8/17/2019 Business Events News for Thu 12 May 2016 - ICC Sydney heralds a new dawn, Australian Technology Park deal, …

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8/17/2019 Business Events News for Thu 12 May 2016 - ICC Sydney heralds a new dawn, Australian Technology Park deal, …

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Business Events News is Australia’s newest online publicaon dedicated to

the vibrant meengs, incenves, conferences and events sector.Sign up for a free subscripon at www.businesseventsnews.com.au.

Postal address: PO Box 1010, Epping, NSW 1710 Australia

Street address: Suite 1, Level 2, 64 Talavera Rd, Macquarie Park NSW 2113 Australia  

P: 1300 799 220 (+61 2 8007 6760) F: 1300 799 221 (+61 2 8007 6769)

Part of the Business Publishing Group.

Editor: Bruce Piper  info@businesseventsnews.com.au 

Contributors: Guy Dundas, Nathalie Craig, Jasmine O’Donoghue, Bonnie TaiAdversing and Markeng: Sean Harrigan and Magda Herdzik adversing@businesseventsnews.com.au

Business Manager: Jenny Piper accounts@businesseventsnews.com.au

business events news

Business Events News is a publicaon of Business Events News Pty Ltd ABN 80 153 775 449. All content is full y protected by copyright. Please obtain wrien permission to reproduce any material. While every care has been takenin preparaon of the newsleer no liability can be accepted for errors or omissions. BEN  takes no responsibility for the opinions of i ts contributors/columnists. Informaon is published in good faith to smulate independentinvesgaon of the maers canvassed. Responsibility for editorial comment is taken by Bruce Piper.

business events news12th May 2016

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MEETINGS | INCENTIVES | CONFERENCES | CHARTERS | EXECUTIVE RETREATS

P&O CRUISES

SHIP TOUR

& LUNCH

LEARN MORE

“PUT him down, he’s my

husband.” Those were the words that

prompted UK businesswoman,

Michelle Mone, to take a betterlook at the six-year-old ‘child’ shethought she had picked up for aphoto opportunity.

The ‘child’ in question was infact a short-statured 22-year-oldman who was on stage to presentMone with a bouquet of owersfollowing her talk.

Despite the embarrassingincident, Mone told The Mailon Sunday : “The guy was newith it and the whole room wasscreaming with laughter”.

Mone tweeted her gae tofollowers (pictured), captioned“Thought this was a six-year-old,picked him up - he’s a man”.

crumbs!

If you arelooking for anMC for your nextconference or aspeaker/traineron presentationskills or pitchingskills, email andrew@lunch.com.au or visit his website atwww.andrewklein.com.au.

Andrew Klein, professional MC and presentationskills speaker and director of SPIKE Presentations, presents his front

line observations on conferences in a regular feature in BEN .

A Template TantrumI’M NOT a marketing person, nor a branding specialist. And despite workingvery closely with many conference organisers, I am not one. I make thoseclaims at the outset because what I’m about to argue may upset peoplewho have genuine experience, qualications and credentials in those areas.

Having made that admission – here is my belief, based simply on havingspent countless hours inside conference rooms, watching presentations.

Presenters should ditch conference presentation templates.

Beautiful, professionally designed conference templates are often sent outto presenters to give uniformity and cohesion to presentations, to help theoverall “look and feel” of the event, to maintain a level of professionalismand enhance the conference theme. I totally get that. And I agree there

is logic in using a conference template for the opening slide of eachpresentation, so that when people enter the room or between sessions, theprofessional “uniform” look is maintained. But the opening slide should bethe only one using the template.

I can’t see the value in having every single slide in a presentation look thesame? Doesn’t that discourage creativity? Don’t identical-looking slides

make it monotonous for the viewers? Doesn’t having a template on everyslide encourage presenters to make every slide look the same? Does it notsubtly make it dicult for presenters to use cool, large photos (which I’dargue makes for a far more impactful slide that a template + a series ofannoying bullet-points).

If we send out a template, the odds are presenters will take the path ofleast resistance (which is how most non-professional presenters preparepresentations) and they’ll use it for every slide. Unless we clearly tell themnot to – and encourage their use for the opening slide only.

There’s no value having every slide contain the template design with thecoloured swish at the top, or the stylized wave crashing on a beach or the

“Gold Coast 2016 National Conference” side bar with font so tiny no-one canactually read it. It encourages mindless conformity and hinders creativity inan age where we should want each presentation to look and feel authenticand dierent.

Instead, as some conferences arenow doing, we should insist that

tired bullet-point lled slides will notbe accepted for the conference andinstead encourage the use of large,clear, relevant photos covering theentire slide, perhaps with a word or two.

It makes for a far more interesting, eye-catching slide - and arguably a moreengaging conference experience.

Template tantrum now over.

Confessions of a compulsiveconference-goer

Holiday Inn Express debuts

A MONTH in from opening,

the Holiday Inn Express Sydney

Macquarie Park is already seeing

overnight stay duraon exceeding

projected forecasts, and is on

track to achieve 70% occupancy

levels by the end of the year

The numbers are fuelled

by guests from many of the

internaonal pharmaceucal andtechnology companies based in

the surrounding area.

The four-star hotel is a rst for

Australia as the brand connues

its expansion plans honing in

on the savvy corporate traveller

with Brisbane, Adelaide and

Melbourne all earmarked for

future development.

Speaking with Business Events

News, property manager Jason

Sabin (pictured) said that the

design of the hotel is dierentfrom ones in overseas markets

with a more upmarket feel.

“Business and corporate

travellers can take advantage of

our various meengs packages

including use of the conference

room, audio visual, catering and

complimentary wi- without any

download limits”.

CLICK HERE to see more pics.

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8/17/2019 Business Events News for Thu 12 May 2016 - ICC Sydney heralds a new dawn, Australian Technology Park deal, …

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