BUSINESS COMMUNICATION

5/21/2018 BUSINESS COMMUNICATION

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International Journal of Advanced Engineering Research and Technology (IJAERVolume 2 Issue 1, April 2014, ISSN No.: 23488

www.ijaert.org

BUSINESS COMMUNICATION

1Deepak Sharma,

2Deepa Sharma,

3Jai Prakash Sharma

1

Faculty of MBA Department, Shanti Institute of Technology, Meerut, India2Faculty of Education Department, Shanti Institute of Technology, Meerut, India3Principal, N.S.V.Inter College, Surana, Ghaziabad, India

ABSTRACTCommunication has acquired a prominent role at all

levels of an organizations in our times. It has also

acquired prominence in marketing and advertising, and

in brand or image building of companies. Effective

business communication is today an extremely desirable

skill and good communicator is often seen as an efficient

corporate person, who is able to manage his

responsibilities well and accomplish the necessary

corporate goals. Communication involves imparting a

common idea and covers all types of behavior resulting

therefore. Communication plays an important role in

success or failure of any organization. It provides the

guidelines to companies to study the needs and wants of

the consumer. Communication is an integral element of

interpersonal behavior in organizations. Communication

includes intimate and tacit knowledge such as that of key

account managers and distant or analytic knowledge

including data information.

Keywords: Communication, Elements of

communication, Importance of Communication, Process

of Communication, Purpose of Communication, Types of

Communication

1. INTRODUCTION

Communication is an essential part of any organization.

Communication creates a relationship between the

consumer and the organization. Communication is an

exchange of facts, ideas, and emotions by two or more

persons which involves a sender of message and a

receiver. Communication is complete only when the

receiver is able to interpret the message as desired by

the sender and respond to it. Two way communications

includes sending of a message and the response to that

message. Communication may be defined as an

interchange of thought or information to bring about

mutual understanding and confidence. Common forms

of communication includes speaking, writings, signally

and gesturing. Communication may be forcommunication or informal communicat

Communication plays an important role for effect

communication. Communication is an essential part

running any business.

Communication may be interpreted as an interchang

thought or information to bring about understand

and confidence for good industrial relations. It bri

about unity of purpose, interest, and efforts in

organization.

2. ELEMENTS OF COMMUNICATION

Source The source is the originator of the i

or the message. The source conceives the id

prepares the message, selects the channel,

decides about the receiver.

Message: - It refers to the stimulus that

source transmits to the receiver. Translationan idea into a message appropriate

transmission by the source is called encod

When the message is converted into a cer

meaning it is known as decoding. Decodin

done by the receiver.

Channel: - The channel is a means thro

which the message travels from the source

the receiver. The channel may be the m

media such as newspaper, radio, TV,

Receiver: - The receiver is the person

whom the message is intended.

Effect: Effect is the change in the behaviothe receiver occurring in response to

message received.

3. IMPORTANCE

COMMUNICATION

Facilitates Planning: Communication faciliplanning in a number of places. Participatio

executive in planning is a pre condition


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getting the task done. This can be secured only

through instruction and communication.

Basis for decision making: Communication

helps management in arriving at vital decisions.Is the right type of information is not available

at the proper time due to lack of

communication it may not be possible for

management to consider all the pros and cons

before taking a decision.

Achieve effective co-ordination: -communication helps in synchronizing

activities of different individual and groups

about unity of action. Group meeting as a

means of co-ordination must necessarily

involves exchange of ideas and knowledge and

transfer of information and understanding.

Facilitates better administration :Communication is important in the

performance of all managerial functions

planning which is one of the primary functions

of management requires detail communications

among the managerial and other personal .

Information about subordinates performance isnecessary to determine whether the plan

objectives are being realized or not.

Creation of mutual trust and confidence: -An effective communication system helps the

managers to convey his ideas, views, decisions,

suggestions and feeling to the employees. On

the other hand, the employees also get

opportunities to express their feelings and

communicate their ideas and reactions. Thus,

effective communication builds an atmosphere

of mutual trust in the organization.

Motivation of employees: motivation of

employees largely depends upon the

effectiveness of communication. Sharing of

information with employees helps management

to secure their willing cooperation. Discussion

on matters of common concerns betweenmanagers and employees is a source of

satisfaction for employees as it signifies

recognition of their importance.

Binding Force or commitment: Effective

communication includes the human resources

in the organization to develop a spirit of

cooperation and produces the will to do work.

In this way the effective communication binds

them.

Facilitates Effective control: Controlling is an

important aspect of managing. It helps the

managers to measure and evaluate

performance of their subordinates, and prov

them feedback on their performanCommunication helps in control

transmitting information about the performa

of the subordinates to the manager.

