Company

Introduction to business

Group Members :

Eng Shi Yi 0317849

Khairul Jefri Bin Khairul Azhar Neo 0318237

Marcus Chua Kai Wen 0318593

Amir Azmi 0318091

Company Work Street Work City, Work State Work ZIP T Work Phone F Work Fax Phone Work Email Work URL

Company

Executive summary

The objective of this business project (charity drive) is to teach us about basic business management

and product marketing technique. The profit earned from the charity drive will be donated to a

charitable organization of our choice; in this case it is the Angle children’s home located in Taman

OUG.

The Angle’s children home is a n independent home for orphans, abused, abandoned and

underprivileged children’s. Angle’s children’s home provide shelter, food, clothing, education and

guidance to help the needy and poverty stricken orphans and children who do not have proper meals

and education. The children’s home is managed by Belinda Chew and William Cheng.

We donated all of our profit to angle’s children home instead of donating to the larger charitable

organization because we heard that the home is struggling at times with financial constraints.

Besides that they were also not as well-known as other established home around Klang Valley.

Our total target for this whole project is RM 2500. To break down the numbers, our target for this

business project (charity drive) was RM 1200 from the sponsorship from companies around Klang

Valley and donations from our family and friends. We even reach out to the society to ask for

donation to help us with this business project. The target from the profit of our sales of our product

such as the pastries and the onigiri rice ball was RM 1500. This would sums up to a total of

RM2500 and above.

After the Business project (charity drive) was over we got RM from the sales avenue and RM from

the sponsorships and donation we’ve collected.

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Company

Market AnalysisTarget Market

The location for this business project (Charity Drive) is situated in Taylor’s University

Lakeside Campus. Our potential customers are the students studying at the particular

university, which is our main targeted customers as almost 70% of the population

where students at Taylor’s University Lakeside campus. The lecturers and staff were

also our potential customers but they hold a minority percentage of the population at

Taylor’s University Lakeside Campus.

After making analysis of, Majority of the population at Taylor’s University Lakeside

Campus are more willing to spend on food and beverages comparing to other products.

Our exact location was located in front of the student life central (SLC). The strategic

location also helped with our sales as students and staffs pass through there when going

to the commercial block hunting for food hence our products were selling reasonably

well.

A meal in the commercial block can easily cost up to RM10 or more sometime up to

RM 20 with drinks. The pastries and rice balls we sell are just around RM5 or less.

Besides that the stalls competing with us too has a reasonable price hence students and

lectures buying from the stalls locating in front of student life center (SLC)

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Competition Analysis

Competition is part of business, for this business project (charity drive) we had several

competitors. The main competitors are Lovie’s group and Shi ko’s group.

Lovie’s Group Shi ko’s group

Products sold Onigiri Homade Bread and Candies

Services provided - Henna and Hair Styling

Strength - Stall was decorated

- Proper menu

- Started their business one

week before

- Price lower

- Cost price is low

- Stall was decorated

- Promotion

Vulnerabilities - Less choice - No brand ( not well-

known)

- Breads were not packed

(hygiene problem)

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Products and packagingProduct 1: Pastries

Description: Pastry is differentiated from bread by having a higher fat content, which

contributes to a flaky or crumbly texture. A good pastry is light and airy and fatty, but

firm enough to support the weight of the filling. When making a short crust pastry, care

must be taken to blend the fat and flour thoroughly before adding any liquid. This

ensures that the flour granules are adequately coated with fat and less likely to develop

gluten. On the other hand, over mixing results in long gluten strands that toughens the

pastry. In other types of pastry such as Danish pastry and croissants, the characteristic

flaky texture is achieved by repeatedly rolling out dough similar to that for yeast bread,

spreading it with butter, and folding it to produce many thin layers.

Package: they are packaged by the le bread days the bakery we partnered with before

we collected them from the bakery. The package shows the logo of the bakery. The

bakery is already quite known as many students came to our stall just to buy the

pastries

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Product 2: Onigiri rice balls

Description : Onigiri also known as omusubi, nigirimeshi or rice ball, is a Japanese

food made from white rice formed into triangular or oval shapes and often wrapped in

nori (seaweed). Traditionally, an onigiri is filled with pickled ume (umeboshi), salted

salmon, katsuobushi, kombu, tarako, or any other salty or sour ingredient as a natural

preservative. Because of the popularity of onigiri in Japan, most convenience stores

stock their onigiri with various fillings and flavors. There are even specialized shops

which only sell onigiri to take out.

Packaging: The packaging of the rice balls are pack by sumo onigiri rice balls

beforehand. The brand is also very famous around the Klang valley.

