Business Analytics as a Service
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Transcript of Business Analytics as a Service
Assimil8 's experience of developing
a dedicated SaaS capability
BUSINESS ANALYTICS AS A
SERVICE
Presented by Karl Mullins
Assimil8
www.Assimil8.com
Part 1 – What Do We Do – A little about Assimil8
– What is the Service and offering
– Why SaaS Is important to our mid-market clients
– How does this help our clients
Part 2 – How Did We Get There – What did we did internally
– Our journey to get to a point of delivering solutions
Part 3 – WIIFM?
Briefing
About Us
IBM Cognos
Recruitment
Specialists
Business
Analytics as a
Service
BI, TM1 & EP
Expertise
Value Added
Technologies
“Achieve More” with Assimil8
• IBM Premier Business Partner
• IBM Ready for Cloud Services
• IBM Cognos Sales, Consultancy,
Training & Support Provider
• Software Development
What Does SaaS look Like?
What Does SaaS look Like?
Assimil8 Business Analytics as
a Service is...
– Scalable, Modular Analytics service
– BI and Performance Management Solutions • By Size
• By Industry Sector
• By Service component
– Customised client branded portal technology
– Version Control & Regression Testing
– Automatic documentation capabilities
– Geo spatial capabilities from ESRI
– Self Service Password Module
Service On IBM Cloud Hosting
Organisation
External Services
Data Warehouse
ADMINISTRATOR
External
Sources
USER
USER
IBM SoftLayer
Underpinned with..
Support and Value Added Services
– Instance provision, Software Images & Virtual Machines
– Dynamic Storage
– Internet Transfer
– Secured LAN
– User/Group security management
– Monitoring Services
– Maintenance Services
– Economies of scale
– Disaster Recovery and Backup Planning
– Notification Services
– Solution integrity and Continuity
Why Is SaaS Important to our
Clients
Mid Market Companies would like to perform better but;
• Times of Austerity!
• Cash Flow is KING
• Increased pressure to cut costs
• Increased pressure to cut head count
• Increased pressure to reduce infrastructure
• Increased demand for pay as you go facility
• Increased demand for rapid deployment
• Increased demand for outsourced solution management
• Aspire to become an Eco-Friendly operation
• Targeted to reduce CO2 carbon footprint
Typical Non SaaS Engagement
Barriers
• Hardware (Lease or Purchase lead time)
• Software (Perpetual)
– Generally Initial oversizing
• Resource
– Exposure, training, salaries, head count, attrition
• Long procurement cycle
• Cost NOW, Benefit Later (ROI)
How Does Assimil8 SaaS
Offering Help?
• Cost Effective
• Agile
• Focussed
SaaS Cost Effective
• Pay as you go/use
• Opex not Capex
• No set up – it’s already there
• Little or no infrastructure layout
• Pay per use = no paying for hardware you don’t use
• All technology needed is already in your office
• Security is included
• Energy costs minimised
SaaS Agile
• Always up to date
• Automatically up-to-date version
• No need to schedule implementations
• Upscale package instantly
• Remote working is inherent
• Multi tenant means flexible
• Data accessed centrally so work any time, any place
• Capacity – Possible to Increase and Decrease at short notice. (Month End)
SaaS Focussed
• Quick to put in place. Decide – implement – use
• Central server inspires collaboration
• Less implementation time = more strategy focus
• Virtually nil maintenance – focus on improving usage
• Environmental impact minimised
• Political benefits - Less conflict between business and technical managers (focussed on us )
Mid Market SaaS Clients
Benefit Summary
• Rapid deployment
• Low upfront costs
• Monthly rental (SAAS for Cloud & Cognos)
• Low administration costs
• Lower TCO and fast ROI
• Business Continuity built in – no false starts
• Lower running costs
• Change Solution as their business changes
Part 2 – How Did We Get there
…, a journey of a thousand miles begins with a single step
Actual Experience
…, If we didn’t get there someone else would
• We made the leap !
• Steep Learning Curve
• Pioneering solutions • Risks & Reward
• Preparation is everything
• 1Direction Autobiography • 3 years in a lot has
changed
• Long way to go
• Still learning
• Fluidity
KISS - Solution
• This is NOT the team (really!)
• We mean.., Keep It Simple Stupid
KISS Solution Recipe
• Create ‘off the shelf’ business solutions
(Size,Sector,Analytics Capability)
• Add Managed Service Platform
• Add Value Added components and
Technology
• Add Support functions
• Bring all ingredients together in a simple
straight forward SERVICE to the client
• Leave to rise for 3 years
SaaS Ingredients
Paradigm Shift in approach / team – Crucial to up skill on IBM Cloud Hosting
• SoftLayer, IBM SCE
• Software around the edges
– Crucial to have Integration skills
– Crucial to have dedicated support team
– Crucial to have Go to market license agreement to support low cost service model IBM ASL.
– Early Adoption clients (prove the SaaS service)
– Identify Value Added Services and Software which compliment a SaaS route to create a Market and proposition differentiator.
Talking Numbers
• 2011 –Adopted Cloud Internally
• 2011 – £2K & 1 SaaS Client
• 2013 – 30% of our Business Services
Revenue from SaaS Offerings
• Annual associated contracts of £200,000
• Predictable and Secured business
models.
Part 3 WIIFM
What’s In It For Me?
– Piggy Back mass marketing drive of Cloud Computing & SaaS.
– Open new doors to business that would never have been reached due to cost barriers
– Revisit old clients with new sales approach
– Change plateau at entry level services, untapped markets (<50m Entry point)
– Reduces Sales Cycle longevity (Your Costs!)
– We can sell to IT Managers ‘Sign-Off’ authority
WIIFM – Our Findings
• Less competition in this space! (Not after today)
• Clients have an appetite to expand services
• Up-Sell additional features easily and quickly built in to the model
• Clients push more software opportunities – Can you look after our CRM system, HR System,
Legacy Systems and Database.
• Mutual recognition of ROI quickly
• Value of Assimil8 grown as a direct result of annuity contracts and SaaS Model.
• Compliments our other services and models – Evolution rather than revolution
Parting Thought
• IBM Cloud Host Invaluable to
proposition and success.
• Embrace and Adopt!
• We added £200,00 pa to our business with
these contracts in 3 years, largely with what
we already had!
• No Other option internally could derive such
business growth – not at such a low cost.
Thank You
• Thanks you for your Patience and
Attention