PampHer Inc.

MBA: PROJECT MANAGERHECTOR FRANCISCO RUEDA

hectournica@gmail.com google.com/+HectorFranciscoRuedaSalgado

1(305) 767-8643

Independent Business Consulting Solutions

GO FROM BEFORE

TO AFTER with PampHer

Product Overview

Product Description PampHer Inc. is a user friendly website which

allows customers to connect to local day spas, nail salons, and hair and beauty salons for free.

Our site works as a liaison toConnect Salons/Spas to Potential Customers

Online Allows Customers to Compare Local

Establishments

PampHer Client/Customers Amenities:

Clients (Salon/Spa) Free directory listing

In-Home Service package deal

Low Flat-Rate 2 year Membership Fee

Premium placement & promotion with membership

Access to a wider market base i.e. men, tourists, etc

Customers (Users) In-home Service options

Compare Prices

Schedule Appointments Online

Read Reviews

Discount Deals

Product Overview PampHer follows the similar transactional business

model as the food ordering site GrubHub Pay-Per-Click transactions.

PampHer Profits from: The Number of Services Booked Through Our

Website. $200 Premium Membership Packages for

Salons/Spas

Asking Investors for $161,000 in starting capital

Size of Opportunitye-Commerce & Salon/Spa

Industries

Size of Opportunity Unique Service

Increasing Concern of Health, Wellness & Physical Appearance

Economic Recovery Gives Consumers Disposable Income

Growing Market Share

Limited Competition

Industry Performance

Industry Performance

E-Commerce

Industry On the Rise

More businesses starting up their businesses online and through e-Commerce

Significant decline in setting up traditional brick-and-mortar shops

4 C’s are the major attributing factors to explosive e-Commerce growth are, Convenience, Cost, Customers, & Commerce

Industry fared well during the Great Recession of 2008

Industry Performance Cont’d…

Salon/Spas Relatively large and stable industry and experiencing

steady growth

Consumers are spending more on beauty services

Industry experienced minimal loss during recession: fared well against the private sector outpacing the national GDP Industry expects to see 15% in additional job growth

between 2010 & 2020

MARKETING STRATEGY

Target Market

Geographic segmentation will be New York City because of the large consumer markets in the area.

According to the US Census Bureau, states with the highest concentration of establishments include New York and New Jersey

Affordable medium for all small to mid size business that cannot afford to spend a fortune on marketing and advertising

Target Market

Demographic segmentation : adults starting under the age of 25 till 54

Constitutes towards 87% of the market

Consumers between the ages of 35 and 44 have established income streams, allowing them to make these discretionary purchases.

Adults between the age group of 25 and 34 have significant demand for personal care services.

Market Size

E-Commerce Invesp Reports the number

of e-Commerce sales in the U.S is growing at about 10% annually and projected to reach $279 billion in by 2015.

Salon/SpaSpa, Hair and Nail Salon industry

is in the growth stage of its life cycle

Anticipated to grow an additional 3.4 % annually until 2017 with increasing consumer expenditure

Industry has grown at an average annual rate of 1.2% to an estimated $1.5 billion by the end of 2012.

BUSINESS MODEL

Pricing Freemium Model- free listing for every spa, hair and nail salons

along with the service and treatments they offer.

Spa and salon willing to pay a membership fee would be displayed in a premium place, can offer promotions and post coupons.

Charge commission for each appointment booked through our portal. 5% for sales up to $49 10% for sales between $50 - $149 15% for sale of $150 and over

Exercise price elasticity of demand and will eventually modify costing as per the demand curve

Promotion Create a brand image for our company and getting our name out

there.

Basic communication channel: Social MediaFacebookTwitterPinterest

Advertising on the radio, another effective way of reaching our target audience.

Brochures in travel agencies & tourist accessible locations

Intend to create a mobile application for much effortless scheduling of appointments.

Operations & Resource Requirements

PampHer Management Team

Hector Francisco Rueda – CEO-VP OF Operations B.A. in Business Administration & M.B.A. in Project Management Technology & M.B.A in Information Systems. Post Degree in Hospitality.

Organizational Chart

Operations & Resources

LOCATIONPampHer Headquarters will be located in the

Williamsburg Tower at 1 Hanson Place, Brooklyn, NY 11243. Three Rooms 900 sq ft.

Resource RequirementsTechnology requirements1.Two computers

2.Network Printer/ Fax

3.Office Phones

Personnel requirements1.Additional Staff

2.Tablets

3.Cell Phones

4.Company Car

Resource Requirements

Resource requirements– Financial, distribution, promotion, etc

External requirements– Cloud computing provided via sales

Force– Web Design

FINANCIALS

Start-up found & assumptions

Founders will invest $80,000 ( $16,000 each)

80,000 shares issued ( $1/share)No debt issued Tax rate 25%Sales rate, 80%Monthly salary 1,000 plus commission 15% salary will be set aside for payroll

Sales Forecast

Break-Even ROI

Break-even sales = Fixed expenses /Contribution margin

Break-even sales (monthly) = $9,135/ (1-$838/10,815) =$9135/92.2% =$9,090

which will be achieved in the middle of January 2014

ROI 56%( avg.)

Income statement (partial)

2013 2014 2015 2016 2017

Net Sales

89,020 159,800 295,835$412,352 $618,528

Gross profit

82,122 137,791 249,040 341,346 463,875Total expenses

113,120 117,000 155,428172,422 175,058

Net income -30,998 $15,728 $70,170 $126,760 $216,613

Net Cash Flow

Valuation & Exit strategyFree Cash Flow to

equityDiscount rate 25%;

g=4%PV=$677,690 ; T=

$1,674,641Asking for $200,000

with 30% equity

Ownership Value

Founders (5) 14% $334,928

Total 1,674,641

Thank You