4. PROCESS OF COMMUNICATION

Figure 1

Communication process model: - Communica

process is concerned with sharing and understanding

information.

Develop an idea: The first step is to develop

idea that the sender wishes to transmit.

Encoding: The next step is to encode the i

into suitable words, charts, or other symbols

transmission.

Transmit: when the message finally

developed, the next step comes on the waytransmit it by the means chosen, such as memphones call, or personal visit.

Receiver: the person or group, who percei

the message and attaches some meaning to

message, is the receiver.

Decoding: Even if the message is received,

possible that it is not understood in the sa

sense and sprit, as the sender intended it to

because the receiver decode it differently.

Provide feedback; When the rece

acknowledges the message and responds to

sender, feedback has occurred.

5. PURPOSE OF COMMUNICATION

Communication is a very pervasive activity and

interact for many reasons.

Exchange of Information: A busin

organization needs different types of informa

not only to manage its operations but also

ensure its existence in the competitive world.


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Education: Business firms frequently use

effective methods to communications to educate

workers and consumers. They train and direct

their employees for greater productivity andeducate consumers about the quality and uses of

products.

Advice and counseling: The managers often

give advice to their colleagues and subordinates

on both personal and official matters.

Persuasion: Persuasion means making efforts to

change or influence the behavior and attitude of

others.

Suggestion: It may move both ways downward

and upward.

Motivation: Motivation is the process of

including people to work hard for achieving

organizational goals.

Warning: Warning involves informing aboutthe unpleasant and unfavorable consequences, if

certain course of action is not changed. Such

course of action may be negligence mishandlingmaterials and machinery misbehaviouring with

others, etc. Warning can be general or particular.

6. TYPES OF COMMUNICATION

Channels Of communication: -

Formal Communication: - Formal

communications Refers to the official

communication which takes place the chain

of command in the organization. Informal Communication: Communication

Between Individual and Groups which are

not officially recognized is known as

informal communication.

Direction or flow of communication:vertical communication may move both

downward as well as upward.

Downward Communication: - It represents

the flow of information from the top level to

the lower level of the organization.

purpose of downward communication is

communicate policies procedures prograand objectives, and to issue orders

instructions to the subordinates.

Upward Communication: The flow

communication from the lower level to

higher levels of the organization. Upw

communications can take the form

activities reports, suggestio

recommendations, grievances etc.

Figure 2

Horizontal or lateral communication: I

scalar communication flows between personthe same hierarchical level. It is also known

horizontal communication.

Diagonal Communication: - This includes

horizontal flow of information as also

among persons at different level who have

direct reporting relationship.

Figure 3


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Gestural Communication: -

Communication through gestural or postures is often is

used as a means to supplement verbal communication. If

there is a face to face conversation between two personsthey can better understand the fillings, attitudes and

emotions of each other. Gestural communication is very

much helpful to motivate the subordinates, as for

instance, handshake.

7. CONCLUSIONCommunication is a systematic and continuous process

of telling, listening and understanding. Communication

is an exchange of facts, ideas. Communication is a two

way process. Communication is an essential part to runany business in the market because it can affect the

decisions of the consumer. Communication may be oral

or written. Communication is goal oriented. A

communication process is complete when sender

receives a feedback. Communication plays an importantto motivate the employees in an organization.

REFERENCES

[1] Philip Kotler, Kevin Lane Keller, Abraham Koshy,

Mithileshwar Jha, Marketing Management Pearson,

13th Edition, 2009.

[2] Dr. T.N.Chhabra, Communication forManagement Sun India Publications, Present Edition2009-10.

[3] Roger D.Blackwell, Paul W.Miniard, James F.Engel,

Consumer Behaviour Ch.09ppt,10th Edition[4] C.N.Sontakki, Marketing Management Kalyani

Publishers, Second Edition 2010.[5] P.K.Agrawal, Manoj Kumar, Consumer BehaviourPragati Prakashan, Second Edition 2009.

[6] Dr.T.N.Chhabra, Dr.S.K.Grover, MarketingManagement Dhanpat Rai & Co. (Pvt.) Ltd, Fourth

Revised Edition 2010.

[7] Rajan Saxena, Marketing Management TataMcGraw-Hill Publishing Company Limited, 3rd Edition

2008.

[8] Deepak Sharma, Consumer Knowledge, IJAERT,

Volume 1 Issue 1, pp- 12-14, December 2013

[9] www.yourarticlelibrary.com[10] www.ddegjust.ac.in

BUSINESS COMMUNICATION

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