Business aspects of social software and collaboration

CIPS ICE Conference, 6 November 2006 © 2006 IBM Corporation

Ed BrillBusiness Unit ExecutiveLotus Software, IBM Software Group

Business aspects of social software and collaboration

IBM Lotus Software

© 2006 IBM Corporation

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The Nature of Work is Changing Rapidly…

Work is increasingly collaborative– Specialization, optimization, “just in time”

Nature of work changing– Anytime, anywhere

– Faster, smarter, better

Human capital is replacing physical capital as a measurement of organizational value

Source: A Revolution in interaction --McKinsey

Share of Information Workers over time

1900 2005

“Today, more than 85% of a typical S&P 500 company’s market value is the result of intangible assets. For many companies, the bulk of these intangible assets is its people, its human capital. It is no longer what you own that counts but what you know…”

-- Craig Symons, Forrester Research

Source: Forrester Research Inc. “Best Practices In IT Human Capital Management" February 28, 2005

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Innovation is Critical to Compete in the 21st Century…

Top Innovation Priorities: Extend the ability to collaborate inside

& outside

Innovate business models & processes

Leverage information for business optimization

87% of CEO’s believe fundamental change is required in next two years to drive innovation

87% of CEO’s believe fundamental change is required in next two years to drive innovation

Source: 2006 IBM Global CEO Survey

Innovation will shift from top-down to bottom-up within enterprises

More user input More spontaneous More collaboration on product

development

Source: Forrester 2006, Impact of Social Computing on Business

Future productivity will largely come from the way people innovate, the efficiency with which they can translate innovation into value and how effectively people can work together to make timely well informed decisions

Future productivity will largely come from the way people innovate, the efficiency with which they can translate innovation into value and how effectively people can work together to make timely well informed decisions

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Achieving breakthrough business performance will be greatly influenced by how well companies harness the collective knowledge & foster interaction across it’s globally connected community of employees, customers, partners, and suppliers.

To thrive in this environment companies must:– Weave communities into development of products and services,– Use employees and partners as marketers– Become part of a living fabric of brand loyalists (Forrester)

New Approaches Required to Boost Performance & Growth

Business partners

Customers

Consultants

Competitors

Associations, trade groups, conference boards

Academia Internet, blogs, bulletin boards

Think tanks

Other

R&D (internal)

Sales or service units

Employees (general population)

IBM Institute for Business Value, CEO Study 2006

5% 15% 25% 35% 45%45% 35% 25% 15% 5%

CEOs: Sources of new ideas and innovation

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The world is changing

Formal Work Domain: Operations, Performance Management Human Resource Management Supply Chain Management Geographical Divisions Marketing Manufacturing etc.

Informal Work Domain: Virtual Teams Communities of Practice Expert Networks Knowledge Communities Inside and outside the

organizational boundaries

From hierarchies… to networked hierarchies

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Evolution in People Productivity

1980 1990 2000

Bu

sin

ess

Val

ue

Dynamic Workplace

Team Productivity

• Proprietary Client/Server• Proprietary Document Formats• Multi-year Development Cycles• Focus on Email and Documents

Personal Productivity

• Personal Productivity• Standalone Use• Focus on Authoring Tool

• Standards, choice and flexibility• Speed, composite applications and “mash

ups” across boundaries• Flexible access to enterprise applications

and services through SOA• Relationships, collective knowledge, power

of the network• Convergence of collaborative services• Explosion of devices and interconnectivity

Dynamic Workplace

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People Optimized

Point Dynamic – Web 2.0

Process Optimized

Information Optimized

Integrated

Publish Information

Web 2.0 Technologies Enable Social Networking Solutions

Processes & Transactions

Connecting People

Web 2.0: Second-generation of Internet-based services that let people collaborate and share information online in new ways — such as social networking sites,

wikis, communication tools, and social bookmarking.

