Business English (Part-time) - inlingua School of Languages in … · 2016-10-20 · Business...

Business English (Part-time)

Quality, Professionalism and Service of 19

Level 1A

Note: Depending on the speed of the class, trainers may assign the Reading, Listening, Vocabulary and/or Writing sections as homework. Note: The language review is intended as a review of grammar points. Students are expected to have learned the grammar before.

Class Theme Learning Objective

1 Introductions

Introduce yourself

Vocabulary on nationalities

Reading: ‘From small town to global leader’

Language Review: to be, a/an with jobs, wh- questions

2 Introductions

Listening: An interview with a consultant

Introducing yourself and others

Case Study: A job fair in Singapore: Decide on the successful candidate for a job

Writing an email to your boss to report on a potential candidate

3 Work and Leisure

Discuss what people want from work

Vocabulary for time, leisure activities

Reading: Business Diary: Eugene Kaspersky

Language Review: Present Simple, Adverbs and Expressions of Frequency

4 Work and Leisure

Listening: An Interview with Ros Pomeroy

Talk about Work and Leisure

Case Study of Hudson Design Inc: Resolve issues with unhappy staff

Writing an email to Human Resources about your job

5 Problems

Talk about problems at work

Adjectives

Reading: Call-center interviews

Language Review: too/enough, Present Simple negatives, have, some/any

6 Problems

Listening: An interview with a specialist in change leadership

Telephoning: Solving Problems

Case Study: High-style Business Rentals: Respond to negative customer feedback

Writing an email to the head office about a problem

7 Travel

Talking about business travel

Vocabulary for talking about travel details

Reading: Hilton Tokyo – Hotel Description

Language Review: can/can’t, there is/are

8 Travel

Listening: An interview with a business traveller

Making bookings and checking arrangements

Case study: The Gustav Conference Centre: Coordinate the needs of three different companies

Writing an confirmation email

9 Food and Entertaining

Discuss food from different countries

Vocabulary for eating out

Reading: India likes fast-food chains

Language Review: some/any, countable/uncountable nouns

10 Food and Entertaining


Making decisions

Case study: Which restaurant? Choose the right place to eat for



some important clients

Writing an invitation email

11 Buying and Selling

Talk about buying different products

Choosing a product/service

Reading: Uniqlo: A global success story

Language Review: Past simple and past time references

12 Buying and Selling

Listening: An interview with a management consultant

Describing a product

Case study: NP Innovations: Decide on a new product

Writing a request email

13 Working Across Cultures Eating out: cultural differences

Communication styles

14 Assessment



Level 1B



15 People

Talk about how you like to work

Vocabulary for describing people

Reading: Women at the top: Andrea Jung

Language Review: Past Simple, Question Forms

16 People

Listening: Interview with a management consultant

Dealing with problems

Case Study: Give advice on problems at work

Writing: Reply to a problem

17 Advertising

Do an advertising quiz

Vocabulary: Advertising and markets

Reading: Volkswagen’s Black Beetle Ad

Language Review: Comparatives and superlatives, much/a lot, a little/a bit

18 Advertising

Listening: An interview with an organization development consultant

Participating in discussions

Case study of Excelsior Chocolate Products: Devise an Advertising Campaign

Writing: Product Launch Plan

19 Companies

Do a companies quiz

Vocabulary for describing companies

Reading: New markets for Gamesa

Language Review: Present Simple vs Present Continuous

20 Companies


Starting a presentation

Case study: Presenting your company

Writing a company profile

21 Communication

Do a communication quiz

Vocabulary for internal communication

Reading: I’m a fan of Facebook, but not video calls

Language Review: Talking about future plans, will

22 Communication


Making arrangements

Case study of Blakelock Engineering: Decide who should leave a company

Writing: Calling for a meeting

23 Cultures

Looking at some tips for doing business in another country

Vocabulary for talking about company cultures

Reading: Lessons in cultural difference

Language Review: should/shouldn’t, could/would

24 Cultures

Listening: Three people talk about cultural mistakes

Identifying problems and agreeing action

Case study: Assess ideas for changing a company’s culture

Writing action minutes

25 Jobs Discussing jobs



Vocabulary for skills and abilities

Reading: Profile on a professional networking site

Language Review: Present Perfect vs Past Simple

26 Jobs

Listening: An interview with an organization development consultant

Interview skills

Case study of Nelson and Harper Inc: Interview candidates for a job

Writing a letter to a successful interview candidate

27 Working Across Cultures Doing business internationally

Team work

28 Assessment



Level 2A



1 Careers

Discuss your career plans

Vocabulary for describing career moves

Reading: ‘Facebook profiles could damage job prospects’

