Business coaching

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Business CoachingBusiness Coaching

Like a friend, it is best to have one Like a friend, it is best to have one before you need one.before you need one.


Business CoachingBusiness Coaching Historical PerspectiveHistorical Perspective What is it/What is it not?What is it/What is it not? Why use it?Why use it? Who is using it now?Who is using it now? What are the keys to success?What are the keys to success? How do I select a coach?How do I select a coach? What does a coach cost?What does a coach cost? Practical ExamplesPractical Examples Your questionsYour questions


Business CoachingBusiness CoachingHistorical PerspectiveHistorical Perspective

First used in sports in 1831.First used in sports in 1831. Business coaching started in 1930’s and Business coaching started in 1930’s and

grew slowly into the 1960’s.grew slowly into the 1960’s. Since the 1990’s business coaching has Since the 1990’s business coaching has

exploded. exploded. Worldwide over 20,000 certified coaches Worldwide over 20,000 certified coaches

exist.exist. 40,000 coaches generate $2.4B and 40,000 coaches generate $2.4B and

growing at 18% per year. growing at 18% per year.


Business Coaching Business Coaching Initially used for performance issues.Initially used for performance issues. Today, top reasons in order of importance:Today, top reasons in order of importance:

Leadership DevelopmentLeadership Development Transition (Into New Position or Organization)Transition (Into New Position or Organization) High Potential Talent RetentionHigh Potential Talent Retention Performance IssuesPerformance Issues Career CoachingCareer Coaching Intercultural Sensitivity (Foreign Transitions)Intercultural Sensitivity (Foreign Transitions) Source: Source: Trends in Executive Development SurveyTrends in Executive Development Survey, 2004 Executive Development , 2004 Executive Development

AssociatiesAssociaties..


Business CoachingBusiness CoachingWhat is it?What is it?

A one-on-one development of an A one-on-one development of an organization leader designed to:organization leader designed to: Help you change your perspective.Help you change your perspective. Exceed previous limitations.Exceed previous limitations. Set and reach better more worthwhile goals.Set and reach better more worthwhile goals. Produce results more easily and quickly.Produce results more easily and quickly. Reinforce and sharpen desired skills so you Reinforce and sharpen desired skills so you

can be the best you can be.can be the best you can be.


Business CoachingBusiness CoachingHow is different from other How is different from other

services?services? ManagingManaging- Making sure people do what they - Making sure people do what they

know how to do.know how to do. TrainingTraining - Teaching people how to do - Teaching people how to do

something they do not know how to do.something they do not know how to do. MentoringMentoring – Showing people how people – Showing people how people

who are really good at doing something do it.who are really good at doing something do it. ConsultingConsulting – Showing people a solution to – Showing people a solution to

the problem.the problem. Sports CoachesSports Coaches – Showing people how to – Showing people how to

beat others.beat others.


Business CoachingBusiness CoachingThe Art of CoachingThe Art of Coaching Painting vs. SculpturePainting vs. Sculpture

Painters start with a blank slate and add Painters start with a blank slate and add ingredients to add value and create a ingredients to add value and create a product.product.

Sculptures start with a complete product Sculptures start with a complete product and bring out the best of what is already and bring out the best of what is already there. there.

Consultants paint and Coaches sculpt.Consultants paint and Coaches sculpt.


Business CoachingBusiness CoachingWho Uses Them?Who Uses Them?

70% of Fortune 50070% of Fortune 500 Hospitals and Non-Profits – UAB Medical Hospitals and Non-Profits – UAB Medical

System assigns one to every new Department System assigns one to every new Department Head, Administrative and Executive officer.Head, Administrative and Executive officer.

Fast growing organizationsFast growing organizations Competitive industries seeking to retain talentCompetitive industries seeking to retain talent 2009 Sherpa Executive Coaching survey found 2009 Sherpa Executive Coaching survey found

91% of organizations using coaches rated 91% of organizations using coaches rated benefits as benefits as somewhat high to very high.somewhat high to very high.

92% of those coaches would hire one again!92% of those coaches would hire one again!


Business CoachingBusiness CoachingBasic ApproachBasic Approach

Client determines the agenda, coach Client determines the agenda, coach determines the approach.determines the approach.

Primarily focused on intrapersonal goals Primarily focused on intrapersonal goals within the context of the organization within the context of the organization vs. total personal goals of life coaching.vs. total personal goals of life coaching.

Coach uses trained skills of reflective Coach uses trained skills of reflective listening, Socratic questioning, and goal listening, Socratic questioning, and goal setting to guide progress.setting to guide progress.


Business CoachingBusiness CoachingTool kitTool kit

Personality AssessmentsPersonality Assessments DISCDISC MBTIMBTI TK ConflictTK Conflict FIRO B LeadershipFIRO B Leadership

Planning ModelsPlanning Models GROW GROW


Business CoachingBusiness Coaching ConfidentialityConfidentiality Increased focusIncreased focus Third party accountabilityThird party accountability Win/win mindsetWin/win mindset


Business CoachingBusiness Coaching Normal engagements are 3-6 months Normal engagements are 3-6 months

initially; trend toward 12 months.initially; trend toward 12 months. In person-2/3; telephone/online-1/3.In person-2/3; telephone/online-1/3. Most coaches allow termination based on Most coaches allow termination based on

unsatisfactory results.unsatisfactory results. Usual sessions are 3-5 hours per month.Usual sessions are 3-5 hours per month. Biweekly and monthly = 75%. Biweekly and monthly = 75%. Rates run from $750 to $3,000 per month.Rates run from $750 to $3,000 per month.


Business CoachingBusiness Coaching Experience – Business and CounselingExperience – Business and Counseling Certification Certification

International Coach FederationInternational Coach Federation Worldwide Association of Business CoachesWorldwide Association of Business Coaches International Coaching CouncilInternational Coaching Council Christian Coaches NetworkChristian Coaches Network

ReferencesReferences Interpersonal Comfort LevelInterpersonal Comfort Level


Business CoachingBusiness Coaching Small business owner seeking to Small business owner seeking to

transition from day to day operations to transition from day to day operations to retirement.retirement.

New president seeking to build a New president seeking to build a management team.management team.

New C level executive trying to fit in New C level executive trying to fit in new organization.new organization.

CFO transitioning into CEO role.CFO transitioning into CEO role.


Business CoachingBusiness Coaching Your questionsYour questions

Business coaching

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