Business Acceleration Program

Fall 2015Session 3

September 24, 2015

Check in

Course Outline

• Weeks 1 - 3 – Long Term Focus • Weeks 4 - 6 – Quarterly to Monthly Focus • Weeks 7 - 10 – Nuts and Bolts of running your

business • Weeks 11 - 13 – Gaining Traction

8 Questions from Traction

• What are your core values?• What is your core focus?• What is your 10 year target?• What is your marketing strategy?• What is your 3 year picture?• What is your 1 year plan?• What are your quarterly Rocks?• What are your issues?

10 Year Target

Your Marketing Strategy

Don’t try to be all things to all people…

…a focused effort will enable you to sell and close more of the right type of work.

Marketing Strategy – 4 elements• Your Target Market• Your 3 Uniques• Your Proven Process• Your Guarantee

Target Market

• Demographic• Geographic • Pyschograpic• Define your target market(s)• Come up with a List of ideal characteristics

3 Uniques

• Unique Core Differentiators• Unique Selling Propositions• What makes your company stand out from the

competition?• No one else can do these 3 the way you do

Proven Process~ Document “The way we do things here”

Guarantee

• Pinpoint an industry wide problem, and solve it.

Your 3 Year Picture

Action for the week

Traction• Read Pages 81-89• Start filling in Vision

Traction Organizer with what you have identified so far

Action• Review/Revise your 10 Year

Target• Keep playing with 10 Year

Projection Tool• Work on Marketing Strategy

– Your Target Market– Your 3 Uniques– Your Proven Process– Your Guarantee

Next Week

• 1 Year Target• 90 Day Rocks

Contact and Connect

Linnea BlairOffice: 619.291.3700Email: Lblair@AdvisorsOnTarget.comWeb: AdvisorsOnTarget.comTwitter: AdvisorOnTargetFacebook:facebook.com/AdvisorsOnTargetLinkedIn:linkedin.com/in/linneablair