Language Review: Ability, requests and offers

2 Careers

Listening: An interview with the Finance Director of a TV company

Telephoning and Making contact

Case Study of YouJuice: Decide on the right candidate for the job

Writing an email to inform about decisions made

3 Companies

Talk about companies

Vocabulary for describing companies

Reading: India: Tata’ Search for a New CEO

Reading: Is John Lewis the Best Company to work for in Britain?

Language Review: Present Simple vs Present Continuous

4 Companies

Listening: An Interview with the CEO of a food company

Presenting your company

Case Study of Dino Conti Ice Cream: Decide on the best way to invest in a company’s future

Writing a proposal for an investment plan, explaining the pros and cons of each option

5 Selling

Talk about shopping habits

Vocabulary for making sales

Reading: Women on top in new sales survey

Language Review: Obligations and Prohibitions

6 Selling

Listening: An interview with the Director of Marketing of a TV shopping channel

Negotiating: Reaching an agreement

Case Study: A partnership agreement

Writing a letter to summarize a negotiation agreement

7 Great Ideas

Discussing what makes a great idea

Verb-noun collocations

Reading: Who needs translators

Reading: Safer Cycling

Reading: Going for Gold

Language Review: Past Simple vs Past Continuous

8 Great Ideas

Listening: An interview with a researcher

Successful meetings

Case study: Decide on the best idea for a new attraction

Writing a recommendation report

9 Stress

Discussing stressful situations

Vocabulary for talking about stress in the workplace

Reading: Over half of business owners feeling increasingly stressed

Language Review: Past Simple and Past Perfect

10 Stress Listening: An interview with the Director of Marketing at a health

consultancy



Participating in discussions

Case study of Davies-Miller Advertising: Suggest ways of reducing stress amongst staff

Writing a report with suggestions to solve an issue

11 Entertaining

Discussing corporate entertaining

Vocabulary for eating and drinking

Reading: Interview with 3 corporate entertainment experts

Language Review: Multi-word verbs

12 Entertaining

Listening: An interview with the Chief Executive of a corporate entertainment company

Socializing: Greetings and small talk

Case study: Organizing a conference: Choosing the location for a sales conference

Writing an invitation email

13 Working Across Cultures Saying ‘no’ politely

Doing business internationally: Comparing the business cultures of Morocco, Mexico and South Korea

14 Assessment



Level 2B



15 New Business

Discussing new businesses and business sectors

Vocabulary of economic terms

Reading: Internet whiz kid’s discount idea makes billions in 2 years

Reading: Help with exports

Language Review: Time clauses

16 New Business

Listening: Interviews with the CEO of a money-transfer company and the CEO of a food company

Dealing with numbers

Case Study of Taka Shimizu Cycles: Choosing the location for a new factory

Writing an self-introduction email to a potential sponsor

17 Marketing

Talking about the marketing mix and marketing campaigns

Vocabulary: Word partnerships

Reading: Adidas targets the Chinese interior

Language Review: Questions

18 Marketing

Listening: An interview with the European Marketing Manager of a pharmaceutical company

Telephoning: Exchanging information

Case study of Wincote International: Devise a plan to improve sales at an outdoor-clothing company

Writing an email to a superior summarizing changes you will make

19 Planning

Discussing how and when to plan

Vocabulary for making plans

Reading: When there’s no Plan A

Language Review: Talking about Future Plans

20 Planning

Listening: An interview with a business consultant and author

Meetings: Interrupting and clarifying

Case study of European Press and Media Corporation: Plan a new issue of a magazine

Writing a letter to ask for an interview

21 Managing People

Discussing the qualities of a good manager

Verbs and Prepositions

Reading: Share the power

Language Review: Reported Speech

22 Managing People

Listening: An interview with the author of a management book

Socializing and entertaining

Case study of Ashley Cooper Search Agency: Advise on improving staff relations at a property company

