November 2016

Business Experiential Learning (BEL) Commission Strategic Plan Adoption Management Plan

• Stakeholder Analysis

• Sponsor Alignment Activities

• Summary of Stakeholder Personas

• Adoption Network

Stakeholder

Engagement

Stakeholder

Development

Communications

& Awareness

Impact &

Readiness

Coordinate strategic engagement with a

diverse range of stakeholder groups

• Communication Approach

• Key Messages

• Elevator Pitch

Develop awareness, manage

cultural stigma, and solicit feedback

• Impact Assessment

• Readiness Checkpoints

• Lessons Learned Action Plans

Assess impact and adoption readiness

to inform appropriate communication,

learning, and message timing

• Stakeholder Development Needs

Analysis

• Stakeholder Development Plans

• Experiential Learning System

Adoption Toolkits

Develop new, sustainable skills

and capabilities to support system

implementation

A stakeholder is anyone involved, impacted, or interested in participating in

the experiential learning system. Stakeholder Engagement is the

systematic identification, analysis, and planning of actions to interact with

and influence these individuals to achieve goals.

Objectives • Build positive relationships with influential stakeholders to appropriately manage expectations and agreed upon objectives

• Create an adoption network to support and champion BEL Commission and Work-based Learning Unit efforts

Key Deliverables

• Stakeholder Analysis

• Sponsor Alignment Activities

• Summary of Stakeholder Personas

• Adoption Network

This effort will help determine who is impacted, how they are impacted, and

to what degree. Readiness activities are designed to track and measure

stakeholders’ ongoing preparation to address the changes related to the

experiential learning system implementation and drive initiative ownership.

Activities will take place at both the macro and micro levels.

Objectives • Gather, socialize, and drive acceptance of change impacts across stakeholder groups

• Minimize potential business and educational disruptions

• Drive appropriate ownership of the initiatives and changes within each stakeholder group, as appropriate

Key Deliverables

• Impact Assessment

• Readiness Checkpoints

• Lessons Learned Action Plans

• Conduct lessons learned

gathering after pilot and

each subsequent rollout

completion

• Incorporate learnings/

improvements into future

rollouts via the Lessons

Learned Action Plans

Readiness

• Define readiness criteria

• Conduct readiness

interviews/surveys with

stakeholders

• Create Readiness

Scorecard ( ) and

assessment results

• Go-Live criteria and

checklist

Impact

Assessment

Readiness

Checkpoints Lessons

Learned

• Identify the impact of the

experiential learning system for

each stakeholder group

• Assess the breadth and

magnitude of these impacts

• Inform communications,

training, sponsorship, and

readiness activities

A strategic communications plan builds awareness, adoption and support

for the experiential learning system. It ensures understanding of the

system, why it is being implemented and the risks of not embracing it.

Objectives • Engage, excite, and educate stakeholders about the experiential learning system, its changes and benefits

• Develop key messages which support rollout, Work-based Learning Unit initiatives, and the ELS

• Inspire action by making it clear to stakeholders what it takes to meet objectives

Key Deliverables

• Communications Approach

• Key Messages

• Elevator Pitch

• The communication plan will track all

program communications in one place and it

will include:

• Audience by Function

• Change Curve Phase

• Status

• Template location

• Separate tabs for Feedback Tracking,

Crisis Communications

Feedback Solicited

Communication Published

Communication Approved

Drafts Written

Key Messages Defined

• A communications team (TBD) will manage the

Communications Plan

o BEL Commission, Work-based Learning Unit,

and Adoption Network will leverage the plan

to create appropriate messages for audiences

• Feedback mechanisms (comment cards,

electronic link, etc.) will be used to gauge if

communications are gaining expected responses

Communications Plan Communication

Development

Output/Vehicles

(examples)

Paid Media:

• Social media advertising

• Billboards

• Television and radio advertising

• Print advertising

• Direct mail

Earned Media:

• Public service announcements

• News coverage

• Press releases

Road Shows:

• Business community workshops

• School info events for parents,

teachers and students

Business Tours:

• Preview day for students

• Parent visitation day at businesses

There are certain key messages and communication vehicles that will be used for all

impacted stakeholder groups.

The experiential learning system will:

• Strengthen the pipeline of local talent

into Colorado’s workforce

• Transform opportunities for job seekers

• Give job seekers what they need to

have a long-term career success

• Better prepare Colorado youth for career

and postsecondary pathways

• Open pathways to advanced education

and training for all Coloradans

• Increase graduation rates and decrease

the attainment gap through “earn while

you learn” model

• Reduce cost of recruitment by

businesses in Colorado

All stakeholder groups will know:

• WHO are the relevant parties

involved in the statewide

experiential learning system

and how they work together

• WHAT experiential learning

system tools can be leveraged

and contributed to

• HOW to participate in the

experiential learning system

All stakeholder groups will receive/access information via:

• Email

• Websites (TalentFOUND.org,

CareerWiseColorado.org)

• Social media

The BEL Commission is establishing a statewide experiential learning system

that will strengthen the pipeline of talent into Colorado’s workforce. The system

will partner with business to increase access to skilled talent, ensure

individuals have career paths to the middle class, and maintain and grow a

competitive Colorado economy.

Additional Speaking Points

Businesses need to become producers, not just consumers of talent.

“Experiential learning” is the process of learning where individuals develop skills and knowledge from hands-on experience in addition to the traditional classroom setting.

This effort will ultimately focus on all job-seekers and industries in Colorado.

Research shows the most successful experiential learning programs in the world focus on youth, which is why CareerWise Colorado was launched and is already leading youth apprenticeship efforts.

The BEL Commission and CareerWise Colorado will provide support to help businesses offer apprenticeships.

A new Work-based Learning Unit will be established at CDLE to coordinate and guide this effort.

talentFOUND is the existing marketing

and communication gateway to help individuals and businesses find their unique path to success.

The BEL Commission will utilize the talentFOUND brand, communication methods and tools to increase awareness and improve perception of experiential learning.

CareerWise Colorado is aligning its communication plan with talentFOUND. www.talentFOUND.org

Stakeholders must know of changes in the process and how to work with

the new opportunities, tools and resources available to them. A strategic

approach and plan for development improves stakeholders performance,

proficiency and speed to adopting new sustainable skills and capabilities.

Objectives • Empower Work-based Learning Unit administrators to support development efforts through design and execution of support materials

• Coordinate with various stakeholder groups to leverage common support materials

Key Deliverables

• Stakeholder Development Needs Analysis

• Stakeholder Development Plans

• Experiential Learning System Adoption Toolkits

Continue to execute sponsor alignment plan

Stakeholder

Development

Initiative

Stakeholder

Engagement

Impact &

Readiness

Comms &

Awareness

Set Readiness

Criteria

Develop integrated comms plan with

TalentFOUND

Conduct needs analysis

Develop and deliver communications

Continue to expand Stakeholder Analysis

Conduct Readiness Checkpoints / Lessons Learned Conduct impact

assessment

Develop adoption

toolkits

Continue to execute sponsor alignment plan

• Complete the adoption management roadmap and timeline

• Seek resources to implement the roadmap including the communications approach

• BEL Commission and committees work in conjunction with partners (CWDC, CareerWise Colorado, CDLE Work-Based Learning Unit, etc) to

achieve objectives

• Present draft of roadmap and update on resources at the January BEL Commission Meeting

DRAFT ROADMAP STEPS and DELIVERABLES