Business and Marketing2nd Semester

Unit 4: Skills for Business and Marketing

Lesson Transition• Teacher will break students up into

three groups:–Group 1: ½ of the class–Group 2: ¼ of the class–Group 3: ¼ of the class

• Instructions to the groups:–Each group os to design and

describe to the class a new school flag

–You have 10 minutes!–GO!

Transition Discussion• Each group will present their flag idea to

the class

• Questions to answer:1. Were specific people assigned to certain

tasks?

2. Was there an overseer or leader to take charge of the group?

3. Did anyone talk to the other groups?

4. Evaluate how the group size played a part in the group progress.

Management:Hiring, promoting, firing

Management Skills

Chapter 11

Ch 11 -- Sec 1: Management Structures

• How horizontally organized companies differ from traditionally organized companies

• The three levels of management

• How a self-managing team functions

What you’ll learn. . .

Management

The process of reaching goals through the use of human resources, technology,

and material resources.

Businesses are organized in two ways:

1. Vertical Organization

• Up-and-down structure• Managers look up to higher levels of

management or down to employees.• Goal is to perform a particular

department function well.• Traditional organization

Levels of Management

• Top Management–Those who make the planning

decisions that affect the whole company

–Examples: CEO, President, Senior VP

Levels of Management

• Middle Management–Their job is to implement the

decisions of top management–They plan ways that departments

under them can work to reach top management’s goals.

–They communicate with and support supervisory level managers.

Levels of Management

• Supervisory-Level Management–Front-line managers supervise the

activities of employees who carry out the tasks determined by the plans of middle and top management.

–They assign duties and evaluate the work of production or service employees.

2. Horizontal Organization

• Involves self-managing teams that set their own goals and make their own decisions.

• Organized by process instead of function.

• Customer-oriented

• Most companies mix the two types of management.

Horizontal Organization

• Self-Managing Teams

– Employees are organized into teams that manage themselves.

– The team “owner” is nearest to an overall manager. The “owner” acts more like a coach than a boss.

– Empowerment – encouraging team member to contribute to and take responsibility for the management process. It contributes to loyalty.

Horizontal Organization

• Organization by Process

– Self-managing teams are organized around particular process, such as developing new products or providing customer support.

– Teams are made up of people with different specializations such as marketing research, design, engineering, and finance.

Horizontal Organization

• Customer Orientation

– Source of direction is the customer

– Managers have direct access to customer feedback.

– Result is large profits, high productivity, and satisfied investors.

16

11.1 ASSESSMENTASSESSMENT

Reviewing Key Terms and Concepts1. What is the principal difference between

the structure of a vertical company and the structure of a horizontal company?

2. What are the three levels of management?

3. Why did many companies choose to downsize in the 1980s and 1990s?

4. What is the role of the "owner" in a self-managing team?

Business Accounting & Marketing

Marketing Unit 4

Chapter 11: Management Skills

Management Skills

Chapter 11

Ch 11 – Sec 2 Management Functions

• The three functions of management• The management techniques used by

effective managers• How to motivate employees through a

system of rewards.

What you’ll learn …

Basic Management Functions

1. Planning

– Deciding what will be done and how it will be accomplished

• Example – A CEO sets a sales goal to increase profits by 10%.

– Should be realistic, comprehensive, and flexible.

Basic Management Functions

2. Organizing

– A coordinated effort to reach a company’s planning goals.

– Involves assigning responsibility, establishing working relationships, staffing, and directing the work of employees.

• Staffing includes selecting and training new employees.

Basic Management Functions

3.Controlling– The process of comparing what you planned

with actual performance.

– Involves setting standards, evaluating performance according to those standards, and solving any problems revealed by the evaluation.

Basic Management Functions

– Mission Statement – describes the ultimate goals of a company in a brief paragraph or two.

• It is a summary of why a company exists.

• Once the goals are established, the company will adopt consistent standards.

Click the logos to see the company mission statement

Effective Management Techniques

• Give clear directions

• Be consistent

• Treat employees fairly

• Be firm when necessary

• Set a good example

• Delegate responsibility

• Foster teamwork

• Be ethical

Employee Motivation

• The more people feel that they are appreciated, the harder they will work.

• Provide frequent feedback to employees.

• Formally evaluate them each year.

• Reward smart work, not busy work (Simplify the work.)

Can you think of some ways to reward good employees?

Employee Motivation

• Rewards

– Reward smart work, not busy work

– Identify workers who value quality

• Encourage Creativity

– Do not let conformity stifle creativity

Human Resources

Most companies have a human resources (HR) department that handles recruitment, hiring and firing, training, and other personnel matters.

Recruiting

• The process of locating a pool of applicants and selecting employees from this group– Current Employees – promotions– Walk-ins– Media Advertising– State Employment Services– Schools– Discrimination and the Law

• There are laws that prohibit discrimination on the basis of race, color, religion, gender, national origin, age, sexual orientation, or disability.

Hiring New Employees

• Interview the applicant to determine whether an individual has the skills and abilities to perform well on the job

• Explain wages and benefits• Many employers do some pre-employment

testing

Orientation and Training Programs

• Tour of the company and introduction to coworkers

• Discussion of the company’s history, mission, and values

• Description of what the company does

• Training on equipment, such as cash registers and computers

• Information on where facilities are located

• Information about payroll, benefits, and company policies

Other Human Resources Responsibilities

• Scheduling Employees

• Handling Complaints and Grievances

• Assessing Employee Performance

• Remedial Action – a means of encouraging appropriate workplace behavior in order to improve employee performance.

– Preventive discipline

– Corrective discipline

• Dismissing Employees

• The Exit Interview – provides the opportunity for both the employee and manager to obtain valuable feedback.

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11.2 ASSESSMENTASSESSMENT

Reviewing Key Terms and Concepts

1. What are the basic functions of management?

2. What is the value of employee orientation?

3. What does it mean to delegate responsibility?

4. What are two ways to reward employee loyalty?

Class Work - April 21, 2023

• Textbook:–Page 251, 14 – 19

• Workbook:–Page 89 – 90

• Save in your folder as:Marketing-CW-11-filastname

• Next Class: –Chapter 11 Activity

Business Accounting & Marketing

Marketing Unit 4

Chapter 11: Management Skills

Chapter 11 Activity

• Pick up & complete Chapter 11 Activity Packet:

– Reading Activity

– Internet Activity

– Chapter 11 Quiz

• Write Complaint and Response Business Letters:

– Complaint Letter about defective product or bad service

– Response Letter from company to customer

Letter Assignment• Write Business Letters:

1. Write a Complaint Letter:A. To a company of your choiceB. Regarding an issue of your choice:

– Bad service– Bad or defective product

• Save as: Complaint-Letter-filastname2. Write a Response Letter:

A. Represent the company you wrote toB. Respond properly to the issue to solve it• Save as: Response Letter-filastname