Writing a report on staff problems with proposed solutions

23 Conflict

Doing a quiz on management conflict

Word-building

Reading: Intervening quickly in cases of conflict

Language Review: Conditionals

24 Conflict Listening: An interview with an expert in dispute resolution

Negotiating: Dealing with conflict



Case study of Herman & Corrie Teas: Decide whether a company should accept a buy-out offer

Writing a letter to shareholders

25 Products

Discussing products

Vocabulary for describing products

Reading: A path to salvation through innovation

Language Review: Passives

26 Products

Listening: An interview with the editor of a news network

Presenting a product

Case study of The George Marshall Awards: Choose the winner of a product-innovation competition

Writing a summary report

27 Working Across Cultures Conducting and Participating in international conference calls

Preparing to do business internationally: Understanding your culture

28 Assessment



Level 3A



1 Brands

Talk about your favourite brands

Vocabulary: Words that go with brand, product and market

Reading: ‘Building luxury brands’

Language Review: Present simple vs Present continuous

2 Brands

Listening: An interview with a brand manager

Taking part in meetings

Case Study of Hudson Corporation: Decide how a luggage manufacturer can protect its brand

Writing an email to summaries the decisions of a meeting

3 Travel

Talk about your travel experiences

Vocabulary: British and American words

Reading: What Business Travelers want

Language Review: Talking about the future

4 Travel

Listening: An Interview with a sales director of a hotel chain

Telephoning: Making arrangements

Case Study of BTS: Retain a travel agent’s key client

Writing an email to apologize and offer compensation

5 Change

Discuss attitudes to change in general and work

Vocabulary: Describing change

Reading: Mercedes, shining star

Language Review: Past simple vs Present Perfect

6 Change


Managing meetings

Case Study: Acquiring Asia Entertainment: Solve the problems arising from a recent merger


7 Organization

Talk about status within an organization

Vocabulary: Describing company structure

Reading: A successful organization

Language Review: Noun combinations

8 Organization


Socializing: Introductions and Networking

Case study of InStep’s: Decide on the relocation site of a shoe manufacturer

Writing an email to your boss about your concerns with a major decision

9 Advertising

Discussing authentic advertisements

Vocabulary: Talking about advertising

Reading: A new kind of campaign

Language Review: Articles

10 Advertising

Listening: An interview with a marketing communications executive

Starting and structuring a presentation

Case study of Alpha Advertising: Develop an advertising campaign

Writing a summary of an advertising concept



11 Money

Do a quiz on and discuss attitudes on money

Vocabulary: Finance

Reading: An inspirational story

Language Review: Describing trends

12 Money

Listening: An interview with an investment director

Dealing with figures

Case study: Making a pitch to investors

Writing a confirmation email

13 Working Across Cultures Socializing across cultures

International meetings

14 Assessment



Level 3B



15 Cultures

Discussing the importance of cultural awareness in business

Vocabulary: Business Relationships idioms

Reading: Culture Shock

Language Review: Advice, obligation and necessity

16 Cultures

Listening: An interview with the manager of a cultural training centre

Social English

Case Study: Prepare a talk on business culture

Writing a summary report

17 Human Resources

Talking about job interviews

Vocabulary: Job applications

Reading: Women at work

Language Review: gerunds and infinitives

18 Human Resources

Listening: An interview with an international recruitment specialist

Getting information on the telephone

Case study of Fast Fitness: Find a new manager for a health club chain

Writing an offer of employment letter

19 International Markets

Discussing the development of international markets

Vocabulary: Free trade

Reading: Trade between China and the US

Language Review: Conditions

20 International Markets

Listening: An interview with an expert on negotiating

Negotiating

Case study of Pampas Leather Company: Negotiate a deal on leather goods

Writing an email summarizing a negotiation agreement

21 Ethics

Discussing the question of ethics at work

Vocabulary: Describe illegal activity or unethical behavior

Reading: The ethics of resume writing

Language Review: Narrative tenses

22 Ethics

Listening: An interview with the director of an environmental organization

Considering options

Case study: Principles or Profit: Debate some ethical dilemmas facing a drugs company

Writing a report summarizing decisions made at a meeting

23 Leadership

Discuss the qualities of good leadership

Vocabulary: Describing character

Reading: Leading L’Oreal

Language Review: Relative clauses

24 Leadership

Listening: An interview with the managing director of an executive recruitment company

Presenting

Case study of Lina Sports: Decide on the best leader for a troubled sportswear manufacturer



