B U C O LU 4

BUSINESS COMMUNICATION C

VERBAL COMMUNICATION

• Learning objectives• ID and use vocabulary and the English language to

support effective communication within the business context

• Explain how effective use of English supports effective communication

• Confidently apply both written and spoken verbal communication skills

• Determine the mutually exclusive nature of verbal and non-verbal communication

• Apply the principles of sentence reconstruction in the business writing context

• Glossary of key terms for this learning unit

VERBAL COMMUNICATION

• This communication involves the use of words• Both spoken and written words• The code we use is that of language• Remember to receive the full message we need

to consider both the non-verbal and verbal communication

VERBAL COMMUNICATION

• Three factors which influence verbal communication

Purpose Reason for the communication

Audience The person/people with whom you are communicating

Situation/Environment/Context

The time and place in which the communication happens, circumstances

VERBAL COMMUNICATION

• Medium of communication• Plural=media• Method used to transmit the message• Therefore you need to know how to transmit the message

• Types of media:• Email, sms, telephone, letters, face-to-face, radio,

television, newspapers, notes, billboards, reports, cellphone

• The type of medium you choose will depend on your purpose, audience and situation

• Medium choice will be either written, spoken or electronic