Business brochure
18
TURNING GOOD COMPANIES INTO GREAT BUSINESSES THE NEW SOCIAL CURRENCY BEING USED BY GREAT BUSINESSES, CELEBRITIES, CAUSES AND CITIZENS WHO ARE MAKING THEIR COMMUNITY & THE WORLD A BETTER PLACE
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Transcript of Business brochure
TURNING GOOD COMPANIES INTO GREAT BUSINESSES!
THE NEW SOCIAL CURRENCY BEING USED BY
GREAT BUSINESSES, CELEBRITIES, CAUSES AND
CITIZENS WHO ARE MAKING THEIR
COMMUNITY & THE WORLD A BETTER PLACE
A growing call for businesses to engage in ‘responsible capitalism’
There is huge potenMal for ‘good business’ to drive sales, increase employee saMsfacMon & reduce costs…
9 out of 10 consumers will switch from one business to another if one is associated with a "good cause“
Cone Cause EvoluMon Study
The majority of employees prefer to work for a socially responsible
company
Cone Millennial Cause Study
If companies become a force for good, the people working for them will be that much more moMvated and their brands will shine that much brighter amongst others. Doing good is good for business.
Richard Branson
P&G’s campaign, ‘1 Pack = 1 vaccine’, with UNICEF, was one of the most successful campaigns in P&Gs 50-‐year history, in its impact on customer a^tudes and on sales
Marks & Spencer – their “Plan A” iniMaMve made £70 million last year from green measures
…and good business is becer business
Case Studies
Blue Dot provides money-‐can’t-‐buy rewards, unique job experiences & recogniMon on CVs for people supporMng any of 9,000 chariMes in the UK & 100,000 globally.
Founded by Chris Ward ager he helped raise £480m as a Director for Comic Relief and the legacy of the 2010 FIFA World Cup, and then found shoppers in his local Weskield Centre had spent £870m in the same period.
Through Blue Dot, businesses amplify all good acMons their employees & customers achieve.
Blue Dots are reward points for doing good
About Blue Dot www.bluedotworld.com
Consumers Chari-es
Businesses
Transform communi-es
Increase sales & employee loyalty & reduce costs
Businesses use it to…
Engage with millions of charity supporters
2.Reward
It works in 5 easy steps
1.Engage
4.Socialise
5. Record
YOUR BUSINESS
3.Recognise
Who are you looking at?
1. Engage… employees, customers & consumers
Take part in our Volunteering Day and win Mckets to Noel’s UK Arena Tour!
Sign-‐up here:
Raise £500 for Marie Curie by Christmas and we’ll give
you 10 Blue Dots:?
You can exchange them for Strictly Come Dancing Mckets, Signed CDs or just some great magazines:
Blue Dot is the new social currency for people who do good. Sign-‐up for the Kilimanjaro and get another 10 Dots.
