Business

TOPICBUSINESS LETTER

WE WILL DISCUSS

• WHAT?

• WHY?

• HOW?

• TYPES

WHAT IS BUSINESS LETTER?

DEFINITION

• A BUSINESS LETTER IS USUALLY A LETTER FROM ONE COMPANY TO ANOTHER,

OR BETWEEN SUCH ORGANIZATIONS AND THEIR CUSTOMERS, CLIENTS AND

OTHER EXTERNAL PARTIES. THE OVERALL STYLE OF LETTER DEPENDS ON THE

RELATIONSHIP BETWEEN THE PARTIES CONCERNED.

COMPONENTS

•HEADING

• INSIDE ADDRESS

•GREETING

•BODY

•COMPLIMENTARY CLOSE

• SIGNATURE LINE

WHY?

MIRANDA BROOKINS,

DEMAND MEDIA

SHE SAID, “EVEN WITH THE POPULARITY OF

EMAIL AND INSTANT MESSAGING AS FORMS OF

WRITTEN COMMUNICATION, COMPANY

EXECUTIVES STILL USE BUSINESS LETTERS”

WHY?

• DIFFERENCE BETWEEN BUSINESS LETTER AND MEMOS

• MAILED COMMUNICATIONS

• PRIVACY

HOW TO WRITE A BUSINESS LETTER

KEEP IN MIND

• BUSINESS WRITING IS DIFFERENT

• PRONOUNS AND ACTIVE VERSUS PASSIVE VOICE

• FOCUS AND SPECIFICITY

• WHERE TO BEGIN

FORMAT OF A BUSINESS LETTER

TWO MAIN FORMATS

• BLOCK FORM

• INDENTED FORM

BLOCK FORMAT

INDENTATION FORMATS

• BUSINESS LETTERS CONFORM TO GENERALLY ONE OF SIX INDENTATION

FORMATS

• STANDARD

• OPEN

• SEMI-BLOCK

• MODIFIED BLOCK

• MODIFIED SEMI-BLOCK

INDENTATION FORMATS

LETS WRITE A BUSINESS LETTER

BUSINESS LETTERIT CONSISTS OF 4 PARTS

• BEGINNING THE LETTER

• COMPOSING THE BODY

• CLOSING THE LETTER

• FINALIZING THE LETTER

1. BEGINNING THE LETTER:

I. KNOW THE FORMAT

II. INCLUDE INFORMATION ABOUT YOUR COMPANY

III. INCLUDE THE DATE

IV. ADD THE RECIPIENT'S INFORMATION

V. CHOOSE A SALUTATION

2. COMPOSING THE BODY

I. STRIKE THE RIGHT TONE

II. WRITE CLEARLY AND CONCISELY

III. BE CONVERSATIONAL WHEN APPROPRIATE

IV. BE COURTEOUS

V. WRAP IT UP

3. CLOSING THE LETTER

I. CHOOSE A CLOSING

II. SIGN THE LETTER

III. INCLUDE YOUR TYPED NAME AND CONTACT INFORMATION

IV. IF NECESSARY, INCLUDE "ENCLOSURES."

4. FINALIZING THE LETTER

I. EDIT THE LETTER

II. POST THE LETTER

TYPES OF BUSINESS LETTER


• SALES LETTERS

• ORDER LETTERS

• COMPLAINT LETTERS

• ADJUSTMENT LETTERS

• INQUIRY LETTERS


• FOLLOW-UP LETTER

• LETTERS OF RECOMMENDATION

• ACKNOWLEDGMENT LETTERS

• COVER LETTER

• LETTERS OF RESIGNATION

ANY QUESTION

Business

Education

Transcript of Business