The term business environment means the sum totalof all individuals or institutions & other forces that are outside the control of a business enterprise but that may affect its performance.

•Business environment is dynamic as it keeps on changing in terms of technological improvement, change in fashion & tastes etc.

•Business environment is uncertain as it is very difficult to predict future happenings.E.g.- Change in IT & fashion industry.

•Business environment is a relative concept since it differs from country to country & even region to region. For e.g.- Demand of Sarees are high in India, whereas it is NIL in France.

•Elements of business environment are closely inter-related For e.g.- People can purchase better quality of goods & services which willimprove their quality of lifebecause their incomes arerising.

Quality

“We want this car”-

Can be heard from

many people earlier...

But not now

Economic Environment

Technological environment

Political environment

Legal environment

Social environment

Dimensions of Business Environment

Economic environment consists of:

a) Gross domestic product

b) Inflation rate

c) Stock market indices

d)Interest rates

e)Value of rupee

In case of construction companies & automobile manufacturers, low interest rates are beneficial because they result in increased spending by consumers for buying homes & cars.

People buy them because of lower rate

of Interest

Political Environment

Tu to gaya AMBANI…

(Reliance outlets being ban

in UP )

If the government provides subsidy in the production of cotton garments it will have positive impact on cotton textile businesses.

Subsidy provided on Raw materials to cotton textile industry.

It includes:a) Legislations passed by the

governmentb) administrative orders c) court judgmentd) decisions rendered by various

agencies at every level ofgovernment

Government forced all companies to put these marks on food products!

Non- Veg

Veg

Advertisements of alcoholic beverages is prohibited on Doordarshan.

It includes:

a) Scientific improvements and innovations

which provide new ways of producing goods

and services

b) New methods and techniques of operating

business

Because of technological advancements, it has become possible to book railway & air tickets through Internet from home, office, etc.

The social environment of businessincludes the social forces like:a) Customs & traditionsb) Social trendsc) Society’s expectations from

businessd) Values

The celebration of Diwali, Eid, Christmas & Guru Parv in India provides significant financial opportunities for greeting cards companies, sweets or confectionary manufacturers, tailoring outlets & many other related business. Great Opportunity

For Businessmen

Emerging Role of Women in Indian Society-

Journey from Kitchen to Cosmos

In past 25 years the role of women is not like as today they were illiterate and engaged in different household tasks they were dependent on male members, they were not free to take any decision

Trend has been changed, now the women are self dependent, literate, bold & strong enough to take decisions.More and more women are rising to the leadership challenge, even in some of the most male-dominated industries in this competitive world.

Vanitha Narayan Neelam Dhawan

Kirthiga Reddy

Kumudh Srinivasan Aruna Jayanthi

Naina Kidwai Arundhati Bhattacharya

Chanda Kochhar

Shikha Sharma Vedika BhandarkarKaku Nakhate

Mary Kom

Sania Mirza

Saina Nehwal

Poonam Raut

Jwala Gutta

Karnam Malleshwari

Deepika Padukone Priyanka Chopra Katrina Kaif

Shraddha Kapoor Anushka SharmaBipasha Basu

Mamta BanarjeeIndira Gandhi Priyanka Gandhi

Sonia GandhiSushma Swaraj

Pratibha Patil

Through this presentation we conclude that Women today are more practical and rational than earlier.She is more cognizant of her world today and she understands her work pressures.Today’s women no more feel that a career would be at the cost of neglecting the family and children. The Indian woman is also spending a lot more money on her personal appearance.