translated into a successful business opportunity; however, Morell is quick to point out that Spudbar is not your average fast food franchise.

“We’re not your stereotypical franchise. Whilst we do offer a predictable consumer experience, and therefore predictable profitability, we’re not so rigid that we squash vital personality and expression out of the franchisees with their business,” Morell said.

“Consumers these days enjoy the owner-operated café culture; they find comfort in their local café with its one-off chairs and personal touches. It’s this expression of personality that we build into each Spudbar.

“We describe the Spudbar ‘feel’ as rustic country kitchen meets café culture, and this resonates well with our customers. The vast majority of new customers come from referrals and we have an outstanding conversion rate of new customers quickly becoming regulars,” he said.

With ten locations in Victoria and one in WA, Spudbar is actively searching for more franchisees in Victoria to firmly establish the growing brand within the state before expanding interstate.

Along with possessing the passion and skill set required to run their own business,

potential franchisees need to share the belief systems of the brand, and the same passion for real food integrity.

Franchisees love Spudbar because:• Accessibility - setup costs are low because

of small space requirements and minimal cooking equipment.

• It’s a simple operation - with no deep fryers or grillers, Spudbar is an easy transition into hospitality.

• Spudbar franchisees are prepared for managing a store and staff - a three week intensive training course prior to opening, on-site support for your opening in store and ongoing support for you and your staff.

• Spudbar provides great support - operational support allows franchisees to run their business rather than get bogged down in paperwork.

if you love the idea of bringing fresh and healthy to the fast casual world and are excited by the idea of owning your own business then Spudbar would love to hear from you.

Phone: 03 8638 9999 email: [email protected] Web: www.spudbar.com.au


LINK’s Franchise Division specialises in the sale of business format franchises. With a combination of the best franchisee selection skills and the best business broking skills, we are the only franchise recruitment agency of our kind. Our role is to present the information about your business in a very systematic and professional manner, and to target, test and recruit franchisees to match your pro�le. LINK recruits franchisees nationwide for selected franchisors that have well documented systems.

If you are a franchisor, you’ll know that the success of your business relies heavily on the quality of your franchisees. Finding the right person is an exacting task. We at LINK are specialists in franchise recruitment and resales, we know.

Managing the Sale of Your BusinessCompiled by industry experts in business sales, this guide provides a comprehensive overview of all steps involved in selling a business, from grooming through to settlement and handover.


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Franchise Recruitment and Resales

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0800 546 528 (NZ) linkbusiness.co.nz l 1300 763 668 (AUS) linkbusiness.com.au

For your free pack or to discuss how LINK can help you in the development and growth of your franchise call LINK today.

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expert Advice

Like all businesses, franchise businesses need effective financial systems to survive and prosper.

Unlike other businesses though, a franchise is often offered to a prospective franchisee as a going concern, with little or no scope to change the established structure, processes or systems already in place.

It’s critical that, as a prospective owner of a franchise business, you clearly understand what systems underpin the franchise’s day to day operations and cash-flow. Here are some things you should be checking for when you ‘take a look under the hood’ of the franchise you might be about to buy.

the right finance management systemsLeading businesses are using cloud-based accounting systems, such as Saasu or Zero, to keep track of their financial performance, including areas such as expenses, turnover and profit. These systems should also provide links back to the business owner’s bank, financial advisors and, in the case of a franchisee, to the master franchisor.

The best systems offer a range of features that make it very easy for business people to enter data and see at a glance how their

business is performing on a day to day basis, through hard copy reports and online dashboards. These systems are quick, efficient, very effective and generally not expensive – and any franchise should have them at the core of its financial management process.

Business planning Ideally, the franchisor should also provide franchisees with templates for business plans, operational processes, sales and marketing strategies and other planning formats. There should also be a clear understanding of what the franchisor expects in terms of activities around these – and how the costs will be shared between the individual operator and the franchisor.

Back up advice and support from ‘head office’ Franchisees should also be able to access advice and support on financial and compliance matters from the team at the master franchisor.

In our experience, these levels of support tend to vary from franchise to franchise, but you should at least be getting a clear understanding of expected revenue versus start up costs when you first take over

the business, along with support from the franchisor to help you set a revenue budget. They should also be able to help you make projections along the way and readjust these as the realities of running a business become apparent.

Help from external advisors Does the master franchisor have a list of ‘approved’ advisors – accountants, lawyers, other financial and management experts – who are easy to access, located close by, come with a reputable brand and are easy to deal with? The ideal for any franchisee is to continue using your own trusted advisors, while still having access to these experts if you need them.

Advisory firms that have worked with your peers in the franchise network will have great advice and lessons to pass onto you, and these should not be supplied along with fees higher than you would pay elsewhere.

tax compliance As a business operator, you will be liable to meet all tax requirements and you should be expected to manage these yourself. But it will still be useful to have access to some advice, systems or support from head office, if only to learn from other franchisees’ experiences and tips in this area. It’s not

Does your franchise meet the accountant’s test?

“it’s critical that, as a prospective owner of a franchise business, you clearly understand what

systems underpin the franchise’s day to day operations and cash-flow.”

david McKellar, chartered Accountant,

Marin Accountants.

hard to provide a tax compliance calendar, along with advice on submitting BAS and IAS forms, and arranging payment plans with the ATO if required.

This is often one of the most challenging aspects of business management, especially if you’re new to the experience, and one where we believe more franchisors could be doing better for their franchisees.

Financing for the businessSome franchisors will have finance arrangements with banks and other lenders, to assist franchisees in acquiring the capital required to buy the franchise and get it started. The best of these arrangements will include favourable repayment terms, across a number of years with a competitive interest rate and an interest-only repayment option. They should also include the option to renew,

extend or renegotiate the loan, along with some type of ‘business banking’ relationship, with a dedicated bank officer to act as an advisor to the franchisee.

Business structuring assistance Does your prospective franchise include detailed information about how the business should be structured? Does the franchisor provide advice on owning the franchise through a trust, to ensure your personal assets are protected from any business failures?

This might be expecting a bit too much, but franchisors should at least be clear about ‘best practice’ structures for the franchise ownership, and be flexible when facing a franchisee’s requirements in this area.

Other advice you won’t get from the franchisor Following on from the last point, it’s also worth consulting your lawyer or accountant to get a better idea of how to manage your business structure so it remains separate from your personal affairs and is run in the most tax-efficient way possible. You will also need advice around owning versus leasing assets, tax minimisation, asset protection and succession planning if you’re aiming to involve your children or other relatives in the business.

Understanding just what you need to know is critical when looking at – and deciding whether to buy into - a franchise business. If you can cover all these bases and your franchisor is helping to provide this information along the way, then you will be off to a great start.

Marin Accountants is a boutique accounting firm that provides personal, proactive and proven taxation and accounting services to business owners, professionals and family offices

David McKellar is a chartered accountant at Marin Accountants. He has a particular focus on franchising and small business compliance and consulting. Contact David on:

Phone: 03 9645 9229 Email: davidm@marinaccountants. com.au Web: www.marinaccountants.com.au Important: This is not advice. Readers should not act solely on the basis of the material contained in this article. We therefore recommend that professional advice be sought before acting in any of the areas. Liability limited by a scheme approved under Professional Standards Legislation.

* Source: Franchising Australia 2012, Griffith University 2012



PROFILE: NAtrAd

Natrad are Australia’s most trusted cooling specialists, with over 80 stores nationwide. The market

leader in radiator and air conditioning repair, Natrad is the most recognised and iconic brand in cooling systems. Natrad expertly services retail, trade and large industrial accounts and are supported and owned by Australia’s premier radiator manufacturer, whose product is synonymous with exceptional quality.

Natrad has a proud history which dates back over 80 years. Natrad originally began as Motor Radiators way back in 1922. It was a well-respected manufacturer and supplier of original equipment to some of the automotive industry’s biggest names including Holden, Ford and Kenworth.

The business grew considerably, employing hundreds of staff. Due to this growth the business then became known as ‘National Radiators’.

The “Natrad” franchise model commenced in 1984, as an efficient supply chain to service both retail aftermarket and trade customers alike. Natrad and ‘Nip into Natrad’ are among the most recognised consumer brands in the industry.

Speciality Automotive FranchiseAs Natrad is an automotive specialty franchise, individuals interested in becoming franchisees typically have a radiator, mechanical or automotive service background.

Ready to make a positive change, there are Natrad locations available in both regional and metro areas Australia wide. Natrad is planning on expanding the number of franchisees to 150.

Franchisees also have confidence in knowing that Natrad is guaranteed by Adrad, Australia largest manufacturer and supplier of radiators and air conditioning. The products supplied to Natrad come from Adrad and are proven and guaranteed for three years. Also, the all-important coolant meets Australian and manufacturers standards.

A history of success

Thorough knowledge and use of coolants is essential to avoid serious cooling system corrosion. As a NATRAD Heavy Duty Specialist (HDS), franchisees can also offer heavy duty alternatives and repair or replace older, difficult to find radiators.

total SupportFranchisees not only have access to the wealth of knowledge gained through years and years of company experience, but every franchisee also has total support in every aspect of the business at all levels including; operational manuals, training in company owned stores, regional manager support, local and national marketing and advertising, shop design, networking with fellow franchisees, as well as meetings and conferences.

This well rounded, extensive support system, combined with joining the most recognised brand in cooling systems, gives new and existing franchisees the winning formula for success.

Now is the time to join NATRAD. They are currently looking to expand the ‘HDS’ store numbers to capture the lucrative mining, trucking and heavy equipment boom. Natrad have the largest range of sourced radiator products, with 10 major warehouses located around the country. The extension of the Natrad Heavy Duty

Specialist Group is a recent addition to the Natrad brand, addressing the need for highly skilled cooling technicians for heavy industry cooling including trucking, mining, agricultural and large transport fleets.

When asked why Natrad franchisees are successful, Gary Washington Director of Atrad group says, “Firstly I believe Natrad franchises enjoy outstanding value when compared to franchises. Individual advertising and promotion is unaffordable and Natrad does it all for them while they grow their business.

“The Natrad brand also significantly increases the value of their business, as recent sales have shown. Natrad branding creates customer confidence, enabling good margins for Natrad franchisees.

“Natrad stores also enjoy the full support of Adrad, the major manufacturer in the cooling system industry, with the best, and exclusive quality products,” Gary goes on to say.

If you are interested in joining a trusted brand with a long and successful history, contact Natrad:

Phone: 131RAD (723) 03 9795 1255 Email: [email protected] Web: www.natrad.com.au


expert Advice

At its core franchising is the most effective way of exploiting Intellectual Property (IP). It is a

sophisticated form of licensing rights for the franchisee’s use of the IP in accordance with the franchisors’ methods, generally known as the ‘System’.

In other words, franchising is really a method of systematically sharing the franchisors’ IP to distribute goods or services. The franchisor owns the IP rights over the various

elements of the franchise and the franchisee pays a fee or royalty for the benefit of the IP.

At one time or another, there is the urge to want to own your own business or be the master of your domain. For many of us, taking that giant leap towards total independence is frightening. However, buying a franchise is a very lucrative option where you as the franchisee are provided with the established IP including brand name (McDonald’s, Subway, Gloria Jeans, Pack &

INTELLECTUAL PROPERTY IN FRANCHISING

WHAt iS it & WHY dOeS it MAtter?

Send etc.), know-how and systems increase the chances of success.

In a globalised marketplace, increasingly dominated by web-based content, the protection of a franchisor’s IP rights is paramount and hence the requirement to pay an upfront franchise fee for the use of the IP for the term of the agreement.

When IP rights are mentioned in a franchise agreement, those rights often relate to trademarks, know-how and systems – which essentially represent the franchise ‘brand’. The brand is the common identity of the franchise network and is fundamental to the generation of goodwill in the marketplace. Because of the importance of the brand, the franchisor will typically exert a lot of influence over the use of that IP by the franchisee.

Franchising is attractive to franchisees because they can invest in an established brand in which goodwill is already attached to a greater or lesser extent (depending on the market). This of course means that it will be easier to attract business since the reputation of the business has already been established by the franchisor and creates a far better saleable asset.

Trademarks (the golden arches for Macca’s, Apple for Smartphones, Swoosh for Nike and their respective names) in particular


“At one time or another, there is the urge to want to own your own business or be the

master of your domain.”Marwan Kojok, Founder,

Baybridge Lawyers.

are an essential part of a franchise because they indicate the source of the goods and/or services and communicate that source to consumers. The brand is instantly recognisable to consumers and immediately communicates to the consumer the nature and quality of the services and/or goods they can expect to receive from the franchise.

There are many examples in the Australian marketplace. Muffin Break is a bakery-café franchise whose brand is instantly recognisable to its consumers. The visual brand - the logo is used extensively and is found not only on signage but on uniforms, name tags, menus, cups and packaging. Muffin Break has worked hard to build goodwill in the brand by ensuring consumers associate the brand with quality products and personalised service. Muffin Break has been particularly successful in enhancing goodwill in their brand via loyalty-reward programs and by maintaining a relevant and rewarding presence (for consumers) on social-media platforms. At the same time it is also very easy to tarnish the brand if mechanisms are not put in place to protect it, hence the need for numerous provisions which are included in most franchise agreements which detail the use of the IP and generally approval from the franchisor is required for the way the brand and IP is depicted in the marketplace by franchisees.

Before entering into a franchise agreement, franchisees should carry out a due diligence exercise in order to assess the IP owned by the franchisor. Franchisees should obtain details of all the IP, whether registered

or unregistered. This usually includes trademarks, copyright, trade secrets, designs, systems and patents. It is important that potential franchisees check the IP clauses in the franchise agreement carefully and are thoroughly aware of, and understand their obligations with respect to their use of the franchisor’s IP.

IP rights are territorial, which means that they generally only relate to the country where the IP is registered and/or used. Various international treaties have harmonised a great deal of IP law, and there are ways of obtaining trademark registrations in international regions.

It is essential that the franchisor establishes a well thought out strategy for obtaining trademark protection overseas before entering into franchise agreements outside of Australia. And this is exactly what The Coffee Club did in the early years of its brand development. Since opening its first store in 1989, The Coffee Club has not only registered its trademark in a variety of classes across Australia, but has also registered IP in numerous countries. Registration by The Coffee Club of its trademark has proved essential with The Coffee Club now operating in many regions outside of Australia.

When a franchisor wishes to expand, if it has not protected its trademarks in overseas territories, it is possible that it will discover that another party may have coincidentally, or not so coincidentally, registered an identical trademark for identical goods/services in that overseas territory.

This means that the franchisor either has

to try to purchase its own trademark in that country, or consider launching with a new brand in that country, which will mean losing the goodwill and reputation in the established brand. This was the situation that Burger King was confronted with when that company came to launching its franchise in Australia, and discovered that the trademark BURGER KING had already been registered in Australia by an unrelated third party who did not want to sell the trademark. A similar situation was encountered by Taco Bell, when it came to launch its franchise in Australia, and discovered that the same brand was already in use by an unrelated company in respect of a Mexican restaurant in Bondi.

The main benefits of trademark registration both in Australia and overseas, are that the trademark owner can prevent unauthorised third party use of the trademark, and may be entitled to damages in respect of that use, an account of profits obtained through the unauthorised use and destruction of any infringing goods. Nevertheless, to protect the integrity of their brand and IP, franchisors will need to be vigilant with respect to accidental or intentional infringements of both registered and unregistered trademarks of IP by third parties and franchisees.

Usually, the franchise agreement will also contain information in relation to the fact that the IP is licensed to the franchisee for the term of the franchise agreement, that the franchisee is not entitled to sub-licence use of the IP to a third party. The purpose of this is to prevent others that are privy to such confidential information from exploiting


expert Advice

it without consideration and potentially devaluing the value of the franchise. Although, it may seem that franchisors are at times super sensitive to the protection of their IP, it certainly has commercial and legal consequences for both the franchisor and franchisee.

Some general obligations found in franchise agreements relating to the IP include:

• The franchisee should inform the franchisor if it becomes aware of any unauthorised third party use of the IP, so that the franchisor can take the appropriate action against that third party;

• An acknowledgment that the franchisor is the owner of the trademark and IP, and that any unauthorised use of the trademark or IP by the franchisee will amount to an infringement and termination of the franchise agreement;

• Any modifications or improvements to

the IP will be required to be transferred to the franchisor once developed to avoid any dispute as to the ownership of such modifications or improvements;

• Any marketing material that may include the IP must be approved by the franchisor; and

• The use of the IP is limited to the term of the franchise agreement.

As a result of these practices, network and brand value is developed and can prove to significantly increase the overall value of the network and each of the respective businesses. Although goodwill is usually attributed to the franchisor in franchise agreements, some goodwill will be generated by the franchisee, and therefore could be attributed to the franchisee. Franchisee’s (and in turn the brand) can develop goodwill through superior personalised service as well as the delivery of consistent quality in their goods/services. Goodwill in the franchise is

reciprocal, as localised goodwill flows to the franchisor and other franchisees as a result of consumer brand affinity.

IP rights, including trademarks and ‘branding’, and the goodwill generated by the business and communicated to consumers by those trademarks, are a vital part of a franchise. The success or failure, and future asset value of a franchise often depends on the protection of its brands, which can be controlled by having a good IP protection strategy in place, both nationally and internationally.

Marwan Kojok is the Managing Partner and Founder of Baybridge Lawyers and a leading authority on franchise related matters. They are seen as trusted advisors to many brands nationally and internationally.

Phone: 02 9232 3511 Email: [email protected] Web: www.baybridge.com.au

Got a food franchise?The best mobile commerce system is here.

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Marcellina’s is just one of the franchises already on board. How about you? Visit noq.com.au or call 1800 028 128 today.

“Our orders have gone up 29% every month since we got NoQ. Our customers love it and it makes our life easier.” Fouad Aoukar, Marcellina’s

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T H E M A G A Z I N E F O R F R A N C H I S E E S

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“Fast, fresh and healthy are still the key ingredients at the core of the Noodle Box Group. Our people and food bring this to life which is why I have such a passion for this brand coming into our 16th year.” - Dave Milne, Director

We’re boosting noodle numbers with new franchisees... 80 stores Australia wide expanding in selected areas in all states Fastest growing noodle franchise in Australia Comprehensive training program Proudly Australian owned and operated

For more information contact Michael Standley, Franchise Sales ManagerPhone: 0416 256 338 Email: [email protected]



SUPPLIERFORUM

Your favourite source of hot topics and expert advice on franchising is

now available wherever you go.

Download the Business Franchise App and never miss

an issue again!

Available via the App Store or Android.


“Fast, fresh and healthy are still the key ingredients at the core of the Noodle Box Group. Our people and food bring this to life which is why I have such a passion for this brand coming into our 16th year.” - Dave Milne, Director

We’re boosting noodle numbers with new franchisees... 80 stores Australia wide expanding in selected areas in all states Fastest growing noodle franchise in Australia Comprehensive training program Proudly Australian owned and operated

For more information contact Michael Standley, Franchise Sales ManagerPhone: 0416 256 338 Email: [email protected]


expert Advice expert Advice

Would you like to attract and keep the best staff, have happy customers and a healthy bottom

line? To achieve these things and more, the one thing you can’t avoid is showing good leadership.

As the owner of a small business, you set the goals that everyone strives toward. You also set the tone and the standards of what’s acceptable. In short, your business is a reflection of you. Great leaders create great businesses. Sloppy leaders create sloppy businesses.

In this article I’ll share some thoughts and personal reflections on what we can all do to be better business leaders.

Six stepsWhen you look at the many different theories on great leadership they seem to boil down to the following six steps:

1. Make your expectations clear;

2. Train people in the skills they need;

3. Empower them to take initiative;

4. Encourage and motivate them when they need it;

5. Give them regular feedback on their performance; and

6. Get out of their way and let them do their job.

No doubt you have heard or read variations on this. Great leaders do these things and it reflects in their business results. If we know what we should do to be a great leader, why don’t we do it? The fact is reality gets in our way. As a small business owner the demands on our time are enormous. We need to be a product expert, accountant, human resources professional, sales person…the list is endless. And amongst all those demands, practicing the craft of leadership slips steadily down our ‘to do’ list.

Writing this article was an interesting

self-reflection. I run a small business and understand how easy it is to get stuck in doing my work and not focusing on the team I lead. While I know the main point of my role is to lead my team I frequently get so busy that I lose perspective. So take this from someone who is also on the journey of trying to be a great leader.

Here are some observations of what I have seen work for other business owners and what works for me when I am in my zone.

Know yourselfSelf-awareness is understanding what you do and why you do it. It also means understanding your style as a leader and how your behavior and decisions affect others. Here are some questions to test your self-awareness:

• What do you do well that adds value to the business?

• What do you struggle with?

• What bad habits do you have that negatively impact on others or the business?

• How can your talents be best applied?

• What tasks should you delegate to others in your team?

A useful way to get clarity on these questions is to sit quietly and reflect. Let your defenses drop and create a place to think clearly. A good friend or coach can also be useful - someone in your corner who will give you honest feedback, hold a mirror up to your behavior, let you talk issues out and test your thinking.

You are the role modelCulture is ‘the way we do things around here’. Where there is a great culture you will inevitably find a team motivated to do

STEP UP AND LEAD WHAt it MeANS tO


“As the owner of a small business, you set the goals that everyone strives toward. You also set

the tone and the standards of what’s acceptable.”Karli Furmage, ceO,

Franchise relationships institute.

their best work and committed to the success of the business. As the leader of your business, the culture is set and maintained by you. If your team are negative, not following procedures, not taking good care of customers or watching the clock, then take a look at the example you are setting or what you are choosing to ignore.

I have a local café I love visiting. The coffee is fantastic and the service always great. The owner introduces customers to each other as they wait in line to order, she connects with everyone and nothing is too much trouble. The owner took some time off over Christmas and I noticed her staff stepped straight into her shoes. They did everything she would do to make the experience great for their customers, they didn’t miss a beat. That’s culture in action.

A great way to check your status as a role model is to think about the behaviors you want demonstrated in your business. Do you want an upbeat, proactive, clear thinking, customer focused team? Then list the kinds of behaviors you need to make that happen. Check yourself against that list. Are you setting the right example? Is your team clear on the behaviours you expect? Are you rewarding and recognising others for displaying these behaviours?

