Business and Advertising in the 1920’s
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Business and Advertising in the 1920’s
Nick Jones
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Before 1920’s Business
Spanish Flu causing 40 million deaths around the world
WWI involving many European countries and United States
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1920’s
• This time period was thought to be a post war economy
• Many men returned to fill positions that they once worked in
• Yet, the unexpected increase in sales, jobs, etc. made the economy rise
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Booming Business
• Many large department stores• Chain grocery stores/Chain drug stores• Banks (for loans)• Movie theaters/Radio• Automobiles • New luxury hotels and offices being created
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Positive of Booming times
• Land/House value increased• Jobs were plentiful • Many high paying jobs created millionaires• People begin to invest in the stock market • New inventions/Patents increased
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Negative of Booming Time
• Not all industry's were flourishing(Farming, Railroad)• Coal was the main energy (dangerous)• Trade Wars with other countries• Many people were “uneducated” with money• Corruption within business’s
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Technology
• The increase in technology helped the economy grow
• Radio was the main one, as it delivered news and ideas to the people
• Other inventions (frozen food, planes used for peoples needs, hair dryer, hearing aid, antibiotics, etc.)
• Movies gain sound (entertainment)
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Radio’s were popular items
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Credit in 1920’s
• Allowed consumers to pay in separate payments
• Helped people pay for houses (mortgages)• Was the idea of spending and borrowing• This also was the time when many used
money towards recreation, appliances, etc.
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Popular Bank of it’s time used to take out loans
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Ex. Ford
• Ford was a big car manufacturing that began to come popular in the early 1900’s
• Reasons for success were ability of mass production (assembly line)
• Sold over 15 million Ford Model Ts by 1927• Reformed cities by providing jobs to
population (Detroit)
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Ford Ad - 1924Tudor Sedan $590, Sedan $685,Coupe $525
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Baseball ties into economy
• Baseball began to bring cities together and bring in revenue
• Also provides tiny cities with minor league teams to develop players
• Nationally recognized stars become popular and help advertise
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ADVERTISING TO THE PEOPLE1920’s Advertising
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Advertising Lures Buyers
• Ex. Coca-Cola ad’s begin to change idea from medicine to refreshing
• Advertisers reach public by using athletes and actresses
• Place ad’s in papers to reach millions who read the paper (NYTimes)
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Coca-Cola used women to appeal to customers
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Colgate Toothpaste Ad - 1924$.25 for the large tube
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Coca-Cola becomes refreshment
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Example of Athlete being used to advertise
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EXAMPLES OF BUSINESS Pictures 1920’s
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1920’s Luxury Hotel
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Movies with sound were booming
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Department Store
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Paper used to inform people and advertise
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STOCK MARKET1929
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Stock Market
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End of 1920’s
• Business was flourishing and wealth was everywhere
• A sudden change within the market in 1929 left the market in pieces
• Stock values dropped, businesses failed, jobs were lost
• Led into the Great Depression
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Business ties into everything!