AIMAN JAVAIDROLL NO.15031554-024

UNILEVER

HISTORY Unilever began with British soap-maker

company named Lever Brothers. Their revolutionary action in business was by introducing the Sunlight Soap in 1890s. That idea was from William Husked Lever, founder of Lever Brothers. This idea helped the Lever Brothers become the first company that help popularize cleanliness in Victorian England. Moreover, the product rapidly emulated globally after that it was a success in UK and made Lever Brothers obtained more business worldwide.

INTRODUCTION Unilever is the world's most consumed product brand

in home care, personal care and food. In 2002, Unilever had a worldwide revenue around €48,760 million. Unilever has two main parenting companies, they are Unilever NV in Rotterdam and Netherland and Unilever PLC in London, UK. However, Unilever still has two major competitors named Nestlé and Procter & Gamble. Unilever has several worldwide products in foods such as Lipton, Knorr, Blue Band, Ben and Jerry, Walls, and Brooke bond. In home care, they have Surf, Sun, Radiant, Domestic and Skip. In personal care, they have Ponds, Vaseline, Rexene, Lux, Dove, Lifebuoy, President, Sun silk and Axe/Lynx.

CEO OF UNILEVER

Paul Pullman

FOUNDERS OF UNILEVER

Antoniou Johannes Jürgen

Samuel van den Bergh

William Lever

James Darcy Lever

Georg Schacht

Headquarters of UnileverLondon, United Kingdom

LOGO OF UNILEVER

SLOGON OF UNILEVER

PRODUCTS OF UNILEVER

STRONG CATEGORY POSITIONS

RANKING OF UNILEVER SALES 57BILLION DOLLARS PROFIT 4.83 DOLLARS ASSETS 52.05 BILLIONS MARKET VALUE 91.33BILLION

SCANDAL OF UNILEVER

Unilever's Mercury WasteIn 1983, Chase brought Ponds Ltd, one of U.S. company bought an area near Kodak canal. They relocated their thermometer-making factory that had been in Watertown, suburb of New York to this area. In 1987, Unilever bought Ponds and the thermometer-making factory in Kodak canal and became the biggest facility in the world. Then, Hindustan Lever Limited (HLL), the subsidiary of Unilever which operates and located in India, took charge of the factory.

In March 2001, four hundred people from Factory workers' unions and local communities protested and complained about the unsafe waste disposal methods from Hindustan Lever Limited factory. They gave an ultimatum of either closing the factory or remove it from Kodak canal areas. They also said since the mercury disposal happen in this area, it was destroying the Shola ecosystem of Western Ghats. After that incident, Unilever decided to postpone their thermometer production in Hindustan Lever Limited factory near Kodak canal until they find a solution to the problem. However on June 21 2001, the Government of India ordered HLL to close the factory and ship the rest of the mercury waste to the U.S.

RATING A new ranking of major food and beverage companies by their corporate social responsibility is published today with Unilever, Nestle and DANONE occupying the top three spots.The Tomorrow Value Rating was launched by consultancy Two Tomorrow in September 2009 .IN SCORED THE FOOD AND BEVERAGE TOP TEN AS FOLLOWS:Unilever 64%Nestle 59%DANONE 58% PepsiCo 51%Coca Cola 49%AB-Inbred 46%Kraft 46%Heineken 39%Tyson 28%Kirin Holdings 23%