Lead with credibilityCredibility means being believable, dependable and worthy of people’s confidence. In other words; to earn people’s trust. If you have credibility people will follow your direction. This of course makes running a business so much easier. Ask yourself:

• Are your intentions good in your dealings with your team?

• Do you look out for their interests?

• Does your behaviour encourage respect?

• Are you direct and honest?

• Are you competent and do you give clear direction?

• Do you encourage your team to deliver on their potential?

Feeling the loveI was talking to a business owner recently who was struggling to gain respect from her team. As we chatted it became clear she had lost her passion for the business and was feeling burnt out. Her team felt it. She realised she couldn’t effectively lead her team while feeling like this. Her business was suffering, and she needed to make a decision if she was in or out. Would you look to someone for leadership who wasn’t passionate or enthusiastic about what they did?

If your team see you discouraged and negative, how will that influence them? This doesn’t mean being fake, but it does mean staying positive and solution focused in the face of challenges.

How do you feel about your business? Are you resentful of the time and energy it is sucking from you? Are you bitter because you are not getting the return you expected? If you are jaded it’s very difficult for you to create the excitement you need to have a thriving business.

So how do you keep the love alive? How do you regenerate yourself for the sake of your business? After working incredibly hard for 10 years to build up a business, a friend of mine has taken six months off and is travelling the world to get ideas and recharge. He recognised he was falling out of love with his business and needed a break. Obviously not all of us can afford six months off, but surely you can take a few days to

reflect on why you bought the business and how you can get back to that inner motivation that excites you.

How would you like to work for you?I had a good friend ask me how would I feel about working for me? It’s a great question. It certainly got me thinking about things from my team’s point of view.

Was I keeping them up to date on what they needed to know? Was I including them in the planning process and finding ways for them to share their ideas? What was I doing to get their commitment and buy-in? Was I open to doing things differently? And most importantly, was I encouraging the team to support each other and develop their judgment and problem solving skills. After all, in any sport, if the coach is the only leader in a team then they are in trouble.

Writing this article I had a few self-reflective “oh whoopsie” moments because there are some things on the list I have not been doing, as my daily tasks consume me. So I don’t know about you but I am going to take a moment to think about how I can bring some of these ideas into my busy day.

Karli Furmage is CEO of The Franchise Relationships Institute, a research and training organisation that has been helping franchisors and franchisees create profitable partnerships for 24 years. To have Karli or one of her team talk at your next conference contact:

Phone: 07 3510 9000 Email: [email protected] Web: www.franchiserelationships.com


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Having good staff is the only way for businesses to grow, yet after kicking off with great fanfare business operators can allow people problems to interfere with their success. ‘Staf�ng issues’ becomes the status quo and they get used to thinking this is normal. Often compensating by putting in crazy hours they get so far inside their business they cannot see the solutions.

Failing to properly manage staff is an expensive risk. Compliance audits or incidents can end up in court costing thousands in lost time, negative publicity, hefty �nes and penalties. Our People Services take into account the current workplace laws and regulations giving you peace of mind especially as your outlay could be covered several times over by just one avoided �ne^. Our approach is so effective that our clients achieve a 20% increase on their wages ROI* through improved productivity.

We integrate with your operations creating a ‘turnkey’ solution for managing your staff. Franchises invest so much into their brand; don’t let one poor operator, bad decision or mismanaged situation put your reputation and credibility on the line.

Are you frustrated at staff that treat you as a ‘wage’ resource? Don’t be surprised if you have been treating your people as a ‘human’ resource.

People Services is about building the employment relationship not administering it.

We provide �exible solutions including:

Tailoring our People Services to create the franchisor employer brand

Building our People Services into standard procedures and training franchise managers how to use them

As-needed for a problem, task or project including:- Recruitment and induction- Training for supervisors and managers- Warnings and disciplinary issues- Dispute and issue resolution- Employee development

Horatio, our integrated SaaS (software as a solution) automating key employment processes

Call (03) 9016 3827, Skype metamanagement or use our online form at www.metamanagement.net.au/contact-us/.

Contact us for an introductory consultation (conditions apply) and we will provide Business Franchise Magazines readers a complimentary written one-page response.

*Based on client feedback^A single breach of the Fair Work Act can attract �nes up to $33,000

Are you letting your people slow your business down?

MAKING ‘PEOPLE’ WORK

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PROFILE: tHe AuStrALiAN drug detectiON AgeNcY

It’s a fact that workers affected by drugs have a much higher risk of accidents in the workplace, putting

themselves and their co-workers at risk of serious injury or even death.

But workplace drug-testing significantly lessens that risk for both the workers and the companies who carry the responsibility for their employees’ safety.

“Businesses have to carefully consider their occupational health and safety policies and, more and more, drug-testing is becoming a crucial part of that,” says Kirk Hardy, CEO of The Australian Drug Detection Agency (ADDA) which last year launched its workplace drug-testing franchise business into the Australian market.

“Since the adoption of random drug testing methods in the New Zealand forestry industry, workplace accidents have fallen by 36 per cent. The stats speak for themselves.”

ADDA was established in February 2011, following considerable success in the New Zealand market. The aim is to become the market leader in on-site workplace drug and alcohol testing, including D & A policy development and training for all staff and managers.

Formed in 2005, the New Zealand operation has grown to include 45 mobile testing units across New Zealand which now conduct over 70,000 drug tests every year.

“We have experienced growth of around 30 to 40 per cent year on year and continue to grow,” says Kirk. “Now we want to take our learnings from the much smaller New Zealand market into the Australian workplace. Given that the Australian market is an estimated 20 times larger than New Zealand, we expect an excellent return on our investment.”

The ADDA’s first Australian franchises were launched in Queensland last year and New South Wales will begin in the first quarter of this year, closely followed by Victoria.

“Our franchisees work with large corporates in both blue and white collar industries, through to transport, mining, construction

LEadIng thE way In drug detection

and primary industry businesses with any number of employees.

“We work with the client from the implementation stage. This includes consultation with all the stakeholders and the formulation of policies for dealing with positive tests and rehabilitation through to conducting the actual testing,” Kirk says.

“For our clients, it’s about being proactive and having a policy in place to deal with these issues. Drug use affects the health and safety of workers in all industries regardless of size, and the opportunities for our new Australian franchisees to grow their businesses are outstanding,” he said.

NZDDA is recognised as the leader in the field of on-site workplace drug and alcohol testing and Kirk is confident ADDA will be held in the same regard.

“We pride ourselves on continuous improvement. Our franchisees never stop training and learning how best to serve our customers, whether it be through regular company conferences or other opportunities for franchisees to get together and swap experiences and ideas,” says Kirk.

Opportunities are now available across

Australia for both master (State) franchisors and sub-franchisees.

Kirk says that potential franchisees need to possess excellent people skills along with the ability to conduct themselves in a highly professional manner, a commitment to safety in the workplace and to implementing the disciplined and proven practices of the ADDA.

Importantly, Kirk says, franchisees also need to be prepared to handle rapid growth in their business.

“Our franchisees often experience sudden and rapid growth in their business. You need to have good business sense; we will provide extensive training, proven systems and support, but a good franchisee will have the business skills that will be required in the day to day operation of the franchise,” said Kirk.

If you would like to find out more about the ADDA and how you can contribute to the safety of your community whilst building a successful business contact:

Email: [email protected] Web: www.tadda.com.au

The Australian Drug Detection Agency wants highly motivated and independent people to join the

team, as either Master or Regional Franchisees.

The ADDA is a proven business model that will provide excellent financial rewards for those who are

prepared to work hard and fit the criteria.

This is a huge opportunity for business-orientated individuals who have served, or are currently in law

enforcement, the emergency services or the armed forces, to get in at the ground level and grow their

own enterprise.

Are you ready to join our experienced group and secure a lucrative future?

Our guess is Yes, you are!

Email: [email protected]

Website: www.tadda.com.au

Kirk hardy, CEO


The Australian Drug Detection Agency wants highly motivated and independent people to join the

team, as either Master or Regional Franchisees.

The ADDA is a proven business model that will provide excellent financial rewards for those who are

prepared to work hard and fit the criteria.

This is a huge opportunity for business-orientated individuals who have served, or are currently in law

enforcement, the emergency services or the armed forces, to get in at the ground level and grow their

own enterprise.

Are you ready to join our experienced group and secure a lucrative future?

Our guess is Yes, you are!

Email: [email protected]

Website: www.tadda.com.au


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MAKE A HEALTHY PROFIT

Health, Fitness and Beauty franchises

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IF you eNjoy A heAlthy lIFestyle, lookINg greAt ANd keepINg FIt, theN look No Further thAN FrANchIsINg to provIde you wIth A multItude oF excItINg BusINess opportuNItIes.

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The health, fitness and beauty industry covers an enormous choice of businesses, ranging from gyms to fitness programs, to hairdressers and a wide range of beauty services including nails, hair removal, and male grooming.

Keeping in shape, being healthy and well-groomed can make you feel vibrant and attractive, on the inside and out. Fit and healthy people radiate happiness, self-confidence and vitality. Likewise, owning a customer-focused franchise that helps to promote a sense of well-being and happiness can be just as rewarding, not to mention lucrative!

expANdINg wAIstlINesThe number of people who are overweight in Australia continues to rise according to the Australian Bureau of Statistics.

The 2011-12 Australian Health Survey - the largest check up on the nation’s health ever undertaken - found that nearly two-thirds (63 per cent) of the population are now classified as overweight or obese.

Men are more likely to be overweight or obese (70 per cent) than women (56 per cent) while one quarter (25 per cent) of our children are overweight or obese.

With these staggering figures, it’s no wonder that fitness franchises have experienced rapid growth over recent times.

BRW’s fast franchise 2012 list is headed by Jetts Fitness which has experienced average growth of 403.3 per cent over three years.

Many franchised gyms, in varying formats, have experienced similar success in recent years.

FrANchIsed gyms – Improve your Bottom lINeIn recent years, franchised gyms have experienced outstanding success as people become more and more aware of the importance staying active and looking after their physical wellbeing.

Added to the mix are 24 hour gyms - catered specifically for our busy lives, single sex gyms and more - and you have a sector of franchising that has boomed across the country and the world.

check out the FIgures!A report released in October 2012 by IBISWorld predicts Australian fitness

Franchising has been a fantastic format for successful businesses across these growth areas. people are becoming more aware of maintaining a healthy lifestyle, and are taking better care of themselves than ever before.

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industry revenue of $3 billion in 2012-13. Australians are expected to spend:

• about $1.7 billion on gyms and personal training;

• about $380 million on weight-loss services;

• about $292 million on dietary supplements; and

• about $121 million on surgery.

The Australian Fitness Industry Report 2012 (by Deloitte Access Economics for Fitness Australia) highlights some key statistics:

• Among Australians, aerobics, fitness or gym workouts are now the second most popular physical recreational activity after walking.

• Over four million Australians participate in fitness industry activities.

• Users are typically female (42 per cent) and younger (25-34 years).

• The biggest increase in users was from the 45-54 year age group.

• Looking forward, participation will continue to increase exponentially with total demand increasing to 7.15 million users by 2020.

BeAuty Is BIg BusINessThe beauty business is big business. These days, people are spending more money on beauty than ever before, and the industry is constantly growing and evolving.

Women have always loved to be pampered and preened, and now with ‘man-scaping’ rising in popularity it’s men too who like to be buffed and waxed – not just their cars!

Just about every aspect of the beauty industry is covered by franchising. From teeth whitening to cosmetics, hair dressing, manicures and pedicures, massages, waxing, tanning, and all the beauty products to keep you looking great, there’s a business opportunity out there for you.

Perhaps you have been a beauty therapist working out of a salon for many years; now may be the right time to build your own business based on a tried and tested successful formula offered by a franchise.

According to an IBISWorld report (Hairdressing, Beauty Salons Market Research Report) key success factors for operators in the industry include:

• Having links with local health professionals. Beauty salons can benefit from client referrals from local doctors and dermatologists.

• Use of specialist equipment or facilities. Having specialist equipment enables salons to provide value-added, higher-priced services.

• Proximity to key markets. It is an advantage to be located in a high profile, preferably wealthy area with significant passing pedestrian traffic and easy parking.

• Having a loyal customer base. It is important for a salon to build up a base of satisfied clients, to ensure repeat visits and attract new customers through good word-of-mouth.

• Ability to control stock on hand. Controlling stock levels, particularly hair-care and beauty products, is important to maintain the liquidity and cashflow of the business.

• Superior financial management and debt management. Financial and business management skills are vital to ensure cashflow and the survival of the salon.

• Access to highly-skilled workforce. A salon depends on the skill of its hairdressers and/or beauticians. Maintaining and updating skills is important to stay abreast of new hair styles and beauty treatments.

• Marketing of differentiated services. Salons can move away from price based only competition by offering quality, value-added and higher priced services.

Not just For hIppIes…Alternative health therapies are also becoming increasingly popular among people searching for alternatives to prescription medicine, which has resulted in an increase in the popularity and use of herbal remedies in recent years.

Alternative health therapies are also

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We have over 160 franchisees currently training members in some of the most picturesque and inspiring locations across Australia and New Zealand, and we’re constantly adding to our team.

Our success is in our ongoing ability to train and support you whether you’re just beginning or celebrating your 10th year in business with us.

We also offer our members 8 diverse training programs to keep them motivated, access to diet and nutrition planning as well as an extensive merchandise and supplement range, which combined ensures our high member retention rate.

Call us today - your journey into the

At Step into Life we’re leading the Group Outdoor Personal Training revolution in Australia & New Zealand – our unique difference?

www.stepintolife.com

Australia1300 134 136

New Zealand0800 134 136

SCAN ME!SCAN ME!

becoming increasingly popular among Australian with recent financial figures showing the sector, which includes Chinese medicine, acupuncture and other therapies to grow by around six per cent per annum over the next five years.

According to the Australian Trade Commission; “The Australian natural (complementary) healthcare industry has domestic sales of over $1 billion per year. Market research shows that the popularity of natural healthcare products is increasing with a growth rate of seven per cent year on year. Three-quarters of Australians, including 92 per cent of women aged 20-24, take at least one dietary supplement and a quarter of the population visit complementary healthcare practitioners each year.

The Australian industry continues to grow to meet these requirements. Already attuned to alternative approaches to health, discerning baby boomers (Australia’s largest population group) increasingly demand greater choice and adopt a preventative healthcare approach to maintaining healthier lives. In Australia, the fastest growth areas are nutritional oils, men’s health and eye health.”

mAkINg the rIght choIceThe decision to purchase a franchise is no doubt a difficult one, and with so many successful offerings out there on the market, how do you decide which one is right for you?

Passion for the industry is an obvious must. Franchisors are looking for people who are passionate about what they will be committing a large part of their lives to. If you already love to spend time at the gym, enjoy exercising and living a healthy lifestyle, then that passion for the industry will be a great back bone for building a successful business.

Becoming a franchisee could be a great step towards improving your lifestyle. Once you’ve done the hard yards in establishing the business it could give you more opportunity for flexibility to work around family life, or other commitments.

moNey moNey moNeyOnce you have made the decision about which industry is right for you, the next step is working out whether you can actually afford it!

You must then get with your franchise

banker and put together a realistic sum of money you can afford to put into this new venture. This will most likely weed out some systems quite quickly – as the larger, more well-known fitness names come with a hefty price tag. They are strong, tried and tested and have proven success stories – but you must truly be able to afford to buy into them.

Once you have an amount in mind, you can begin to shop around. You will be able to narrow down your search, but don’t rush. If you get to your short list, it is time to direct all your attention to the franchise system and the franchisor.

kNow your FrANchIsorThe franchisor holds the key. The management system, the operational procedures, the leasing agreements, the contracts, and the fees have been generated by the franchisor. Check the franchisors background – is it solid? Meet with him or her. Do they seem to be a person of integrity? Do they answer all of your questions openly and honestly? Do they invite you to do your own investigations into the company? Are they eager for you to talk to existing franchisees?

If at any point you feel pushed, rushed, bullied or even ignored by the franchisor – it is time to consider walking away. Hopefully though, the franchisor will be professional, honest and open.

The next step is to meet with existing franchisees. While it’s fine to have all the manuals in place and have the franchisor tell you how great and successful the business may be, it’s the franchisees that have the real story. Visit them in their place of business, ask questions, and ask their employees if they enjoy working there.

Now the hArd work BegINs!Once you have made the decision to purchase your franchise then the hard work really begins, and that’s where your passion and drive to succeed will be vitally important.

So if being healthy, looking great or keeping fit is something that will get you out of bed every day, ready to work hard at growing your business then perhaps a franchise from one of these exciting growth areas is the one for you!

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We have over 160 franchisees currently training members in some of the most picturesque and inspiring locations across Australia and New Zealand, and we’re constantly adding to our team.

Our success is in our ongoing ability to train and support you whether you’re just beginning or celebrating your 10th year in business with us.

We also offer our members 8 diverse training programs to keep them motivated, access to diet and nutrition planning as well as an extensive merchandise and supplement range, which combined ensures our high member retention rate.

Call us today - your journey into the

At Step into Life we’re leading the Group Outdoor Personal Training revolution in Australia & New Zealand – our unique difference?

www.stepintolife.com

Australia1300 134 136

New Zealand0800 134 136

SCAN ME!SCAN ME!

SNAP FITNESS FAst, coNveNIeNt ANd AFFordABle

Since its arrival in Australia in 2009, Snap Fitness has forged a strong position in the 24 hour gym

market, expanding to 116 clubs, and another 40 already planned to open in 2013.

Managing Director Australia and New Zealand Roz Barker says that Snap Fitness stands apart from its competitors in the 24 hour gym market.

“We brought the Snap Fitness model out to Australia from the US in April 2009. We spent time on refining the model to suit the Australian marketplace and launched our first club in November 2009, with two others following before the end of that year.

“We started with a small number of company-owned clubs which experienced great success in a short period of time, and we quickly began expanding throughout the country and into New Zealand.

snap F i tness

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Roz Barker

“In just over three years we have experienced fantastic success with the model. As of January 2013, we have over 116 clubs across Australia and New Zealand and continue to expand,” said Roz.

Passionate about the fitness industry, Roz saw an exciting opportunity in the Snap Fitness franchise business.

“I’d been working in the fitness industry for 22 years in varying roles from personal trainer and group fitness instructor through to management roles, although I’d never worked in the franchise sector,” she says.

“It’s afforded me some great opportunities, I love what I do and have also had the opportunity to invest in three of my own Snap Fitness clubs.”

Roz says that everyone working with her Snap Fitness enjoys exercise and leading a healthy lifestyle.

“We certainly aim to practice what we preach!”

simple conceptThe concept behind Snap Fitness, the world’s fastest-growing fitness franchise, is a simple one: compact, 24/7 gyms with

state-of-the-art equipment, minimal staffing and no fuss.

Founded in 2003 in the United States, Snap Fitness has taken on a rapid expansion plan and currently has more than 2,000 clubs worldwide including USA, Canada, Mexico, India, UK, Australia and New Zealand.

Snap Fitness offers fitness solutions to more than half a million members worldwide.

Roz says that the stand out feature of Snap Fitness gyms is that the clubs are able to handle a niche of members who are looking for variety in their workout.

“Snap Fitness health clubs are an alternative to ‘big box’ concepts, and operate within a 230 – 500 sqm space. We offer 24/7 cardio and weights facilities, with quality equipment and more free weights and pin-loaded equipment than some of our competitors,” Roz explains.

“We are customer friendly, with no lock in contracts – a feature appreciated by our members. We offer the flexibility for our experienced franchisees to expand their service offering to include spin rooms, group fitness classes and more. So long as it fits within the Snap Fitness model there is certainly room to expand to include these

kinds of offerings.”

Snap Fitness currently has franchise opportunities available throughout NSW and South Australia, and some opportunities still available in Victoria.

A proven business modelSince it began operating in 2003, Snap Fitness has achieved great success, receiving the following accolades:

- #1 Franchise Market Magazine Top New Franchises (US)

- #16 Inc Magazine’s top 500 privately owned businesses (US)

- #44 Entrepreneur Magazine’s Top Global Franchises (US)

- Club Business International lists Snap Fitness as the “Fastest growing franchise”

“In December 2012, Entrepreneur Magazine released the annual ‘Franchise 500’ awards, and Snap Fitness was ranked #35 amongst all franchise companies. We also received a ranking of #33 for America’s Top Global Franchises, and #96 for fastest-growing franchises,” Roz said.

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Franchisee profileWhen asked about the typical franchisee profile of a Snap Fitness franchise Roz says that all kinds of different people have taken up the opportunity to grow their own successful gym franchise.

“We have people from all backgrounds,” she says. “Everything from people with a background in business through to experienced health club owners and personal trainers.

“Some of our franchisees are people with experience in other franchise models,” Roz said.

“Obviously a background in fitness would be beneficial to those entering the industry, but it certainly is not necessary, some of our franchisees own the clubs but don’t actually work in them – they just employ appropriately qualified people to operate the club.

“We provide all the assistance that is required for the franchisee to operate their business and can put them in touch with local consultants and mentors to assist them along the way,” she said.

For potential franchisees the Snap Fitness opportunity ticks all the boxes.

The right industry – The fitness industry is currently experiencing a boom, with an ageing population and more health conscious society being key contributing factors.

The right concept – The 24 hour concept

is the industry’s fastest growing sector.

The right player – Snap Fitness franchises are easy to own, easy to manage and easy to market. No experience required, Snap’s turn-key system supports franchisees for the long term.

Franchisees receive the following benefits:

Be your owN BossBreak free from the rat race and become your own boss today. Most Snap Fitness franchisees don’t have to actually work after a few months!

Full turN-key solutIoNSnap will source all the leasing, equipment, and fit-out to make everything from start to finish as smooth as possible.

low cost stArtupThere are a range of options out there to suit you. Snap Fitness will help you all the way.

locAtIoNs sellINg FAstBe sure to get in quick and secure your area - Australia Wide. Opportunity waits for nobody.

mArketINg supportWith the backing of an extensive national marketing plan - encompassing digital, social and traditional media - Snap’s marketing will drive members through your door.

low stress ANd eFFortSnap Fitness’ Franchise Support team will help you with financial spread sheets and forecast so you can go approach your bank with confidence.

