Business Circle Presentation
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Transcript of Business Circle Presentation
![Page 1: Business Circle Presentation](https://reader033.fdocuments.in/reader033/viewer/2022042901/568c36721a28ab0235980d54/html5/thumbnails/1.jpg)
january 7th 2011
profitably marketing your business for free
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Who are we?
Marketing – Graphic Design – Media Relations – Web
(TouchStar software, Opal Telecom (Carphone Warehouse), Moonfish, Redstone Telecom)
Who Am I?
Big Issue columnist
Editor of ‘The Asian’
Editor of ‘Unified Communications’
Content & Editorial Manager – Education.com
Editor of ‘D.A. Insider’
Editor-in-chief/Publisher of ‘Inside Social Media’
International Communications Manager – Vivendi Universal
Media Relations Manager – Onetel
Head of Communications – Your Communications
BBC Radio Lancashire contributor
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Marketing defined:
“Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
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Marketing defined (this time for real people):
Marketing is what you do to raise awareness of your business and to generate leads for your business
And, what we say:
Our aim is to help your business make more money!
![Page 5: Business Circle Presentation](https://reader033.fdocuments.in/reader033/viewer/2022042901/568c36721a28ab0235980d54/html5/thumbnails/5.jpg)
have a plan!
marketing planning made easy
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public relations
- press releases- press statements- forward features- case studies- contact programme
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social mediawhich do you use?
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monitoring & measuring
Paid for services
Durrants, Romeike, Press Index
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Monitoring and analysis
Press Index ROI
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cheap and cheerful monitoring and analysis
here’s few free tools and methods to try
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monitoring and analysis
Google alerts
http://www.google.com/alerts
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Google alerts
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Google analytics – Do your webstats show a spike that corresponds with coverage?
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Monitoring and analysisUse the rate card of specific publications to assess the value of pieces of coverage
SCC = Rate x Height x columns
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monitoring and analysis
http://www.socialmention.com
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Monitoring and analysis
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trackable number
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Monitoring and analysistrackable code
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trackable name
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Monitoring and analysis
http://www.pickanews.com
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Monitoring and analysis
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cheap and cheerful monitoring and analysis - recap
- Google Alerts (to pick up your coverage)
- Google analytics – Do your webstats show a spike that corresponds with coverage?
- Use the rate card of specific publications to assess the value of pieces of coverage
- Trackable name, code or number
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