Business Case of Drupal in the Media industry
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Drupal and media websites Momentum
description
In recent years media related organisations have expressed strong interest in Drupal. This sessions aims to encourage more media organisations switch to Drupal and have suceed.From pure player to dead tree press, not forgetting Radio and TV more and more media are choosing Drupal, Why ?This non-technical session is designed primarily for people working in the media industry to help visualise using Drupal for their business needs, it will be of interest to both internal dev teams and independent Drupal shops in this domain.We'll cover the following things:What are the biggest drupal sites in media today?- Trafic wise ?- Community wise ?- Strengs and weaknesso Drupal.What are the phases of a media related project?- best practices.- How to plan a media website in a Drupal way?- List of useful modules.- How to handle traffic peeks.- Staging & methods for continuous deployment.If you are working with clients in the media industries or you are yourself working in media and want to integrate Drupal into your business model, this is the session you do not want to miss. You will walk away with facts and figures combined with state of the art best practices.
Transcript of Business Case of Drupal in the Media industry
Drupal and media websitesMomentum
NowPublic
• Launch 5 month project with 2 full time employees
Take over
• 25 Million $
• «We thought if we could get this technology in the hands of our 16,000 examiners, it should be pretty powerful both on the editorial and advertising sides," said Examiner.com CEO Rick Blair
In France
Rue89, qui totalise un million de visiteurs plus d'un an et demi après son lancement.
created by former journalists from Libération
1 million user a month
Former editor of the LeMonde
Premium
User Generated Content
Slate.fr founded by the former Publisher of Le Monde
Meeting at "Le Figaro",
• Success stories of Drupal in media site.
• Why has Drupal gained such momentum in the publishing and media world?
• What are the key success factors to make a successful Drupal project?
Big sucess stories
• Venture that would not have been possible without Drupal
• Onion
• NowPublic
• TeamSugar
Onion
Custom 4.5 able to grow
TeamSugar
Social networking site
PopSugar as well as
• BellaSugar• BuzzSugar• YumSugar• FitSugar• GeekSugar• GiggleSugar• CasaSugar• DearSugar
TeamSugar• CitizenSugar• SavvySugar & FabSugar
11 million monthly people
• Have raised $31 million in capital100 million monthly page views per month.
• 97 employees.
• http://www.quantcast.com/p-36POJYHTosuxU/traffic/sites
Mainstream
Morris Publishing
• Three dozen newspaper
• Combined circulation 700 000
Hyper local experiment
Agregate bloggeur
a standard platform
McClatchy
• 85 website from Minami Herald to small blogs and microsites
Sony Music and Warner Brothers Music
Warnerbroserecords.com
Why
Time to market
• Quickly prototyping of website
• 40000 modules
Newscorporation
London Paper cuts costs by 66%
Double it’s readership
Since its launch in April 2009
Engage the audience
• Commenting
• Pools
• Voting
• Rating
Hub of social Networking site
A long history of adaptation to the specific needs of the
publishing industry
River of news
Carfuly crafted layout
Type of content
“edition” schedule publication.
Grilled content with node reference
Workflow
Granular
Content entry and taxonomy
Rich Editor
Asset Management
Key factor to sucessfully launch a Drupal website in media
Two problems
• A lot of moduleso Lot of moduleso Very uneven quality of coding.
Is the module healthy ?
Number of developers
Usage of the modules
Usage of views 90 000/week
much weakerstill very good
“leech” an disused module now feedAPI
Modules benchmark
Community Feed Back
rating
Example a disused module
Use of coder
Dependency between modules
RESULTAT : a list of modules
Balance module vs performance
• Ignore performance tweaking until the end
performance
• identified Vs Anonymous
• Classic way to improve performance
• LAMP
• Load balancer
• Memcached
• Xcache
• CDN
Agile
Find talent
DrupalShop
Conclusion
• 11 millions users a month• 5 Month launch• 66% cost reduction
• Key factor of success: – Good choice of modules – Talent– Agile methodology– Tuning performance at the end
![[Media and Entertainment] Drupal for Publishing industry](https://static.fdocuments.in/doc/165x107/55d55153bb61ebf4588b4655/media-and-entertainment-drupal-for-publishing-industry.jpg)
