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Transcript of Business Communication
SWEET O’ CAKES
1.0 COMPANY’S BACKGROUND
1.1 ORIGIN OF SWEET O’ CAKES
SWEET O’ CAKES were inspired by from the members in our business. SWEET O’
CAKES is a partnership company includes five members who come from different state
and race. Our company is running foods which are different type of cakes. Our company
is located in Labuan town area which is a strategic place to sell our products. The
business will starts at 9.00 a.m. until 10.00 p.m. daily. Our company is selling variety of
homemade baking cakes include cupcakes as our main product with another additional
choice of cakes such as Sarawak Layer Cake and Caramel Cake.
1.2 LOGO AND TRADEMARK
Our logo is a variety of cupcakes that includes our company name which is easy to define
our company business is mainly selling cupcakes. A smile cupcake represents the feeling
of sweet, happy and satisfies of the customers after taste our cakes. They also satisfy with
the services that provided by our company. Our trademark slogan is “Sweet for the Sweet
Ones”. The slogan means that our foods make our customer feeling sweet and happy after
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them having any kind of cakes in our shop. Our company provides sweet and delicious
foods that suitable for everyone in this world.
1.3 VISION AND MISSION
VISION:
Our company vision is to ride on the success of SWEET O’ CAKES products and
engrave a good brand impression in the hearts of Labuan population. We strive to adhere
to strict self regulation and control on the food and service standards and quality that we
provide to customers.
MISSION:
At SWEET O’ CAKES, we believe that our accomplishment is driven by our philosophy
of practicing quality and high standard is the most important brand value for our
products. We strive to provide the best satisfaction to our valued customers.
1.4 PRODUCTS DESCRIPTION
SWEET O’ CAKES is a foods business that selling homemade cupcakes as a main
products. Besides that, our company sells variety of cakes which are Sarawak Layer Cake
and Caramel Cake. Our main product which is cupcakes is available in many flavours
such as chocolate, vanilla, and butter with colourful and attractive topping. Our customer
also can choose the cupcakes without the toppings. Other than that, our customer can
choose the variety of Sarawak Layer Cake which is made by our company member that
came from Sarawak. This is original traditional Sarawak layered cakes, with beautiful
fusion of colours and wonderful shapes, tasteful aroma, firm and balance textures. It is a
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complete baking which can be kept safely in fridge for 4 months or more. All of these
combinations bring it to the best standard and high quality cake. Besides that, our
company also sells Caramel Cake which taste sweets and delicious. Our list price for our
cakes is shown in Table 1 below.
PRODUCTS 1 unit(RM)
Cupcake (without topping) 2.50
Cupcake (with topping) 3.00
Caramel Cake (slice) 3.50
Sarawak Layer Cake (slice) 5.00
Sarawak Layer Cake (8” x 8” x 3”) 80.00
1.5 OWNERSHIP
SWEET O’ CAKES is a company that owned by five members that came from different
states and races. It is a partnership business with the capital modal of RM200, 000. Each
of the members in our company will invest RM40, 000 to our business.
1.6 MANAGEMENT TEAM
Our company have form an organizational structure to make our business well organize
and good organization. Our organizations includes Chief Executive Officer (CEO), Chief
Marketing Officer (CMO), Chief Financial Officer (CFO), Chief Operation Officer
(COO), and Chief Technical Officer (CTO). Chart below shows our company
organization structure.
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Table 1: Price for our products
SWEET O’ CAKE ORGANIZATIONAL STRUCTURE
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CMOErica Bubum
CFOStella Eva
COOEvenny Sikin
CFODayang Rafezah
CEOBellinda Kane
Bellinda Kane is the CEO of the SWEET O’ CAKES company which is the highest
ranking in the organizational structure. She will be in charge in total management of an
organization. She has responsibilities as a communicator, decision maker, leader, and the
manager. The communicator role can involve the press and the rest of the outside world,
as well as the organization's management and employees; the decision-making role
involves high-level decisions about policy and strategy. As a leader, she advises the
board of directors, motivates employees, and drives change within the organization. As a
manager, she presides over the organization's day-to-day, month-to-month, and year-to-
year operations.
