Business as Unusual - CPAA Business... · 2019-05-29 · The Vision (courtesy of BID Group) JOBS...
Transcript of Business as Unusual - CPAA Business... · 2019-05-29 · The Vision (courtesy of BID Group) JOBS...
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Business as UnusualEconomic Development + Planning in Small Communities – a Case
Study of Canal Flats
Presenters:
Jonathan Schmidt
Chris Fields
April, 2019
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Today in a nutshell
Economic Development
Planning Policy
(e.g. MDPs)
Planning Regulation(e.g. LUBs)
Is it possible for all 3 to talk to each other ?Warning: Quiz at the end
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Case Study: Village of Canal Flats
4 hr drive from Calgary | 145km direct distance
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The Year Was 2015…
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Today, one of western Canada’s most innovative planning policy communities.
Major investor, Columbia Lake Technology Center, 70 jobs, growing population, 30% assessment value increase.
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H O W ?
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R u r a l
R u l e s !-The Rural Opportunity is Alive-
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Amidst the anonymous we crave social connection. For all the iTunes there’s something magical about it being live. We are more connected than ever and yet many feel we have lost connection to what’s “real.” Amidst the packaged and processed we increasingly seek local and fresh. For our societal anxiety we seek new grounding in being healthy and well in mind, body, and spirit.
For all the economic focus on the big we are realizing new opportunity in the counter-balance – an appreciation of
“the small”.Boutique Farms
Mega Farms
Urbanization
Rural Revitalization – connectivity, affordability
For every action there is an equal and opposite reaction.~Newton’s Third Law
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S o c i e t a l
S h i f t-Forces a re-think of planning response, and re-evaluation of
how we shape communities to thrive in future-
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The Creative Class Seeks
• Lifestyle amenities (specifically defined and created. These can be niche, but should be differentiated from other communities and be of
high quality)• Population Diversity• Entertainment experiences• Active, outdoor recreation• Authentic/interesting sense of place• Open, tolerant society (open to newcomers)
Richard Florida - www.creativeclass.com
The Creative Class don’t look a job first –they find a location first and build their life around living there.
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The Creative Class is real
The Creative Class don’t look for a job first – they find a location first and build their life around living there.
Why would they want to live in your community?
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• Dig Once Policy• Business Case – range of options• Business Plan – best option• Broadband Infrastructure Master
Plan• Deployment• Operational Partnerships
• Regional Collaboration• Community Enablement
(marketing)
$100-$150K
We Move You
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Aging Population – Evolving
Housing Needs
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Canada: We’re Getting Older▪ Baby boomers (b. 1946 to 1965) will reach retirement age over the
next two decades. 65+ - 15.3% of population in 2013. 23.6% of population in 2030.
▪ This trend will put huge demands on healthcare, housing and community resources by 2030, and will continue for the next 30 years.
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Millennials Have
Shifting Desires
More technologically connected, more liberal, less religious, more ethnically diverse and embracing of it,
more educated, experience driven…
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Millennials -Born 1981-1996 (23-38)-
Src - https://www.pewsocialtrends.org/2019/01/17/generation-z-looks-a-lot-like-millennials-on-key-social-and-political-issues/
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Industry 4.0
Automation, advanced connectivity, artificial intelligence or robotics soas to fully perform mechanical tasks or analysis previously done by people.
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Digital is the
main reason just
over half the
companies on the
Fortune 500 have
disappeared since
the year 2000.
Pierre Nanterme,
CEO, Accenture
Industry 4.0
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Src: http://www.dailymail.co.uk/news/article-2826463/CBRE-report-warns-50-cent-occupations-redundant-20-years-time.html
Industry 4.0
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COVER YOUR ASS(ETS)
Infrastructure Deficits
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Rise of Entrepreneurial Culture• Mentorship• New Forms – pop-up,
WeWork, shared spaces• Success Stories• Sector Objectives• Youth• Investment Fund• Broadband• Education• Social Media Prism• Licensing…
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Src: CNN.com
Retail Apocalypse
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Economic Development
is a
Great Place
to Start.(follow the money)
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What Economic Development Does
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C H O I C E
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BE
INTERESTING
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WHATdo you
want to be
known for?WHOarewe?
(and why do we matter?)
Expert Tip:
Answer these
strategic questions
and 80% of a
community’s
pathway to
prosperity/quality
of life is defined.
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1) Most lifestyle-priced housing in the Columbia Valley.
2) The Columbia Valley’s last remaining big block employment centre lands (former mill site).
• Lots of power• No water limits• Low price
3) Fibre network point of presence
Canal Flats – Value Proposition
Anyone want a retirement home here for less than $200,00?
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A prism applied to all actions….
... the affordable, family-friendly Village
building a new future in diverse
housing options, quality of place
initiatives, tourism and light industry
development, and redevelopment of a
unique work-live downtown. We will
be a key employment centre in a
Columbia Valley that reconnects
people to nature ... and each other.
