Business blogging cyperpro nar
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Transcript of Business blogging cyperpro nar
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Business Blogging Leveraging Your Knowledge to Create New Business
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Hit Your Target 24/7
• Provide relevant content’• Demonstrate your
expertise• Create the “call to action”• Your consumer will seek
you out!
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Make Time to Generate Revenue• Create an Editorial
Calendar• Determine in advance
what you want to write about
• Create 10 categories• Fill in 5 Sub-categories• 10 x 5 = 50 posts!
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Focus Comes Easier• When you KNOW your
niche• Understand how they
think• Can explain myth vs.
reality• Know from experience
what they are looking for
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Write with Intent!• Your consumer will be
looking for your content.• Give them lot’s of content• Use the same keywords
they will be using to search for you
• Fill your editorial calendar with a theme▫ Make a list of Topics▫ Interview and link to
experts▫ Invite guest bloggers▫ Create a resource▫ Build a Community
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Let’s Build a Campaign
•First-Time Buyer Book•Start with a plan•Develop the time line for each post•Follow your plan•Compile into an eBook to offer to First
Time Home Buyers•Create content for your Blogsite and
attract Buyer leads for your Business
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Making your blog a bookI like using MindMap or iThought (iPad)
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First Time Homebuyer Outline
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Get a Book Cover $5.00 – Fiverr.comI used: http://design.boknoykatok.com/
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Your New Book Cover
•Place on Sidebar of your Blog•Link it to a brief Sign-up
▫I use Wufoo•After First Time Buyer Signs Up
Automatically send eBook via Auto-Responder
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Follow Up!Sell them a home.
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Resources• US Inspect – Agent Resource Center provides
articles for FREE• KCM Blog – Keeping Current Matters 4Stars!• Biz Journals – local hot topics• Outside.in – contribute personally or keep
informed• RealtyTrac – stats and more stats• Lowe’s Daily Real Estate – drop your Inman sub.• HGTV’s FrontDoor – homecare tips• NAR’s House Logic – auto post to your site• Altos – rocks the stats
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Widgets• Home Ownership Matters
scrolling widget with latest news from N.A.R.
• http://www.realtor.org/technology/nar_widgets
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Real Estate Chart of the Day• Free from Dan Green at
The Mortgage Reports Daily
• http://themortgagereports.com/real-estate-charts-for-wordpress
• NOTE: only works on WordPress blogs
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Real Estate Plugins• Simple Real Estate Pack
by Max Chirkov▫ Location map▫ Financial tools▫ Market Trends (Altos)▫ Schools▫ Businesses in
Neighborhood – Yelp▫ Walk Score
• Makes a great single property site
• Install from WordPress.org plugin directory
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Simple Real Estate Pack
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Single Property site
•Use the Simple Real Estate Plugin to create unique Single Property Sites on your own domain.
•Great SEO•NO EXTRA CO$T!• (NOTE: Must be using WP 3.0 or above with
a theme that is compliant – Not Thesis, Headspace or another modified WP Theme.)
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Tweet Meme Retweet Button
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WP Greet Box
•Shows a different message to your visitors, depending upon where they came from.
•Reminds to subscribe to your RSS feed
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WP – Cycle• Use to create a rotating
image gallery• Can link each photo to a
page on your site • Easy to use and maintain• See example at
http://www.denverdwellings.com
http://theberkshiregroup.com
http://kristalkraft.com
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So Clean Off Your Keyboard & Start Blogging!