SCHOOL OF ARCHITECTURE, BUILDING & DESIGNResearch Unit for Modern Architecture Studies in Southeast Asia

Foundation of Natural Build Environments (FNBE)

INTRODUCTION TO BUSINESS [BUS30104]

LECTURER:CHANG JAY HO

ASSIGNMENT:Charity Drive Report

GROUP MEMBERS:NAMES ROLES

SITI NUR FATAHIAH0320595

- Project manager- Public relations- Advertising executive- Saleswoman

ALIA NISA RAFLLY0320774

- Accountant- Treasurer- Social media manager- Saleswoman

HAZEL CRISOSTOMO0320152

- Assistant accountant- Marketing executive- Saleswoman

LIM WEI HENG0320148

- Sales executive- Salesman

TABLE OF CONTENTS

TITTLE PAGE NO

EXECUTIVE SUMMARY 1

OBJECTIVE 2

TARGET MARKET 3

COMPETITION ANALYSIS 4-5

PRODUCT AND PACKAGING 6

PRICING 7

PROMOTION 8-10

SPONSOR 11

DISTRIBUTION 12-13

GREEN MEASURES 14

HUMAN RECOURCE PLANNING 15

EVELUATION OF RESULTS 16-17

APPENDIX 18-19

EXECUTIVE SUMMARY

In a group of for members, student who is taking Introduction to Business module were required to hold a charity event for the final project. The main

purpose of this project is to raise funds for a charity organization.

This final project has open an opportunity for us to run a small business and gain new experience of running a business for a week.

After various group meeting and consultation with Mr. Joe, our team decided to sell fresh fruits and doughnuts. We decided to sell these because

most of the students in Taylor’s University would buy cut fruits and fruit juice as there are a fruit juice stall on campus and it will always have

customers. Based on our research, we found out that mostly everyone likes fruits and fruits juice and we found out that Big Apple Doughnuts were difficult to get around our campus that is why we decided to also sell

doughnuts.

100% of our net profit were donated to a charity organization called “Children’s Wish Society of Malaysia”. This organization helps granting

wishes of children with life threatening condition.

In a period of a week, our group had set up a booth in front of Student Life Centre in Taylor’s University Lakeside Campus to sell our food and

beverages.

A total amount of RM3070 was raised by our group for CWS.

OBJECTIVES

GRANT A WISH

Raise a minimum of RM 2500 and donate it to Grant a Wish Selling minimum of 3-dozen donut and 3-dozen order of fresh fruit juice and cut fresh fruits to achieve the target amount of RM 500 per day Creating awareness of the public to stay fit and healthy by eating fresh fruits and juice.

Our team chose to support GRANT A WISH and donate the profit to them to grant the wishes of children with life treating medical conditions to enrich the human experience with love, hope, strength, and joy

Video Link: https://youtu.be/XAlS2ClkF2E

TARGET MARKET

1. UNIVERSITY STUDENTS

Our main target market are university students as the charity drive is held in Taylor’s University itself. They have been the main source of our charity income. After we did our research, most of the students loves to buy fresh cut fruits and fruit juice. Some of them were happy to see that we were selling doughnuts since there is no Big Apple Doughnut near our campus. Despite the fact that most of them does not generate their own income, they still have enough money to be spent on buying our products.

2. FRIENDS AND RELATIVES

We have also targeted our friends and family, convincing them to help our charity. These people would support our charity because we know them personally.

COMPETITION ANALYSIS

Our competitors are the others groups in our class that were doing charity sales at the same period of time (8-12 Jun 2015). The competitors were:

1. Vivian Group

This group was selling food and beverage, their booth was located on the opposite left of our booth and was nearest booth to the Student Life Centre and administration office.

Advantages:

Their strategic location near the Student Life Centre and administration office allows them to approach potential customers first. Their group would be able to have more contact with the customer to persuade them and they tend to buy their products or at least gt some donations. They also do sell cheap oranges juice which also effect our business as we also sell fruits juice.

Weaknesses:

They do not have a variety of juices and products to be sold. As we have even more variety of fruits juice and smoothie and they are even freshly made compare to their orange juice.

As both our booth sell the same beverages, we decided to sell more variety of fruit juices and even start to sell smoothie to attract more customers. And our booth were more proactive in the strategy of attracting customers as we were located at the end near the stairs and was the nearest to Lecture Theatres.