Writing an email summarizing strategies with supporting reasons for chosen strategy

25 Competition

Do a quiz on how competitive you are

Vocabulary: Sports idioms

Reading: Head to head competition


26 Competition

Listening: An interview with a manager from the Competition Commission

Negotiating

Case study of Fashion House: Negotiate new contracts with supplies

Writing an email confirming details of negotiation


Communication style

28 Assessment



Level 4A



1 Communication

Talk about what makes a good communicator

Vocabulary: Good communicators

Reading: ‘A quiet word beats sending email’

Idioms

2 Communication

Listening: An interview with an expert on communication

Dealing with communication breakdown

Case Study: The Price of Success: Make recommendations to improve communications within an electronics company

Writing an follow-up email with reasons for actions

3 International Marketing

Talk about international brands

Vocabulary: marketing word partnerships

Reading: Diego Della Valle: Italian atmosphere is central to Tod’s global expansion

Noun compounds and noun phrases

4 International Marketing

Listening: An Interview with a professor of international marketing and the CEO of a training organization

Brainstorming

Case Study of Henri-Claude Cosmetics: Devise a TV commercial for a new eau-de-cologne


5 Building Relationships

Talk about building relationships

Vocabulary: Describing relations

Reading: How East is meeting West

Multiword verbs

6 Building Relationships

Listening: An interview with the Head of Global Corporate Responsibility for a major company

Networking

Case Study of Al-Munir Hotel and Spa Group: Plan for improving customer satisfaction and loyalty

Writing a sales letter to offer a product

7 Success

Discussing what makes people/companies successful

Prefixes

Reading: Profile of Carlos Slim

Language Review: Present and Past tenses

8 Success

Listening: An interview with the MD of a technology development company

Negotiating

Case study of Kensington United: negotiate a sponsorship deal for a football club

Writing a press release

9 Job Satisfaction

Discussing motivational factors and do a quiz

Vocabulary: Synonyms and word-building

Reading: Marriott Hotels International/KPMG


10 Job Satisfaction Listening: An interview with the Director of HR at a major company



Cold-calling

Case study: How to deal with in-house personal relationships

Writing guidelines on relationships for a company

11 Risk

Discussing different aspects of risks

Vocabulary: Describing Risk

Reading: Internationalization: Risk or Opportunity?

Language Review: Adverbs of degree

12 Risk

Listening: An interview with the MD of the Institute of Risk Management

Reaching agreement

Case study of Winton Carter Mining: Evaluate the risks of a new mining venture

Writing a analysis report


Working in new markets

14 Assessment



Level 4B



15 Management Styles

Discussing different aspects of management style

Vocabulary: Management qualities

Reading: Anna Wintour/Jim Buckmaster

Text Reference

16 Management Styles

Listening: An interview with the author of a management book

Presentations

Case Study of Sellig and Lind: Choose a new project manager for a team

Writing a recommendation report

17 Team Building

Talking about working in teams and do a quiz

Vocabulary: Prefixes

Reading: Recipes for team building

Language Review: Modal Perfect

18 Team Building

Listening: An interview with the founder of a teambuilding company

Resolving conflict

Case study: Motivating the sales team: Action plan for improving the motivation of a sales team

Writing a letter of warning to your surbordinates

19 Raising Finance

Discussing how and where finance can be raised

Vocabulary: Financial Terms

Reading: No more easy money

Dependent Prepositions

20 Raising Finance

Listening: An interview with the MD of a private equity firm

Negotiating

Case study: Negotiate finance for a new film

Writing a summary of negotiation points

21 Customer Service

Discussing the factors in and importance of customer service

Complaints

Reading: Customer service is changing the world: Up close and global

Language Review: Gerunds

22 Customer Service

Listening: An interview with the manager of a top restaurant

Active listening

Case study of Hurrah Airlines: Deal with customer complaints

Writing a report summarizing problems faced and recommendations

23 Crisis Management

Discuss ways of handling crises

Vocabulary: Handling crises

Reading: How not to take care of a brand / Expect the unexpected

Language Review: Conditionals

24 Crisis Management

Listening: An interview with a professor of ethics and social responsibility

Asking and answering difficult questions

Case study of In Range: Plan a press conference to defend criticism of a video game