Erica Bubum is a CMO in SWEET O’ CAKES company. CMO is a corporate title
referring to an executive responsible for various marketing activities in an organization.
She is the most often the submit position reports to the CEO. She has a primary
responsibility for many areas such as sales management, product development,
distribution channel management, marketing communications which is including
advertising and promotions, pricing, and customer service.
Stella Eva is a CFO of SWEET O’ CAKES company. CFO is a corporate officer which
is primarily responsible for managing the financial risks of the corporation. She is
responsible for financial planning and record keeping. She is also responsible in doing a
financial reporting to higher management. Besides that, she is also responsible for
analysis of data.
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Evenny Sikin is a COO of SWEET O’ CAKES. The COO is responsible for the daily
operation of the company. She is routinely reports to the highest ranking executive,
usually to the CEO. She is also carrying the title of president which makes her the clear
number-two in command at the firm.
Dayang Rafezah is the CTO of the company. CTO is an executive-level position in a
company or other entity whose occupant is focused on scientific and technological issues
within an organization. The role became prominent with the ascent of the information
technology (IT) industry. As a corporate officer position, she is typically reports directly
to the CEO.
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2.0 COMPANY’S OBJECTIVE
SWEET O’ CAKES main objective is to achieve a break-even point within the first year
of commencing operating of business and continue to achieve positive percentage growth
that can help our company to grow steadily and remain dominant in the market segment
that we are strong in. SWEET O’ CAKES also wants serve our customer as a “king” by
providing delicious, attractive, and aromatic foods as well as provide the reasonable price
and excellent services for our customer.
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3.0 RESEARCH METHODS
3.1 INDUSTRY ANALYSIS
3.1.1 Size and Growth Rate
The number of buyers is approximately more than 2500 people per month, which consist
of local people, foreigners, and outsiders in a target market. This is especially important
for our company that wish to launch our product because our target markets are people
that stay in Labuan includes people that comes to Labuan which is likely to be able to
support a high volume of goods. Since our company is selling variety of homemade cakes
for the customers, a growth rate is predict to be increase based on positive feedback from
the customers. Market growth rate believe will be increase by contribution of organizer
team in advertising and provide transportation to the public for this carnival events. This
is able to expand our market and increase our profit by bringing more potential
customers. They are willing to buy the product as they have sufficient money.
3.1.2 Sales Projection
SWEET O’ CAKES is selling variety type of cakes for the first time. Our company
decided to look upon the overall fact from other sources that sell the similar type of
product like our company does. Our potential customer especially the local people
become our target potential customers to offering out products as they did not find them
very often in Labuan. For most of the local people and foreigner that stay in Labuan,
Sarawak Layer Cake is estimate having lots of demand from them as it is hardly to find
here for a cheaper price. Looking from the side of cakes business in the Labuan area
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itself, these items seems to be famous among the foreigner as they are not used to eat rice
for their daily meal as Malaysians do. So, they would prefer to buy wheat based product
such as cupcakes, bread, and other product. Therefore we predicted that these products
would attract most customers. Our company also provides flyers for local people,
foreigners, and outsiders.
3.1.3 Industry Structure and Participant
Economy: The small businesses can enter the industry with a relatively small amount of
capital. The two main determinants of our company success is the leaders' ability to
acquire sufficient distribution channels to cover operating costs and their ability to build
up brand recognition and loyalty. Distribution channels typically involve retail outlets,
such as selling our product at expo and can be more easily acquired we have an
established brand or the marketing resources to create one. Since the day we start our
business, we expect the customers will not hesitate to buy our foods. They are willing to
buy the product as they have sufficient money. They would spend it on item they want
and need like especially for food in our shop. Therefore, as for the economic factor, it is
suitable for our business.
