Business Analyst

SUSAN E. MOORE [email protected]

PROFILE: Software Business Analyst: I have extensive Product Management experience on the following Advertising Agency software systems: Workamajig, EAS (Enterprise Agency Suite), ADTRAQ and ADSERVE. My expertise in software functional design specifications, application testing, user documentation, software training and support (internal and client) has increased company efficiencies and improved client satisfaction. I am a strategic thinker and problem solver with excellent communication and interpersonal skills.

PROFESSIONAL ACCOMPLISHMENTS:

Software Functional Design Specifications Subject Matter Expert: CDN & US Print, Outdoor and Interactive, CDN Broadcast, US Local

Broadcast, and International Tax. Key contributor to the success of the EAS (Enterprise Agency Suite) application within the North American marketplace and the ADTRAQ application within the Canadian marketplace.

Brand Specialist: For the following Buying, Billing and Paying processes: Regular, Multi and Split brands, Brand Divisions, Brand Allocation (Manual & Auto), Corporate, AOR, and Franchise.

Custom Software: Team leader for complex brand advertisers (P&G, Unilever, GM, Labatts, Fidelity etc.).

Increased Client Satisfaction: Designed useful software enhancements that streamlined Advertising Agency work flows and increased end-user efficiencies.

Software Application Training (Client & Internal) Expert Trainer: Recognized for setting the “benchmark” for high quality training sessions. Has

received numerous written and verbal compliments (by clients and internally) resulting in personal requests for training.

Software Application Quality Assurance Increased Application Stability: Designed complex manual test plans and execution

methods that reduced software bugs resulting in higher levels of end-user satisfaction. Increased Efficiencies: Reduced testing time by 35%. Developed time-saving testing

techniques that allowed a single set of data to be re-used or used for multiple purposes. Meticulous: Sets high standards for software quality and stability before it gets released to

clients.

Documentation Manager Increased Efficiencies: Reduced the timeline required to create/update and maintain end-user

Manuals and Release Summaries by 40%. Created and utilized Information Repositories for repetitive “chunks” of baseline information, Format Templates to control styling and “freezing” methods to preserve older versions.

Consistency: Created and maintained professional grade end-user documentation “standards” that improved consistency across the various documents produced.

Gate Keeper: Allocated and supervised the workloads of several co-workers.

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Troubleshooting Knowledge: Utilizes industry, application and technical knowledge to quickly identify and

resolve software issues. “Go-to” Person: Known for finding and resolving obscure or difficult software issues.

TECHNICAL APPLICATIONS: ADVERTISING SOFTWARE:Word, Excel, PowerPoint, Wiki, Google Docs WorkamajigVisioPro, Snagit, PrintKey Pro, Snipping Tool EAS (Enterprise Agency Suite)Cisco MeetingPlace, JoinMe, Skype ADTRAQ and ADSERVEMantis, Bug Tracker, HP Quality Center, Help IQ STRATA, DoubleClick, Harris Donovan

QUALIFICATION HIGHLIGHTS:

Product Management Skills Due Diligence: Researches and gathers relevant information (individually or collaboratively) to

fully understand the project. Uses industry knowledge coupled with application knowledge to meet and deliver the end-user requirements.

Strategic Thinker: Uses a creative mindset balanced with standard technical processes to design viable software solutions that resolve business issues and streamline the end-user experience.

Detail Oriented: Effectively analyzes and manages large volumes of information resulting in high end-user software stability.

Functional Design Specifications: Proficient with the various tools to create comprehensive business documents that communicate what is needed (VisioPro, Snagit, Word, Excel, WIKI etc.).

Interpersonal Skills: Takes the lead to co-ordinate and monitor major activities with multiple departments throughout a project lifecycle to ensure all is on track (investigative meetings, functional design meetings, programming pass-off meetings, QA meetings, Client Services meetings etc.).

Team Player: Partners extremely well with technical teams and client service teams to produce high quality software features and processes. Leader and member of numerous Task Forces. Known as having a positive attitude and a pleasure to work with.

Good Judgement: Balances initiative, pro-activeness, and system integrity to determine the appropriate course of action resulting in increased client satisfaction.

Experienced Professional: Provides the “competitive edge” due to vast industry knowledge and working experiences on several Advertising software suite applications.

Communication Articulate: Communicates complex information in an effective manner. Clear & Concise: Takes complex technical software and produces functional design

specification documents that are easily understood. Knowledgeable: Trains software features and concepts with a high degree of competence.

Presents using a logical end-user workflow that highlights the merits of the new feature or process. Known as an expert trainer.

Informative: Writes useful end-user software documentation that accurately reflects the process by including logical workflows for complex processes, fast-track “how-to’s” and helpful hints on how to maximize the software.

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Time Management Multi-tasks: Excels by organizing and prioritizing large volumes of work. Works effectively

while performing under pressure. Results Oriented: Driven to succeed. Utilizes time efficiently with a high level of initiative.

Meets and often supersedes deadlines. Delivers what was promised.

RLEVANT EMPLOYMENT HISTORY:

Streamline Technologies - Workamajig 2013-2015 Birmingham, Michigan ~ Anthem, ArizonaSoftware Functional Design Consultant – Product Management (Workamajig) Harris Corporation 2002- 2013 Toronto, Ontario ~ Montreal, Quebec ~ Manhattan, New York ~ Bridgewater, New Jersey Business Analyst - Product Management (EAS & ADTRAQ) Encoda Systems 1996 - 2002Toronto, Ontario ~ Montreal, Quebec ~ Manhattan, New York ~ Bridgewater, New Jersey Product Specialist – Product Management (ADTRAQ & ADSERVE)

ADTRAQ International 1990 - 1996Toronto, Ontario ~ Montreal, Quebec Client Support Executive – Client Services (ADTRAQ)

EDUCATION:

Seneca College of Applied Arts and Technology High Honours Marketing Diploma

Harris Corporation - Internal Education Certificates:Corporate Communications ~ Record Retention ~ Insider Trading ~ Ergonomics

References Available On Request

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Business Analyst

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