Business-Consumer Networks. Project Proposal by Yury Lifshits
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Transcript of Business-Consumer Networks. Project Proposal by Yury Lifshits
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Business-ConsumerNetworks
Yury LifshitsCaltech
http://yury.name
Saint Petersburg, 17 January 2008
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Project Objectives
Goal: to design a web technology thatserves as a universal tool forbusiness-consumer communication
Outputs: paper, community, prototype
Time constraints: 3 months
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Informal Idea
Business-Consumer Networks:
Nodes: businesses, consumers
Fan links: who likes which brand
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Outline
1 Vision
2 Social Design
3 Information Architecture
4 Implementation Issues
5 Algorithms
6 Conclusions
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1Vision
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Two Worlds
Private life and business life:
Home and office
Business cell phone and private cell phone
Facebook and ???
Next few years: urbanization of the Web
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Two Worlds
Private life and business life:
Home and office
Business cell phone and private cell phone
Facebook and ???
Next few years: urbanization of the Web
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Business Identity
Reference point
Accumulating reputation
Active: sending messages, organizingevents
Interactive: answers questions
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B2C FunctionsMarketing
Providing information about businessLoyalty programsSpecial offersOrganizing fan movementAffiliated marketing
Customer relationship managementCollecting feedbackAccumulating dataMarket research
SalesHiring
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C2B Functions
Product search, shopping
Local search
Getting recommendations
Sharing experience
Customer support
Freelance
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Business Web is Not Here Yet
Social networks are positioned as a toolfor private communication
Most web services are developed withfocus on customers, not businesses
Disintegration of services and networks,non-convertibility of reputation
Lack of analytic tools: learning andmeasuring customers
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2Social Design
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Social DesignDefine rules of the system and economicincentives to motivate:
Experience sharing
Communication activities
“White” marketing, fair competition
Interest-driven browsing
Self-organization
Evangelism marketing
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Question ListUsage scenarios?
Reputation rules?
Promotion tools?
Privacy policy?
Business model?
Starting platform?
Role of grassroots?
Partnership strategy?
Starting ID? Deleting fake IDs?
Snowball mechanism? Rewarding early adopters?
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3Information Architecture
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Components of Information Architecture
Entities
Communication tools
Search and navigation
Notification system
Relations with the big Web
Policies
Reputations
Information flows15 /25
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Things to Think About
Privacy: private, friends-only, network-only, public,XML access, API access
Communication tools: blogs, messages, forums,Q&A, reviews, requests
Entities: customers, businesses, products,communities, fanpages, listings/offers
News feed architecture: top products/companies,friend news, voted stories
Interruption policy: who can speak with whom?
Market research tools, CRM tools
Role of widgets
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4Implementation Issues
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Implementation Issues
Web application framework
Data formatting (FOAF, semantic web).New formats?
API policy, widgets
Open ID. Business ID?
Distributed vs. centralized?
Billing tools
Integration with mobile devices
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5Algorithms
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Algorithmic Challenges
Ads
Recommendations
Search
News feeds
Computing reputations
Discovery algorithms
Fighting social spam
Market research algorithms20 /25
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Conclusions
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Participate in the Project
Participate in designing business web
Technology partnership: infrastructure,services
User base partnership
Funding
Engineers support
Be a member of our prototype team!
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Participate in the Project
Participate in designing business web
Technology partnership: infrastructure,services
User base partnership
Funding
Engineers support
Be a member of our prototype team!
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Topics for Discussion
Critics? Threats?
Which ideas do you like?
Comments to vision?
How to start?
Ideas for social design? Informationarchitecture? Implementation?Algorithms?
Partnership?
How can you contribute?
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Topics for Discussion
Critics? Threats?
Which ideas do you like?
Comments to vision?
How to start?
Ideas for social design? Informationarchitecture? Implementation?Algorithms?
Partnership?
How can you contribute?23 /25
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Links and Contacts
http://yury.name
http://yury-lifshits.livejournal.com
http://yurylifshits.habr.ru
+1 626 463 3668+7 904 331 [email protected] Lifshits: Facebook, LinkedIn
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Thanks for your attention!Questions?
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