2. Caleb Group

This Group poses as a much stronger competitors and tread to our business toward our team due to the fact that both of us were selling certain similar products (Cut fruits). Their group also sold cut fruits. The fact that they were also sold fruits didn’t stop us from proceeding with our fruits business.

Advantages:

People usually would buy fruits which were already ready and could be eaten on the spot and they were willing to pay at a certain amount for it. As their booth were located in front of the Student Life Centre. People either pass by to attend class in the morning or pass by toward the commercial block for food. So there’s a high possibility they would buy their fruits as they sold them in a much cheaper price compare to ours

Weaknesses:

They don’t have much variety of fruits compare to ours as we put them in cup with 3 to 4 types of fruits in it. And we also sell them in a larger portion compare to their group on a relevant price which make our product easier to sell compare to their group.

And our location is also closer to the stair case and the nearer to the Lecture Theatre so we are the first to contact with the customers to persuade compare to their booth which is located in the middle.

And we also have our own freezer to keep our fruits fresh and cold throughout the whole day which make customer more attracted to buy our fruits cup compare to their product.

PRODUCTS AND PACKAGING

PRODUCTS

We were selling food and beverages for our charity drive. We sold various flavor of doughnuts, fresh fruits, fruit juice, oreo pop and milkshakes.

PACKAGING

Video link: https://www.youtube.com/watch?v=XAlS2ClkF2E

PRICING

ITEM COST PRICE SELLING PRICE

MILKSHAKE RM6.20 x 50= RM 310

RM10 per cupRM10 x 50= RM 500

DOUGHNUTS RM2.70 x 36= RM 100

RM5 per doughtnutRM5 x 36= RM 180

FRUITS(cut fruits, fruit

RM5 per fruit cup

juice, fruits)RM441

RM6 per fruit juiceRM8 per mix fruit juice

RM1 per fuit

OREO POP Sponsored25 pops

RM2 pr pop

MARSHMALLOW POP

Sponsored15 pops

RM1 per pop

We have set the price to a resonable selling price so that it would not be too expensive that people wont buy but also not too low that we would not make enough profit.

We have set the prices ranging from RM1-RM10 the highest. Customers would buy from us because our price is much cheaper compared to other shops located in Taylor’s University.

If we had any difficulties on selling our foods and beverages, we would lower the price to that customer would buy it and even have a promotion like “buy 1 free 1”. If we were selling faster then expected, we would just continues as usual and the price will not be affected.

PROMOTION

1. Social Network

Our Facebook page was created to show all the design student that were going to sell donut and fresh fruits before the charity drive. Customer can make request for any flavour of donut and they can even suggest for the mix fresh fruit juice. Post were done on Instagram and Twitter to increase publicity.

We have also created an Instagram account because Instagram is one of the mostly used application and almost everyone have an account and open it every day. Our customers would see our post and know what we were selling and know that it is for charity.

2. Poster

An A3 and A4 Poster was design using Adobe Photoshop and printed. This allow passer-buyer to have quick glance of what we’re selling and the purpose of our event. An additional poster with the words “Donate to Grant a Wish “This message attracted many people to approach us especially those people who have a big heart of helping charity.

3. Face-to-Face Conversation

This was the effective way of promotion. It is applied when we approach potential customers to explain further about our donut and fresh juice the reason why we are selling slightly higher price than the normal price of Big

Apple donut. Face-to-Face Conversation works best when people sitting down they are not in a rush or just taking break approaching to buy our product, this allow us to explain briefly our product usually people will buy.

Video Link : https://youtu.be/XAlS2ClkF2E

SPONSOR

Two of our group members had given some sponsor in the form of product. Firstly, our leader Siti Nur Fatahiah and her family had sponsored a total of 50 cups of milkshakes. Second is our accountant, Alia Nisa had sponsored a total amount of 25 oreo pops and 15 marshmallow pops.

DISTRIBUTION

To make the fruits cup, we have to buy all the fruits at the nearest market around Sunway area. As the fruits sell in the market is cheaper and fresher compare to the fruits stall in the shopping mall. Our fruits cup were prepare first thing in the morning and were cut into small pieces and were insert in

the cup to make it convenience for the buyers and also to keep them fresh as fruits easily get and need to be preserve carefully to keep its’ freshness.

As for our big apple donuts, the first thing in the morning, we have to get our way to the Tesco Big Apple branches to get the freshly made donuts. And these variety of donuts were placed in individually packaging to make it easier for the buyers during the charity drive event.