Society: The society around the business is mostly the local people, who like to try
something new. That is what we offers, something that is not easy to be found in Labuan.
Therefore, our main target is to satisfy their wants, that is something different. We have
to know exactly what the customer might be interested in buying our products are like
and how many of them there are. Then we need to make some projections about target
market, in terms of how much of our products customer might buy, and how they might
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be affected by trends. Our target market and potential customers will more target to
dessert lovers. Dessert lovers come from different stage of age and races, so our company
may target all possible customers to come and purchase our foods. Customers are not
very price sensitive as far as quality cake is concerned. Moreover, nowadays the tendency
of cupcakes is tend to be famous for who want celebrate any party. Party exactly meets
the requirement of popular demand of cupcakes.
3.1.4 Key Success Factor
Businesses compete on price, quality, differentiation and relationships with key suppliers.
The key success factor of our business is the variety of cakes that we offered to the
customer. We will present to people cakes that is difficult to be found in Labuan. We also
have been promoting our product via social network, flyers, and mouth to ear promotion,
not only in Labuan town area but outside Labuan. These promotions would sure attract
many customers to our shop. Then, our target markets refer to buyer behaviour especially
they like to look for something attractive in appearance and tasty food. Our company
successfully meets this kind of customer’s demand as we are offering delicious, colourful
and aromatic cakes for them. Although SWEET O’ CAKES is a new company, there is
no doubt that we are competing with variety of similar businesses. Price might be one of
the advantages factor when competing against others competitors since we are offering
our foods in high quality with reasonable yet low price.
Our goal in preparing the target market section for clearly understands who our
customers are and how our products are directly meet the needs of the marketplace.
Properly identifying our potential customer base also helps to drive overall marketing and
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sales strategies that it will include within other sections of your business plan. Although
our product may meet the needs of a large constituency of potential customers, the goal is
to define our customer base as specifically as possible both quantitatively and
qualitatively. Naturally, we understand our customers, the better our chances of success.
Many times the best approach to answer the target market question like who is our
customer. It is to invest time and resources in primary market research. Conduct simple
surveys or focus groups. And if feasible, work with a reputable market research firm to
guide us through the process.
3.2 MARKETING ANALYSIS
3.2.1 Market Segmentation and Target Selection
Our target segmentation and potential customers will target more to dessert and sweets
lovers. Dessert lovers come from different stage of ages and races, so our company may
target all possible customers. We promote more products for kids and teenagers since
they prefer sweets and cakes. In addition, housewives also been targeted because they
like to try new cakes recipes.
3.2.2 Buyer Behaviour
Customers especially like to look for something attractive in appearance and tasty food.
Our company successfully meets this kind of customer’s demand as we are offering
delicious, colourful and various types of cakes. Moreover, customer prefers sweets
dessert in the party which is become trends nowadays.
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3.2.3 Competitor Analysis
SWEET O’CAKES is a new company, there is no doubt that we are competing with
variety of similar businesses. Price might be one of the advantages factor when
competing against others competitors since we are offering our foods in high quality with
reasonable yet low price. We also will be using SWOT analysis to help in the process of
decision making.
3.2.4 Marketing Plan
i. Overall Business Strategy
Generally, we will implement all the strategies that we do discuss among the
members. Since we are new in this business, we will concentrate more on cost
strategies. Strategies that been select are able to gain more profit and make our
products become well known.
At first, cost strategy is when we provide the lowest cost for our products. It is the
situation when company need to produce the large volume of cakes. In result, our
company will achieve economic of scale and our products will able to catch a
competitive price. In addition, we aim to be the cheapest cakes producer among
all the competitors in Labuan so that we can attract more customers.
