Business blogging tips top 10

© 2010 Site-Seeker, Inc. www.site-seeker.com

Got Blog? Business Blogging Tips – Top 10

Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @ssiBrian [email protected]


For for the complete blog posts, see: • Business Blogging Tips (part 1 blogging tips 1-3) • Business Blogging TipsTips (part 2 blogging tips 4-6) • Corporate Blogging Tips – (part 3 7-10)


Business Blogging is great for SEO!


What has blogging meant to Site-Seeker’s business?


A Tale of Two Blog Posts


Blog Post 1: Flash in the pan


This blog post generated a lot of interest from LinkedIn


Blog Post 2: Slow but steady blog post


This blog post generate most of its traffic from Google


• Influenced by: • Quality of content • Number of followers • Tweet volume

Twitter is a Great Way to Drive Traffic to Your Blog Post


• Influenced by: • Number of connections • Profile updates • Discussions created • Popularity of discussions

LinkedIn discussions drive a lot of traffic, but the impact is short lived.


• Influenced by: • Understanding of SEO principles • Frequency of business blog posts • Attention to detail

Google (data only for blog pages)


Social Media

Published Online Media

Market Sheet

White Paper

Press Release

Application Note

Intranet/ eLiterature

Conference Presentation

Website

Tech Paper

Published Print

Media

Blog Post

Re/Multi-Purpose Content

Engage:

• Fans

• Markets

• Customers

Facebook

LinkedIn

Twitter

YouTube

Email Campaign

SlideShare


Blogs establish you as the expert and support a strong search engine marketing plan

Social Properties

Distribute

Prospects Interaction

Branding

Search Engines

Website (blog)

Content Rank

Nee

d


Business Blogging Tips – Top 10 What every company should know about blogging.


Business Blogging Tip 1: Finding Subjects to Blog About

Find the conversation • Google alerts • Google reader


Business Blogging Tip 2: Stay Organized


Business Blogging Tip 3: Use Your Todo List to Collect Blog Post Ideas


Business Blogging Tip 4: Select Great Keywords


Business Blogging Tip 4: Select Great Keywords

Business Blogging is a better choice than Corporate Blogging:

• 50% greater local search volume (2,400 for business blogging, vs. 1,600 for corporate blogging)

• Only 467,000 pages in Google’s index for Business Blogging. Experience tell me I have a decent chance of ranking for this term.


Google Insights for the term green beer. Business Blogging Tip 4


Business Blogging Tip 5: Write Compelling Blog Post Titles


Business Blogging Tip 6: Write Some Great, But Many Good Blog Posts

• Short Posts (readable in 3 to 5 minutes) • Break long entries into multiple posts • Add images, video to clarify points • Use H1 and H2 tags as they were intended to be used

• Divide posts into sections • Improves appearance and makes it easier to scan/read • Improve your SEO efforts

• Stay on theme


Business Blogging Tip 7: Use the Advanced Features of Your Blogging Platform

Wordpress has plugins

• Pretty permalinks • All in one SEO pack

What does your tool offer?


Business Blogging Tip 8: Publish Frequently

• Publish at least once per week • Create multiple author accounts


The Art of the Short Blog Post …good title for a new post


Business Blogging Tip 9: Distribute/Re-Purpose Blog Content Repurpose

• Whitepapers • Presentations

Distribute • Twitter – Tweet title and link back to post • LinkedIn

• Integrate into your profile • Start meaningful discussions within groups

• Facebook – Similar to LinkedIn • Other

• YouTube • Podcasts • Social bookmarking


Business Blogging Tip 10: Create Buzz By Participating in the Blogosphere

• Read other blogs • Cite the work of other bloggers within your post • Tell people about your posts • Leave Comments • Don’t spam


Learn the tools of the trade


Business Blogging Tip 11: Measure, Measure, Measure

Web Analytics Is...

- Wikipedia

the measurement, collection, analysis and reporting of internet data for purposes of

understanding and optimizing web usage.


• Free

• Vast amount of easy to understand data

• Integration with other Google services • Google AdWords • Google Site Optimizer

• Custom automated reporting


Summary – Business Blogging Tips

• Become the expert • Strengthen your brand • Better search engine optimization • Develop a system to simplify the creative

process • Technology is your friend


Thank you and get blogging!

Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @ssiBrian [email protected]


For for the complete blog posts, see: • Business Blogging Tips (part 1 blogging tips 1-3) • Business Blogging TipsTips (part 2 blogging tips 4-6) • Corporate Blogging Tips – (part 3 7-10)

Business blogging tips top 10

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