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Making Social Networking “Ready for Business”

Lotus is reinventing collaboration again by enabling its customers to discover the right information by leveraging the knowledge of many, share your content and expertise with anyone, connect to the right people and help users to execute better business decisions faster

Discover new relationships and access the collaborative knowledge of your organization and beyond

Connect to undiscovered information and subject matter experts far beyond your current network

Share your work by leveraging the connectedness of everything and everyone to work together in new ways

Execute your work faster through access to the right people, information and new tools to manage your tasks and expedite collaborating with others

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Deriving business value from Social Networking

Who are you?Profiles: contact and organization

information

To what communities do you belong?

Groups of people with a common interest or

work objective

What are you reading? What do you find valuable?

Social bookmarking, tagging,

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Lotus Notes blogging

No additional software required

All the best of the blogging world, plus

Offline composition “workflow” for

content/comment approval Uses web technologies for

design

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Lotus Notes wiki

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NavigationSwitch between some main views – dashboard, upcoming deadlines, activity templates, and activity tools and extensions

Activity listSee a list of all current (not completed or tuned out) activities

Tags & PeopleFilter your activity list by tags or by people

Dashboard navigationSee different views of all your activities – current, completed, “tuned out”, all entries, and trash

Turning Innovation into Action: “Activities”Organize all your

people, work, and collaborations associated with a business activity in a single place

Share files and web links, post messages, track to-dos, and manage your deadlines with activities

Access the web-based activity dashboard from anywhere, or use plug-ins to extend your existing collaboration tools

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“Situational” applications

traditionally, all kinds of applications are data and collaboration silos

situational applicationsimplelots of themdeveloped locally at the point of needshort development cycleunder the central IT radarlittle or no recognized budget

enterprise applicationcomplexa few mission critical applicationsdeveloped/deployed by central ITlong development/deployment cyclededicated IT budget

business person

business person

business person

business person

business person

IT developer

IT developer

server

ViewsForms

Save

enterpriselines of business

central IT

situational applications

enterprise applications

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Composite Applications

Workflow and Dynamic User Interface

BusinessComponents Content

CompositeApplication

User Interface

DominoERPJCR…

Community& Roles

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Thin composites… Rich composites…

Composite application, that delivers web-based services , within a security rich environment, in the context of a business process

Composite application, delivering services, within a secure rich-client environment, in the context of a business process

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Evolution to real-time business

Presence Everywhere

Any Application Any Device Any Place Any Person

Real-timePlatform

Chat Location Online Meetings Voice

Advanced OrganizationalCollaboration

Activity-Centric Computing Social Networking Expertise Location Community Building

Real-time Application Solutions

Customer service Emergency response Supply Chain Financial services

Integrated Collaboration

E-Mail Portals Business Processes Enterprise Applications

Instant messaging will become business-critical

Value is being layered on top of and is extending traditional IM

Real-time communications will be extended to become a

real-time application platform

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Communicating in real-time…

Instant Messaging

Presence Awareness

Web Conferencing

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Example: Mapping team locations

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Thinkbox

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Integrating Services within Real-Time Applications

ServicesWithin

Real-TimeBusiness

Service &ApplicationSelection

withinSynchronous

Communication

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SkillTap in action

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IBM Blog Central

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Blog Central Uses

personal journal and musingssharing items of interestevangelizing lab notebooks of work in progress

– “latest sketches are on my blog”

status reports from a team trip reports

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Value reported by employees

Sharing, venting, and being heard as one voice among many

Knowledge sharing and innovation building

Enhancing collaboration and networking

Increasing individual visibility across the Company

Building communities

Embracing diversity in approaches to business and personal issues

Interactive leadership

Training thought leaders through Blog Central to prepare them for external blogging

September ’05 Blog Central postwith data collected through Blog Central

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Wiki Central

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Uses

project sites/pages– internal for the team

– outward facing collecting project ideas

– collecting sources distributing software and user guides user guides to IBM processes weekly reading group, talk series building a glossary conference/meeting support intern projects and resumes, notes conducting a study

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Embracing social networks – Lotus Notes open source community

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Embracing social networks – Domino blogging community

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Business aspects of social software and collaboration

Business

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