One of our strategies is to attract customers with nice decoration appearance of
our products and bake the nicest cakes for our customer according to their
preferences. Having the best cakes in Labuan is a great marketing for our
business, as it will encourage more people to talk about our products and
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recommend our cakes to others. We also will advertise our new business
aggressively and doing some research on how to make our products well known.
We will increase more promoting strategies by differentiate our business from
other competitors through added services, such as customized our cupcakes and
other varieties of cakes according to customer preferences. Delivery service is
also available for customers that pre-order or purchase a lot.
ii. The Marketing Mix (4P’s)
To create the successful business, our company needs the right products in the
right price at the right place and using the most suitable promotion. So, we decide
the strategies to complete that.
a) Product
Our company is selling variety of cakes. Cupcakes as main products of
SWEET O’CAKES have an attractive and colourful appearance, aromatic
sense, and different taste in order to improve their market value. In
addition, we are customizing our cupcakes according to customer’s
choices which is we are different from other competitors. Besides that, we
also offer well known Sarawak Layer Cake and Caramel Cake as
customer’s second purchase choice of cakes. Our cakes are store and pack
in cleanliness guarantee condition.
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b) Price
SWEET O’CAKES offering products in very worthy and reasonable price
which all products. Cupcakes are selling in two prices which are RM2.50
for without topping and RM3.00 with topping for one unit of cupcake.
Moreover, we are customizing our products according to customer’s
preferences. For other cakes, we sell RM5.00 per slice for Sarawak Layer
Cake since the ingredients are various and expensive. While we sells the
Caramel Cake RM3.50 per slice. Our low price becomes our competitive
advantages compare to other competitors that selling in higher price than
us. We will produce high volume of products and we will sell it at the
lowest price among the other competitors in Labuan. With these strategies,
we will attract more new customers and achieve the good created image at
the first stage. We will put these pricing strategies to make our products
and company well-known.
c) Place
Our company’s location is in Labuan town area. We implement direct
sales for our product. Customers can buy our products directly from our
shop. An advantage of direct sales would be the contact we gain from by
meeting customers face to face. With this contact, we can easily detect
market changes and how we can adapt to various types of customers. In
the other hand, direct sales leads us how we can control the range, price
and promotion of the products. We provide phone-order for our products.
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d) Promotion
Our company had used few promotion ways to advertise and promoting
our products. We get our customer’s attention through advertising, public
relation and sales promotions.
3.2.5 Advertising
The inexpensive way of to inform people about our business is using social network such
as Facebook, which we provide useful and detail information about our products. We also
provide company’s websites to spread useful information to attract clients. It is widely
use to advertise our product to customers in Labuan town. Moreover, the usage of printed
material such as newspapers, magazines and flyers also been utilized by our company.
Brochures also will be distribute and paste around to attract customers and promote our
business. Direct promoting strategy, which is word of mouth is use to let people know
that our company is exist that time. Word of mouth depend on customers to telling the
good news about our products and this will acquire us to give out the best in opening
season of our company.
3.2.6 Public Relation
Public relation is the management of a company's public image that helps the public
understand our company and its products. It is vital to create good image of our company.
Being a good public which is involved in community, donating activities and many more
good-deeds activities also can be the way of promoting our company.
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3.2.7 Sales Promotion
Sales promotions are usually special offerings that encouraged more purchases from
customers. We include free sample for promoting our products since it still new. Other
than that, we provide loyalty programme, prizes and contest for or special customers.
This will encourage more customers consume our products because of these hot
promotions.
3.3 OPERATING ANALYSIS
3.3.1 General Approach to Operation
The business’ name is SWEET O’ CAKES and the company is expected to be extremely
popular with a wide range of consumers by selling and marketing a traditional Malaysia
treat which is the cupcakes. The opportunity for this format exists because the overall
food industry which is composed of two major segments, which are the full-service
segment and the fast food segment, also quick-casual segment is still a popular industry
to establish a new business in because food items are always necessary.
