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Transcript of Business Communication Frederic Murray Assistant Professor MLIS, University of British Columbia BA,...
![Page 1: Business Communication Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional.](https://reader035.fdocuments.in/reader035/viewer/2022070403/56649f285503460f94c401af/html5/thumbnails/1.jpg)
Business Communication
Frederic Murray Assistant ProfessorMLIS, University of British ColumbiaBA, Political Science, University of Iowa
Instructional Services LibrarianAl Harris Library [email protected]
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38 Years Later
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7 Years Later
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Galactic Internet
OneWeb, LTD.
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Greg Wyler’s Business Plan
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Assignment One• As a soon-to-be college graduate, you will be starting
your own business or joining an existing company soon. In either instance, you may be asked to write a business plan. If you start your own company, a business plan is part of the initial package required to get financial approval. If you work for an existing company, your company may begin a new venture, which would require a business plan. Use your imagination, put yourself in whatever business scenario you choose and write a business plan relating to that scenario. Additionally, research other corporation's business plans to get an idea of effective and ineffective methods.
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Assignment Two • Students should choose a job that he/she is qualified
for upon graduation from college. Research the company and prepare the appropriate job application documents and prepare for an interview. Produce a resume and cover letter appropriate for the position.
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Assignments
• Choose a business scenario/ Write a business plan/Review other scenarios/Effective and ineffective
• Find a job/research the company and industry/Prepare for interview
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Business Research
• Financial Information• Internal Operations Questions
– Like business plans
Finding this information requires Specialized Tools
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What Type of Business ?
• Publicly Traded• Private• Subsidiary
Knowing will help direct your research…
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Research: Content is Key
• News/trade/academic articles • Company and/or industry profiles • Analyst reports • Consumer and marketing
information• International information • Directory information• Raw (mostly financial/economic)
data
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Library Business Databases• Business Source Complete• LexisNexis Academic• Hoover’s
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Researching the Assignments• Industries• Companies • People
• All Three are options for finding good information
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Business Source Complete• Journal/News Articles
• Industry Profiles• Market Research Reports• SWOT Analysis *
– Strength/Weakness/Opportunity/Threats
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Fitness Centers
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Fitness Center
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Business Source Complete• Journal/News Articles
• Industry Profiles• Market Research Reports• SWOT Analysis*
– Strength/Weakness/Opportunity/Threats
(Good for Comparison part of Assignment)
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LexisNexis:Search by Content Type • Dossier
– Company, Executive, Industry, Compare
• Company Profiles• SEC Filings
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Hoovers
• Use Hoovers to review the following criteria:– Industry Information– Challenges– Competitors– Financial Summary– Competitive Landscape– NAICS Code
Attack the Challenges
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Hoovers: for Assignment
• Trends & Opportunities• Executive Insights • Business Challenges
As your Librarian I highly recommend this database…
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NAICS
• North American Industry Classification System
• NAICS is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
• Standard Industrial Classification (SIC) System (Older)
• http://www.census.gov/eos/www/naics/
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Hoovers
• Search Information on Specific Companies – Financial data– Annual reports– Competitors– Officer names
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Hoovers
• Find a job/research the company and industry
• Call Preparation Questions• Good Information for Assignment
Two
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Resources: Assignment Two• Glassdoor - Database with millions
of company reviews, CEO approval ratings, salary reports, interview reviews and questions
• Glassdoor for Students
• Indeed – Job Search Engine
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Thanks!