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Transcript of Business Comm Skills
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7/28/2019 Business Comm Skills
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Brij Mohan Institute of Management & TechnologyMBA I Semester I
(2011-2013)
Business Communication Skills
Paper Code: MBA 107Course Instructor: Deepak Lalchandani
Objective:
To train students to enhance their skills in written as well as oral Communication through practicalconduct of this course. This course will help students in understanding the principles & techniquesof business communication. The objective of this course is also to bring about personalitydevelopment with regard to the different behavioral dimensions that have far reaching significancefor the students.
Pedagogy:
The Methodology adopted in teaching this course will be through:
Lecture-cum-discussions Group Discussion Training Games Case Analysis Presentations
Learning outcome:
By the end of the course, participants are expected to acquire the following skills andcompetencies:
Interpersonal Relationship Skills Leadership Skills Personal Grooming Communication Time Management
Presentation Skills Building Self-image and Self-Efficacy
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Sessions Plan:
No. of Session(s) Topic
ReadingMaterial
01-02 Purpose and Process of Communication; Myths andrealities of communication, Paths of communicationKaul, Asha pp. 18-28
03 -04 Oral communication: Noise, Barriers to Communication;Listening Listening process, Types of Listening,
Kaul, Asha p.21, p.23, pp. 39-50, pp. 85-86, pp.
89-94
05-06 Deterrents to Listening process, Essentials of goodlistening, Telephonic communication
Kaul, Asha pp. 95-98, pp.
101-105
07Case Analysis
Silence is Deadly
08-10
Prerequisites of effective presentation, Format of
presentation, Assertiveness indicators of assertive behaviour, strategies of assertive behaviour
Kaul, Asha pp. 121-122, pp.139-140, pp. 159-
166
11-12 Communication skills for group discussion and InterviewsKaul, Asha
pp. 216-239
13-14 Non verbal communication: Gestures, Handshakes, Gazes,Smiles, Hand movementsKaul, Asha
pp. 183-193
15Case Analysis
At the Holiday Inn
16-17 Style of working, Voice modulations, Body sport for interviewsKaul, Asha
pp. 202-204
18-19 Business etiquettes: business dining, business manners of people of different cultures, managing customer care Notes will be
provided
20-21 Written communication: Mechanics of writing, Reportwriting
Kushal, Sri Jin;Ahuja, Sunitti pp. 141-148
22Case Analysis
From Campus to Corporate
23-24 Circulars, Notices, Memos, Agenda and MinutesKushal, Sri Jin;Ahuja, Sunitti
pp. 197-203
25-26 Business correspondence business letter format, style of letter arrangement, types of letters
Kushal, Sri Jin;Ahuja, Sunitti pp. 150-181
27-28 Telex manages, Facsimiles, Electronic mail; Diarywriting; Developing resume Notes will be
provided
29-30Case Analysis
Communication Challenge: A case study
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Note : Each class carries 60 mins. Presentations (group) work will be allocated within first threeclasses and date of submission will be after 20 days tentatively. The exact date of submission will
be announced after allotment. Tests will be taken accordingly.
Evaluation Criteria:
Components Weightage (Marks)
i) Seminar presentation and class participation 10 marksii) Case analysis and presentation 05 marksiiii) Test(s) 05 marks
Term End Exam 80 marks
Suggested Readings
Text Book
Kaul, Asha Business Communication, PHI Learning Private Ltd.
Reference Books
Kushal, Sri Jin; Ahuja, Sunitti Business Communication , V.K. (India) Enterprises
McGrath, E.H., Basic Managerial Skills for All , Prentice Hall of India, New Delhi
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