“Snap Fitness assists new franchisees every step of the way. From choosing your location through to your grand opening and beyond,” says Roz.

“We provide site selection assistance including lease negotiations, and have a dedicated in-house support team to help you with the planning and execution of your club fit out.

“Prior to opening all franchisees receive a

one week training package at head office in Queensland, and there’s even the option for new franchisees to attend the international headquarters in Minneapolis USA to conduct training,” Roz explains.

“Training covers all areas of operating your new Snap Fitness including pre-sales, opening, marketing, personal training, occupational health and safety, and systems training.

“We have a representative attend and assist with every single club opening, and we conduct a 12 monthly audit of all of our clubs as well as monitoring club activity every week. This regular monitoring ensures that where assistance is required in any aspect of the business it can be easily put into action.

“We provide extensive grand opening support, including a fully integrated marketing campaign to help get the word out about your club, as well as year round promotional support and dedicated corporate franchise representatives to boost your success

“Assistance can be provided in a number of ways including via phone, webinars, seminars, one-on-one training – whatever is required in the particular situation. We understand how health clubs work and will do what we can to assist our franchisees to build a successful business,” she said.

Snap Fitness will hold its first franchisee conference in Australia this May. The business summit will include training sessions, networking and the opportunity for franchisees to share their experiences with other franchisees.

InvestmentSnap Fitness is an affordable investment. To qualify, potential franchisees need to have 350K net worth and 50K + liquid assets. Total investment is between $300K and $500K with up to $120K up front.

If you are interested in finding out more about becoming a Snap Fitness franchisee contact:

Phone: 07 3331 1400 Email: [email protected] Web: www.snapfitness.com.au

snap F i tness

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a u s t r a l i a & n e w Z e a l a n d b u s i n e s s

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The Franchise Directory is packed with valuable articles to help guide you through the franchising process.

Some of the top names in the industry contribute their expertise in regards to researching, finding and evaluating possible franchises.

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This annual publication is available on newsstands and magazine racks throughout the year. It is also sold at all the franchise expos in australia and

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yogaBugs

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CATCh ThE YogA Bug

For Leonie Percy, becoming a YogaBugs franchisee has planted a seed; taking her through tough

times in her personal life, through to becoming a successful entrepreneur that is truly passionate about what she does.

During a difficult period in her personal life, Leonie found yoga was a fantastic way to grow stronger and more positive about life.

“I was visiting a yoga festival in Sydney when I came across the YogaBugs franchise. I had a blinding light bulb ‘this is it’ moment and within 10 days signed a contract to own a franchise for the Eastern Suburbs of Sydney and a commitment to paying $26,000…I did not have!

“At the time my son was two years old and I saw the opportunity as a way I could combine my two loves in life; children and yoga,” says Leonie.

“I’d always been a creative person and loved storytelling so the concept appealed to me straight away. Yoga is so healing and I really saw the benefits in teaching children to be calm and embrace yoga,

whilst also allowing them to be kids and scream and shout as well.

“That was 18 months ago. I have now survived and conquered my first year of business, become a fully qualified Yoga instructor, have recruited eight teachers and am also now one of the YogaBugs national trainers. Next I plan on opening a café style studio for kids and adults and running family Yoga retreats in NZ.”

what is yogaBugs?YogaBugs is an interactive exercise program combining storytelling with yoga poses, stretching imaginations and little bodies for kids from 18 months to 12 years.

Children fly on mystical birds, float on magic carpets, ride supersonic space shuttles to the moon and play football with crabs on the beach!

In the safety and familiarity of their school, or amongst their friends, children can have wild adventures and go on heroic journeys. As YogaBugs is fully inclusive and each child is the ‘hero’ within their story, YogaBugs is excellent in developing self-

esteem and self-confidence without the fear of others judgemental attitudes.

Classes include helpful breathing, relaxation and visualisation techniques which improve children’s concentration, capture their imagination and help them to feel more confident.

Yoga’d Up is yoga for older children aged 8-12 years old. Classes are structured to appeal to an age group who want to be physically challenged, mentally stimulated and entertained.

Classes include a variety of postures, partner poses and fun yoga games. Children end the class with relaxation and visualisation techniques.

The combination of all these ingredients help and support them through a time of pre-teen change and beyond to adolescence.

“YogaBugs is the world’s leading children’s Yoga company,” says Franchisor Rob Connelly.

“Our brand presence is strong due to our book being the only one of its kind, a nine month series on GMTV and


Leonie Percy, with her son

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our consultancy role on the ABC show Waybuloo.

“We operate in a market where the health and wellbeing of young people is at the top of the agenda of parents, teachers and government figures. With issues such as childhood obesity and type-2 diabetes on the increase, the demand to create and offer children a healthy lifestyle is ever increasing. Classes are taught in a safe and non-competitive manner, they address the need for a healthy lifestyle, and they educate children on the importance of a healthy diet and staying fit.

“Yoga can be done before, during or after the school day which increases the revenue generating opportunities. Aside from this there are other channels for revenue such as private classes, birthday parties and merchandise,” said Rob.

passion for yogaLeonie’s decision to become a YogaBugs franchise was a big step from her previous career working for large corporate’s in sales and marketing, and the career change has seen her go from strength to strength.

“I’d always had a passion for yoga, so this combined with my skills in sales and

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marketing has been really beneficial for my business,” says Leonie.

Leonie lived and worked in the Eastern suburbs of Sydney and saw this area as the perfect place for her to operate her YogaBugs franchise.

“The process once I’d signed the franchise agreement was great. I spent four days learning everything that I’d need to know to operate the business, including the administrative side of the business as well as learning everything required to teach the programs to the children,” Leonie explains.

“The program is based on Hatha Yoga and unlike a traditional yoga class, children act out interactive stories with yoga postures woven into the fabric of the story, finishing off with breathing and relaxation.

“It’s easy to learn, easy to teach and the children just love it.”

supportLeonie says the support from Head Office is fantastic.

“There is always support available if you need it. I think in my first six months I called my franchisor every day!” she said.

“Other franchise owners are always happy to hear from you and can provide support too.”

Leonie says that, as with any business, getting the business off the ground required her to put in hard work and perseverance.

“From the outset I was very dedicated to the business and to building it. Now that I have teachers working for me to deliver the programs I can focus more on building the business and exploring other opportunities,” Leonie says.

Leonie still teaches a number of the classes, however also takes on the role of setting up the classes and then handing them over to other teachers.

“This enables me to spend more time on building relationships with people and getting the program accepted into more venues,” Leonie says.

“In fact, today I’ll be attending my first school at which the program has been accepted as part of the curriculum. So that’s a really exciting step for the business,” she said.

Achieving balance“YogaBugs has allowed me achieve a really good work life balance. Especially as a single mum, I don’t need to put my son into childcare from 8am to 5pm everyday like I would need to working in the corporate world,” Leonie says.

“Some days my son can even come to work with me.

“I’ve learnt so much over the last year, and more and more doors continue to open as I expand the business. This year I want to make double what I made last year.”

But aside from the financial rewards, Leonie says that YogaBugs has completely changed her life in a positive way.

“Every day I get to teach kids incredible values and beliefs. I’m creating something really positive. I’ve recently expanded my business to include Yoga Mum, offering classes to mums and babies as well. Connecting children and Yoga at such a young age sets a strong foundation for their lives.

“It’s truly given me a purpose and a new outlook on life, and I enjoy every day.”

yogaBugs

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yogaBugs core valuesWe are passionate about children and we put them at the centre of everything we do

We are determined to make as many childhoods, fun, safe and full of adventure

We are inspired by Yoga and respect everyone’s choice to do it

We want to work with people who share our values

We respect, value, support and guide everyone within our network

We believe everyone should be honest, open and accountable

We lead by example, embrace change and strive for excellence

YogaBugs is looking for people with business skills who are able to engage with young children, have a good level of physical fitness, and the commitment, enthusiasm and passion to ‘live and breathe the Bug!’

“We want our franchisees to succeed and on that basis, we will be very selective,”

The ongoing fee includes:

• Exclusive use of the brand within your designated territory

• Website listing of all your classes

• Database of schools in your area

• Access to marketing templates

• Introduction to preferred supplier list so you can obtain YogaBugs teaching and business tools at highly competitive rates

• Use of the database software to manage your teaching venues, parents and children and finance software to control invoicing, P&L, balance sheet and BAS

• Access to YogaBugs forum to share ideas and gain support from other franchisees

• Hotline to Head Office

• Constant flow of class plans to keep your classes fresh, appealing and exciting for the children

• Access to your training instructor for advise on teaching issues and the opportunity to refresh at anytime

• Discount on other training seminars (by specialist agencies)

• Access to all new products at discounted prices

• Master franchise opportunities available

• And lots more....

How do I find out more?

Phone: 1300 YOGABUGS or call Rob Connelly direct on 0419 767 002 Email: [email protected] Web: www.yogabugs.com.au

says Rob Connelly. “We want people who share our vision to help the next generation enjoy a physical exercise in a safe and non-competitive environment.

“We are committed to training you so that you feel confident you can deliver young children a truly magical YogaBugs class, whilst we equip you with all the necessary business tools to ensure you achiever your teaching goals.

“You also need to have a strong love of yoga and children; the desire to succeed and have lots of fun; and the confidence to sell the idea of classes to schools and nurseries.”

By becoming a YogaBugs franchisee, you will have the opportunity to:

• Run the YogaBugs business in an exclusive territory

• Sell YogaBugs and Yoga’d Up Classes, Birthday Parties and Merchandise to parents, pre-schools, primary schools and funding bodies

• Enjoy the independence of teaching classes yourself or engaging teachers to work on your behalf, whilst managing this business around the demands of your life.

Are you ready for a treasured & rewarding journey?

We are recognised for our organised yet stimulating and educational environment that awakens a child’s inner excitement. A combination of enthusiasm, devoted focus, wonderful staff, high standards, Montessori philosophy and the array of services we provide allows children to reach their full potential as well as supporting parents along the way. It may sound a little idealistic but we aspire to be one large family at Precious Cargo and would love for you to join us.

Introduce Montessori into your neighbourhood today!

For further details contact the founderCheryl ShigrovMobile: 0409 652 545Email: [email protected]: www.preciouscargo-montessori.com.au

Are you ready for a treasured & rewarding journey?

We are recognised for our organised yet stimulating and educational environment that awakens a child’s inner excitement. A combination of enthusiasm, devoted focus, wonderful staff, high standards, Montessori philosophy and the array of services we provide allows children to reach their full potential as well as supporting parents along the way. It may sound a little idealistic but we aspire to be one large family at Precious Cargo and would love for you to join us.

Introduce Montessori into your neighbourhood today!

For further details contact the founderCheryl ShigrovMobile: 0409 652 545Email: [email protected]: www.preciouscargo-montessori.com.au


FrANchIsINg expo

The franchising industry’s continued success, even in these challenging times, has an increasing number

of people searching for information on the opportunities and options available in the franchising industry. The question is how to find and evaluate the myriad of opportunities and find the one that’s right for you.

One proven way to access this information simply and quickly is to visit the Franchising & Business Opportunities Expo.

Staged annually since 1987, the Franchising Expos have been the pre-eminent forum to provide interested visitors with not only the opportunity to look at dozens of individual businesses, but also to talk face-to-face and learn from experts, franchisors and franchisees, lawyers, accountants and government agencies all in the one place.

This year the expo has a new organiser and will be bigger and more exciting than ever before. This includes a wider range of franchises, business opportunities, networking opportunities and seminars.

To help first time visitors the Franchise Council of Australia has a significant presence in the show. Staffed by active members of the association, these franchising

experts can direct potential franchisees and franchisors to companies that match their needs and guide them with advice on the essential questions to be answered before making a decision.

In a specially constructed theatre in the centre of the show there will be a series of Free Seminars. Franchisors, franchisees, lawyers, accountants and government bodies will present essential information required to assist in making an informed decision. At these seminars visitors are encouraged to ask questions of the speakers and make arrangements to meet them for one-on-one discussions after their session.

“The Franchising & Business Opportunities exhibitions have proven to be an important learning centre for people considering their own business, and are more relevant than ever in the online age,” said Exhibition Manager Fiona Stacey.

“Visitors are able to meet dozens of companies in the one place and ask all the relevant questions. Information that would normally take weeks of online searching, emailing, phone calls and meetings can be researched in a matter of hours,” she said.

The majority of exhibitors are franchisors, franchisees or proprietors – so visitors are

able to talk directly to someone actively involved in the business they are interested in. Government and industry bodies are also on hand to answer questions and provide advice on taking the next step.

On show will be a diverse range of businesses and sectors looking for future partners. They include retail, food, communications, consultancy, cleaning, gardening, automotive and pet care to name but a few.

With so many businesses and sources of information available visitors will have an unparalleled opportunity to talk face to face with experts, learn from professionals and review a diverse range of business options in one place at the one time,” said Ms Stacey.

The Franchising & Business Opportunities Expo will be staged at Darling Harbour in Sydney from 14 - 16 June, at the BCEC in Brisbane from 20 - 21 July and the MCEC in Melbourne from 30 August -1 September 2013.

For further information including a full list of exhibitors, a detailed seminar program and presenters visit www.franchisingexpo.com.au

EXhIBITIoNS DELIVER THE GOODS

ON FRANCHISING

If you want to start your own business then come to the Franchising & Business Opportunities Expo. Meet over 100 exhibitors, attend free seminars and talk to experts. Turn ambition into action!

Register online and SAVE $15. Enter code FBS at franchisingexpo.com.au

ENDORSED BYSydney 14-16 June 2013 Brisbane 20-21 July 2013 Melbourne 30 Aug - 1 Sep 2013

NEW

ORGANISER

Now even

bigger!


If you want to start your own business then come to the Franchising & Business Opportunities Expo. Meet over 100 exhibitors, attend free seminars and talk to experts. Turn ambition into action!

Register online and SAVE $15. Enter code FBS at franchisingexpo.com.au

ENDORSED BYSydney 14-16 June 2013 Brisbane 20-21 July 2013 Melbourne 30 Aug - 1 Sep 2013

NEW

ORGANISER

Now even

bigger!

“A motivated and empowered franchisee is more often than not a successful franchisee.”

corina vucic, director,

Fc Business solutions.

expert AdvIce

LEADING THE WAY IN TRAININGOne of the biggest challenges facing

Australia’s franchise industry is the need for improvements in the

key area of franchisee training. Franchise systems need strong leaders to be the driving force in their franchisee’s ongoing learning and development.

Franchisee training is an integral part of every franchise system. Franchisors are not just selling a business, they are selling a particular business model that involves the need to train people so they can run that business consistently and continuously.

Franchisees come to the system with a vast array of different skills and it’s up to the franchisor to ensure they are each equipped with the right tools to be able to own and operate a successful franchise business, not just for the first three, six or 12 months, but way beyond.

Franchisors with strong leadership skills value the diversity of their franchisees who bring life to the brand in their local markets.

All highly successful franchisors are leaders who promote respect and integrity within their teams and throughout the brand. They set the path; share the end destination and make the best decision at the right time with the best information. This is leadership. They have taken on the responsibility to grow a business, to expand the product or

service offering, to increase market share and to increase brand awareness.

Successful franchisors are not shy in sharing their plans with the team members who choose to live and breathe their vision. The level of leadership differs amongst the franchise network; some require the detail, the how, when and where; others require just the overall perspective and are committed to the cause. The franchisor’s responsibility is to deliver all these needs and continue to share the message in all available learning and development forums on a regular basis throughout the network.

This ‘sharing of information’ becomes the backbone of the brand’s training programs, either formal or informal.

Whilst the traditional ‘one size fits all’ training and induction program for franchisees may be cost effective, it is probably not the best way to ensure each individual is adequately trained and has the confidence to run a business.

Franchisors have a responsibility to allocate funds and then use those funds in the best way possible to develop all team members.

Best practice in franchise training programs is blended learning using a balance of internal core and external specialists with a mix of formal training, on-site learning, eLearning and regular information sharing

sessions e.g. meetings and mentoring.

Franchisee training is not just about sitting in a classroom and completing a module. Franchisees should come away from learning and development sessions understanding their worth, how they contribute to the overall goals of the franchise and how their contribution will make a difference.

Franchisees commit their future to the belief in the vision of the franchisor. A franchisee buys into a brand and in return should acquire a potentially successful business.

In many instances when I speak with franchisees they share with me that their final decision was made as a result of their discussions with the founder and their inspirational commitment to their brand.

does your franchisor lead the way?All franchise systems provide some level of induction training, but what about ongoing training? As part of your due diligence before buying into the system you need to establish the franchisor’s level of commitment to training.

You need to identify what systems have good training and development programs driven by franchisors who are dedicated to the success and long-term retention of their franchisees:


Established, fast growing, national suit hire brand FormalWear Express is a unique one of a kind business with almost no direct competition.

When FormalWear Express was founded in 1998 it had a clear vision, to be Australia’s most popular suit hire provider. Since 2009 franchising has seen the company establish a significant national presence.

Exponential growth in the online retail market has seen the need for FormalWear Express to double its national warehousing facility, and there is now an urgent need for more franchisees to handle this increase in demand.

Advantages of a FormalWear Express franchise include:

- A truly unique business with no national corporate competition

- Ability to earn great returns- Flexible hours working from home- A great work / life balance- Amazing cash flow / get paid before incurring any costs- Terrific margins- The best franchise opportunity anywhere!

We are currently offering a limited number of franchises Australia wide.For your investment you will receive the following:

- Display stock, racking and signage- Full training on the Gold Coast including flights and

accommodation- Full marketing support- Benefit from national advertising in Bridal magazines

and web sites- Leads generated from our top rating web site, in

addition to any that you generate yourself through developing referral networks with other wedding related businesses.

- We supply the warehouse and workroom functions. - We dry clean, pick, alter, pack and send all of your suit

packages.

Training Provided

Extensive initial training and support is provided on the Gold Coast at the National Support Office. We also operate a buddy system for all new franchisees to ensure the most successful start possible.

Enquiries: Darren Ormes, National Support Office Email: [email protected] Ph: 1300 367 625 Fax: 07 5539 4140

www.formalwearexpress.com.au

FormalWear Express has won 11 ABIA

awards nationally for “Best Groom’s Fashion”

in the last several years.


Established, fast growing, national suit hire brand FormalWear Express is a unique one of a kind business with almost no direct competition.

When FormalWear Express was founded in 1998 it had a clear vision, to be Australia’s most popular suit hire provider. Since 2009 franchising has seen the company establish a significant national presence.

Exponential growth in the online retail market has seen the need for FormalWear Express to double its national warehousing facility, and there is now an urgent need for more franchisees to handle this increase in demand.

Advantages of a FormalWear Express franchise include:

- A truly unique business with no national corporate competition

- Ability to earn great returns- Flexible hours working from home- A great work / life balance- Amazing cash flow / get paid before incurring any costs- Terrific margins- The best franchise opportunity anywhere!

We are currently offering a limited number of franchises Australia wide.For your investment you will receive the following:

- Display stock, racking and signage- Full training on the Gold Coast including flights and

accommodation- Full marketing support- Benefit from national advertising in Bridal magazines

and web sites- Leads generated from our top rating web site, in

addition to any that you generate yourself through developing referral networks with other wedding related businesses.

- We supply the warehouse and workroom functions. - We dry clean, pick, alter, pack and send all of your suit

packages.

Training Provided

Extensive initial training and support is provided on the Gold Coast at the National Support Office. We also operate a buddy system for all new franchisees to ensure the most successful start possible.

Enquiries: Darren Ormes, National Support Office Email: [email protected] Ph: 1300 367 625 Fax: 07 5539 4140

www.formalwearexpress.com.au

FormalWear Express has won 11 ABIA

awards nationally for “Best Groom’s Fashion”

in the last several years.


• Is there a training plan that supports ongoing business skills training for the franchisees and their senior team members?

• What methods does the franchisor use to evaluate franchisee performance? If gaps in skills are identified, what learning programs do they recommend?

• Is there a formalised mentoring program for new franchisees? Are there experienced franchisees who new franchisees can call upon for advice?

• If the new franchisee is struggling to operate the business in the first three months, what further training is available?

• Is there a franchisee management program available to further up-skill in communication, team management, conflict resolution, local area marketing, coaching and mentoring of team members?

• Are there regular forums provided for franchisees to be up-skilled in new requirements such as industrial relations, workplace health and safety and carbon emissions?

Induction trainingEvery franchisor should have a structured franchisee induction program which consists of classroom and on the job training, ensuring integrated operational and

managerial learning outcomes. A complete franchisee induction program will be competency-based. This means case studies and assessments will be completed by the franchisee to ensure they have understood and acquired the skills throughout the induction program.

Regular health checks throughout the induction program will assist the facilitator in monitoring the new franchisee and their understanding of the environment within which they will be operating their business.

The franchisee induction program should include leadership and management modules for a new business owner. Regardless of whether the franchise system is service, retail, mobile or food, a well executed training plan is a business objective which contributes to the business’ bottom line.

leaders are courageousStrong leaders with purpose possess courage: the courage to make the best decision for the betterment of the group as a whole at all times. Brands in their lifetime will confront challenges, remove obstacles and create an opportunity from the potential diversity - this is expected from the franchisor as they lead and protect the brand.

As a franchise system grows and evolves, so does its training requirements. Through industry based research we have established

that the key challenges facing the franchise sector in 2013 are all about leadership and it is up to the industry to take responsibility to drive the changes forward. Leadership motivates and empowers people to excel beyond what they believe is possible both as an individual and as a team – this motivation inspires us to raise the bar and therefore excel beyond what is expected. A motivated and empowered franchisee is more often than not a successful franchisee.

Corina Vucic is the Director of FC Business Solutions and is the driving force behind the training and human resources function of the business.

Corina, who was named the FCA’s 2012 Woman in Franchising for Victoria/Tasmania, has been involved in the franchising industry for more than 15 years and is dedicated to the growth and development of the systems she works with.

Corina is a great believer in the professional and personal benefits of lifelong learning and her academic achievements include a Bachelor of Arts and Commerce and Masters in Human Resources.

