Business Analysis

August 8th 2013Anne Marie Schmitt

An Example…

Techniques

SWOT

Now that you understand the business better…

• Needs? • Fixes?

Make sure to look at financial information

Interpreting the numbers• Initial public offering occurred at 18 USD per share for 18.2 million

shares. Since then the share has peaked at $ 82.50. • Earnings per share are 1.85 USD.• Currently there are 3,758,056 shares on the market.• LULU has a Beta of 1.2 (NASDAQ). • first quarter of 2013 net revenue rose by 21% to 47.3 million USD.

The expected net revenue for this year ranges from 1.645 to 1.665 billion USD

• Direct consumer sales increased by 40.4%. There was an operating income of 65.9 million dollars

• The Om Finder app was launched by LULU in April and surpassed 50% of targeted downloads within the first month. This app will support the LuluAmbassador program and increase customer loyalty.

Format

• Formal• Focused • Persuasive (?)

Investment Recommendations

Publishing

Thank You!

Images taken from: http://companywords.files.wordpress.com/2012/09/6080713-businessman-and-transparency-sheet.jpghttp://www.featurepics.com/online/Strengths-Weaknesses-Opportunities-Threats-SWOT-1340602.aspxhttp://school.discoveryeducation.com/clipart/clip/look---.htmlUtilized for information: http://en.wikipedia.org/wiki/Business_analysishttp://www.strategyconsultinglimited.co.uk/business-strategy/exploring-corporate-strategy-using-m-o-s-t-analysis/http://finance.yahoo.com/q/cf?s=LULU+Cash+Flow&annual