Our business is a partnership business. A partnership is the relationship existing between
two or more persons who join to carry on a trade or business. Each person contributes
property, labour or skill, and expects to share in the profits and losses of the business. A
partnership must file an annual information return to report the income, deductions,
gains, losses, excreta from its operations. Instead, it "passes through" any profits or losses
to its partners. Each partner includes his or her share of the partnership's income or loss
on his or her tax return.
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Our company have CEO, CMO, CFO, COO, and CTO. From combinations all of this
partners, we choose a type of partnership business. Our company has five members so it
is suitable to choose this type of business. The advantages of this type of business are it is
cheap and easy to provide. Secondly, it can share our skills each other as well as easy to
get a capital to start the business.
3.3.2 Product
Our company SWEET O’ CAKES offers variety of food and beverages include our main
product which is cupcakes, and option product which are Sarawak Layer Cake and
Caramel Cake with homemade proven secret recipes that able to catch customer’s eyes
and mouth. Cupcakes as main products of SWEET O’ CAKES have an attractive and
colourful appearance, aromatic sense and different taste in order to improve their market
value. Besides that, we also offer well known Sarawak Layer Cake and Caramel Cake as
customer’s second purchase choice food. As more people are beginning to eat desert,
cupcakes options are here. SWEET O’ CAKES provides three types of flavour which is
chocolate, butter and vanilla that according to the most preferences of the customers. In
other hand, side products such as Sarawak Layer Cake and Caramel Cake become
another option for our customers. So customer can choose which one they prefer to buy.
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3.3.3 Location
Since SWEET O’ CAKES focuses on local markets the Perbadanan Labuan or Labuan
Corporation provides us an excellent location for our business. Good location in the
Labuan town area which there are not much cupcake competitive.
3.3.4 Facilities and Equipment
We rent our facilities and equipment from the shop that we rent. The shop has a
completed kitchen that we can use to make our cakes. Electrical and water supply are
available for our shop. We also rent the van to deliver our cakes to our customer.
3.4 FINANCIAL ANALYSIS
3.4.1 Sources and Uses of Fund Statement
SWEET O’ CAKES
SOURCES AND USES OF FUND STATEMENT
RM RMSources of FundPartnership Investment (5 x RM 40, 000) 200, 000Total 200, 000
Uses of FundRaw Material 78, 910Expenses 121, 090 _______
200, 000
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Raw Material
Material Quantity Cost/Unit (RM) Total CostCupcake (Flavour - Chocolate, Vanilla, Butter)
Sugar (1kg) 500 2.20 1, 100Flour (1kg) 1, 000 3.00 3, 000Eggs (tray) 500 10.80 5, 400Cocoa Powder (100g) 1, 000 3.00 300Icing Sugar (500g) 1, 000 2.40 2, 400Milk (litter) 1, 000 5.00 5, 000Butter (stick) 500 4.50 2, 250Chocolate Colour (small bottle) 500 2.00 1, 000Vanilla Essence (small bottle) 500 2.10 1, 050Bicarbonate Soda (small bottle) 500 1.60 800Baking Powder (900g) 500 2.40 1, 200Chocolate Rice (pack) 500 1.60 800Paper Cup (100pcs) 1, 000 10.00 10, 000
TOTAL: 34, 300
Caramel CakeEggs (unit) 4, 000 0.40 1, 600Milkmaid (can) 400 2.00 800
TOTAL: 2400
