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A NEW APPROACH TO

ALL ‘BIG DATA’ ARE NOT CREATED EQUALIY

The BIG DATA

Market is

TRI-FURCATED!

Plumbing/Infrastructure

Networks / Security

Task Development & Management

Execution

Data Processing/Reporting

BI /BA / ECM

Data Actionizing

Solutions

Data Driven Problem Solving

Results

Data Strategy

ROI / ROD

What BIG DATA is;

has a lot to do

with perspective

Now YOU can

choose your

perspective

Level III

Executive

Perspective

Level II

Manager

Focus

Level I

IT

IN THE NEW DATA ECONOMY

Plumbing/Infrastructure

Networks / Security

Task Development & Management

Execution

Data Processing/Reporting

BI /BA / ECM

Data Actionizing

Solutions

Data Driven Problem Solving

Results

Data Strategy

ROI / ROD

Beneficiary

Executive

Manager

IT

USERS

Knowledge

Workers

Analysts

IT

VALUE

Accelerated

Decision

Management

Practical &

Useful

Information

Vital Building

Blocks

WE HAVE A TOTALLY DIFFERENT PERSPECTIVE ON

Because of how we Evolved…

ALL-DATA

THE BUSINESS EVOLUTION OF ‘BIG DATA’

Philosophical Foundation & Operational Framework

The Intrinsic Value of

Data

Data is A Raw

Resource

Data As

Currency

Data Strategy Separate From IT

The New Data

Economy

We capture

the imagination

of Executives

Our value

proposition

appeals to

Executives

Executives

Maximize

The Digital

Economy

We educate

and empower

Executives

We provide

a new

Paradigm

HOW WE TURN YOUR…

LET’S FOCUS ON

WIDEDATA INTO

7

Speed to Decisions

Value

Productivity & Performance

W1 M1 Q1 Q2 Q3

100%

High Impact

75%

50%

25%

10%

100%

Big Data

CRM

Risk

ERP

SCM

OFS

M2M

BA

Spreadsheets

Department Manager/

Analyst

Executive Decision Making S

P Sht

Today’s Model

ECM BI

Process Repeated Constantly

0%

Y1

8

Speed to Decisions

Value

Lost Productivity & Performance

H1 H2 H3 D1 D2

100%

High Impact

75%

50%

25%

10%

Accelerated Decision Mgmt.

100% 0%

Lowest Impact

Workflow Optimization

CRM

Risk

ERP

SCM

OFS

M2M

BI BA

ECM

Executives / Knowledge Workers

SpS

Problem Solving

Big Data – To – Wide Data

Data Strategy

(Future)

Social Media

WE PROVIDE A GROWTH PATH

TO THE…

Because the Customer must evolve…

The New-DATA Economy

THE BIG DATA STRATEGY CURVE

#1

#2

ROI

Big Data Acceptance & Utilization

Spreadsheets

CRM, ERP, SCM

BI, BA, ECM

Accelerated Decision

Management The

Goal

Mature Partnership

BE & your business

ROD

Leverage

Strengths

Reduce

Weaknesses

Data

as a

Raw

Resourc

e

Knowledge Workers Maximized

OpEx Vs. CapEx

Assumptions

Executives must

learn to think

differently about

their role

Customers

must see Data

as a new

Strategic Value

Provide a

Fully

Integrated

Solution

THE BIG DATA ADOPTION CURVE

#1

#2

ROI

Big Data Acceptance & Utilization

Spreadsheets

CRM, ERP, SCM

BI, BA, ECM

Accelerated Decision

Management

Problem

Solving

Cycle

The

Goal

Mature Partnership

BE & your business

ROD

Financial Performance

Ris

k M

an

ag

em

en

t

Incremental Change

Assumptions

Customers don’t

understand the

Big Data market

Our Goal is

to Break the

Cycle

99% of Vendors

are vested here

THE BIG DATA VALUE CURVE

#1

#2

ROI

Big Data Acceptance & Utilization

Spreadsheets

CRM, ERP, SCM

BI, BA, ECM

Accelerated Decision

Management The

Goal

Mature Partnership

BE & your business

ROD

Problem

Solving

Threshold

Kn

ow

ledg

e W

ork

ers

Ma

xim

ize

d

Profitability Increased

Faster, Better Data Results

Assumptions

Executives are

Confused about

what Big Data is

How to Problem

Solve with new

tools?

Our Goal is to

establish an

Ecosystem

THE BIG DATA PERFORMANCE CURVE

ROI

Big Data Acceptance & Utilization

Spreadsheets

CRM, ERP, SCM

BI, BA, ECM

Accelerated Decision

Management The

Goal

Mature Partnership

BE & your business

ROD

Ecosystem

Eliminated or Minimized

Fully Leveraged in the

eco-system

Eliminated Assumptions

Systematic Problem Solving culture

Apps developed “on demand”

Significantly Improved Workflow

Data Strategy separate from IT

Cost Controls, Reduction & Avoidance

Closing the Gap