And for the fruits juice and smoothie, we have to clean all the fruits and bring the fruits and the juicer machine to the booth. As we made the beverage on the spot for the customers as people like their drink to be freshly made and hygienic. We do sell this beverage with different variety of fruits and vegetable to attract more people during the charity drive day.

Besides that, we also do sell other product like Oreo pop and milkshake to increase our profit income. As the Oreo pop were made earlier before the business hours and for the variety of milkshakes, we have to get it from the shop first thing in the morning before we sold them.

Furthermore, we also do distribute our beverage around the campus to increase our sale and also to achieve our target profit.

GREEN MEASURES

Our chosen products were not overall environmental friendly, as they

were packaged in plastic containers. Majority of the products were

packaged individually, such as the doughnuts and milkshakes. However, the

containers were recyclable and reusable, thus reducing any hazardous

effects. Recycle bins were found nearby our booth, which helped promote

recycling after the customers consume our products. The containers were

also of decent quality, thus making it reusable for the customers. Any extra

packaging, such as plastic bags, were given upon request to reduce the

usage of plastic. Furthermore, our fruits as a whole were not needed for any

packaging. Electricity usage were needed, however, as we used it for a

freezer (to keep the milkshakes and fruits fresh) and a fruit juicer (for fruit

juicing purposes). Fruit wastes, such as the orange and banana peels, were

thrown away separately to be decomposed. Water were also used to wash

the fruits and juicing utensils. As paper were used to help promote our

fundraiser booth, they were also recycled after usage. Additionally, carbon

footprints were reduced by carpooling during the distribution stage.

HUMAN RECOURCE PLANNING

TEAM MEMBER JOB ROLESSiti Md-Ezamudin - Project manager

- Public relations- Advertising executive- Saleswoman

Alia Nisa Raflly - Accountant- Treasurer- Social media manager- Saleswoman

Hazel Crisostomo - Assistant accountant- Marketing executive- Saleswoman

Wade Lim Wei Heng - Sales executive- Salesman

Due to each of everyone’s job roles and responsibility, we were able to cooperate effectively as a team. Though each person has specific roles, we still helped each other in different areas when help was needed.

ORGANIZATIONAL CHART

EVALUATION OF RESULT

PROJECT LEADERSITI MD-EZAMUDIN

MARKETING EXECUTIVEHAZEL CRISOSTOMO

SALES EXECUTIVEWADE LIM WEI HENG

ACCOUNTANTALIA NISA RAFLLY

In this charity drive, we have raised a total of RM3070 for the Children’s Wish Society of Malaysia and have successfully exceeded our target of RM2500 net profit.

35%

15%

50%

Pie ChartSALES

SPONSORSHIP

DONATION

We had a good financial record throughout the whole charity drive. Thus, there were no issues on financial terms. The choice of selling fresh fruits is smart, more than half our profit we make for each cup and juice. Many customer like to mix and order fresh fruit juice as they experience variety of taste. As our sales were good, income is good but we don’t have much time to sell as we only manage to sell for 4-days.

However there still place for improvement. Firstly we learn that we should start early selling our product, we also found out student also like to order smoothly and variety of mix fresh fruit juice we should add few more fruits and focus more of selling fruits as we make more profit of selling fruits.

As a conclusion, our team learn a lot of selling and dealing with the customer and do some marketing strategic to earn more profit, we also successful hit our target from our profit and donation with the designated amount of time.

PROFIT AND LOSS REPORT

Statement of Income for Team Grant A wish For Business Charity Drive 2015

Revenue

Sales$1,84

1 Less: Cost of Goods Sold $631

Gross Profit$1,21

0

Add: Other Revenues $2,42

5

Adjusted Gross Profit$3,63

5

Less: Operating Expenses

Typhoid Shot$24

8

Transportation$10

5 Packaging $91 Utilities $11

Fruits First Day$11

0 Total Operating Expenses $565

Net Profit$3,07

0

REFLECTION VIDEO

SITI - https://www.dropbox.com/sc/2dkwxmuz9e9htpt/AABPcgr77cpZZtn7-nXg4V2Va?oref=e&n=351993818

ALIA – https://www.youtube.com/watch?v=3EBzC52tsH0

HAZEL – https://www.youtube.com/watch?v=z9pA5x2r784

WADE - https://youtu.be/wXPHtK2r5fA

APPENDIX

Photos

RECEIPTS

We have hand in all the receipts to Mr. Joe on Monday, 22nd of June.