Writing an article for the newspaper

25 Mergers and Acquisitions

Define and discuss acquisitions, mergers and joint ventures

Vocabulary: Describing mergers and acquisitions

Reading: Green target

Language Review: Prediction and Probability

26 Mergers and Acquisitions

Listening: An interview with the director of an M&A research Centre

Making a presentation

Case study of Rinnovar International: Present recommendations for acquisition

Writing a pros and cons report analyzing possible acquisitions

27 Working Across Cultures Managing international teams

International negotiations

28 Assessment



Level 5A



1 First Impressions

Listening and discussion: First impressions in presentations

Reading: It’s not what your know

Language Review: Adverbs

Writing: Formal and informal register

2 First Impressions

Business Skills: Networking

Case Study: Movers and shakers

Writing: Writing a formal thank-you follow-up letter

3 Training

Listening and discussion: Apprenticeships

Reading: Training leaders to connect the dots

Language Review: Emphasizing your point

Writing: Effective emails

4 Training

Business Skills: Clarifying and confirming

Case Study: Training ant Carter and Randall

Writing: Email summarizing decisions

5 Energy

Listening and discussion: Clean energy

Reading: The danger of losing touch with reality

Language Review: Articles, countable and uncountable nouns

Writing: Layout and structure of reports

6 Energy

Business Skills: Decision-making

Case Study: Energy saving at Tumalet Software

Writing: Report on options and recommendation

7 Marketing

Listening and discussion: Customer relationship management

Reading: Is the customer always right?

Reading: What women really want!

Language Review: Defining and non-defining clauses

Writing: Presentation slides

8 Marketing

Business Skills: Making an impact in presentations

Case Study: Re-launching Home2u

Writing: Press release for product endorsement

9 Employment Trends

Listening and discussion: The future of work

Reading: Giganomics: And what do you do for a living?

Language Review: gerunds and infinitives

Writing: Presentation slides

10 Employment Trends

Business Skills: making an impact in presentations

Case Study: Delaney” Call-center absenteeism

Writing: Diplomatic email

11 Ethics

Listening and discussion: Corporate Responsibility

Reading: The corporate conscience: Sherron Watkins, Enron whistleblower

Reading: Drug whistleblower collects $24m

Language Review: Modal Perfect

Writing: Meetings and action points

12 Ethics Business Skills: Ethical Problem Solving

Case Study: Dilemmas at Daybreak



Writing: Press release to limit damage

13 Working Across Cultures International Presentations

Ethical International Business

14 Assessment



Level 2B



15 Finance

Listening and discussion: Sustainable banking

Reading: Day of reckoning for innumerate bankers

Language: Multiword verbs

16 Finance

Business Skills: Managing questions

Case Study: Dragons and Angels

Writing: An investment proposal

17 Consultants

Listening and discussion: Operations consulting

Reading: Day in the life of a management consultant

Language: Ellipsis

Writing: Summarizing terms and conditions

18 Consultants

Business Skills: Negotiation

Case Study: New Market Opportunities

Writing: Summary of negotiation agreement

19 Strategy

Listening and discussion: Strategy, goals and values

Reading: Living strategy and death of the five-year plan

Language: Rhetorical questions

Writing: Mission statements

20 Strategy

Business Skills: Brainstorming and creativity

Case Study: Stella International Airways: Strategy for the skies

Writing: Summary of strategic proposal

21 Online Business

Listening and discussion: Developments in online business

Reading: The new corporate firefighters

Language: Rhetorical devices

22 Online Business

Business Skills: Presentation improvisation

Case Study: The fashion screen

Writing: Summary of discussion

23 New Business

Listening and discussion: Advice for start-ups

Reading: Go the distance with a one-trick pony

Reading: Work longer, work older

Language Review: Cleft sentences

24 New Business

Business Skills: Chasing payment

Case Study: Healthy growth for OTC Tech

Writing: Proposal for growth strategy

25 Project Management

Listening and discussion: Issues in project management

Reading: Fine tune your project schedule

Language: Instructive texts

26 Project Management

Business Skills: Teleconferencing

Case Study: Creating a world-class port

Writing: Report of findings and list of action items

27 Working Across Cultures Socializing across cultures

Managing an international team

28 Assessment

Business English (Part-time) - inlingua School of Languages in … · 2016-10-20 · Business...

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Transcript of Business English (Part-time) - inlingua School of Languages in … · 2016-10-20 · Business...