Layer CakeEggs (tray) 500 10.80 5, 400Wheat Flour 500 2.40 1, 200Hong Kong Flour 500 2.40 1, 200Anchor butter 1, 400 13.90 19, 460Milo (500gm) 500 5.00 2, 500Milk maid 1, 000 2.30 2, 300Vico 500 3.70 1, 850Horlicks 500 5.00 2, 500Sugar 500 2.20 1, 100Browning 500 2.00 1, 000Marie biscuits 500 3.80 1, 900Seri kaya (can) 500 2.30 1, 150Coconut Milk 500 1.30 650
TOTAL 42, 210
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3.4.2 Expectation Quantity Sold and Sales for Each of Product
ProductQuantity Price Sales
estimationSales
unit RM unit/day RMCupcake (without Topping) 7500 2.50 250 18, 750Cupcake (with Topping) 7050 3.00 235 21, 150Caramel Cake (per slice) 8000 3.50 267 28, 000Sarawak Layer Cake (per slice) 7000 4.50 234 31, 500Sarawak Layer Cake (per cake) 2000 80.00 67 160, 000
TOTAL: 1053 unit 259, 400
3.4.3 Equipment and Operation Expenses
Item Quantity Cost/unit (RM) Total(RM)Kitchen (Monthly Rent)
Oven 100 350 35, 000Electronic Blender 100 90 9, 000Electronic Mixer 100 90 9, 000Refrigerator 69 400 27, 600Kitchen Utensils (set) 100 35 3, 500Electric - 1700 1, 700Gas - 900 900
TOTAL: 86, 700.00Stall
Shop (rent) 1 400.00 400.00Paper wrap 21 2.00 42.00Plastic Glove (box) 10 1.50 15.00Handkerchief (pieces) 3 1.00 3.00Tissues paper (box) 15 2.50 37.50Plastic Table cover 1 4.00 4.00Plastic Bag 18 2.50 45.00Trash Bag (M size) 15 3.90 97.50Cake stand (rent) 11 1.00 11.00
TOTAL: 655.00Others Expenses
Transportation (Van rental) - 3, 500.00 3, 500.00Wages and Salary 20 1, 500.00 30, 000.00Advertising - 125.00 125.00Telephone Service Fee - 110.00 110.00
TOTAL: 33, 735.00GRAND TOTAL: 121, 090.00
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3.4.4 Pro Forma of Income Statement
SWEET O’ CAKES
INCOME STATEMENT FOR THE MONTH END 30th MARCH 2011
RM RMSalesCupcakes without toppings (7, 500 x RM2.50) 18, 750Cupcakes with toppings (7, 050 x RM3.00) 21, 150Caramel Cake (per slices) (8, 000 x RM3.50) 28, 000Layer Cake (per slices) (7, 000 x RM 4.50) 24, 500Layer Cake (per cake) (2, 000 x RM80.00) 160, 000
259, 400Less: Cost Of Goods Sold
Cupcakes materials 34, 300
Caramel cake materials 2, 400
Layer cake materials 42, 210
(78, 910)
GROSS PROFIT 180, 490Less: Expenses
Kitchen rent 86, 700
Wages and salary expenses (1, 500x20) 30, 000 Stall expenses 655Transportation expenses 3, 500
Advertising expenses 125
Telephone expense 110 (121, 090)
NET PROFIT 59, 400
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3.4.5 Pro Forma of Balance Sheet
SWEET O’ CAKES
BALANCE SHEET AT THE END OF 30TH MARCH 2011
RMCurrent AssetsCash 259, 400
EquityCapital (RM40, 000 x 5) 200, 000Net Profit 59, 400
259, 400
3.4.6 Pro Forma of Cash Flow
SWEET O’ CAKES
CASH FLOW STATEMENT
RM RM
Cash ReceivedTotal profit 259,40
0
Expenditures
Raw Material 78, 910
Operating Expenses 120, 855
Total (199,765)
Net Cash Flow 59,635
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4.0 STRENGTH AND WEAKNESS
SWOT ANALYSIS
a) Strength
Our company has unique and wide range of exciting products. In addition, we
customizing our product due to customer preferences.
Not much cupcakes competition in Labuan
Good location - our shop is along the sidewalk area. Which is there is a lot of
people pass by early in the morning and evening.
Worker at SWEET O’ CAKES are highly motivated and believe in teamwork.
b) Weaknesses
Hard to target cupcakes lovers and layered cakes lovers. Customers have
different choices, some groups of customers prefer less sweets and more to
healthy kind of foods.