Support your own favourite charity and win a signed
England Shirt…
Come to the canteen at 12pm on Tuesday to find out more…
Use the money-‐can’t buy celebrity rewards and work experiences that will best incenMvise your audience
A tailored thank-‐you message from business
2. Reward…with offers in the Blue Dot Store
Employee shares on social networks:
A reward from the store for employee
Rewards in the Blue Dot Store have the same value as the price of Blue Dots to businesses
3. Recognise… all good acMons on their ‘Good CV’
“BLUE DOT’S ‘GOOD ACCOUNT’ CAN ENABLE OUR MEMBER COMPANIES TO RECOGNISE & REWARD THE GOOD ACTIVITY THEIR EXISTING, AND POTENTIAL FUTURE, EMPLOYEES DO.” Stephen Howard CEO BITC (Business In The Community)
And user shares on social networks:
Acknowledged by business leaders
Include your business logo, links and hashtags
I worked with @business to volunteer for @charity I volunteered to help clear a community garden centre. 18th May 2012
Your business logo
I worked with @business to volunteer for @charity I volunteered to help clear a community garden centre. 18th May 2012
Your business logo
4. Socialise… every single acMon through Facebook & Twicer
I got 5 Blue Dots by working with @company to support @charity
I got 5 Blue Dots by working with @company to support @charity hcp://your website
Business & charity Twicer handles, hashtags and links are shared
5. Record… analyMcs for on-‐going, personalised communicaMon
+
Improve campaign performance and measure ROI
Use our newslecer and social networks for follow up comms
• Who parMcipated
• What moMvated them
• They record their acMons
• You collate their non workplace ‘good’ acMvity
3 ways for businesses to use Blue Dots
Become a Rewards Partner 2
Use Blue Dot World Agency Services 3
1 Become a Blue Dot World Partner
Buy Blue Dots for customers and / or employees
Sponsor Blue Dots
a
b
• Volunteering programmes • Team events / away days • Challenge events • Event sponsorship • Payroll Giving • Customer charity
promoMons • Match funding
+ =
• More customers / employees engaged
• Supporters rewarded & recognised
• Thousands of posiMve social menMons
• Data to improve your campaigns
Buy Blue Dots for customers and / or employees 1a
CSR campaigns Blue Dot Increased ROI
Quick and easy to get started:
• Easily distribute Blue Dots using e-‐voucher codes that can be emailed or embedded in a website • Any good acMon can be rewarded -‐ agree with Blue Dot the acMons and number of Dots for each. We have a
standard structure for each acMon • Decide whether to get a branded page, which you can ‘lock’ to a chosen charity and add your own offers to
and provide the complete branded experience! E.g • hcp://bluedotworld.com/pudsey (BBC Children in Need) • hcp://bluedotworld.com/teenagecancertrust
Associate your brand with your chosen charity/s and scale the campaign to match your budget: • Small scale: Sponsor Dots for a charity partner • Medium scale: Sponsor Dots for specific 3rd sectors: e.g. All Arts, children or poverty chariMes • Large scale: Sponsor every Blue Dot distributed by tens of thousands of chariMes
@Business
Include your brand in all Facebook / Twicer / Linkedin messages for the charity/s
Logo
Logo
Sponsor Blue Dots 1b
I got 5 Blue Dots by working with @company to support @charity
I got 5 Blue Dots by working with @company to support @charity hcp://your website
Plus, feature on the Blue dot Homepage, Facebook page and in email newslecers:
• Reach the huge audience of cause-‐conscious consumers • Acract new customers, use your CPA budget
• Access the relevant ‘redempMon markeMng’ staMsMcs & ongoing comms
Become a Rewards Provider 2
Tens of thousands being awarded Dots Join top brands and celebriMes
ExperMse in commercial partnerships, social media, campaigning & communicaMons to provide online, media, markeMng, adverMsing & design services
Use Blue Dot World Agency Services 3
Create a cause markeMng campaign with Blue Dot
Ge^ng started / pilot a Blue Dot scheme
Support employees’ fundraising (e.g. running a marathon) or volunteering
One-‐off campaigns : use Dots for your own, or a charity’s, one-‐off event
Product markeMng: provide a reward / offer / unique job experience
It’s quick and easy to get started using Blue Dots. They can be used to incenMvise / reward / promote any good acMons for customers, employees or general consumers.
There’s lots of possibiliMes, but here’s a few ideas you could use for a pilot:
Get in touch to talk through the different ways Blue Dot can help you.
www.bluedotworld.com
Blue Dot World Ltd. 5th Floor, 52 Horseferry Road, London SW1P 2AF
Chris Ward [email protected] +447932 746 591
Jon Stephens [email protected] +447799 470 596
• Media coverage – BBC Radio 2, BBC Radio London, The Guardian, Financial Times, Huffington Post, Third Sector, MarkeMng Week, Money Week, Music Week
• Awarded a grant from the NESTA InnovaMon in Giving Fund
• Contracted by the UK Government Cabinet Office
• Recognised by HMRC
Blue Dot turns good business into becer business
Contacts About Blue Dot
