Business Bootcamp 2010
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Transcript of Business Bootcamp 2010
![Page 1: Business Bootcamp 2010](https://reader035.fdocuments.in/reader035/viewer/2022081413/547babd4b37959442b8b4e74/html5/thumbnails/1.jpg)
Bottom LineHow Design Affects The
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What moves the needle?Q
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Is the voiceless story teller of your brand
Design
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Expectation
![Page 5: Business Bootcamp 2010](https://reader035.fdocuments.in/reader035/viewer/2022081413/547babd4b37959442b8b4e74/html5/thumbnails/5.jpg)
Reality
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Tells a story about who you areEnvironment
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Can describe value at a glance
Design
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Useless
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Useful
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Says “I don’t care”Crap Design
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Consumers82%
will not come backif the experience sucks
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It’s very hard to control your Bad Newscustomer’s experiences
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Design is in your controlGood News
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QWhat are you designing?
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Think of your websiteExperience
as if it’s physical and emotional
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is an experienceBrandand it can’t be done in reverse
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is what’s said about youBrand
after you leave the room
![Page 18: Business Bootcamp 2010](https://reader035.fdocuments.in/reader035/viewer/2022081413/547babd4b37959442b8b4e74/html5/thumbnails/18.jpg)
transfer messaging Stories
and a sense of what you’re worth
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Real valuein a company isn’t the codeit’s the community
![Page 20: Business Bootcamp 2010](https://reader035.fdocuments.in/reader035/viewer/2022081413/547babd4b37959442b8b4e74/html5/thumbnails/20.jpg)
are how your customersWebsites and Apps
will experience your company
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QWhat is good design?
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Visitors86%
never get beyondyour home page
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Simple
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Good Designis about less, not more
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to create confusion and distrust59 Links
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11Links
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QWhy does design matter?
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Design / UX
Marketing
CustomerSupport
What impacts growth?
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Design / UX
Marketing
CustomerSupport
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Design / UX
Marketing
CustomerSupport
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Advertising is the price you pay for boring
is the price you pay forAdvertisingbeing boring
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reduces acquisition costsGreat Designand increase LTV
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QWhat can you do today?
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Build FlowNot just more pages
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That doesn’t add valueRemove Everything
Focus on that one big thing
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Who, what and why?Clear Messaging
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Same as legal, medicalExpert Adviceand accounting etc.
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