Business Communication Week 1
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Transcript of Business Communication Week 1
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BUSINESS COMMUNICATION
BSC 4011
Miss Nisha
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Introduction
Communication Foundations:A Framework for Business Communication
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After studying this unit you should be able to
E!"lain #hat e$e%ti&e %o''uni%ation is
State the bene(ts of e$e%ti&e %o''uni%ation
)is%uss the de&elo"'ents ta*ing "la%e in today+s #or*"la%ethat in%rease the need for e$e%ti&e %o''uni%ation
)es%ribe the &arious 'ethods of %o''uni%ation in today+s#or*"la%e
)is%uss the fa%tors to be %onsidered in %hoosing the 'ethodof %o''uni%ation
E!"lain the *ey stages in the %o''uni%ation %y%le
)is%uss e!a'"les of barriers to %o''uni%ation
)is%uss the di$erent #ays %o''uni%ation ,o#s in abusiness organi-ation
E!"lain #hat %ulture is and dis%uss so'e #ays in #hi%h you%an i'"ro&e %ross.%ultural %o''uni%ations
E!"lain the se&en ste" for'ula to a%hie&e e$e%ti&e%o''uni%ation
OB/ECTIES
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Communication may be dened as:
giving, receiving or exchanging information,opinions or ideas by writing, speech or visuameans, so that the message communicated iscompetey understood by the recipient!s"#
$he key to e%ective communication is ensuringthat your message is understood, stimuating
the recipient to take appropriate action, ora%ecting the way the recipient thinks in someway#
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Benets of &%ectiveCommunication
Stronger decision'making and probem soving
Upturn in productivity
Convincing and compeing corporate materias
Cearer, more streamined work(ow
Enhanced professiona image Sound business reationships
Successfu response ensured
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Communication in a
Changing )orkpace
Advancing technoogy
*oba communication
Information age
$eam based business environments
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+ethods of
Communication
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Choosing the Channe ofCommunication
Cost
Condentiaity
afety and ecurity In(uence
-rgency
.istance
$ime of the .ay /esources
)ritten record
/ecipient
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Use oral %hannels #hen
your message is fairy simpe
you need an immediate response
you don0t need a permanent record
you want to encourage interaction inprobem'soving or decision'making
you need to read the recipient0s body
anguage you need to hear the tone of your recipient0s
response
your message has an emotiona factor#
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Use #ritten %hannels #hen
your message is fairy detaied orre1uires carefu panning
you don0t need an immediate response
you need a permanent, written record you have a big, widespread audience
you want to minimise the distortion thatoften occurs when messages are
passed oray from person to person
you don0t need immediate interactionwith your audience
your message has no emotiona factor#
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Use ele%troni% %hannels #hen
speed is important time 2ones di%er
you are physicay separated from youraudience#
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3ey tages in Communicationki
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&motions
4anguage
4istening
5re'6udgement
/eationship
s
7on'verbasignas
Barriers toCo''uni%ation
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Fow of Communication
8ertica Communication
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9ori2onta
Communication
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.iagona Communication
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*rapevine
)hen the correct ines ofcommunication are not used, thegrapevine often resuts#
$his term describes an uno;cia
communication system which isconstanty changing#
$he grapevine is a vehice fordistortions of the truth, rumour and
gossip# An active grapevine can cause much
damage to an organisation byspreading incompete, fase or
exaggerated information# It resuts inow morae, cynicism, fear and an
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even teps to &%ective
Communication