Phone: 03 9533 0028 Email: [email protected] Web: www.fcbusinesssolutions.com.au.

expert AdvIce


PROFILE: thextoN ArmstroNg

Business consulting is big business. It is also smart business. Thexton Armstrong realises this and

has developed a unique and incredibly effective program to help you utilise your professional experience to create your own business and assist other business owners to achieve their maximum potential.

The Thexton Armstrong Business Success program is designed to enable a Thexton Armstrong franchisee to offer very high end consulting services to small and medium sized businesses.

Franchisees work with the owners and managers of a business (the franchisees clients) to help make their business stronger, more profitable and more valuable. The programme provides the framework for the franchisee to go into their clients business and do a complete analysis and overhaul.

One of the many benefits of being a Thexton Armstrong consultant is the fact that the programme is not a ‘quick fix’ for clients. It is a comprehensive strategic management system which allows you, as the franchisee consultant, to build a long-term relationship

with your clients across ALL areas of their business.

Developing these strong relationships allows you to gain and retain clients. This produces better results for your clients and for you!

Franchisees come from a wide and varied background. Most have spent around 20 years in corporate life and/or have owned their own business. These individuals now want to take their experiences and pass on this knowledge and advice to other up and coming businesses.

Thexton Armstrong harnesses this vast amount of knowledge from their franchisees and teaches them how to put this information into a successful, structured programme which they can then take to potential clients. They provide comprehensive training to all franchisees to help equip them with the skills, tools and resources to approach potential clients and show them the enormous benefits of working with a professional business consultant.

Clients initially sign on with a Thexton Armstrong franchisee because the franchisee can clearly demonstrate the financial advantages of having the franchisee as ‘business partner’.

Businesses often see an increase in profits from four to ten times the consultancy fee paid. That is strong motivation for any company to jump on board.

To assist franchisees, Thexton Armstrong also provides an in-house lead generation call centre, finding prospective clients and making all appointments for franchisees.

For high achieving franchisees, the room for growth is enormous, both in size and profit. Once the franchisee has become successful in their own right, they then have the opportunity to build their own consulting firm, employing multiple consultants under one roof.

Thexton Armstrong currently has over 80 franchisees throughout Australia and New Zealand and according to David, the demand for available franchises is increasing.

“We are currently experiencing an unprecedented demand in New Zealand and Australia for franchisees from a wide range of business professionals and former business owners who are keen to help the struggling SME (small to medium enterprises) business market right across the country.”

“We are right on track to becoming the number one consulting brand to the SME market in Australasia. By the end of 2013, we will have over 100 franchisees in Australia and New Zealand and we expect at least 50 of these franchisees to have started firms of up to nine consultants,” remarked David.

If you are interested in becoming part of the success of Thexton Armstrong you will find more information on their website at www.thextonarmstrong.com.au. You may also contact David Thexton directly on:

David Thexton Phone: 0275 093 385 (NZ) 0422 874 291 (AUS) Email: [email protected]

A goLDENOPPORTUNITY

tIme For A New cAreer As A proFessIoNAl BusINess coNsultANt

“By thinking in terms of these areas, you may have a better way of comparing apples with apples when making that important store decision for the future.”

Peter Buckingham, Managing Director,

Spectrum Analysis.

In today’s market, many franchise systems want to locate outside of the major shopping centres, as they want

lower rents, lower rent increases and longer lease terms with options available. In addressing these sites however, you do not have the information being supplied to you such as in a Westfield’s or Centro shopping mall, so you have to base your decision more on your own research.

If we have a site in a shopping strip, it is normally referred to as an inline store. My definition of an inline store is that it is amongst other sites facing on to a road and / or footpath, adjoining the next door neighbour.

Many shopping strips are owned by independent lessors, so there is little or no group information, unless provided by a Chamber of Commerce, or a business group. I would like to pass on my views on how to evaluate inline stores if offered to you.

Generators – the power of the shopping stripThe power of the shopping strip you are planning to enter is extremely important. We call this the generator rating, and what is it that is around you that will attract business to your immediate area.

If your concept is a daytime product, then being in the vicinity of supermarkets, chemist shops, newsagents, post office and banks is probably the best proxy for the strongest part of the shopping strip. If, on the contrary you are on the end of the strip, next to the petrol station, small coffee shop and quirky boutique clothing shops or the charity stores, then you definitely are in the lower end as far as generators are concerned.

Having a clicker to count people passing is a great way of straightening out your thoughts. Move around the strip and take five minute pedestrian counts at various parts of the strip, and you soon get the feel

of where the busy sectors are.

We run a product called StripLocator, which is a methodical way of measuring the number of stores in the strip, and the proportions or mix of stores, and look to how they suit the business proposed. As I said earlier you can look for the daytime generators in the form of supermarkets, banks, chemist shops, post office and newsagents. If you are a night time product or a café or restaurant, you probably are best clustering in the vicinity of other similar businesses. For example, why do you find many restaurants and coffee shops near picture theatres? Because they draw a continuous flow of people before and after the films!

StripLocator allows you to compare shopping strips in each capital city in the same way, and create a ranking or priority order for how you will lay out your future network.

exPert ADvice

Shopping StripS

How do i decide where to go?


JOIN THE CALIFORNIA BURRITO PHENOMENONNOW FRANCHISING IN NEW ZEALAND AND AUSTRALIAThe Original California Burrito Company was founded in 1992 in a small storefront in the west village of Manhattan (NYC) a Cal/Mex phenomenon was born. From these humble beginnings the brand quickly grew to become one of the most recognisable brands in NYC. Fast forward 19 years and the First Original California Burrito Company store opened in Auckland, New Zealand. An instant success; we now have eight stores across Auckland, one in Hamilton and three in Sydney. Become part of the phenomenon with the opportunity to own your very own Original California Burrito Company store!

What we offer you:Group buying power

Support you can count on

Proven business model

Marketing expertise and advise

Instantly recognisable brand

Sophisticated point of sale computer system

Full training of products and services

BE PART OF THE NEWEST AND MOST SUSTAINABLE FOOD CRAZE

FOR ALL FRANCHISE ENQUIRIES CALL OR VISIT OUR WEBSITE

AUSTRALIATel: (+649) 354 4815 californiaburrito.com.au

NEW ZEALAND Tel: 0800 BURRITO californiaburrito.co.nz


JOIN THE CALIFORNIA BURRITO PHENOMENONNOW FRANCHISING IN NEW ZEALAND AND AUSTRALIAThe Original California Burrito Company was founded in 1992 in a small storefront in the west village of Manhattan (NYC) a Cal/Mex phenomenon was born. From these humble beginnings the brand quickly grew to become one of the most recognisable brands in NYC. Fast forward 19 years and the First Original California Burrito Company store opened in Auckland, New Zealand. An instant success; we now have eight stores across Auckland, one in Hamilton and three in Sydney. Become part of the phenomenon with the opportunity to own your very own Original California Burrito Company store!

What we offer you:Group buying power

Support you can count on

Proven business model

Marketing expertise and advise

Instantly recognisable brand

Sophisticated point of sale computer system

Full training of products and services

BE PART OF THE NEWEST AND MOST SUSTAINABLE FOOD CRAZE

FOR ALL FRANCHISE ENQUIRIES CALL OR VISIT OUR WEBSITE

AUSTRALIATel: (+649) 354 4815 californiaburrito.com.au

NEW ZEALAND Tel: 0800 BURRITO californiaburrito.co.nz


impulse vs. Destination – leads to Pedestrian traffic.Before selecting a site, you need to think in terms of how your product rates in terms of Impulse vs. Destination. If we think of it in terms of a line, where do we sit on that line?

High impulse itemsHigh impulse items are usually low cost, spontaneous purchases such as buying a carton of milk, a packet of cigarettes for a smoker or a newspaper. You may make some decision where you go, but convenience normally drives this purchase.

As the cost of the goods you are purchasing increases, you move further along the line towards Low Impulse / High Destination.

High Destination purchasesIf the goods you want is reasonably expensive, and you have already pre-determined where you will buy it from, then that is a high destination purchase. If you want a specific type of car such as a BMW, then you will find and go to a BMW showroom.

the DecisionThe higher the impulse value of the goods you are selling, then the more importance to be in a highly visible, high pedestrian traffic

location. If you are a very strong destination product, then you can take a more back street approach.

The rental you pay for a property is probably defined by the owner’s view on whether the premise is on high traffic flow and high visibility. What you need to do is pay the appropriate rental for the appropriate store, and if you have a high destination type product, then you do not want to be paying top rental for the peak corner on the strip. If you are a high impulse product, then you do need high passing trade, or you will not sell your goods. No point being down the side street paying cheap rental if you have a high impulse product such as phone cards, sandwiches or other food items.

Store SuitabilityIn a strip this is pretty much a function of size, window frontage, whether you are on a corner or not, and to an extent being at ground level with easy access. Store suitability is having the right size and shape of store for what you are selling (and rent you are paying). If you need 80 sqm, it is no good having 120 sqm. If you need to display your goods in the window, it is no good having a three metre frontage, with the door taking up the first 1.5m!

Corner stores have some advantage as they normally give more display space, can be seen easier from cars passing and may give you two street fronts and two windows to display your goods.

Basically common sense should tell you what the store should be like. Don’t compromise because of a cheap rent deal for the store that will turn out impractical in the future.

DemographicsIt is no good having a store selling one product range when either there are few people in the area, or they are not likely to be your customer. Whilst companies like ours can provide detailed demographic information, you can always look up any area in Australia yourself on the ABS website www.abs.gov.au and then look for Census Data, and then Quikstats. You can put in a

postcode or suburb, and find out from the Census 2011 about that area.

Think in terms of what you are selling, the pricing point and who you are selling to. If your average meal price point is very high, then selling into low socio economic areas is probably less attractive than high socio economic areas. If you are selling kids meals and ice cream, then young kids and their parents should be the best target audience.

A Target Market Index is one way of putting together two or three demographic variables to see which areas are best for what you are selling.

clustering and competitionMy final point is competition. Whilst you may not want to be exactly beside your main competitor, being in a group of like-minded businesses tends to draw the public to the area, and gives you a higher turnover than being out on your own.

I speak with many food operators, and I hear comments like – we just go near a McDonalds, or in a strip, let’s just go near the Grill’d. This is probably quite a complement to their site selection procedures; however they do definitely draw business to the immediate area.

SummaryBy thinking in terms of the five areas above, you may have a better way of comparing apples with apples when making that most important store decision for the future.

Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based mapping and statistics consultancy, a Certified Management Consultant, and Victorian Chapter President of the Institute of Management Consultants.

Spectrum specialises in assisting clients with decisions relating to retail location, using various statistical techniques.

To contact Peter;

Phone: 03 9882 6488 Email: [email protected]

High impulse

Low Destination

Low impulse

HighDestination

convenience store

BMW Showroom

exPert ADvice


focus: totAL tooLS

Australia’s leading industrial tool retailer, Total Tools, continues to expand its national network

with two brand-new stores now open in Queensland.

January 2013 saw Total Tools Townsville opens its doors and commence trading, which was closely followed by the largest Total Tools store to date opening in Coopers Plains as little as a month later in February.

Total Tools Townsville is the group’s northern most location, and is quite a unique market given its degree of isolation and the vast and varying requirements of its local customers.

“Expanding into Townsville is yet another example of our commitment as Australia’s leading trade and industrial tool retailer ready to service the needs of all Australian tradies, regardless of where they live or work,” explains Neville Bruns, the Total Tools Franchise Development Manager.

Total Tools Townsville owner/franchisee, David Card has enjoyed somewhat of a smooth transition into the world of trade tool retailing having cut his teeth as a category manager based at the Total Tools support office.

While the leap from category manager to Total Tools store owner presented a very steep learning curve for David, his time as a Total Tools category manager provided him with invaluable insight that enabled him to establish strong working relationships with both suppliers and the Total Tools network.

“Without the support of the Total Tools

network it would have been much more difficult to get up and running,” explains David. A number of existing Total Tools franchisees leant their expertise and donated their time to ensure the Townsville store was a success from day one.

For example Ian and Suling Chambers from Total Tools Braeside in Victoria made the journey north to help David set up and merchandise his store as soon as the site become available. Likewise, Joe and Karon Stella of Total Tools Tullamarine (also in Victoria) didn’t hesitate boarding a plane to Townsville to assist David with his Grand Opening Sale.

When asked about his involvement in the Townsville Grand Opening, Joe states, “It’s just what we do at Total Tools – it’s in everyone’s best interest to see all stores doing well, we want everyone’s store to thrive from day one so we can grow as a group, and we understand that the newer stores need a little bit of assistance in those first couple of months so we just dig in and help each other so the job gets done and done well.”

It’s this all-for-one, one-for-all approach that is engrained into the fabric of the Total Tools franchise group that has seen them grow from strength to strength and retain an extremely high proportion of its franchise members – who in most cases go on to develop strong, independent and highly profitable businesses.

While David Card was busy opening Total Tools’ northern most store, Phil and Mark Timbs were equally busy preparing to open

the doors to Total Tools biggest store to date.

With in excess of 2,000m² of retailing floor space, Total Tools Coopers Plains rivals even the biggest of big box retailers – all the while staying true to the Total Tools business ethos, which above all focuses on service and understanding the key customer – the tradie!

As existing members of the Total Tools network (originally from NSW) the father and son duo bring a wealth of industry knowledge with them to the Queensland region.

A desire for a warmer climate initially led Mark to relocate his young family to the sunshine state. Instead of leaving his Total Tools business behind he decided to bring it with him, which in itself is a true testament to the work/life balance that can be achieved from a Total Tools business, and again highlights the high retention rates associated with Total Tools Franchisees.

Together Total Tools Townsville and Coopers Plains join the Brendale, Biggera Waters, Maroochydore and the two Toowoomba stores to take the total number Total Tools Queensland stores to seven. And that’s only the beginning; Total Tools are on an aggressive growth trajectory along the whole Eastern seaboard with multiple stores planned for Victoria, New South Wales and South Australia, as well as more in Queensland.

Now it’s your turn to become part of the Total Tools Growth Story, where you can acquire the tools to build your own future!

totAL tooLS exPANDS NortH!


WHY JoiN totAL tooLS NoW?Total Tools are looking to confirm their position as Australia’s leading specialised trade and industrial tool retailer through further national expansion of their high effective and proven business model – so there’s never been a better time to join the winning team at Total Tools.

There are many reasons why Total Tools is the obvious choice for anyone looking to invest in a tools retail franchise:

• Up to 10,000 product lines in-store, with access to over 60,000 lines;

• Unrivalled in-store expertise in industrial and commercial tools;

• Professional in store merchandise and layout, setting industry standards;

• Full access to the Total Tools private line program offering premium products sold exclusively through the Total Tools retail network;

• Buying power built from years of positive supplier relationships and collective bulk purchasing;

• Operational support and business information systems helping your store to be highly competitive;

• Inclusion in all national marketing activities and comprehensive consultancy with regard to all local area marketing activities;

• No marketing fees; Total Tools helps fund local area marketing activities;

• Benefits of an established and effective customer loyalty program – building strong customer bases with high retention rates;

• Full support in all areas from site selection to new store establishment / setup / visual merchandising etc; and

• Share in the knowledge gained from the existing store owners over the many years of operation.

Total Tools is looking for franchisees that share their vision and wish to be part of the success of this growing company. The following lists some of the key criteria Total

Tools is looking for in the next wave of Total Tools franchisees:

• At least 25 per cent of the store establishment costs

• Experience in associated trades and use of tools

• Commercial acumen – astute in business, financial planning and budgeting

• Attention to detail and store presentation

• Experience in merchandising and stock control

• Computer literacy and acceptance of

business systems to manage information

• Face to face selling skills – enjoys direct involvement in the selling process

• A positive attitude and enjoys the team environment offered between franchisee and the support office

• A passion for retailing.

For more information about Total Tools franchise opportunities contact:

Phone: 03 9394 4300 Email: [email protected] Web: www.totaltools.com.au

Townsville, QLD

coopers Plains, QLD


EVERY TOOL EVERY TRADE

Owner Benefits:National Support Of eNational Supplier ArrangementsNational Marketing Strategies

Modeli rand ram

FRANCHISEOPPORTUNITIESAVAILABLE

Over 21 Years as Australia’s Premier Trade and Industrial Tool Retailer

For further information contact the Franchise Sales Manager

mobile 0438 214 314 tel 03 9394 4300 email [email protected]

BUILD WITH US

www.totaltools.com.au

“Total Tools know their customers, and their tools. We consider them a true business partner in every sense.”Nick Pritchard, Managing Director,Irwin Tools

“Our company’s growth withTotal Tools has been outstandingand we consider them a greatretail partner.” Tom Fukaya, Managing Director Salesand Marketing, Makita Australia

Looking for new franchisees across Australia to keepup with demand

BCM

MAR

12


EVERY TOOL EVERY TRADE

Owner Benefits:National Support Of eNational Supplier ArrangementsNational Marketing Strategies

Modeli rand ram

FRANCHISEOPPORTUNITIESAVAILABLE

Over 21 Years as Australia’s Premier Trade and Industrial Tool Retailer

For further information contact the Franchise Sales Manager

mobile 0438 214 314 tel 03 9394 4300 email [email protected]

BUILD WITH US

www.totaltools.com.au

“Total Tools know their customers, and their tools. We consider them a true business partner in every sense.”Nick Pritchard, Managing Director,Irwin Tools

“Our company’s growth withTotal Tools has been outstandingand we consider them a greatretail partner.” Tom Fukaya, Managing Director Salesand Marketing, Makita Australia

Looking for new franchisees across Australia to keepup with demand

BCM

MAR

12

Travelling ausTralia while seeing The sighTs

Originally, from South Africa and the U.K, V.I.P. Commercial Cleaning franchisees Vaughan

and Amanda Procter-Parker immigrated to Australia with their families at a young age in search of a better lifestyle.

Today, Vaughan and Amanda are proud owners of a 27 foot caravan and are enjoying the chance to see parts of Australia on their travels while working in their V.I.P. Commercial Cleaning franchise from state to state.

Having previously worked in the aged care industry for 15 years, Amanda loved working with the elderly, who grew to become her friends, but grew tired of the long hours and low pay.

Vaughan arrived from South Africa at six years of age and since 1984 has worked as a steel profiler/machinist.

While Vaughan enjoyed his work, the difficulty came when his qualifications were not recognised by steel companies in Australia. Vaughan was forced to accept rates sometimes as low as $18 per hour, working in hot, sweaty and dirty conditions. This was certainly not the life he had imagined for himself.

Vaughan and Amanda were introduced

by friends on a blind date and have been married for five years.

Before purchasing their own V.I.P. franchise, Vaughan and Amanda felt like their lives were getting caught up in the relentless cycle of living to work rather than working to live.

“Every day we were waking at 5am to get to work, then falling asleep in front of the TV by 8.30pm every night – it was no way to live,” said Amanda.

While making the decision to own their own business was daunting, Vaughan and Amanda did their research to determine what business opportunity would best suit their needs and lifestyle.

“We both had different ideas about what business opportunity we wanted to invest in. In the end it was a joint effort and after researching many business opportunities we selected V.I.P., it was Amanda who chose a commercial cleaning franchise.

“The thing we love about our V.I.P. franchise is the variety of customers we meet though our work. We meet people from all walks of life.

“We also get the chance to train new franchisees and provide mentoring and support to new people who have joined the

– all in a day’s work for Amanda and vaughan

V.I.P. family. It’s a really rewarding part of our job,” said Vaughan and Amanda.

Vaughan and Amanda plan to travel around Australia, promoting V.I.P. and training and mentoring franchisees from state to state, building the V.I.P. brand as they travel throughout the country.

“The great thing about the V.I.P. model is that we get the best of both worlds – we get to travel around Australia while working in our business.

“Earning an income enjoying the work we do while seeing the sights – life doesn’t get much better than that,” said Vaughan and Amanda.

Contact the V.I.P. team:

Phone: 13 26 13 Web: www.vipfranchisesales.com.au

PRofILE: v.i.P. AuStrALiA


AU franchise mag V2 3769.indd 1 8/2/13 1:50:02 PM

PRofILE: PArAServe

Right now Paraserve Cleaning Services is seeking applications from prospective business

owners in Victoria who wish to establish themselves with a proven franchise company.

Paraserve has over 50 years of commercial cleaning experience through the merger in July 2012 of Aero Property Services, a leading school and commercial cleaning provider in Victoria Australia, and Paramount Services, an award-winning New Zealand franchise company.

Paraserve is the largest public school cleaning contractor in Victoria with over 75 schools including 20 with sports stadiums. It also provides cleaning and building maintenance services to organisations in the commercial, industrial, healthcare and government sectors.

If you are awarded a Paraserve cleaning franchise you will become an independent business owner with the back-up of a successful, award-winning franchisor that has been operating since 1979. You will join a network of franchise owners. Paraserve will help you to market and develop the business.

Paraserve cleaning franchise supports a better future

Bruno Soba and his wife Lorette emigrated to Australia five years ago from the Indian Ocean island Republic of Mauritius to create a better future for their two daughters.He quickly got a cleaning job with Aero Property Services – which is now Paraserve. Today Bruno has become the first Paraserve franchisee as Victoria’s largest public school cleaning company transitions from a managed employee business model to an owner operator franchise model.

He has contracts to clean Balnarring Primary and Somerville Rise Primary schools plus

Paraserve commercial cleaning business

opportunities in victoria

Mordialloc college is one of over 75 schools in Victoria serviced by Paraserve

Paraserve cleans vocational education and training areas for Hallam senior college

contracts to polish the vinyl floors of 22 schools during the school holidays.

His goal is to grow his Paraserve franchise business by adding new schools so he can employ more staff and take on more of an “area manager” role. “My aim is to have five schools,” he says.

Bruno’s advice for people who are considering applying for a Paraserve franchise: “You must get to know the

cleaning business. Some people think cleaning is easy but with my schools I have maybe 25 staff I have to keep happy – each one of them is a client. You have to expect some issues and be able to deal with them.”

Apply now to become a Paraserve commercial cleaning business franchisee.

