7/17/2019 Business Foundation Outline (Translate)

http://slidepdf.com/reader/full/business-foundation-outline-translate 1/1

Students are expected to understand and master modern businessmanagement principles, theories and application at the end of the course. Throughout the course, students will be taught in holistic approach, with theemphasis to identify problems, analyze problems and solving problems in thereal world context. The course covers various key concepts of business

operations including:1. Business and enterprise management: Worker’s management, modern business

management styles, entrepreneurship and its history

2. Strategic management: Strategic management principles, analysis of

competitive strategy and business strategy decision

. !arketing strategy: !arketing theory, understand the marketing environment

and predict market outcomes, dissection of markets and targeted groups, types

of marketing strategy

" . #inancial management: $ime value of money, investment management,

financing management, profits allocation

% . &uman resource management: &uman resource management principles and

theories, practical application of human resource management.