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• Increased tax revenue creates a more stable/sustainable environment for the Village to provide desired services and amenities.
• Greater school age population keeps the school open.• Population (especially more permanent residency) creates sustainable
demand for new commercial enterprises.
Pop
ula
tio
n
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Goal 1: Generate EmploymentWhy?• Modestly grow population (1000 people+).• Generates future demand for services that have been lost• Creates a self-sustaining community development cycle.• Nurture entrepreneurship – “to rely on ourselves”.
Strategy 1: Recreational Property Owners Call Us HomeStrategy 2: Nurture EntrepreneurshipStrategy 3: Create Employment Centre Lands
Economic development
Community development
These Goals
support each
other….
Canal Flats - The Strategy
Goal 2: Build a Distinctive CommunityWhy?• Quality of place (“village-beautiful”) • Enables investment, specifically creative workforce
& entrepreneurs that seek lifestyle communities
Strategy 1: Create Downtown Policies (pocket housing, live-work, timberframe design) that enable developmentStrategy 2: Implement Beautification and Specific Quality of Life Initiatives
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Who to Attract?
▪ Working families
▪ Younger working
generation
▪ Entrepreneurs
▪ Early retirees
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I) Change the Conversation
II) Policy
WayfindingIn-community (complete)New provincial info sign Burns & Highway – To Do
Community Forum
Visual Identity – adoption, comms, radio
Website
Vision/Call to Action“Makers”OpportunitiesTourism Product
The NEW Canal Flats
Work-Live1 Grainger
Live-Work Burns
Home-Based Business (policy)
R1 Transitional (small lot)
TransportationPublic bikesATV/Golf Carts
Visualization / Design
Land Use Bylaw OCP
III) Investment Attraction
BID Group Lands
Day Home/Pre-School
Broadband (Complete: DevTel, Tough Country on Village
tower, To Do: Fibre – Grainger - funding submission )
School – Specialty Program focus
IV) Community Development
Community Centre
Arena Timberframe
Workforce TrainingRural Dividend FundEnable Development
Imagine Kootenay
Travel Columbia Valley
1
Advertising
Rural Dividend
Fund
4
3
2
1 1
5Columbia Valley Map Book, Where, Kootenay Business
Revitalization Tax ExemptionBylaw
6
1 ICCI
FDI Action Plan Invest tab – websiteInvestment Guide updateOpportunity Sheets (6)
Investment Co-op
Project Management / Participation
• Industrial Land Strategy• Mixed Use Visualization• Hotel Study
Less Complete More Complete
CBT Public Art Program
TELUS relocation to CLTC (property
redevelopment)
7Tax
Strategy
6
Inquiry / Land Owner Facilitation
3
2
4
4
5
7
2
3
4
3
2
$100k5
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INVESTMENT ATTRACTION
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• Fabrication• Data Pod Manufacturing
• Data Centre• Edge Computing - Video Rendering, Artificial Intelligence, Smart Factories, Automated Mines,
Virtual Reality, Blockchain, Unmanned Aerial Vehicles
• Excess Heat Opportunity (agribusiness)
• Agritec• Building Systems and
Components• Technology Training Centre
PodTech BID Group
Vertical/Horizontal Value Chains
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THE LAUNCH – 4 PROJECTS
To attract investment and achieve their vision the Village launched RFPs for 4 projects in 2018. Most are now complete or in the final stages.
OCP & Zoning Bylaw Updates
Industrial Land
Strategy
Hotel Feasibility
Study
Visualizations & Design Guidelines
1 2
3 4
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1. Industrial Land Strategy
Scope of work: flood hazard identification, highway access management strategy investigation, financial fundamentals, sector targeting/value-chain research, infrastructure modeling, OCP/Zoning Bylaw recommendations
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What actually happened…A major investor acquired the Village’s vacant industrial lands (former mill site) and other complementary lands. They created a master plan that would mesh with the other initiatives of the Village and spurred economic interest and speculation.
(above) Vision by new owner BIDCO
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New Village Centre
The Vision (courtesy of BID Group)
JOBS JOBS JOBS
Direct Jobs – 80 by end of 2019-Annual income est. $5M
Additional Indirect Jobs (retail, food, services)
Generated – 80-160Job total is 50-70% of current
labour force in Canal Flats.
1. A water canal that provides a central
amenity
2. Approx. 1000 new residents at build out
(150% of current population)
3. A new downtown core
4. An employment centre (CLTC) – roughly 75-
100% of today’s Canal Flats labour force
5. Mixed use commercial-residential approach
6. Housing affordability via housing innovation
(e.g. work-live, smaller, apartment/condo,
etc.)