Call Bill Wu or Ray Liew on: Phone: 1800 041 876 Web: www.paraserve.com.au

Bruno soba - franchisee The Hallam senior college hairdressing facility


AU franchise mag V2 3769.indd 1 8/2/13 1:50:02 PM


“Honey, let’s buy a franchise!”Whether or not your spouse or partner works with you, financial conversations are very much a part of business life. It’s best if they start before the doors open.

“Hey honey, looks like we need to invest $100,000 to buy this franchise,” he says. “No worries,” she says, “that’s great… where do I sign?”

Rarely would a conversation go like this, unless it’s in your dreams! The initial rush of enthusiasm to buy the franchise you love will usually get tempered by the need to discuss

it fully with your partner, bank and adviser. If you don’t have a partner, you still need to talk through the financial implications for your life.

Investing in a business has financial implications for the whole family. With research showing around 40 per cent of franchisees work with their spouse, it is clear that family support makes a difference to business performance. Full and frank conversations are the best way to set this up from the start.

If you’re thinking about getting into business there are financial conversations to be had. But what should you discuss and with whom?

Five Financial conversaTions

for new franchiseesHere are five financial conversations which will help you clarify and address important financial issues right from the start.

1. Personal and family conversations

Your business will be a huge part of your life, so it’s important to consider how it will fit in your life.

Start off by considering your goals and family life. What do you want from the next few years of your life? What sort of lifestyle do you want? Consider financial and non-financial aspects. Discuss this with your spouse if you have one.

Also, it’s helpful to talk to a few business owners and ask them about the impact of business on their family and personal life. For example, what was it like at the start? How have things changed throughout their business ownership?

Once you’ve thought through all this it’s a good idea to write down your goals. Your business will form part of how you achieve them.

Next, think through the financial aspects of business and how it might affect your financial situation.

Hopefully you’ve received financial information from the franchisor or the person you’re buying the business from. At this stage detailed budgets or calculations aren’t necessary, but you should have a sense of how much revenue and profit the business can make and how long it takes to become profitable. You’ll also need to know how much it costs to set up the business.

Here are some questions to discuss.

exPert ADvice


“if you’re thinking about getting into business there are financial conversations

to be had. But what should you discuss and

with whom?”Peter Knight and Kate Groom,

Smart Franchise.

1. What is the upside of taking on this business?

2. What is the downside? What are the risks? What could go wrong?

3. How long might it take to become profitable and be able to pay ourselves a wage?

4. What impact will there be on the family budget? Can we trim our family budget if we need to, and what areas would we make savings in?

5. How much do we need to buy the business and fund the start up period till we can take an income?

6. How much can we make from the business?

7. What will be the impact on other investments? How does this investment relate to wealth creation for the family?

2. talk to an accountantPart of the process of investigating a franchise or business opportunity is getting advice from a qualified accountant experienced in small business advice.

It’s not just about help to set up a business structure or deal with tax. The idea is to find someone who can work through the financial aspects with you so you understand the implications and can make an informed decision.

With your accountant, work out detailed financial goals and produce a budget and cash flow for the business. This lets you see if the business will generate enough money for you to have the life you pictured.

To work out the budgets, use information about sales and costs from the franchisor. Also conduct your own research if needed regarding customer numbers, rent and other costs.

With your budget, consider what happens to the results at high, low and mid range sales, and also what the figures look like if costs increase. It’s important to do this so you can work out how you’d cope financially under different circumstances.

Now you have detailed figures, again consider your family situation. How do these insights change things?

3. talk to a bankerAnother financial conversation you’ll need to have is with a banker. Running your business finance is different from personal so talk to the experts to get the right types of accounts in place.

Your banker should be able to give you advice on financing options and also account types, credit cards and merchant facilities so customers can pay you. They can also help with superannuation and insurance if needed.

Many of the banks have specialist franchise bankers who understand the franchise industry, so make sure you ask for them.

The bank will want to see evidence of how you’ll be able to repay loans. So be prepared to show them that. It means having a business and personal budget, and also being able to demonstrate your plan and commitment. So be prepared with a business plan.

4. talk to a financial plannerEven if you don’t have a financial adviser at the moment, it can be a good idea to get advice from a financial planner who can review your savings, investments and superannuation.

Taking on a business can be a big change in your life and it’s a good idea to take a look at any changes needed to your financial plans. The adviser can also give you advice on what insurance to consider, for example life and

sickness or disability cover.

Your accountant should be able to recommend a financial planner and work with them if needed.

5. talk to a lawyerReally? Financial conversations with lawyers? Yes, absolutely!

When getting advice on the legal aspects of becoming a franchisee, make sure you get an explanation of the financial implications of the arrangements you’re making and contracts you’ll sign.

If you’re in a relationship, it’s a very good idea to get individual legal advice on the financial aspects of business ownership, not just the franchise aspects. This allows both partners to ask their own questions about the risks and responsibilities – and to do so individually. Then you should talk through things as a couple.

Owning a business can be a fantastic opportunity to build wealth and achieve family goals. But don’t neglect the financial conversations.

Peter Knight, FCPA and Kate Groom of Smart Franchise are experts in financial communication. They run workshops and seminars, and present keynote speeches that help people discover the secrets of sustainable profit and cash flow.

Smart Franchise is a financial education and consulting firm that specialises in financial communication for franchise businesses. They help business owners, managers and their advisers understand and use financial information to improve business performance.

Contact: Email: kate.groom@smartfranchise. com.au Web: www.smartfranchise.com.au


PRofILE: tHe LeAtHer Doctor

The international success of Australian franchise The Leather Doctor proves that their unique all-

inclusive service is in high demand. With 55 vans nation-wide and a thriving chain in Dubai, there’s no limit to this franchise’s growth potential.

It’s a question that all major furniture retailers have asked themselves time and again; how to maximise revenue potential by offering their service beyond the showroom floor. Directors at The Leather Doctor recognised this need and created a first class service to meet market demand by offering an all-inclusive in-house solution that has set up long standing relationships in the market and allows for future growth.

Countless Australians buy a new sofa every year offering ripe pickings of a hot customer database for franchisees of The Leather Doctor.

Companies could spend hundreds of thousands of dollars accessing databases for their new business pitch, but The Leather Doctor has discovered an organic way of becoming an integral part of an existing sale in the furniture industry. Through their relationships with major furniture retailers alone including Super A Mart, Freedom and Dare Gallery, they offer their clients a way to maximise profit potential of customers from the showroom to the living room, supporting the quality of their product at the same time as furthering revenue potential.

Unique to the Australian franchise industry, The Leather Doctor has offered a total solution for furniture retailers by taking on the care and maintenance of furniture with a level of service unrivalled by any.

They are the only service in Australia to offer an all-inclusive package that extends from in-store products to insurance and mobile maintenance and repairs, all of which is managed by their custom online application.

Do you want to really take control? The Leather Doctor franchise is Australia’s largest mobile leather care company and part of a larger group that specialise in mobile furniture repair. Leather Doctors have been the respected name in mobile leather repair for around 20 years. Established throughout Australia and now overseas we have a proven system mostly servicing the furniture market which is a huge, $7Billion p.a. (IBISWorld’s Furniture Retailing market research 2012)

The Leather Doctor offers a proven system that ensures success. We have a national customer base of major furniture retailers and manufacturers as well as a well recognised brand within the private market.

This is backed up by the fact that our growth has continued each year despite economic conditions.

• 50 Franchisees in Australia, 5 in Dubai• 20 year history• Contracts with Australia’s leading furniture retailers• Proven system ensure successGive us a call and we can help you take the drivers seat in your future… or in our case the easy chair.

1300 453 284Email: [email protected]

www.myleatherdoctor.com.au

Want to be in the drivers seat?

…err easy chair?

National Marketing Manager: Dean Reid - 0438 844 238

FP CGB Franchise AUS & NZ.indd 1 26/11/12 6:03 PM

HouSe cALLS iN

high DeManD For tHiS Doctor

“The amazing thing is we’re flat out meeting current demand with fantastic scope for further growth,” says Dean Reid, The Leather Doctor’s Director of Marketing.

“We’ve developed our product and service alongside consultation with these big-brand names but with no exclusivity to ensure that there will always be scope for growth potential in the future.”

It was once common practice that retailers would source random contractors to deliver services on their behalf, exposing their good name to poor brand associations through sub standard workmanship and service. The key to the Leather Doctor’s success is that they offer in-store training to clients and stringent follow-through on service standards through their franchisee guarantees to ensure the longevity of their brand.

The Leather Doctor was cultivated to meet industry demand allowing it to grow to essential high spec standard and ensuring it a revenue stream with countless growth potential. It was through requests from existing clients that sibling companies The

Timber Doctor and Care Cover were all created to resounding success offering a total one-stop-shop in furniture repair and maintenance.

The Leather Doctor’s grasp of the furniture industry is just one niche market in their service portfolio which includes automotive, marine and household with endless opportunities to expand this even further.

Success hasn’t come overnight for the group of professionals who started this franchise 20 years ago. “The Leather Doctor’s priority has always been to deliver the highest quality service with a professionalism that is consistent with everyone who engages us,” says Dean. “We’ve created systems that ensures anybody who joins us is offered all training and facilities needed to meet the market demand, with no room for error.”

For further information contact Dean Reid at:

Phone: 1300 453 284 Email: [email protected] Web: www.myleatherdoctor.com.au


Do you want to really take control? The Leather Doctor franchise is Australia’s largest mobile leather care company and part of a larger group that specialise in mobile furniture repair. Leather Doctors have been the respected name in mobile leather repair for around 20 years. Established throughout Australia and now overseas we have a proven system mostly servicing the furniture market which is a huge, $7Billion p.a. (IBISWorld’s Furniture Retailing market research 2012)

The Leather Doctor offers a proven system that ensures success. We have a national customer base of major furniture retailers and manufacturers as well as a well recognised brand within the private market.

This is backed up by the fact that our growth has continued each year despite economic conditions.

• 50 Franchisees in Australia, 5 in Dubai• 20 year history• Contracts with Australia’s leading furniture retailers• Proven system ensure successGive us a call and we can help you take the drivers seat in your future… or in our case the easy chair.

1300 453 284Email: [email protected]

www.myleatherdoctor.com.au

Want to be in the drivers seat?

…err easy chair?

National Marketing Manager: Dean Reid - 0438 844 238

FP CGB Franchise AUS & NZ.indd 1 26/11/12 6:03 PM


don’t Just set Goals achieve them!

exPert ADvice


“Goals give your business and your life direction. taking consistent daily action at the right time and in the right order will then help you achieve your goals

easily and effortlessly.”tania Allen, Founder,

vision Alliance.

don’t Just set Goals achieve them!

We are all familiar with the art of setting goals. Like most business owners, I’m sure

by now you may have set some goals for the next six or 12 months. You have made a promise to yourself to do things differently, work more efficiently perhaps and of course make more money. Setting goals is the easy part. So how do you go from being a goal setter to someone who actually achieves their goals easily and effortlessly?

Achieving your goals comes easier when we know where we are heading. Goals are like a destination. They are where you want to go. Without goals, you simply cannot arrive at a destination, and if you don’t know where you are going then how will you ever know what actions you need to take to achieve higher levels of success and achievement. It would be fair to say then: Goals give your business and your life direction. Taking consistent daily action at the right time and in the right order will then help you achieve your goals easily and effortlessly.

If you look around you, you will notice successful people have very different habits. They think, and do things differently. They are however no different to you or I. We can achieve what they do and more. They just have particular habits that anyone can apply.

Here are some key essentials to help you build the momentum so that you get closer to realising your full potential and getting closer to achieving your dreams and goals.

Know your whyWhy you want to achieve your goals will always play an important role in whether you will achieve them or not. When setting your goals the stronger your why, the more committed you will be to doing whatever it takes to achieve them.

Set holistic and balanced goalsSuccessful people set goals in all areas of their business and life. When working on your goals be sure you develop goals in six areas of life: relationships, spiritual, contribution, financial, health and business. By pursuing goals in each area, you will create a more balanced and integrated life.

Be clear about what you wantAll goals must be clear and concise, so when setting your goals be specific about what it is you want.

Aim highMost of the time we are all aiming too low. It’s time to get out of your comfort zone. As the now-clichéd saying goes: Shoot for the stars, if you miss you’ll still be on the moon. Make your goals slightly unreasonable; in other words, don’t allow your (perceived) limitations to get in the way. Don’t allow your old conditioning to stop you from going after what you really want.

Write your goals in detailJust the act of writing down goals sets the process in motion, so be specific. The more information you include the more probable the final result will be. By being as accurate as possible you invoke some of the natural laws of the universe in your favour as well as getting your brain to work for you in the most efficient way possible. It’s always a good idea to follow the SMARTA criteria (Specific Measurable Achievable Realistic Time bound Actionable) when setting goals and be sure you always set a date for achievement.

By writing your goals down you will be much clearer on where you are heading. Look at it every day, stick it on your fridge, or your computer, it can be a picture, the words, whatever will motivate you to keep striving to achieve your goal.

Make your goals consistent with your valuesMost people don’t do what they value first and therefore find themselves stressed and out of alignment. Create a list of your highest values and then create your goals around them. This will give you a sense of being on purpose consistently.

Know the consequences It’s very important to look at the consequences of achieving the goal. Ask



yourself when setting your goals: “How will achieving this goal affect me or others? Is this outcome good for me and others.” Not all goals will have positive effects on others so it’s important you understand the positives and possible negatives to achieving your goals.

review your goals dailyThis is an important part of achieving success and must become routine. Review your list of goals each morning when you wake up. Visualize your completed goals and how your life looks and feels as a result. Each night before you go to bed, repeat the process. This is a great way to train your brain to expect your goals to materialize.

create a plan and take consistent daily actionThis is in fact the most important element to achieving your goals. It’s ok to know where you are headed and what you want to achieve however if you don’t get off your backside and take the necessary action to make it happen then nothing will happen at all. Be sure the action you take is consistent. Get into a daily habit of knowing what actions you need to take and in what order you need to take them in order to move closer to achieving your goals.

Take some time now to get clear on your goals and create a plan, once you have your goals worked out you need to ‘reverse engineer’ them starting with the end in mind and working back to the starting point.

check your progress and celebrate your winsGoals by nature are high achievements in life, and sometimes it can seem too hard to reach them, we lose motivation and give up! Break your goals into smaller ‘milestones’ so you can celebrate your wins along the way. It’s important to measure your progress to determine if you have gone off course. Measuring your progress regularly will enable you to shift back on course quickly with minimum disruption to your

momentum. Keeping a check on your goals is also important as sometimes goals change so you can bend and flex where you need to, moving the goal to meet your changed conditions, requirements or intentions.

Don’t get discouragedYou will either achieve your goal, or you will gain insight into whatever is in the way of its achievement. This is not a setback; rather, it is part of your forward progress. Stay focused on what you want to achieve and you will find ways to solve difficulties or break through barriers. Celebrate every success and before you know it, you’ll have to make a whole new list for ‘next level achievement!’

Finally, be committed!There’s a big difference between being interested in achieving your goals or being committed to their achievement. Those who are interested tend to do what is convenient, what is easy and what everyone else does.

Those who are committed will be able to achieve whatever it is they want no matter want, because they will learn what they need to learn, they will rehearse what they need to rehearse, they will practice and they will do whatever is needed to be done.

Committed people don’t have excuses; they relentlessly give up all their excuses and the reasons why they don’t have what they want. They get rid of their excuses and they stop blaming their outside circumstances and put their attention on how they will and how they can achieve their goals. So the most important question I encourage you to ask yourself today is: Are you Interested or Committed in Achieving Your Goals?

If you need some help and support in gaining clarity around setting and achieving your goals, email [email protected] to receive a Complimentary Goal Achiever Pack valued at $97.

exPert ADvice

Tania Allen is the founder of Vision Alliance and author of Franchise Profits, Essential Telephone Skills and the soon to be released book Bounce Forward & Breakthrough. Vision Alliance is a franchise coaching & consulting firm delivering holistic solutions to both franchisees and franchisors.

If you would like some more information or support in this area contact Tania Allen at:

Phone: 1300 76 49 20 0419481203 Email: [email protected] Web: www.vision-alliance.com

Register for free webinars at:

webinars.vision-alliance.com


sERVIcE snaPsHoT: reDcAt

redcat is an Australian company, with an Australian development team. they have a history of leveraging their flexibility and integration capabilities to partner with clients to implement and develop unique solutions.As a leader in hospitality point of sale and accounting software since 1992, RedCat supply integrated software and hardware solutions for point of sale and accounting that can manage sales, staff, stock and payroll through to accounts, GST, customer loyalty, and web based multi-site reporting solutions to provide the complete business management system.

The modular nature of a RedCat system means that it can grow with your business - no need to throw out your investment and start again because of expansion plans. RedCat can also tailor a customised solution to suit your business requirements, and even integrate multiple solutions into a single reporting structure.

In particular, for the needs of franchise and multi-location businesses, RedCat have developed an extremely flexible centralised management system that permits multiple levels of control and reporting capabilities. From total head office management, incorporating de-centralised localised management options through to web based consolidated reporting tools and a web based, (and smartphone based), global loyalty, gift card and mobile ordering system

which is totally integrated into the point of sale system.

Check out the Nando’s website to see what they are doing with RedCat’s loyalty solution at http://www.nandos.com.au/periclub.php

A flexible and easy to use ordering interface linked to production screens, (or printers) ensures orders are captured quickly and accurately, improving the speed and efficiency at the customer interface and provides reporting on production efficiency.

RedCat has a large contingent of existing franchise clients already and are involved with the FCA, giving them an in depth understanding of franchising requirements in Australia.

innovativeThere have been several new innovations in the world of point of sale in recent times and more and more people are looking at new ways to streamline their hospitality operations.

One breakthrough technology that RedCat has recently launched is an integrated mobile phone ordering application. It offers the ultimate in convenience ordering, allowing customers to pre-pay and pre-order goods for pick up at their desired time and even remembers favourite orders. In addition, it allows customers to access gift and loyalty card balances and generates a barcode that can be scanned from the mobile phone screen for loyalty programs.

Taking advantage of different POS hardware solutions, such as production monitors, is another way to help drive your business and improve customer service.

Production monitors can be mounted in various different ways and are particularly effective in quick-service environments or to

help baristas in cafes. Orders can be served using a touch screen production monitor or using a bump pad. Gone are the days where orders are hand-written and spiked as they are served.

Another new technology that has taken off in the hospitality market is electronic loyalty and gift cards. Following on from the success and popularity of RedCat’s SmartLoyalty module, electronic gift cards are now also available.

Designed with ease of use in mind, the gift cards are branded swipe cards that can be used at any site, at any time. They can be sold with pre-defined amounts of credit and can be used as many times as required and then if necessary, be topped up with more credit.

As well as the latest gift card functionality, SmartLoyalty also provides businesses with all they need to manage an effective loyalty program. The system provides real-time data for powerful reporting and analysis. It allows businesses to build and manage a valuable customer database that provides information relating to customer demographics and buying patterns that can be used to support marketing and promotional activities.

All of the above can be capitalised on by businesses looking to establish a point of difference or create a competitive advantage. The hospitality industry is extremely competitive and fickle at times, so anything that can put your business ahead of the pack is sure to be beneficial to the business’ bottom line.

For more information about RedCat’s point of sale solutions contact:

Phone: 1300 4 REDCAT (1300 473 322) Email: [email protected] Web: www.redcat.com.au

Point of sale solutions


expert Advice

Filling the Franchisee skills gap

Franchisor training will teach you everything you need to know to be a successful franchisee right?

Not quite.

Business management skills are a key driver of franchisee success, yet many franchisees lack skills in this area, and it’s an area not often addressed in franchisor training.

Why are business management skills essential for franchisees?

Research reveals a significant number of franchisees have no previous business experience before entering franchising.

This is why the support provided by the franchisor is often one of the key selling points of buying into a franchise, instead of starting an independent small business.

Yet, what many franchisees don’t realise is there is often a gap between the training provided by the franchisor and the business management skills required by a franchisee to be successful.

Most franchisor training focuses on the operational aspects of the franchise – how to use the computer systems, operate franchise equipment and the day-to-day running of the business – so the franchisee understands how to correctly follow the system.

However, franchisees still require business management skills to be effective business owners.

Elements such as how to prepare cash flow forecasts and budgets, marketing basics, managing and recruiting staff and identifying opportunities for growth are a few examples of areas that often don’t get


“Business management skills are a key driver of franchisee success, yet many franchisees lack skills in this area, and it’s an area not often addressed in

franchisor training.”Lorelle Frazer, director,

Griffith University’s Asia-pacific centre for Franchising excellence.

covered in franchisor training.

These are skills a large number of franchisees often lack, yet they are equally essential to franchisee success as following the operational side of the business.

Here’s a look at two of these skills in more detail and why they are important:

Franchisee break-evenFranchisees need to be able to understand the break-even point for the business to be able to assess whether they have enough capital to cover business expenses until sales build up enough to cover operating expenses, and then start to exceed the operating costs of the business.

Many franchisees have no idea what this figure is, which makes it impossible to plan around, or accurately assess your business performance.

Franchisees should not only know what their break-even point is, but also an idea of when they are likely to reach this point.

When calculating their break-even point franchisees need to take into consideration fixed and variable costs.

Fixed costs are those that remain the same regardless of the actual activity of the business. Examples of fixed costs include rent, leasing and labour costs. Labour costs are based on what would be the minimal costs of staffing needed to run the business.

Variable costs on the other hand are costs that are incurred when a sale is made, such as the costs of replacing the goods (or inventory) sold, or materials consumed to

perform the services, depending on the type of franchise.

Understanding the relationship between fixed and variable costs, price and the proportion of each sale that is actually profit (otherwise known as contribution margin) can help franchisees create and improve cash flow by ensuring the products and services are priced profitably.

It also helps the franchisee to estimate the number of goods or services that need to be sold in order to break-even, and achieve their target level of profitability.

Hiring and managing staff As a franchisee’s business grows they may need to hire or increase the number of staff

they employ, depending on the nature of the business.

A franchisee which employs staff generally has a greater capacity to expand their business into multiple outlets by leveraging off the expertise and skills of their staff.

However, before embarking on the long, costly and time-consuming journey to employ staff, a franchisee should determine what costs will be involved in employing someone, and if the cost of the employee is outweighed by the increased productivity or revenue they are able to bring to the business.

