Stairway to Social Media Success:

Facebook Edition

Vynette Social Media

January 20, 2015

Why Facebook?

-Refer Website Traffic

-Acquire new customers or leads

-Brand awareness in forefront of mind

-Build an engaged audience of customers who are more likely to buy

• As of 9/14

– Daily

• 864 million daily active users

• 703 million mobile active users

– Monthly

• 1.35 billion active users

• 1.12 billion mobile active users

Advertising Changes-January 2015

• Organic (unpaid) reach is Dead

– Facebook users complained about ads or ad like content.

• This came from pages they liked

– What did they complain about?

• Posts to push to a sale or install an app

• Posts to enter promotion/sweepstakes

• Posts that use the same content from ads

What can we do?

• Promote a Page or Post from Business Page

– Promote a Page or Post

• Choose demographic of audience, more options

– Boost a post

• Can only do one boost at a time-not ideal

• Fewer choices on picking audience

– Minimum budget per item is $5

Use Page Insights

• Insights Next to Page and Over Cover Photo

– Page Likes

– Post Reach

• Number of people

• Percent change from last week

– Engagements (for posts)

• Likes

• Comments

• Shares

Tips to Make Posts Interactive

• Image for ALL Posts

– No more than 25% text on image

– Put brand info on photo

– Sizes

• Post photo – 504px by 504px

• Shared link – 484px by 253px

• Video post – 504px by 295px

• Newsfeed - 472px by 394px

• Newsfeed Shared - 472px by 246px

Improve Page Likes

• Upload a small picture of yourself

– Head and shoulders, smiling, professional dress

• Cover Photo

– Representative of your business

• Business name

• Logo

– Follow the photo size guidelines

Guidelines

Ummm no.

Can’t hire a graphic artist?

• Picmonkey

– Choose collage

– Left hand margin second icon down

• chose FB cover

– Upload pictures and drag and drop into place

– Add text

– Don’t forget where things are covered or cut off

Have a picture. Now What?

• Strategy Creation Ideas

– “Only We”…

• What makes your company distinctive?

• Why do customers love you/return?

– Entertain and Inform

– Embrace the two way conversation

– How can you stand out?

– Show Personality

Facebook as Networking

• Earn Familiarity, Trust and Create a Relationship

• Getting Content to Spread

– Does something to include your target group

– Passionate discussion

– Reinforce a belief

– Refutes an opposing argument

– Ask for Likes and Shares

Take Home Messages

• Become familiar with your page’s insights

• Be aware how mobile devices react to content

• Specifically Target your audience

• Be Yourself. Be Genuine.

• Entertain and Inform

• Don’t expect overnight results