7. Hotel accommodation
Other innovations: master planning/subdivision/ag innovation funding/dike/district heating/rail spur/open house/marketing/sector targeting
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East Kootenay Columbia Investment Co-op
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Fibre
▪ Extend from PoP
▪ CLTC
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1) Agrifoods• OBJECTIVE – ATTRACT PROCESSING INVESTMENT (NICHE CROPS, GREENHOUSES, FABRICS,
AQUACULTURE, DISTILLERY)
2) Fabricated Metal Product Manufacturing• OBJECTIVE – LEVERAGE BID GROUP METAL FABRICATION ENTERPRISE INTO ADDITIONAL METAL
FABRICATION CLUSTER ACTIVITY
3) Forestry – Wood Products Manufacturing
Secondary Investment Attraction Focus4) Mining5) Transportation
Additional micro foreign direct investment opportunities have been identified as follows:1) Mountain Mercantile 2) Master Planned Lands 3) Work-Live (Village Centre) 4) Immigration – the Village of Canal Flats welcomes new immigrants who invest in start-up enterprises or purchase existing enterprise(s).
Targeting incorporated into: 1) investment opportunity sheets; 2) Investment Guide; and 3) investment-focused website content.
Primary Attraction Focus
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Innovative Opportunities
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BRE/Investment Attraction
Childcare
Wellness Centre
Brew Pub
Kimberley enterprise
Dance school
Hotel
RV Campground
Mountain Mercantile
Mainstreet Redevelopment (2)
FDI
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2. Hotel Study
Rural Development Fund
Conclusions stated a potential Return on Investment (7.4%) below what is typical (12-15%) but gave the Village insight into the market and potential challenges or barriers.
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POLISEE3.
3. OCP & Zoning Bylaw
Updates
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We can be good places for business/to live. While being hard to do business/get things done in
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CONNECT THE DOTS
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OCP & Zoning Bylaw Updates
Solution: Fully integrated approach!Many (maybe most) Municipal
Development Plans (MDPs) and Land Use Bylaws (LUBs) are out of sync.
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A Key CatalystHousing Innovation
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(small)
(infill)
• “Affordability” isn’t solved with sole focus on public housing. • Must enable flexible lifestyle solutions. • Housing addressed this way = economic development by attracting families,
entrepreneurs/creators, and recreational property owner transition to more full time status.
Lifestyle-Priced Housing
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RESIDENTERPRISE
RESIDENTERPRISE
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WORK-LIVE
• Work-live mixed-use • Adaptive housing• Smaller lot sizes
• Density downtown• Reduced parking requirements• Design guidelines
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OCP & Zoning Bylaw – Big Moves
Big moves to increase population & economic
activity
i. Allow Accessory Dwelling Units
ii. Promote home businesses
iii. Reduce/eliminate parking
standards
iv. Promote a greater mix of land
uses (especially downtown –
live-work/work-live!)
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Accessory Dwelling Units
• Minimum floor area 37.0 m2 (400 ft2) - 70.0 m2 (753 ft2).• Owner occupied principal dwelling if ADU is rented
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Home-based Business
Typical bylaw regulations for Lucy’s HBB (personal services – psychiatry)- Off-street parking stalls (min 1 or 2)- Restricted hours of operation- Discretionary use – post for 2 weeks
to see if neighbours complain- Must provide proof of professional
certifications- Maximum size of business- Business licence
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• Do you have a declining municipal population and want to grow?
• Do you have available road right-of-way for on-street parking?
• Then scrap your parking requirements –especially for home-based businesses!
HBBs & Parking
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HBBs & Parking
Right-of-way
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A word about parking
“twin gods of Smooth Traffic and Ample Parking—have turned our downtowns into places that are easy to get to but not worth arriving at.” ― Jeff Speck, author, Walkable City
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• Allow multi-unit residential (up to a 4-plex) in most R1 residential areas
• Allow a broad list of residential and commercial uses in the Village centre
E x p a n d the allowed land uses
Jade Landing – multi-unit development, Canal Flats
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• Do you really need 8, 10, 12 residential districts?
• Simplify your land use bylaw by compressing the number of districts (Alberta examples -> High River, Beaumont).
• Allow for more variety in your residential areas.
Compress your zones/districts
Before After
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OCP-IN-A-PAGE
Fun easy-to-read folded
brochure summarizing
the Community Plan for the
average citizen
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4. Visualization – Inspire the future
Most people can’t visualizecommunity change and vision. You must show them!
Visualizations & Design Guidelines
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Live-work / artist studio residential
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Mixed-use Downtown
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Mixed-use Downtown
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Live-work Infill Residential
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Pop-Up Development – Muskegon, Michigan
Work-Live Downtown Revival - Examples
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CLOSE THE LOOP: SALESMANSHIP
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Municipal Branding
before after
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Investment Guide
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• Canfor• Mountain Mercantile• Work-Live – Grainger• Tourism Product• Koochin
Investment Guide
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Lifestyle focused marketing
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New Website – key first contact
before after
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New Website
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LAST DEEP THOUGHTS
Economic Development &
Marketing
Planning Policy
(e.g. MDPs)
Planning Regulation (e.g. LUBs)
Are yours talking to each other?
I love rulesI have a dream
Jobs.Jobs.
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Questions