The net benefit to the business is calculated by totalling the estimated annual costs of the employee and comparing this against:

• the increased gross profit to be delivered


expert Advice

by the employee; or

• the increased gross profit made available as a result of other staff working more effectively with the support of the employee; or

• decreases in other costs to the business as a result of the employee’s appointment (such as the cost of outsourcing).

These annual costs may include a variety of items including wages, superannuation, equipment, workers compensation insurance and payroll tax to name a few.

Franchisees also need to be aware many categories of staff will have an applicable industry award which determines their rate of pay and other conditions of work.

These awards are outlined on the Fair Work Australia website (www.fwa.gov.au) and provide franchisees with the information they must know to comply with their legal obligations as employers.

Last year there were a number of reports of franchisees underpaying staff and penalties for non-compliance can be severe.

Ignorance of the law is no protection and our research reveals a number of franchisors don’t provide this type of support so franchisees need to educate themselves in this area.

Managing cash flow when employing staffA common mistake by franchisees when employing staff is a failure to allocate sufficient cash for employee tax and superannuation costs, as well as holiday and long-service entitlements.

The longer the employee’s pay cycle, the more significant the cash flow implications can become too.

For example, if the gross payment to all staff is $10,000 per week, then roughly 30 per cent of this (i.e. the prevailing tax rate for annual incomes above $34,000) will be withheld as Pay As You Go (PAYG) tax which the business must remit to the Australian Taxation Office (ATO) with each Business Activity Statement (BAS).

Each week the business pays the net (i.e. after tax) wages to staff of $7,000 per week.

If the PAYG tax is $3,000 per week (i.e. 30 per cent of $10,000) and the business lodges its BAS quarterly, then after 12 weeks the amount payable to the ATO will be $36,000 PLUS the balance of any excess of GST collected over GST paid for the period.

Additionally, the business will incur a nine per cent superannuation levy for all staff who earn more than $400 per month, and assuming all staff exceed this threshold, this amounts to $900 per week or $10,800 for the quarter.

If a franchisee has not made provision for these payments by setting aside the PAYG tax, GST and superannuation liability each pay period, the total of all three payable together can have dire effects on cash flow.

Additionally, full time staff accrue holiday leave at the rate of four weeks per annum (unless specified otherwise by a relevant award) and therefore holiday pay is also due when staff take leave.

The effect on cash flow can be fatal if these expenses are not allocated in advance.

Filling the franchisee skills gapMany franchisees lack the skills and know-how to effectively manage their business. With the few examples above it’s easy to see how quickly a franchisee could fall into trouble.

To help address the franchisee business management skills shortfall, the Asia-Pacific Centre for Franchising Excellence is launching a short online course.

The Franchise Business Management Essentials eClasses addresses these areas, as well as preparing budgets, managing growth and profitability, franchise conflict resolution and even maximising profit when exiting the business, and more.

The six Franchise Business Management Essentials eClass modules are designed with a combination of video and written content, practical activities to help franchisees with their business planning and management, as well as short assessment quizzes to test understanding.

Professor Lorelle Frazer is Director of Griffith University’s Asia-Pacific Centre for Franchising Excellence and was the first person in Australia to achieve a PhD in franchising. She’s been researching franchising for more than 15 years and her research is regularly used to inform sector policy and education.

The Asia-Pacific Centre for Franchising Excellence aims to drive franchise sector best practice through practical, independent research and education.

To find out more visit: Web: www.franchise.edu.au/ business- management-essentials Call 1800 082 066

today to discuss the opportunities available.www.�rstclassaccounts.com

Call 1800 082 066 today to discuss the opportunities available.www.�rstclassaccounts.com


Learn Small Business Start-Up in 7 days is the essential step-by-step handbook for getting a new business up and running within a week on a lean budget!

Author Heather Smith is Australia’s go-to expert on all things small business and her popular ‘business booster’ tweets have made her a powerful voice within the start-up community. Heather was even approached to write this book as a result of her useful small business tweets!

In Learn Small Business Start-Up in 7 Days you’ll be guided through all the start-up essentials. From an initial self-assessment analysis about whether you are really prepared to launch into business to marketing, finance, accounting, human resources, legal matters, risk management and all that’s in between.

In seven quick easy steps over seven chapters, Heather clearly explains everything you need to know to efficiently and effectively start a business. Through hands-on activities you’ll clarify a strategic vision, develop a comprehensive business plan and set goals that align with that vision so that you’ll feel confident to leave the rat race and live your small business dream.

“We are living through an exciting evolution of the small business. Million-dollar, multinational microbusinesses can operate out of cosy home offices. Digital nomads outsource business operations while travelling the world and enjoying the experiences that life has to offer. People wanting flexibility can create a business selling their niche expertise. I am elated that I can be a part of this journey with so many businesses,” said author Heather Smith.

Packed with the best tips, tricks and tools for start-ups, including cutting edge cloud technology, this is essential reading for anyone aspiring to start or buy a business or franchise as well as anyone who advises small business, such as accountants, bookkeepers and lawyers.

About the author: Heather Smith is a sought-after small business expert who provides education, training and support to businesses across Australia and helps them maximise their productivity and profitability. Heather is also a small business media commentator who has contributed to: Business Chicks Latte Magazine, Mamamia, Flying Solo, My Business, Sydney Morning Herald and News.com.au.

Book review

By Heather Smithpublished by wrightbooks, February 2013 iSBN: 9780730378235 paperback, AUd$24.95 NZd$28.99

Learn SMALL BUSINESS START-UP in 7 DAYS


DOn’t Miss OUr neXt issUe!

want to learn more about trends and growth industries in franchising?

Need help making the big decisions?

every edition we feature advice from the experts to help you on your franchising journey.

Find out more about Business to Business and it franchises in the May/June edition of Business Franchise Australia and New Zealand.

on sale 3rd May 2013.


Franchise complaints lower in 2012 compared to previous yearsStatistics released by the Australian Competition and Consumer Commission (ACCC) indicate that it received a total of 488 franchise complaints during 2012, with slightly more lodged in the second half of the year compared to the first half.

However overall complaints about franchising have dropped by more than five per cent compared with 2011 (515 complaints) and more than eight per cent compared with 2010 (532 complaints).

The leading cause of franchise complaints for the last six months of 2012 were (in order) misrepresentations, disclosure issues, unconscionable conduct, terminations and exclusive dealing (supply chain) issues.

The ACCC also reports that more than 3,500 people have registered for free online education for potential franchisees since its launch in July 2010.

Up to 40 crazy John’s stores to close as vodafone terminates brandThe Crazy John’s brand will disappear from the Australian mobile phone retail landscape from February 20 following Vodafone’s decision to terminate the brand and close or merge its outlets.

Vodafone bought the company for $150 million in 2008 from Patricia Ilhan, whose husband John had founded the company in 1991 and grew it until his death in 2007.

Up to 40 Crazy John’s outlets are to be closed, with a further 20 to be rebranded as Vodafone stores. The closures will potentially result in the loss of more than 300 jobs.

enthusiasm without planning won’t cut it: New Small Business commissionerAustralian Small Business Commissioner Mark Brennan, who started in the newly-created role on January 2, says that no amount of enthusiasm will overcome a lack of planning in starting and growing a business venture, according to a media report.

Brennan, who is a former Victorian state Small Business Commissioner, says that business operators who work longer hours may not be able to overcome planning deficiencies by failing to adequately consider the cost of rents, the impact of competition and the need for differentiation. The new Australian Small Business Commissioner will work with government and big business to encourage faster payment to small businesses, and to promote education for small business owners, as well as dispute resolution.

SumoSalad sells 60 per cent stake to investor – plans 200 more outletsThe founder of fresh food franchise SumoSalad has sold a 60 per cent controlling stake to an investment group which plans to add another 200 stores to the network,

and possibly distribute SumoSalad-branded products in supermarkets.

Sumo co-founder Luke Baylis will remain as managing director and CEO to continue the expansion of the group, with new partners the Tulla Group, owned by one of Australia’s richest families, providing growth capital and strategic input. A sale price for the 60 per cent stake has not been disclosed.

Boost parent acquires coffee chain; considers china re-entryBoost Juice parent Retail Zoo has acquired a 20-outlet coffee chain for an estimated $15 million, while the company also considers re-entering the Chinese market.

Retail Zoo has acquired the Cibo Expresso chain, with 18 stores in Adelaide and two in Brisbane, and expects to double the number of stores in the next 12 months and continue to grow rapidly thereafter, according to a media report.

Cibo’s founders will continue to operate a food business which supplies Cibo stores, and which was not included in the sale, and one of the founders will remain to manage the Cibo brand. The group is already scheduled to open another Adelaide store and two more Brisbane stores early next year, before continuing expansion in Queensland and Victoria.

Meanwhile Boost Juice has commenced negotiations with a potential new partner to re-enter the market in China following the termination last year of a previous master franchise agreement granted in 2009 which failed to achieve its success targets.

Hot topicS

BeHiNd tHe

headlines Jason Gehrke, director,

Franchise Advisory centre.


proFeSSioNAL ServiceS LiStiNGS

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Our Franchising Team can assist with a full range of franchise related services, including:

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Resources at your fingertips!

CURRENT TITLES INCLUDE:

Business FRANCHISE Australia and New Zealand magazine The Magazine for Franchisees, Bi-monthly publication

The Australian and New Zealand Business FRANCHISOR magazine

The Magazine for Franchisors, Quarterly publication

Australian and New Zealand Business FRANCHISE DIRECTORY Annual publication

The FRANCHISE GUIDE Annual publication

CGB’s website also provides an additional advertising and information format and complements our publications.



FRANCHISE NATURE OF BUSINESS OUTLETS ASSOC MEMBER INITIAL FEE MIN INVEST

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: [email protected] Website: www.appliancetaggingservices.com.au ELECTRICAL TEST AND TAG 37 FCA $32,500 $43,500 + GST +

VEHICLE

BACKCARE & SEATING 4 Guilfoyle Ave, Coburg VIC 3058 Ph: 03 9353 0500 Fax: 03 9353 0599 Email: [email protected] Website: www.backcare.com.au

COMMERCIAL SEATING ERGONOMICS RETAIL HEALTHCARE 6 (@1/7/12) FCA $50,000

$150,000 + (DEPENDENT UPON SITE CONDITIONS)

BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1764 Fax: 07 3373 1770 Email: [email protected] Website: www.batteryworld.com.au/franchising

RETAIL OF BATTERIES AND PORTABLE POWER

ACCESSORIES78 FCA $49,900 + GST $250,000 + GST

BRIGHTEYES SUNGLASSES 75 Talavera Road, Macquarie Park NSW 2113 Ph: 02 9815 2628 Fax: 02 9815 2650 Email: [email protected] Website: www.brighteyes.com.au SUNGLASS RETAILER 80 FRANCHISE COUNCIL

OF AUSTRALIA$10,000 PLUS

GSTVARIES FROM STORE

TO STORE

BROTZEIT® INTERNATIONAL PTE LTD 56B Pagoda Street, Singapore 059215 Ph: +65 6222 6863 Fax: +65 6222 7069 Email: [email protected] Website: www.brotzeit.co

GERMAN FRANCHISED CASUAL DINING

RESTAURANT

4 CORPORATE & 9

FRANCHISEDFRANCHISE COUNCIL

OF AUSTRALIA POA POA

CAFE 2U Building 7, 81 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: [email protected] Website: www.cafe2u.com.au MOBILE COFFEE VANS OVER 200

WORLDWIDE FCA, IFAINITIAL FEE

INCLUDED IN PURCHASE PRICE

FROM $129,600

CREMA ESPRESSO 118 Varsity Parade, Varsity Lakes QLD 4227 Ph: 07 5562 5516 Fax: 07 5562 5543 Email: [email protected] Website: www.cremaespresso.com.au PREMIUM CAFÉ FRANCHISE 9 FRANCHISE COUNCIL

OF AUSTRALIA$45,000 + GST

INCL. TRAININGDEPENDENT ON SITE CONDITIONS $250k-

$450k

ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5016 Fax: 02 9439 6267 Email: [email protected] Website: www.franchise.ellabache.com.au

SkIN CARE, BEAUTY INDUSTRY

150 NATIONALLY

FRANCHISE COUNCIL OF AUSTRALIA (FCA) $22,000 $100,000 - $300,000

FASTA PASTA PTY LTD 38 Barnett Avenue, Glynde SA 5070 Ph: 08 8336 5855 Fax: 08 8365 2524 Email: [email protected] Website: www.fastapasta.com.au

AUTHENTIC ITALIAN FAMILY FOOD FRANCHISE 37 FRANCHISE COUNCIL

OF AUSTRALIA $50,000 + GST $650,000 - $950,000

FASTWAY COURIERS AUS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: [email protected] Website: www.fastway.com.au COURIER SERVICE 650+ FCA & FANZ FROM $25k+GST $25k+GST

FASTWAY COURIERS NZ Shed 5, Level 1, Lever Street, Ahuriri, Napier 4110 Ph: 0800 4 FASTWAY Website: www.fastway.co.nz COURIER SERVICE 250+ FCA & FANZ $10k $10k

FIRST CLASS ACCOUNTS Suite 8, 34-36 Glenferrie Drive, Robina QLD 4226 Ph: 1800 118 611 Fax: 07 5578 9028 Email: [email protected] Website: www.firstclassaccounts.com

AUSTRALIA’S LARGEST BOOkkEEPING FRANCHISE 150

FCA, AAT, INST. OF CERTIFIED

BOOkkEEPERS$32,000 + GST $38,000 (FRANCHISE

FEE & EqUIPMENT)

FORMALWEAR EXPRESS Ph: 1300 367 625 Fax: 07 5539 4140 Email: [email protected] Website: www.formalwearexpress.com.au

FORMALWEAR EXPRESS MOBILE SUIT HIRE 7 -

BETWEEN $22,000 & $44,000

$22,000

HOME INSTEAD SENIOR CARE L3 Toowong Tower, 9 Sherwood Road, Toowong QLD 4066 Ph: 07 3720 8400 Fax: 07 3720 8644 Email: [email protected] Website: www.homeinstead.com.au

IN-HOME CARE FOR SENIORS 19 FRANCHISE COUNCIL

OF AUSTRALIA $52,000 INC GST $80,000

INXPRESS Unit 1/26 Flinders Parade, North Lakes QLD 4509 Ph: 1300 469 773 Fax: 1300 030 066 Email: [email protected] Website: www.inxpress.com.au

COMPETITIVE GLOBAL EXPRESS FREIGHT

FRANCHISE

110+ FRANCHISES ACROSS 12 COUNTRIES

FCA $40,000 $40,000

JESTERS FRANCHISING PTY LTD Unit 1, 34 Prindiville Drive, Wangara Ph: 08 9309 2200 Fax: 08 9309 2199 Email: [email protected] Website: www.jesters.com.au GOURMET FOOD TO GO 54 - $40,000 $220,000

JIM’S FENCING PO Box 686 Mount Martha VIC 3934 Ph: 131 546 Email: [email protected] Website: www.jimsfencing.net

FENCE INSTALLATION SERVICES APPROX 150 MBA, FCA

INCLUDED IN PURCHASE

PRICEFROM $50,000 + GST

JUST CUTS™ Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 1800 334 498 Fax: AUS 02 9527 5144 Email: [email protected] Website: www.justcuts.com HAIRDRESSING

175 ACROSS AUSTRALIA &

NEW ZEALANDFCA $38.5k $160k-$240k

KWIK KERB PO Box 103, Mt Ommaney QLD 4074 Ph: 1800 773 231 Fax: 07 3717 6777 Email: [email protected] Website: www.kwikkerb.com.au

DOMESTIC & COMMERCIAL CONCRETE EDGING 300+ - POA POA

LINK BUSINESS PO Box 12 324, Penrose, Auckland New Zealand Ph: +64 9 579 9226 Fax: +64 9 525 1457 Email: [email protected] Website: www.linkbusiness.co.nz BUSINESS BROkING, SALES 6 NONE FROM $5,000 -

NANDO’S AUSTRALIA 40 Mollison Street, Abbotsford VIC 3067 Ph: 03 9385 0777 Fax: 03 9385 0788 Email: [email protected] Website: www.franchisenandos.com.au

FLAME-GRILLED PERI-PERI CHICkEN RESTAURANTS 270 + FCA $45,000 + GST $380,000 - $450,000

+ GST

NATRAD 40 Overseas Drive, Noble Park VIC 3174 Ph: 03 9795 1255 Fax: 03 9795 0807 Email: [email protected] Website: www.natrad.com.au

AUTOMOTIVE RADIATORS AND AIR CONDITIONING 80 FCA, AAAA, VASA - -

NOODLE BOX 13A/663 Victoria Street Abbotsford VIC 3067 Ph: 03 8851 4200 Fax: 03 8851 4277 Email: [email protected] Website: www.noodlebox.com.au

ASIAN INSPIRED qUALITY CUISINE 80 - $40,000 $250-$390k

ORDERMATE POS 59 Fennell Street, Port Melbourne VIC 3207 PH: 1300 667 067 Fax: 1300 667 101 Email: [email protected] Website: www.ordermate.com.au FRANCHISE POS SOLUTION - FCA, RCA, AHA - -

PARASERVE (VIC) PTY LTD 3/16 Turbo Drive, Bayswater North, VIC 3153 Ph: 1800 041 876 Fax: 03 9729 7722 Email: [email protected] Website: www.paraserve.com.au

COMMERCIAL & EDUCATION CLEANING SERVICES 4 FCA FROM $15,000 $35,000 INCLUDING

FRANCHISE FEE

PEDDERS SUSPENSION 6 Bridge Road, Keysborough VIC 3173 Ph: 03 9706 3500 Fax: 03 9706 3355 Email: [email protected] Website: www.pedders.com.au

SHOCkS, STEERING, SUSPENSION, TOWBARS &

BRAkES SPECIALIST

120+ AUSTRALIA

WIDEFCA $16,500 INC GST $200,000 - $350,000

PLUS FITNESS 24/7 PO Box 76, Camden NSW 2570 Ph: 02 4648 2099 Fax: 02 8572 8222 Email: [email protected] Website: www.plusfitness247.com.au 24 HOUR GYM FRANCHISE 97 IHRSA, FITNESS

AUSTRALIA, FCA $10,000 $269,000 INCLUDING EqUIPMENT

PRECIOUS CARGO Ph: 0409 652 545 Email: [email protected] Website: www.preciouscargo-montessori.com.au

PLAYGROUP, TRANSITION, PRE-SCHOOL & CHILD CARE 5 - POA POA

RED ROOSTER FOODS PTY LTD Level 1, Unit 17, 202 Ferntree Gully Road Notting Hill VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8744 Email: [email protected] Website: www.redrooster.com.au

FAST FOOD OVEN ROASTED CHICkEN 370+ FCA $50k $450k+

RESICERT PROPERTY INSPECTIONS PO Box 147 Chidlow WA 6556 Website: www.resicert.com/lifestyle BUILDING INSPECTIONS 20 INSTITUTE OF ENGINEERS $68,500 + GST $68,500 + GST

RYCO 24•7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: [email protected] Website: www.ryco247.com

HYDRAULIC MOBILE CONNECTOR SPECIALISTS 46

FCA – FRANCHISE COUNCIL OF AUSTRALIA

POA POA

FrANcHiSe LiStiNGS


Resources at your fingertips!

CURRENT TITLES INCLUDE:

Business FRANCHISE Australia and New Zealand magazine The Magazine for Franchisees, Bi-monthly publication

The Australian and New Zealand Business FRANCHISOR magazine

The Magazine for Franchisors, Quarterly publication

Australian and New Zealand Business FRANCHISE DIRECTORY Annual publication

The FRANCHISE GUIDE Annual publication

CGB’s website also provides an additional advertising and information format and complements our publications.


FrANcHiSe LiStiNGS

FRANCHISE NATURE OF BUSINESS OUTLETS ASSOC MEMBER INITIAL FEE MIN INVEST

SHERPA KIDS 3 May Terrace, Brooklyn Park SA 5023 Ph: +61 8 8354 4886 Fax: +61 8 8121 1835 Email: [email protected] Website: www.sherpa-kids.com.au

BEFORE, AFTER SCHOOL, VACATION CARE

10 IN AUS, 50 IN NZ FCA, FANZ $35k $35k

SLEEPY’S PTY LTD Unit 9/16 Metroplex Avenue, Murrarie QLD 4172 Ph: 07 3895 4100 Fax: 07 3395 6096 Email: [email protected] Website: www.sleepys.com.au MATTRESS RETAILER 22 BULkY GOODS

ASSOC/FCA $40,000 $165,000 - $200,000

SNAP FITNESS AUSTRALIA PO Box 41, Cannon Hill, QLD 4172 Ph: +61 435 841 811 Email: [email protected] Website: www.snapfitness.com.au 24 HOUR FITNESS FRANCHISE 110 FCA $49k PLUS GST $500k-$700k INC.

