Business Analisis: As tendências de mercado

© 2010 IBM Corporation

Business Analytics

Nuno Maximiano – Business Analytics SWG Specialist

24 Setembro 2010

Business Analysis:As Tendências de Mercado

IBM Business Analytics and Performance Management

© 2010 IBM Corporation2

Business Analytics

Smarter businesses are able to leverage information to

drive smarter business outcomes

Reduce CostsReduce Costs

Reduce RiskReduce Risk

Increase ProductivityIncrease Productivity

Increase RevenueIncrease Revenue

22

Smarter planet: Thinking and acting in new ways to make our systems more efficient,

productive and responsive.


Business Analytics

Information is key for Performance

Sense and respond

Predict and act

Instinct and intuition

Real-time, fact-driven

Efficient

Optimized

Skilled analytics experts

Everyone

Back office Decision Support

Point of impact Action

Support

Source: Business Analytics and Optimization for the Intelligent Enterprise, April 2009. www.ibm.com/gbs/intelligent-enterprise

1 in 3business leaders frequently make critical decisions without information they need

1 in 2don’t have access to information across their organizations needed to do their jobs

4 in 5 business leaders see information as a source of competitive advantage

Competitive advantage insight requires information access and speed


Business Analytics

Performance

Decision Making

Information

Data

Optimizing Performance to gain Competitive Advantage


Business Analytics

Three Questions that Drive Performance


Business Analytics

How are we doing?Three Questions that Drive Performance

IT

SALES

MARKETING

CUSTOMERSERVICE HR

OPERATIONS

PRODUCTDEVELOPMENT

FINANCE


Business Analytics

Warehouses (Relational & OLAP)

Transaction Systems

Flat, Legacy or Modern

ExternalSources

Everybody needs it and is a must have


Business Analytics

Why Business Analytics?

TransactionalAutomation

Business Process Management

Resource Planning

• Task / Process Automation

• Recording & Reporting

Business Analytics

& Optimization

• Business Efficiency (ERP’s, CRM’s, SRM’s)

• Aggregation and Data Warehousing

• Cross-functional Integration

• Business Intelligence• Performance

Measurement

• Enterprise Integration• Detection, Direction &

Prediction

$566B $105B

Source: IBM Analysis on addressable market opportunity based on GMV 1H09 data; includes addressable Hardware, Software and Services opportunity. CGRs 2009-2012

Business Analytics and Optimization is the next big investment area for companies – similar to ERP or CRM in the past

BI – visão estática da informação; BA – visão dinâmica, análise preditiva, what-if analysis


Business Analytics

44%

68%

54%

74%

CIOs are Skilled Customer Advocates that Create Value by Truly Understanding What Customers Want

High growth CIOs proactively craft data into actionable information

... and anticipate much greater levels of integration and transparency with customers in the next five years

CIOs expect end-customers in five years to continuously explore new channels...

”We do recognize the strategic advantage of using data to support improved decision making. We are not as strong as we would like to be, but this is a key plank of our strategy moving forward."

Consumer products CIO, Ireland36%

58%

+61%

+37% +55%

IBM Institute for Business Value

High growthLow growth

Source: IBM Global CIO Study 2009; n = 2598


Business Analytics

Business Analytics is fundamental for future Smarter planetAccording to IBM’s recent study of 400 C-level executives, leading organizations are leveraging analytics for growth in their priorities (2010 – 2011)

Source: Breaking Away with Business Analytics and Optimization: New intelligence meets enterprise operations available in late 2009 at www.ibm.com/gbs/intelligent-enterprise.

Current Top Ten Priorities

Next 21 months Top Ten Priorities

• Pricing and offer strategies• Branding and reputation management• Product/services market selection• Lead generation and pipeline management• Promotion and offer management• Logistics and distribution management

• Customer segmentation and profitability• Demand forecasting and management• Enterprise goal setting and alignment• Budgeting and resource allocation

• Reporting and performance measurement• Cost/expense management• Career path and succession management• Fraud and financial risk management• Leadership development• Channel performance

Increase Focus Maintain Focus Reassess Focus

Return to growth

Improve Productivity


Business Analytics

“It is the job of the Business Analyst to bridge the gap of understanding between the business needs and the technology. For this reason, the successful Business Analyst needs to be business savvy and have a very good understanding of technology”

source “International Institute of Business Analysis”


Business Analytics

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Business Analisis: As tendências de mercado

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