Business Development Strategies to Build Your Employer Relations Program
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Transcript of Business Development Strategies to Build Your Employer Relations Program
USE BUSINESS STRATEGIES IN EMPLOYER RELATIONS
Christian Garcia, Executive Director
discover plan
implement Copyright: Christian Garcia
PRESENTER & OVERVIEW
Presenter Why Employer
Relations? UM is a private,
research institution 10,000
undergraduates; 5,000 graduates
Toppel Career Center is primarily centralized* MBA, Law, Medical have
their own career centers
HAVE QUESTIONS?
Type your questions into the chat box throughout the presentation
Questions will be answered at the end of the presentation
AN E.R. PLANNING MODEL
Measure & Revise
IMPLE-MENT
PLAN
DISCOVER
THE DISCOVERY PHASE Institutional Analysis
What is unique to your campus?
Your student body?
SWOT Analysis Particular focus on strengths
and weaknesses Leverage strengths Turn weaknesses into
opportunities
Data & Information Analysis In-depth conversations with
institutional research, schools & colleges, university communications and employers
Benchmark
Employer Analysis Who do you have? Who do you want? Is there a pattern?be BOLD but REALISTIC
WHAT DID WE DISCOVER?
QUALITY STUDENTS
• Top 40• 48%
Minorities• International
Students
BOUTIQUE CAREER CENTER
• Flexible• Customized• a la carte• Accessible
GLOBAL LOCATION
• Gateway to the Americas
• Diversity• Weather!
toppel’s BRAND pillars
TOP FACTORS IN SCHOOL SELECTION Majors offered
Quality of programs
Past recruiting experience at school
Location of school
Diversity of student body
Success of school’s alumni in organization
Source: 2011 Recruiting Benchmarks Survey, National Association of Colleges
and Employers
MAKE AN IMPRESSION“I wanted to mention that I used to work in higher education for a time and have had lots of contact with career services departments from various universities. I must say, you and your team are the most professional and prepared group that I’ve had the pleasure of meeting to date. Kudos to you all!”Carlos Ledo, Costa
Farms
RELATIONSHIPS ARE HARD Can’t be all things to
all employers Limitations
Out of your control Within your control
Long Distance Relationships are Challenging
Breaking Up is Hard to Do
Damage Control
WHO ARE YOUR EMPLOYERS?Please Refer to Worksheet
PLANNING PHASE
Consider Your Academic Calendar
Consider Employers’ Recruiting Calendar
Build in Flexibility Leverage Your Downtime
PLAN
MARKETING PLANAnnual Strategy
MeetingsEmployer
AppreciationAdvisory Board
TWT
Fall FairsEPICOCR
Tactical Meetings
TWT
TWTUShadow
Networking events/panels
Site Visits
Spring FairsSymposium
TWTUShadowSite Visits
JUNE 1
Hard vs. SoftRecruiting
IMPLEMENTATION PHASE Take to Market! Utilize Social Media and other
Low-Cost, High-Impact Techniques
Consider a broad marketing campaign (costly)
Utilize Events and Networking Platforms
Tap into Alumni Institute an Employer Advisory
Board Set up a Site Visit Challenge
with incentives for staff Utilize entire career center staff Build Personal Relationships
IMPLEMENT
MEASURE & REVISE
Find the Right Metrics or Key Performance Indicators (KPIs)
Develop Processes to Automate Data Collection Process Early On
Listen to the Metrics! Use them to decide which efforts to develop Which efforts are most effective? Which efforts need to be abandoned?
Implement Changes Report, Share, Disseminate
SUMMARY & TAKE-AWAYS
Know your institution Leverage its strengths Involve the entire career
center An effective E.R. program
doesn’t have to be expensive
Social Media e-Newsletter CRM features NACE Employer List Giveaways
Stay Top-of-Mind!