Summary

We take the packaging of our packaging very seriously. The product is package shows its brand on top of the plastic. This will draw potential customers to buy our product as it is quite known around the Klang valley and it cannot be found in the campus.

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PricingOnigiri Pastry

(Choc. Banana Firecracker)

Pastry

(Mini Choc, Mini Nuts &

Mini Burger)

Mon RM 7 – RM 6 RM 6 RM 4

Tues RM 6 RM 5 RM 3

Wed RM 5 RM 5 RM 3

Thurs RM 5 RM 5 RM 3

Fri RM 5 -

The table shows the pricing of our product. We reduced the price after the first day of

some products because some were not selling out. We also change the strategies of our

promotion. After the reduction of prices of the products they were selling much better

comparing to the first day. The first day was for us to test the market at the area

(Taylor’s Lakeside University Campus).

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PromotionsFor the first day, a poster of our stall was prepared and places on the board. The

feedback we got from the first day was good but there were still flaws such as there

were no proper menu for our stall and the pricing of our products were not clear. We

then discussed with within ourselves and quickly prepared a proper menu for the

products that we sold. Besides that we also used the social media as a form of

promotion. We posted our pictures of our products on instagram. We also stated our

exact location on the social media so that it would be easier for people to locate us.

SponsorshipWe targeted large companies and our family members in particular our parents for sponsorship. Big businesses corporate were approach by us so that sponsorship for this business project can be obtained. Our main sponsorship is Escatec Sdn Bhd (RM 1000 cash) and PCM Kos Perunding Sdn Bhd (RM250). Besides that our friends also donated in total RM51.40 in cash form. In total we’ve got RM 1301.40 from sponsorship and donation itself. While most of the sponsorships were arranged through phone calls we also met up with some of sponsors such as the bakery and etc. we also brought along the sponsorship letter along with us while meeting with our sponsors to prove that every penny we got goes directly to the charitable foundation.

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DistributionsWe got our products from Sumo Onigiri and Le Bread Days, which are located at Kuchai Lama and SS2. Two of our members were in charge to collect the products from these two locations every morning. To minimize the waiting time, we asked the suppliers to pack the products with their brand’s name and logo before we collect, so that customers no need to wait for their products, and they can get their products immediately. Normally we have 50-75 customers per day. Besides buying our products from the stalls, they can also order our products through phone call and Instagram. This makes it easier for them to buy our products and choose the flavour that they want.

Green MeasuresActually the products that we have chosen are not made in an environmentally-conscious manner and the product packaging is not environmental-friendly. In this case, we try to reduce carbon footprint during the distribution stage and make sure the minimal waste created, for example we do not provide any plastic bags. Customers can throw the product’s wastes into dustbin after use or consumption. We reduce the consumption of resources like electricity, paper and water by selling already packed products, so we do not have to wash or bake any equipment or product.

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Human Resource PlanningNames Roles Job Responsibility

Amir Project Manager -Make sure that every member is doing their job

-Contact the sponsors

-Prepare sponsorships letter

-Promote our products to by passers

Shi Yi Accountant -In charge of the accounts

-In charge of the money

-Collect the onigiri every morning

-Collect all the related documents

-Prepare report

-Issue Receipt

Marcus Sales Executive -Make sure total of the sales hit our target

-Contact the suppliers

-Collect the pastry every morning

-Prepare Report

Jefri Advertising Executive -Design Poster

-Promote our products to by passers

-Prepare Menu

-Issue Receipt

Evaluation of ResultsName of report 9

Company

Income Statement of Charity Drive Event

Revenue

Sales RM 3,922.00

Less: Cost of Goods Sold RM 2,668.00

Gross Profit RM 1,254.00

Add: Revenues

Sponsors RM 1,250.00

Donations RM 51.40

Total Revenues RM 1,301.40

Adjusted Gross Profit RM 2,555.40

Less : Operating ExpensesReceipt books RM 36.00

Printing RM 1.00

Total Operating Expenses RM 37.00

Net Profit RM 2,518.40

Right

We promoted our products and stall on social network, Instagram. So that people would know our products and our exact location. Besides, a poster was prepared. On the fourth and fifth day, two of our members brought half of the products to Sunway University to sell and also to make sure that we can hit our target by the end of the week. We’d also changed our pricing strategies on the second and third day.

Wrong

The mistakes that we did are we should decorate our stall and make it look nicer, so that people would notice our stall when they pass by. Other than that, we should have a proper menu let our customers to choose the flavour that they want.

If we can repeat the event one more time, we would decorate our stall and a nicer poster with pricing and choices of the flavour stated.

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