Business Communication Course Outline
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AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH Dhaka, Bangladesh Faculty of Arts and Social Sciences COURSE OUTLINE I - Course Code. ENG 2103 II - Title : Business Communication II - Nature : Core (3 credit) III - Academic Term : Fall 2010 IV - Course teacher: Qumrul Hasan Chowdhury V - Course Description: The course deals with a wide range of verbal and written communications skills that are concerned with multi-faced business/technical/organizational purposes—like, business correspondence, report writing, oral and multimedia presentation skills, resume writing and job interview skills etc. VI – Objectives: At the end of the course, the students should be able to: 1
Transcript of Business Communication Course Outline
AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESHDhaka, Bangladesh
Faculty of Arts and Social Sciences
COURSE OUTLINE
I - Course Code. ENG 2103II - Title : Business Communication II - Nature : Core (3 credit)III - Academic Term : Fall 2010IV - Course teacher: Qumrul Hasan Chowdhury
V - Course Description:
The course deals with a wide range of verbal and written communications skills that are concerned with multi-faced business/technical/organizational purposes—like, business correspondence, report writing, oral and multimedia presentation skills, resume writing and job interview skills etc.
VI – Objectives:
At the end of the course, the students should be able to:
Face challenging verbal and written situations confidently—as well as enhance his/her personal and organizational functions effectively. They would also be able to utilize their knowledge in inter-personal and cross-cultural settings.
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VII – Topics to be coveredTOPICS Specific
Objective(s)Time Frame
Suggested Activities
Teaching Strategy(s)
Pre Mid Term
(a)Theories of human communication; features of language; hierarchy and process of communication.
(b)Inter- and cross-cultural communication: Barriers to communication; brainstorming discussions and case studies.
(c) Organizational communication.—downward, upward and lateral. Non-verbal communication.
(d)Effective business correspondence: strategies and types.
(e)Numerous writing techniques for technical and business correspondence.
(f) Résumé writing
Post Mid Term
(g)Business English techniques.
The specific objective of the topics is to prepare the students face challenging verbal and written situations confidently, as well as enhance their personal & organizational functions effectively. They would also be able to utilize their knowledge in inter-personal and cross-cultural settings.
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1 week3 weeks
Interactive lectures, case dealings and group work.
White board, OHP and multimedia devices will be used inside the class.Internet will be used for latest online knowledge sharing.
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(h)Correspondence in business and official domains: types and strategies.
(i) Memorandums and notice-agenda-minutes.
(j) Job interview techniques.(k)Report writing process.
VIII - Course RequirementsStudents would be required to submit term papers and case study analyses on a regular basis.At the end of the course, they would have to submit reports based on qualitative/quantitative research.
X – Evaluation
Pre- midterm
Attendance 10 Class participation 10 Quizzes/Assignments 30Multimedia Presentation 10 Exam 40
__________________________ 100
Post- midterm
Attendance 10 Class participation 10 Report 30 Quizzes/Presentation 10 Exam 40
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IX – Textbook/ Reference Materials
(1) Basic Business Communication Lesikar & Flately (9th edition)
(2) Technical Communication Meenakshi Raman & Sangeeta Sharma (3) Model Business Letters Shirley Taylor(4) Presentations Anne Laws (5) Intercultural Communication Fred Jandt
__________________________ 100
Final grade = 40% Midterm + 60% Final
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