We fear the product will not satisfying the customers. Some of customers not
consume sweets products. They usually assume sweets products are unhealthy
to them. Especially, the oldies whose not prefer sweets type of foods.
Large market target. Our company are targeting on large group of people with
different ages and races.
Lack of a customer base. Since the company is new their name may only be
known by a certain amount of customers. The company must find ways to
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establish a larger customer. This lack of customer base can have a huge
impact on productivity.
c) Opportunities
The opportunity to have a successful professional career is achievable. The
rising demand products and the dedication of a strong management team helps
to give a chance to compete with other cakes business.
Our product is unique in market nowadays which we customized our cupcakes
according to customer choices and preferences. SWEET O’ CAKES should
show up in many activities to make a good public relation and also can spread
the news.
Blog and Facebook should updated regularly and offer new recipe at least
once a month. It is the cheapest network that will spread all our company’s
information and details.
Promoting and advertising should be do aggressively on the first stage
whereby we provide free sample, advertising and make a good public
relations. It is to make people know the existence of our company.
d) Threat
The increasing number of business with similar product is going to compete
with our company. Furthermore, it is difficult to struggle and compete with
others.
The existence of chain business that popular like Secret Recipes, Taka House
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and Starbucks are going to make our business shrink.
Decrease of the demand. If the demand of the cupcakes and other cakes are
decreasing occur and facing problem with less customers, this could mean
SWEET O’ CAKES may have to close the business.
5.0 FINDINGS OF RESEARCH
We still have doubt about our product will not satisfying the customers. There are many
types of customers, some of them love sweets types of foods and some of them not prefer
sweets, as they assumed sweets are unhealthy. However, our company has unique and
wide range of exciting products. Moreover, we are customizing our product due to
customer preferences. In this case, we can make and invent our cupcakes and other cakes
to organic and healthy one for the group of customers that not prefer sweets type of
cakes.
In the other hand, we are facing the lack of a customer base. Since our company is new,
the name may only be known by a certain people. Our company will find several ways to
establish a larger customer. We would advertise more, using the most useful and cheapest
social network, such as Facebook. This social network will indicates more detail on our
products. It is important to make our company well-know because the lack of customer
base can have a huge impact on productivity.
Due to large target market, our company hard to target specific groups of customers that
loves cakes and can bring profit to our company. Luckily, our shop is located at a place
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where peoples are always pass-by. We can observe what types of customers are attracting
to our products.
In additions, there is not much competition of cupcakes and layered-cakes here in
Labuan. The rising competition of the cake business will result to decreasing demand of
our products and together will lessen our customers.
Lastly, we have strong motivated and teamwork workers. They can help to achieve the
successful competition of cakes business. In the other hand, we will stress more on
advertise and ways of promote our new company so that it will move in line with the
other famous chain business like Taka Cake House, Secret recipes and Starbucks.
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6.0 RECOMMENDATIONS
i. Open another location
Our company will open another location after several steady years of
operation and a progressively growing customer base. This is one of the
long term planning in our company which can make our business better in
the future.
ii. License our products
Since our product is homemade cupcakes, Sarawak Layer Cake, and
Caramel Cakes, we will license our product because of the effective, low-
cost growth medium to serve our customer a branded product. This
licensing also minimizes our risk and it is low cost in comparison to the
price of starting our own company to produce and sell our brand or
product.
iii. Hire the effectively worker
We will hire the workers that dedicated who are willing to work full time
with us with the affordable salary. If our company cannot afford to hire
full-time employees, we will hire commission-only sales reps. Our
company only need to pay them what they earn.
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7.0 APPENDICES
PICTURES OF CUPCAKES
WITH TOPPINGS
WITHOUT TOPPINGS
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SARAWAK LAYER CAKE
CARAMEL CAKE
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