EqUIP. FINANCING

SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: [email protected] Website: www.snooze.com.au BEDDING RETAILER 71 FRANCHISE COUNCIL

OF AUSTRALIA $50,000 $450,000+

SOCIAL MEDIA BUSINESS BOOSTERS PO Box 757, Sanctuary Cove QLD 4212 Ph: 07 5577 8166 Fax: 07 5577 8266 Email: [email protected] Website: www.SocialMediaBusinessBoosters.co

SOCIAL MEDIA MARkETING FRANCHISE 41 - $39,000 VENDOR FINANCE BY

APPLICATION

SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: [email protected] Website: www.spraypave.com

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE

CONCRETE80 - $15,000

(LICENCE ONLY) $75 P/W

STAR MART - CALTEX AUSTRALIA 2 Market Street, Sydney NSW 2000 Ph: 02 9250 5000 Email: [email protected] Website: www.caltex.com.au CONVENIENCE RETAIL 630+ FRANCHISE COUNCIL

OF AUSTRALIA $150k TO $800k $200k

STEAMATIC 23 Jarrah Drive, Braeside, VIC 3195 Ph: 03 9587 6333 Fax: 03 9587 6572 Email: [email protected] Website: www.steamatic.com.au RESTORATION CLEANING 20 FCA, NUCCA FROM $20,000 FROM $30,000

STEP INTO LIFE Head Office 24/48 Chesterville Road, Moorabbin VIC 3189 Ph: 1300 134 136 Fax: 03 9555 0026 Email: [email protected] Website: www.stepintolife.com.au

GROUP OUTDOOR PERSONAL TRAINING

160+ ACROSS AUS & NZ

FITNESS AUSTRALIA & IHRSA

$40,000 AUD, $46,000 NZD

$40,000 AUD, $46,000 NZD

SUMOSALAD Level 1, 1 Short Steet, Leichardt NSW 2040 Ph: 02 9569 7866 Fax: 02 9569 7811 Email: [email protected] Website: www.sumosalad.com HEALTHY FRESH FAST FOOD 90 FCA $45,000 + GST $300,000 PLUS GST

TACO BILL MEXICAN RESTAURANTS 375 Clarendon St, South Melbourne VIC 3205 Ph: 03 9690 2077 Fax: 03 9696 0868 Email: [email protected] Website: www.tacobill.com.au

MEXICAN RESTAURANT, BAR AND TAkEAWAY 37 RESTAURANT

CATERING VICTORIA $50,000 $450.000

TELECHOICE 74 Eastern Road, South Melbourne VIC 3205 Ph: 03 8699 2555 Fax: 03 8699 2550 Email: [email protected] Website: www.telechoice.com.au

RETAIL TELECOMMUNICATIONS 153 FCA - FROM $200,000

THE AUSTRALIAN DRUG DETECTION AGENCY PTY LTD PO Box 300 647 Albany, North Shore City 0752 NZ Ph: +64 9 477 0032 Email: [email protected] Website: www.tadda.com.au

DRUG TESTING & EDUCATIONAL SERVICES 20 - POA POA

THE CHEESECAKE SHOP 2 Lisbon Street Villawood NSW 2163 Ph: 02 9723 1011 Fax: 02 9727 6771 Email: [email protected] Website: www.franchise.cheesecake.com.au

CAkE RETAILING AND WHOLESALING

APPROXIMATELY 200 FCA FROM $24,750 $150,000 TO

$700,000

THE LEATHER DOCTOR 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Email: [email protected] Website: www.myleatherdoctor.com.au

MOBILE LEATHER & VINYL REPAIRS 55 - STARTING FROM

$45,000 + GST $60,000 + GST

THE ORIGINAL CALIFORNIA BURRITO COMPANY PO Box 106956, Auckland NZ 1143 Ph: +64 (0)9 354 4815 Fax: +64 (0)9 972 0256 Email: [email protected] or [email protected] Website: www.californiaburrito.co.nz CAL-MEX TACqUERIA 8 NZ RETAILERS

ASSOCIATION NZ $50,000 NZ $300,000 + GST

THE TIMBER DOCTOR 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Fax: 07 5563 3477 Email: [email protected] Website: www.thetimberdoctor.com.au MOBILE TIMBER REPAIRS 6 - $35,000 (PLUS

GST) $60,000

THEXTON ARMSTRONG AUSTRALIA PO Box 4969, Gold Coast Mail Centre QLD 9726 Ph: 1300 908 812 Email: [email protected] Website: www.thextonarmstrong.com.au BUSINESS CONSULTING 100+ FCA $75,000 $75,000

THEXTON ARMSTRONG (NZ) LTD PO Box 544, Drury 2247, NZ Ph: 0275 093 385 Email: [email protected] Website: www.thextonarmstrong.co.nz BUSINESS CONSULTING 50+ - $75,000 $75,000

TOTAL TOOLS 19 Grimes Court Derrimut VIC 3030 Ph: 03 9394 4300 Fax: 03 9394 1699 Email: [email protected] Website: www.totaltools.com.au

TRADE & INDUSTRIAL TOOL RETAILER 31 FCA $50k $800k - $1MIL

V.I.P. HOME SERVICES AUSTRALIA Offices in each State Ph: 13 26 13 Fax: 08 8220 4588 Email: [email protected] Website: www.vipfranchisesales.com.au

DOMESTIC AND COMMERCIAL CLEANING,

GARDENING FRANCHISORS1100 FCA $17,500 $25,000

WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph: AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: [email protected] Website: www.wet-seal.ws

SUPPLY & INSTALLATION OF WATERPROOFING & UNDERFLOOR

HEATING SYSTEMS

49 IN AUSTRALIA / 7 IN NEW ZEALAND

FCA, FANZ, HIA, MBA $50k AUD +GST, 50k NZD +GST

$50k AUD +GST, $50k NZD +GST

A-z Listings are a great way to promote your business

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au


FrANcHiSe LiStiNGS


FrANcHiSe LiStiNGS


APPLiANcE tAggiNg SERVicESLooking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started?

with over 10 years experience, AtS are Australia-wide specialists in electrical testing and tagging in accordance with AS/NZS 3760:2010. providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, AtS are committed to helping its franchisees grow profitable and successful businesses.

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. with low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an AtS franchise may be just the opportunity for you.

AtS were named the FcA - emerging Franchisor of the Year 2011.

For further information please contact Steve wren, National Sales Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au

A-Z FrANcHiSe directorY

BAttERY WoRLd AuStRALiA

Australia’s leading battery retailer Battery world is

offering qualified individuals a unique retail opportunity

with a great growth potential.

Battery world stores carry batteries for everything from

mobile phones and laptops to vehicles and boats. with

78 stores throughout Australia we are the largest and

most comprehensive retail franchise network focused

on the battery category.

if you want to invest your time and money in a powerful franchise, Battery world offers a unique opportunity to tap into an ever-growing market.

A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service.

For further information about Battery world contact James taylor 07 3373 1764 or visit www.batteryworld.com.au/franchising.

BAckcARE & SEAtiNg Backcare & Seating (BcS) is a unique retail concept established in Melbourne for over twenty years, and with franchise operations operating in Melbourne, Adelaide and Sydney.

we are committed to opening successful stores and cultivating the growth of all franchisees. this is evident in our high quality training programs, aggressive marketing and merchandising techniques, and reliable support team of experts.

our clients are people who understand the benefits of healthy living and preventative care. they’re loyal to our brand and look to us for integrity, care and quality.

we develop and provide the highest quality products for comfort and stress/pain relief across several exclusive lines. we offer

products in five lifestyle categories: office, Sleep, comfort seating, Support and Accessories.

in addition to retail, BcS has a strong commercial division working externally with local corporate businesses, government departments, SoHo operatives and rehab providers to establish optimum working environments.

BcS franchises sell one-off chairs, as well as service large fit-outs of over 600 x chairs, which is aided by the fact the brand controls its own Australian based manufacturing facility.

potential franchisees have an interest in ergonomics, healthcare and generally providing backcare solutions to broad areas of the population.

For further information contact robyn walsh on 03 9353 0517.

S U N G L A S S E S

BRigHtEYES SuNgLASSESestablished in 1985, Brighteyes Sunglasses is one of Australia’s largest sunglass retail networks, with over 80 locations nationwide.

our genuine passion towards enhancing Australia’s active lifestyle makes us the experts on fashionably functional eyewear. At Brighteyes we’re not simply selling sunglasses; we’re selling an enhanced way of life.

the Brighteyes Sunglasses product range is extensive and showcases the latest styles from

leading international brands such as ray-Ban, oakley, Arnette, revo, Maui Jim, Bolle, prada and vogue (to name a few). we are also proud to market our unique house brands including Mangrove Jack’s, Stiletto, Nicole’s, Attitude and Urban.

if it’s a fantastic franchise opportunity you are looking for, backed up by proven operational, product and marketing support you can visit us at www.brighteyes.com.au/opportunities to find out more.

Alternatively, just contact the Brighteyes franchising team on (02) 9815 2628 or email [email protected]. we would love to hear from you!

BRotzEit®“Brotzeit®” is a typical Bavarian expression - “Brot” being German for bread and “Zeit” for time, referring to a cosy meal complemented by fresh beer.

Brotzeit® is a Singapore home grown brand conceived in 2006 to introduce world famous quality German beers and authentic Bavarian cuisine in a chic and contemporary setting. Brotzeit® currently operates nine outlets in Singapore, Malaysia, vietnam, Hong kong, philippines, thailand and most recently in china. it has signed further development deals in taiwan, indonesia

with more territories in the pipeline.

• Top of Industry Sales and Profitability

• Low Fit Out Costs

• Quick Pay Back

• Coordinated Marketing

• Excellent Support

For enquiries on franchising in ANZ, please contact Mr dennis delaney at +61 0 411 265441 or email [email protected]


cAfE2ucafe2U is Australia’s No. 1 and most successful mobile café system. with over 200 franchises worldwide the business is rapidly growing due to a simple and proven business model.

cafe2U franchises now have access to the unique “Acceleration package” that fast-tracks franchisees three months ahead. this includes an experienced Franchise development Manager to launch the business alongside the new franchisee in their own exclusive territory. cafe2U builds a customer run

that delivers a minimum of $500.00 a day before the Franchisee operates solo. the business is HAccp certified and offers a unique van fitout, with strong marketing support.

if you are passionate about coffee and enjoy working with people, a cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve.

contact John Stanton - Sales and Franchising Manager on 1300 cafe2U (1300 223 328) or www.cafe2u.com.au

cREMA ESPRESSothe crema espresso coffee franchise provides premium coffee and light meals with a focus on personalised service.

established on the Gold coast, crema brings together community life with a bright sophisticated shop design. our extensive training and systems are in place to ensure the best support for Franchisees.

crema espresso provides a business with supervision and consulting readily available. this includes everything from full operation manuals, point

of sale terminal, uniform package, store design & fit out together with ongoing research and development supported through marketing and advertising.

“As coffee lovers we were tired of the same old coffee in dark gloomy cafes. premium coffee and light meals, like we have in our stores, should be enjoyed in a bright sophisticated café with an atmosphere that creates a laid back, enjoyable meeting place for customers”.

contact: [email protected]

www.cremaespresso.com.au

ELLA BAcHé Our success is your success!

Join the ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand. our franchise model is unique, with no royalties and no marketing fees.

ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally.

our company’s mission is that “ella Baché will inspire you to be the best that you can be.”

we pride ourselves on being the “Skincare experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions.

we are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand.

please contact Michelle donnelly for more information. e: [email protected] p: (02) 9432 5016 www.franchise.ellabache.com.au


fAStWAY couRiERS AuStRALiArun your own rewarding business and take control of your future as a Fastway courier Franchisee.

As a market leader in nationwide courier services, our multi-award winning franchisees enjoy

• Guaranteed income package*

• Low start up costs

• No weekend work

• Ongoing business support and training

• Exclusive territories

• A perpetual franchise agreement with no ongoing fees

No prior business experience is needed, just a great attitude and an ability to talk to people.

So, if you’re ready for a positive change, we’d love to hear from you. call 1300 FAStwAY or visit us at www.fastway.com.au

*Conditions apply

fAStA PAStAwith our authentic italian background and 30 year success story, Fasta pasta is now Australia’s largest, independently owned group of ‘fresh pasta’ italian restaurants. An innovative ever-changing menu, with healthy options and a commitment to outstanding service, have all contributed to Fasta pasta being voted Roy Morgan’s ‘Quick Service Restaurant of the Year’ in 2012.

Loved for our affordable, fresh, family meals in relaxed fully licensed surroundings, this is a great

opportunity to be part of our winning national organisation.

extensive initial training and ongoing support is provided. New franchisees undergo 12 weeks training in one of our company restaurants covering areas such as, front of house, kitchen (all areas), necessary bookwork, ppS, and Management skills.

For more information on joining a successful franchise call 08 8336 5855, email [email protected], or visit our website, www.fastapasta.com.au

fAStWAY couRiERS NEW zEALANdrun your own rewarding business and take control of your future as a Fastway couriers Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy:

• Guaranteed income packages*


• No weekend work





So, if you’re ready for a positive change we’d love to hear from you. call 0800 4FAStwAY, or visit us at www.fastway.co.nz

*Conditions apply


fiRSt cLASS AccouNtS

First class Accounts is Australia’s leading bookkeeping franchise with over 150 franchisees nationally. we are looking for motivated individuals who wish to develop their own business while being part of a supportive nationwide network.

First class Accounts operators take pride in delivering a range of services to help small and medium-sized businesses work smarter through delivery of accurate bookkeeping services, timely management reporting, compliant tax and statutory returns, set-up of accounting software and cash flow management.

we provide nine weeks extensive training, via both correspondence and live-in training, after which you will be licensed to commence business as a First class Accounts business owner. the training is conducted under the supervision of a registered training organisation and upon successful completion, you will receive a certificate iv in Financial Services (Bookkeeping).

You will be able to provide BAS services under supervision while you work toward gaining your own accreditation as a BAS agent.

For further details call 1800 118 611 or email [email protected]

foRMALWEAR ExPRESSFormalwear express Australia’s favourite suit hire company has over 40 years’ experience in the suit rental business. Formalwear express is a unique one of a kind business with almost no direct competition

Formalwear express is a truly unique business with no national corporate competition.

- Ability to earn great returns

- Flexible hours working from home

- A great work / life balance

- Amazing cash flow / get paid before incurring any costs

- terrific margins

- the best franchise opportunity anywhere!

Franchisees receive the following:

- $10,000 worth of display stock

- Full training on the Gold coast including flights and accommodation

- Full marketing support

- Benefit from national advertising in Bridal magazines and web sites

- Leads generated from Formalwear express’ top rating web site

- Supply of warehouse and workroom functions. Formalwear express also dry clean, pick, alter, pack and send all of the suit packages.

phone: 1300 367 625 email: [email protected] web: www.formalwearexpress.com.au

fAStWAY couRiERS NEW zEALANdrun your own rewarding business and take control of your future as a Fastway couriers Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy:

• Guaranteed income packages*


• No weekend work





So, if you’re ready for a positive change we’d love to hear from you. call 0800 4FAStwAY, or visit us at www.fastway.co.nz

*Conditions apply

HoME iNStEAd SENioR cARE Founded in 1994 Home instead Senior care is the world leader in private non-medical senior care with more than 900 franchises in 15 countries. the first Australian office opened in 2005. Services include companionship, meal preparation, medication reminders, light housekeeping and help with errands so seniors can remain independent in their own homes.

Home instead Senior care franchisees are compassionate and personable and share:

A Heartfelt desire to work with seniors

A commitment to owning and operating their business

An Ambition to succeed

the strength and depth of Home instead Senior care is reflected in the franchise system which provides each franchisee with comprehensive training and ongoing support, and full access to the systems, and procedures for establishing and managing an independent franchise business.

interested in learning more about the many Home instead Senior care franchise opportunities in Australia?

contact: Martin warner


phone (07) 3720 8400

visit homeinstead.com.au

iNxPRESS – gLoBAL ExPRESS fREigHt inxpress provides a revolutionary yet simple concept delivering customers with freight advantages to gain a competitive edge in the marketplace.

inxpress is an authorised sales partner for the world class courier company, dHL. domestically, inxpress partners with companies such as toll and tNt to offer a complete suite of courier and freight solutions, providing customers with greater value and personalised service, saving valuable time and money.

operating in 12 countries with over 110 franchisees internationally, inxpress is now accepting applications to grow the Australian business.

Benefits to franchisees include:

• Low entry costs

• Low risk

• No inventory/warehousing

• Minimal employee base

• High income potential

• Ongoing training and support

whatever your location inxpress represents a unique opportunity

for you to build financial freedom, within a global network.

Start building your future with the right company and the right

model, for more information about becoming an inxpress

franchisee within your region call 1300 469 773,

email [email protected], www.inxpress.com.au




BuSiNESS fRANcHiSE

AuStRALiA ANd NEW zEALANd

A-Z Listings are a great way to promote your

business

For more information call 03 9787 8077

(or +61 3 9787 8077 from outside of Australia) and

speak to one of our Sales executives or go to

www.businessfranchiseaustralia.com.au or

www.businessfranchisenz.co.nzaUstralia anD new zealanD

JiM’S fENciNg Jim’s Fencing franchise opportunities were launched in 1997, initially in Melbourne; to date Jim’s Fencing is Australia wide with approx 150 franchise owners of which includes contractors (who work for the franchise owners) building fences every day of the week. due to the over supply of work which we cannot service Australia wide, Jim’s Fencing needs more franchise owners to service our customers.

Some of the benefits of joining our Jim’s Fencing team are;

• 8 weeks paid for training @ $1000 inclusive p/w

• 3 month bookkeeping assistance package

• Work availability GUARANTEE

• Ongoing support and personal mentoring

• Strong brand recognition

• Over supply of work

• And much, much more

if you are looking for a self-employed business opportunity and enjoy working outdoors, then why not join the team here at JiM’S Fencing.

For more information on this Franchise opportunity and Jim’s Fencing, you should go to our website: www.jimsfencing.net or call us on 131-546.

JuSt cutS™don’t just buy yourself a Job! discover how you can easily run a “Genuine Business System”.

did You know? Most of our Just cuts™ Franchise owners are not Hairdressers. plus, the average Franchise owner goes on to own multiple stores. why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you.

At Just cuts™ Franchise owners have been free to grow to own multiple sites. Just cuts™ do over 65,000 Style cuts™ a week!

Just cuts™ operate on a no appointment, no request system, quality Style cuts™ cut at an affordable price.”

contact us today to find out how. Join the largest Hairdressing Franchise in the Southern Hemisphere.

contact: Luke Manning 1800 334 498 website: www.justcuts.com

kWik kERBkwik kerb® is the world leader in continuous concrete edging and can now be found in over 20 countries.

we are looking for motivated people right around Australia who want to improve their lifestyle and take control of their financial future. As a kwik kerb® business owner you will be supported every step of the way with our knowledge and experience in marketing, a full training program and on-going product development.

kwik kerb® business owners work for themselves, building their own business from strength to strength and determine their own income level. with kwik kerb® YoU keep all the profits! we have kwik kerbers earning $500 to $1000+ in a day. if they can do it, so can you!

owning a kwik kerb® proven system is all about creating a lifestyle that suits you. You choose the hours of work that match your financial and lifestyle goals.

For more information freecall 1800 773 231 or visit www.kwikkerb.com.au

JEStERS Jesters Jaffle pie company was founded in western Australia in 1997 on the philosophy of producing the healthiest, finest quality pies available in the marketplace. our commitment to quality, health, taste and freshness led to the development of a unique way of cooking the pies by hand and fresh all day in store.

Jesters is a wA company with our Ho and experienced support team all based in perth. we source all our meats and vegetables from wA supporting other local industries. when buying a Jesters Franchise you become part of a supportive and successful network. Jesters Franchisees are provided with intensive training and support during

start up of the business. You are also appointed your own business consultant for dedicated ongoing support. Jesters also provides marketing and advertising support for the entire network of Jesters Stores.

Jesters has successfully tapped into a niche of the $5 billion (and growing) fast food industry with a unique product which no other chain has recognised. Jesters have developed a unique culture, in that operating a business can be fun as well as profitable.For more information on exciting opportunities within the Jesters Franchise, please contact terry Sherlock on:

phone: 08 9309 2200


LiNk BuSiNESS BRokiNg LiNk is a premium Business Brokerage network with offices in New Zealand, Australia and South Africa.

Since its formation in 1996, LiNk’s leadership in the Business Broking industry has pioneered and set the professional standard to which other brokerages aspire.

with a proven back office system, world class marketing tools and the LiNk training Academy, LiNk truly is the authority on selling businesses.

contact us today for information on a LiNk Business Broking Franchise. phone 0064 9 579 9226 or email kevin Atkinson: [email protected].

visit linkbusiness.co.nz, linkbusiness.com.au, linkbusiness.co.za.



BuSiNESS fRANcHiSE



business






NANdo’SNando’s is a proven business model operating successfully in Australia since 1990, now with over 270 restaurants nationally and strong expansion plans.

enjoy the benefits of being part of a highly successful and recognised international brand operating in over 30 countries.

Nando’s franchisees are supported with comprehensive training, ongoing development and enjoy an unsurpassed level of support with a dedicated local marketing and business development

manager and expert advice in marketing, finance and operations. Nando’s is accredited with numerous financial institutions with 50 – 70% credit available and is a proud member of the Franchising council of Australia.

opportunities exist for new franchisees to join the Nando’s team with sites available around Australia in both metro and regional areas.

For more information call 03 9385 0777, email [email protected] or visit us online at www.franchisenandos.com.au

NAtRAdNatrad is the most recognised and iconic brand in radiator and air conditioning cooling systems and is Australia’s most trusted cooling specialists, with over 80 stores nationwide, offering specialist service with local outlets conveniently located all around Australia.

Natrad will only use quality and trusted products. we stand by our specialist service, ability to access a wide range of product and get the job done right. we specialise in exclusive access to oe and aftermarket radiators and air conditioning backed by product 3yr nationwide warranty.

Natrad is currently looking for interested individuals

from outside the industry as well as existing automotive

workshops looking to convert and further develop their

business.

if you love cars, and want to become part of Natrad’s

powerful branding, quality products, strong support and low

entry costs … “Nip into Natrad”!

Natrad National office: 03 9795 1255

Haydn roberts, National recruitment Manager:

08 8243 9860

NoodLE Boxin 1996, two young Aussies with a thirst for soy sauce and a hunger for authentic Asian noodles created Noodle Box.

After taking a trip around the globe Josh James and david Milne became addicted to the delicious flavours and fresh quality of South east Asia’s street food. impressed by the simple packaging concept the two entrepreneurs returned to Australia ready to put noodles in a box.

Simple and delicious, it didn’t take long for the idea to become a reality with the first Noodle Box opening in chapel Street, Melbourne in September 1996.

Since then, Noodle Box has become a woking success. in November 2002, Noodle Box franchised their concept and today there are 80 stores across the nation, making Noodle Box the fastest growing noodle franchise in Australia.

the future “tastes Like Happy” with more and more consumers responding to the fresh and healthy, fast food alternative Noodle Box represents.

For more information see www.noodlebox.com.au/franchise

or call our Franchise Sales Manager Michael Standley on 0416256338.


oRdERMAtE PoSorderMate is a complete multi-site franchise poS solution.

orderMate is designed and developed in Australia by hospitality people, for hospitality people.

our success relies upon our ability to tailor your poS system to meet the specific needs of your business. we have a nation-wide network enabling us to rollout, service and support large scale projects.

our easy to use front of house interface, is balanced by powerful backend reporting to drive your business. orderMate gives you the tools to track and manage the kpis of your franchisees in real time.

we have a proven track record of delivering a return on investment within 12 months.

Find out more for your franchise contact: clinton capuzzi 1300 667 067 / 0409 191 617. www.ordermate.com.au [email protected]

Become an orderMate dealer contact: Shannon Hautot 1300 667 067 / 0409 424 979 www.ordermate.com.au [email protected]




PEddERS SuSPENSioN pedders Suspension is an Australian family owned company that has been operating since 1950. As Australia’s No. 1 Shocks, Steering, towbars, Brakes and Suspension Specialist, our objective is to ensure through innovation and technical expertise – that every car leaves a pedders store performing to its potential in terms of comfort, handling and safety.

with over 120 outlets Australia wide - and hundreds of international distribution

networks - we are passionate about franchising, our business, our industry, our franchisees and their customers. we offer a fair and workable system that is mutually beneficial to both the Franchisee and the Franchisor.

Straight advice, specialists you understand and No Bull!

For more information call 03 9706 3500, email: [email protected] or visit: www.pedders.com.au.

PLuS fitNESS 24/7

the only true turn key 24 Hour Gym Franchise on the market, plus Fitness 24/7 capitalises on strong supplier relationships developed over 16 years in the Australian Fitness industry. plus Fitness provides the most competitively priced 24Hour Gym Franchise with an initial investment from $269k including all gym equipment, aesthetic fitout, signage, access control and marketing.

Add to this proven operating systems, unrivalled franchisee training and ongoing support you are

assured that your franchise will be success.

A franchise model that provides fast breakevens, low staffing and impressive returns, plus Fitness 24/7 is a ‘lifestyle’ business second to none.

with 75 gyms open/scheduled and a further 22 territories Sold, plus Fitness has a clear goal of establishing over 150 gyms by the end of 2013.

plus Fitness 24/7 Franchise opportunities exist however territories are selling fast!

to find out about current opportunities call on 02 4648 2099 or email [email protected].

PREciouS cARgo

we are recognised for our organised yet stimulating and educational environment that awakens a child’s inner excitement.

A combination of enthusiasm, devoted focus, wonderful staff, high standards, Montessori philosophy and the array of services we provide allows children to reach their full potential as well as supporting parents along the way.

it may sound a little idealistic but we aspire to be

one large family at precious cargo and would love for you to join us.

introduce Montessori into your neighbourhood today!

For further details contact the founder

cheryl Shigrov

Mobile: 0409 652 545


www.preciouscargo-montessori.com.au

PARASERVEParaserve – excellence in franchising

if you are keen to own a franchise business, paraserve is an excellent option. our franchises are safe, affordable and rewarding businesses.

paraserve is the largest cleaner of public schools in victoria, cleaning over 75 schools plus major recreational facilities and commercial offices.

through our owner-operated franchisees we deliver high quality school and commercial cleaning plus specialist services including carpet cleaning, window cleaning and floor polishing.

our franchisees are independent business owners supported by a successful, award-winning company established in 1979.

we train and guide new franchisees in efficient service delivery, financial and staff management, client service, marketing and new business development.

Successful applicants start with a base income which suits your budget, typically from $75,000 per annum and we help you to win new clients. You will be able to earn a comfortable living and may even add new business contracts which can be traded for capital gain.

to find out more call Bill wu or ray Liew on 1800 041 876.

REd RooStERred rooster is an Australian owned icon brand.the red rooster franchise mission is “Be in business for yourself, but not by yourself”. red rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get:• An Australian Icon brand• Proven systems and comprehensive operating

manuals • Assistance in finding a location, negotiating contracts

and lease arrangements

• Full structured training programs

• Planning assistance for the opening and operating of your store

• A full suite of merchandising and point-of-sale material

red rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems.


phone: 03 9582 8716



RESicERt PRoPERtY iNSPEctioNSresicert is a property inspection Business that provides franchisees with an amazing opportunity to have a balanced lifestyle and a steady stream of solid income. we pride ourselves on having robust business systems and well structured training that brings new Licensed property inspectors up to speed quickly, regardless of the professional background they have. we welcome motivated individuals to join us in wA, vic, Act, NSw, SA & tAS (metro and regional areas).

Automation of sections of our business processes allows

you to focus on the actions necessary to make money. Additionally, our strong emphasis on marketing helps generate leads for you.

other key benefits include:

No quoting

No staff required

No collecting money – we do it for you

very little overheads – phone, car, internet – that’s it

exclusive territories available

For further information or if you wish to contact resicert, please visit www.resicert.com/lifestyle.

RYCO 24•7rYco Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. the rYco trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service.

RYCO 24•7 Pty Ltd is a member of the Franchising code council Limited, which administers the Franchising code of practice.

RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is a successful channel to market for the rYco group.

Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries.

training is provided and conducted at rYco’s design centre in Melbourne, or at RYCO 24•7 Mobile Connector Specialists designated Service centre.

rYco’s training packages meet a Nationally recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

For further information, call 133 247 or visit www.ryco247.com

SHERPA kidS Before School, After School and Vacation care

take the quality of an out of Hours School care business to new heights with experts and build management business that will change your lifestyle.

our programs are structured, engaging, fun, sage and educational.

our services recognise and cater to the varying needs of different communities and cultural diversities.

we have solid history, underpinned by a high level of

know-how, integrity, expertise and knowledge that professionalises our brand, our systems and most importantly our people since 1996. our network has over 70 franchisees in over 100 schools.

Low entry cost $35,000

reAcH, eNGAGe, cHALLeNGe – Make change today.

Further information on our business model is available by contacting vicki prout

[email protected]

Head office on +61 8 83544886

www.sherpa-kids.com.au

SNAP fitNESS

in today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-the-art, 24/7 fitness centers in the world.

discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times.

Easy to own• Affordable investment

• Financing options available

Easy to manage• Complete Turn Key Operation

Easy to market• Ready-to-go, proven sales & marketing support

contact catherine McGill, Franchise Sales Manager +61 435 841 811, email: [email protected] www.snapfitness.com.au

SLEEPY’SSleepy’s unique selling proposition is ‘the Mattress experts’. we focus on providing the right mattress to our customers through a tried and tested selling process and we back up our advice and sales with a 60 day comfort guarantee giving our customers complete buying confidence and, we take away your old mattress free!

Sleepy’s offers our franchisees high quality initial and ongoing training, national marketing programs, full support from the management team and, up to the minute product development.

with Sleepy’s low entry costs, simple business model, proven selling system and healthy margins you too will become a mattress expert!

Sleepy’s currently has 22 stores and has embarked on an aggressive national growth plan.

Make an enquiry today and we’ll be very happy to provide you further details on how you can become a Sleepy’s franchisee.

please contact Guy elliott on 07 3895 4100 or 0434 254 154. email: [email protected] website: www.sleepys.com.au




SPRAY PAVE AuStRALiA PtY Ltd100% Money Back guarantee Earn up to $3,300 per week.

that’s right, up to $170,000 per year!

our service decorates concrete. we Spray pave, polish, epoxy and Stain. Jobs are inside and outside. customers are domestic, commercial and Government. our license structure allows you to choose when, where and how you want to work!

this is a sincere “Be Your own Boss” system.

You genuinely keep all the profits!

• Learn a range of new lifelong trades.

• Guaranteed work available anytime after training.

• Head office training plus follow-up on your own job.

• Customers contract and interest free finance.

• Lifelong support from 6 Head Office trainers.

• Low deposit + Support Payment Plan (SPP)

established in 1991, Security with Australia’s largest and oldest network. the name of the industry.

phone or email now, for a fREE information pack: Free cALL 1800 688 888 website: www.spraypave.com

SociAL MEdiA BuSiNESS BooStERS Social Media Business Boosters is a world first social media marketing franchise offering low market entry, rapid return on investment, minimal overheads and the ability to grow your franchise from home.

this unique franchise originated in Australia and is expanding rapidly in local and overseas markets. there is huge need for professional social media marketing expertise in the current market and

Social Media Business Boosters fulfills this need by thoroughly training all franchisees in Social Media Marketing techniques. once trained you can step out and do business, as part of our support we help with leads and set you on your way to fast track your business startup. take advantage of biggest shift since the industrial revolution the social media industry.

to discover more about this exciting franchise opportunity visit www.SocialMediaBusinessBoosters.co/get-relief-today

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StAR MARtdid you know?

• Caltex Star Mart is Australia’s number 1 convenience retailer with locations in every State and territory across the country

• The Star Mart convenience network consists of over 630 stores nationally

• Franchisees operate approximately 85% of caltex’s retail network

our world class business model, merchandising and field support has set the benchmark for convenience retailing, making caltex the number one convenience retailer throughout Australia.

A select amount of caltex Star Mart opportunities now exist for high calibre franchisees with a passion for retail and a burning desire to be successful.

to discover more about caltex’s exciting franchise opportunity, please visit www.caltex.com.au and click on ‘Franchising at caltex’.

StEAMAticSteamatic is Australia’s largest and most successful insurance restoration company.

offering our services to the insurance sector for over 25 year we are well regarded and indeed supported with preferred agreements with various insurers to provide restoration and recovery services.

Steamatic services are not limited to the insurance sector with a wide range of domestic, commercial and industrial services and techniques providing the

franchisees with multiple profit centres to capitalise on.

part of an international network with now represented in 28 countries the Steamatic system is a proven winner that will exceed your expectations.

For more information about becoming a successful member of the Steamatic family phone 1300SteAMAtic (1300 783 262) and speak with oliver threlfall.

www.steamatic.com.au

SuMoSALAd SumoSalad is Australia’s most commercially successful healthy fast food franchise; serving over 145,000 customers each week. we’re on a mission to recruit like-minded franchisees who want to provide healthy, nutritious food and be part of the solution to Australia’s obesity crisis.

SumoSalad started a health food revolution nine years ago when founders Luke Baylis and James Miller came to the conclusion that ‘fast food’ didn’t

have to mean ‘snatch and grab, lardy laden food’. SumoSalad’s unique concept of a fast food outlet that sold made-to-order salads that were nutritious, delicious and convenient is as popular now as it was in 2003.

if you’re enthusiastic, health conscious and want to make a difference, come join our revolution, just contact Graham Streeter, General Manager Business development on 0418 870 920 or email [email protected] who’d love to hear from you.

BuSiNESS fRANcHiSE



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SNoozE™Snooze’s experience in the bedding industry is second to none.

As one of Australia’s longest-running and most successful franchised business, Snooze is synonymous with expertise, innovation and delivery of superior customer service and product.

Boasting more than 70 stores in communities across Australia and a goal to reach 90 stores by 2014, Snooze is looking for ambitious and passionate people to be a part of the business’ exciting future.

with expertise and support every step of the way, Snooze offers a personable and flexible business solution that will equip

you with all you need to make your new venture a success, including:

• Vendor finance assistance

• NAB & ANZ accreditation

• Sales and product training

• Business management support

• A national marketing program

• IT services

if you would like to take the first step towards a prosperous future, contact Snooze Franchise Network development Manager, Alistair Browne, to discuss what this exciting business opportunity could mean for you.




SuMoSALAd SumoSalad is Australia’s most commercially successful healthy fast food franchise; serving over 145,000 customers each week. we’re on a mission to recruit like-minded franchisees who want to provide healthy, nutritious food and be part of the solution to Australia’s obesity crisis.

SumoSalad started a health food revolution nine years ago when founders Luke Baylis and James Miller came to the conclusion that ‘fast food’ didn’t

have to mean ‘snatch and grab, lardy laden food’. SumoSalad’s unique concept of a fast food outlet that sold made-to-order salads that were nutritious, delicious and convenient is as popular now as it was in 2003.

if you’re enthusiastic, health conscious and want to make a difference, come join our revolution, just contact Graham Streeter, General Manager Business development on 0418 870 920 or email [email protected] who’d love to hear from you.

tELEcHoicE

telechoice’s success story began more than 17 years ago. we’ve grown to more than 150 locations while maintaining our franchisee stability. with this growth, we are now Australia’s largest independent retailer of mobile phones and telecommunications services.

the telecommunications industry is dynamic and only suitable for smart, energetic investors. don’t

be fooled by telco retailers offering a “Licensed dealership”. Licensed dealerships are not covered by the Franchising code of conduct. Your investment is not safe. telechoice is a safer way to secure your hard work.

if you have the passion for business and the drive to succeed, we would like you to be a part of our team.

call our National Franchise Manager on 03-8699 2555 or visit www.telechoice.com.au/franchise

tAco BiLL

taco Bill is the longest established Mexican family restaurant in Australia and has built a loyal following since its inception in 1967. taco Bill’s Mexican food is fun, fresh and affordable and presented in a casual, relaxed environment.

the menu consists of a variety of fresh, authentic Mexican cuisine cooked daily on site, including taco Bill’s special salsas, quesadillas, fajitas, rice and frijoles, enchiladas, burritos, nachos and tacos. thirty brands of tequila are on offer at the various

restaurants as well as Australia’s largest Margarita – pancho villa (fishbowl) - giving the restaurant even more flavour and authenticity!

with 37 taco Bill restaurants in Australia and 28 franchisees, taco Bill directors tom kartel and Stan teschke are keen to increase taco Bill’s Mexican wave with expansion plans nationally in metro and regional areas.

if you’re interested in becoming part of the taco Bill family call 9690 2077 or email [email protected]

StEP iNto LifEAt Step into Life we’re leading the Group outdoor personal training revolution in Australia & New Zealand – our unique difference? we do it outdoors!

we have over 160 franchisees currently training members in some of the most picturesque and inspiring locations across both countries and we’re constantly adding to our team.

our success is in our ongoing ability to train and

support you whether you’re just beginning or celebrating your 10th year in business with us.

we also offer our members 8 diverse training programs to keep them motivated, access to diet and nutrition planning as well as an extensive merchandise and supplement range which combined ensures our high member retention.

New opportunities available now call 1300 134 136 today or visit us at www.stepintolife.com.au for more information.

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tHE LEAtHER doctoR

decades of dedication and service have made the Leather & vinyl doctor what we are today; reliable, reputable and really good at what we do.

we offer:

• Repairs to leather and vinyl goods and objects of all descriptions

• Re-Colouring of leather and vinyl goods to restore

them to original or add a fresh new look

• Leather cleaning and conditioning service

• Sales of quality cleaning products

our success has come from providing professional systems and a ‘white-collar’ Service.

For more information on becoming a Franchisee contact 1300 453 284

tHE oRigiNAL cALifoRNiA BuRRito coMPANY Back in 1992 in small storefront in the west village of Manhattan (NYc) a cal/Mex phenomenon was born.

the original california Burrito company quickly grew from its humble beginnings to become one of the most recognizable food brands in NYc.

through its multiple store locations thousands of hungry New Yorkers were served the freshest cal/Mex Burritos, Quesadillas, Salads and Tacos on a daily basis.

Fast forward 19 years and the first original california Burrita company opened in Auckland, New Zealand. An instant success, the brand became a staple for young Aucklanders and Mexican food fans alike. An instant success, we now have ten stores across Auckland, one in Hamilton, two in Sydney and one on Queensland.

Become part of the phenomenon with the opportunity to own your very own california Burrito Store.

For all franchise enquiries call or visit our website. Australia: +64 9 354 4815 | californiaburrito.com.au New Zealand: 0800 BUrrito | californiaburrito.co.nz

tHE tiMBER doctoR

the timber doctor is the latest franchise brand recently launched by Mobile Services international, who developed the successful Leather doctor franchise.

this mobile service business provides repairs to indoor and outdoor timber furniture, floors and trims. with franchisees already in Brisbane,

Sydney, Melbourne and perth after only six months, you will hit the ground running.

the magical onsite repair process would suit those who have some artistic flair and enjoy working with their hands.

For more information call dean reid on 0438 844 238, or email: [email protected] or visit us at www.thetimberdoctor.com.au.

tHE cHEESEcAkE SHoPthe cheesecake Shop opened in 1991 and has developed into an Australian favourite with a massive network of almost 200 stores across Australasia.

our award winning system makes for one of the simplest businesses to operate. our systems guide you on how many cakes you need to produce each week and how much of each ingredient to order.

our cakes are baked from easy to follow recipes. You don’t need to be a chef or a baker, its so easy!

Many of our successful franchisees are family units. what could be more fun to do as a family than create the tastiest desserts in town! with the cheesecake Shops high average customer order meaning the business has fewer transactions than most other retail outlets, many franchises can operate with as few as just three (3) full time staff.

if you love to bake cakes for the kids then here is your chance to turn your passion into profit. Find an outlet for your artistic side that extends beyond the borders of your home. contact us now at [email protected] or call (02) 9723 1011 for more information.

tHE AuStRALiAN dRug dEtEctioN AgENcYthe Australian drug detection Agency ptY Limited wants highly motivated and independent people to join the team, as either Master or regional Franchisees.

the NZ operation was established in April 2005 and consists of 15 regional franchisees throughout New Zealand, 18 offices and over 30 specialised on-site testing vehicles, employing over 65 staff and is recognised as the Market leader in the field of on-site drug, alcohol workplace

testing and education services.

the AddA is based on the NZ business model, and will provide excellent financial rewards for those who are prepared to work hard and fit the criteria.

this is a huge opportunity for business-orientated individuals, to get in at the ground level and grow their own enterprise.

Are you ready to join our experienced group and secure a lucrative future? our guess is Yes, you are!

email: [email protected] or visit www.tadda.com.au



tHExtoN ARMStRoNgA Business consulting opportunity with thexton Armstrong....

with over 80 Franchisees and growing rapidly across Australia and NZ we believe that we have the #1 Business consulting System in Australasia.

we are looking for people with previous business or corporate experience, to work with business owners to help make their businesses stronger, more profitable and therefore more valuable.

our Business Success programme is designed to offer high end consulting services to small and medium

sized business using our proprietary tools, training and processes.

the consulting industry is growing rapidly as most Business owners do not have the skills to manage or grow their businesses. only one in five businesses survives over ten years. the consulting industry is recession proof and actually improves when trading conditions get worse.

Like to know more?

pLeASe coNtAct: david thexton - 0275 093 385 (New Zealand) www.thextonarmstrong.com.au/presentation

WEt-SEALYour waterproofing & underfloor heating experts.

wet-seal waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. with a profitable work from home opportunity, all you need is a suitable vehicle.

All wet-seal Franchisees are fully trained at our custom built training facilities and with our tAFe accredited course you can achieve a nationally recognised trade certificate iii in waterproofing. wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor heating in the industry.

You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and it departments.

Ask us about some of our large prime new areas available Now!

contact the National Franchisee Manager on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email [email protected] to find out how you can become a part of this waterproofing and underfloor heating industry leader.

Further information is also available on our Franchisee recruitment website www.wet-seal.ws

BuSiNESS fRANcHiSE



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THE NEW LOGO

Stacked logo

totAL tooLSWelcome to the Total Tools Group

Being the best means selling the best. Australia’s most trusted tools retailer, total tools supplies only quality trade, industrial and commercial tools. So you’ll find we’re specialists in leading brands such as Makita, Hitachi, Sidchrome, Bosch, Stanley, irwin, cigweld, Milwaukee, dewalt and Sutton.

Already a successful national franchise, total tools is currently on a growth trajectory. this retail network expansion means total tools is presently seeking

potential franchisees in all areas across Australia.

total tools franchisees are positive, focused people, usually with tool or trade experience. Many already have a good head for business and people management. they choose total tools for brand strength, proven systems, security and the kind of return on investment only great franchises offer.

For more information see www.totaltools.com.au or contact our Franchise development Manager on (03) 9394 4300 or [email protected]

V.i.P. HoME SERVicES AuStRALiAv.i.p. was the first company to start franchising in home services in 1979. today v.i.p. has over 1100 franchisees across Australia and New Zealand. v.i.p. is a professional Home Services franchise with opportunities available in Home cleaning, commercial cleaning, carpet cleaning, window cleaning and Lawns and Garden Maintenance.

in 2009 and 2010 v.i.p. Home Services was ranked number one Best value Franchise under $50,000 by Financial Review Smart Investor.

v.i.p. offer franchisees comprehensive training, a solid support system, exclusive territories and an established customer base along with the chance to be their own boss and choose the hours they want to work.

For further information call v.i.p. Home Services on 13 26 13 or visit www.vipfranchisesales.com.au


124 Business Franchise Australia and New Zealand124 Business Franchise Australia and New Zealand

That’s right!One year (6 issues) of Business Franchise australia and new Zealand for only $39.95 aUd or $52.95 nZd.

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• Guaranteed income package* • Exclusive territories• Low start up costs • No weekend work• Perpetual Franchise Agreement • Ongoing business support & training• Recognised brand • Easy to operate - no experience required• Award winning system for over 25 years • Enjoy the freedom of working for yourself

Fastway Couriers has a number of exciting franchise opportunities available

*For a defi ned period. Conditions apply. Fastway Couriers (Australia) ABN 38 057 389 769 | Fastway Couriers (NZ) Ltd.Fastway Couriers is a franchised courier network and its businesses are independently owned.

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JOIN THE DREAM TEAM

We are looking for dynamic people who love dealing with others and are passionate about retailing.The Snooze brand has a strong history of over 30 years in retailing and has built a very solid franchise system.

We provide franchise partners with a stable platform to start their business and offer support across the entire business including:

Marketing and Promotional Support Product Development and Buying Power Proven operating system that includes comprehensive product and sales training Business Management support from our on the ground field team Assistance in site selection and property negotiations Business finance available to approved applicants

Vendor finance now available*

*Available to approved applicants.

For more details visit snooze.com.au

or call Alistair Browne, our Franchise Network Development Manager

on 0427 401 169

It’s amazing what a little snooze can do. snooze.com.au

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itro FSN

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Add some spice to your next event with Nando’s Catering. From small meetings to large gatherings, we’ve got you catered for.

Order online at Nandos.com.au/cateringCall 1300 NANDOS (1300 626 367)

Or visit us today.

Business Franchise AUS & NZ Mar/Apr 2013

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