Bus Presentation about Banglalink

7/31/2019 Bus Presentation about Banglalink

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Welcome

To

our Presentation

On

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Introduction

Banglalink is the second largest cellular service provider in Bangladesh

after Grameenphone. It is a wholly owned subsidiary of Orascom Telecom.

Banglalink had 1.03 million connections until December, 2005. In

September, 2004, Orascom Telecom Holdings purchased 100% of the

shares of Sheba Telecom (Pvt.) Limited (Sheba). It was acquired for

US$60 million. Sheba had a base of 59,000 users, of whom 49,000 were

regular when it was sold Afterward it was re-branded and launched its

services under the Banglalink brand on February 10, 2005. Banglalink

license is a nationwide 15-year GSM license and will expire in November,

2011.In March, 2008, Sheba Telecom (Pvt.) Limited changed its name as

Orascom Telecom Bangladesh Limited, matching its parent company name.

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What we need to open new company

What have we have to done for opening new company

From where we get license


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Banglalink is a multinational network company. In Bangladesh, Banglalinkaims to understand peoples' needs best and develop appropriatecommunication services to improve peoples' life and make it simple and fullycommitted to achieving the vision that we have set ourselves. We will strive

to connect people and link their lives by listening to them and byunderstanding their needs. We are here to help you speak your language


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Identify the general operations problem and the jobs that seem to be contribution

to or causing the problem.

Carefully analyze and document how work is being performed.

Analyze the tasks that the jobs comprise.

Develop and implement new work methods


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Traditional Dimension of Job Design (ii)

JOB

Routine , repetitive tasks with short cycle times and low to moderate

production volumes ; worker at a fixed station routine, repetitive task

with long cycle times and moderate to high production volumes

ANALYTICAL METHOD

Operation charts, principals of motion economy.

Activity charts, gangs process charts.

Flow process charts, floor diagrams.

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Competition among the mobile phone operators has reduced subscription ratesand call rates. This triggered a lot of changes in the market.

There are now options in the hand of the customers at an affordable price. This

contributed to the high growth rate in this sector.

Increase in number of players in the channel has reduced revenue for everyone.


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Labor standard:

A standard for workers at the lowest level within the organization.

Departmental standard:

Several workers may perform as a unit, a team assembly operation.

Plant standard:

The plant specified volume of goods or services must be produced; labor,

materials, and overhead standards must be maintained


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Work measurement technique

Percent of time used

Time study

Predetermined approaches standard data

Predetermined time standard system

Estimate based on historical experience

Work sampling

Others


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Strength

-Low cost provider regarding its competitor.

-Banglalink all connections are ISD & EISD. Banglalink is the only indigenous

company using GSM.

-It has also provided incoming facility up lifetime.Weakness

-Banglalink does follow aggressive marketing but it should follow smooth

strategy

-The progress of development of networks far below from the subscriber

expectation.-Failed to identify difference between developed market and developing

market


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Opportunities

- Banglalink can use the image of multinational organization.

-Introduction of new technology and services.

-Banglalink can use the experience strong network facilities.

Threats

- Another invisible threat is land phone Operator.

-An upcoming mobile service provider named WARID TELECOM a concern of

Dhabi group and present market rivals.


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a)Subscriber Base:At present there around 1, 00, 00,000 subscriber of Banglalink.Among them there are 850,000 prepaid and 2450 postpaid and 20,287 PCO

subscriber

b)Customer Care:There are eleven customer cares of Banglalink situated on Dhaka,Mymenshing, Barisal, Khulna, Bogra, Chittagong, Uttara, Faridpur, Slept, Rajshahi

and Comilla etc.

c) Changes Taken Place in the Market.


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Banglalink dose not deny the concept, having the following department to achieve its

objectives:

Human Resource

Marketing

Customer Service

Billing And It

Operations: Network Planning System

Engineering: Procurement Finance


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Network Coverage, now-a-days, has become most strategic strength for any

operator and Banglalink has given the highest priority regarding the coverage. At

present, TBL has 668 BTS around the Bangladesh and the distribution is like in

Dhaka City (177), Dhaka Division (134), Chittagong City (71), Chittagong Division

(77), Khulna Division (50), Rajshahi Division (86), Barisal Division (35), Sylhet

Division (38). In fact it has network coverage in 61 districts but the truth is that theweakest part of the TBL is its low network coverage.


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Public relation is used to promote products, people, places, ideas, activities,

organizations and even nations. Public relation can also influence a product sales

or brand awareness. Banglalink arrange meeting always with the wholesalers and

retailer for maintaining a good relationship with them. General people can also

come to the Banglalink office for their queries and for expressing their concernabout any telecom related factors. Following address is the public relation office of

Banglalink


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Blanket distribution Program: In Ranjpur district Banglalink distributed 500blankets in distressed people by Anjuman Mofidul Islam. In Bangladesh every year

in cold prone area people died in cold related disease due to their disability to buy

warm cloths.


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Blood Donation program: One of prominent social contribution of Banglalink is in

the field of Voluntary blood donation. Banglalink has sponsored and directly

participated in various voluntary Blood Donation Programs around the country.

ORCA (Old Rajshahi cadet association) had organized a blood donation program

which was sponsored by Banglalink.


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Banglalink corporate SIM packing must be different compare to other provider packages.

Corporate booklet must be necessary to inform about the corporate facilities.

Corporate proposal must be sent to the government or private offices at the district

levels through market coordination officers or dealers.

They should improve the performance of the billing system in a quick manner.

Attractive promotional items are necessary to satisfy the corporate clients.

Network facilities should be wide.

Promotional advertising must be necessary for corporate package.

Provide free 24 hours hotline service for corporate clients.

Corporate tariff must be lower than other packages.

They should develop new competitive packages for the corporate customers

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Banglalink Bangladesh ltd introduce in 2005. When service came with lower tariffwas the strong path to influence people about the new service. In that time

Banglalink followed a smooth marketing strategy. Banglalink formed a cheap

rate for the first time in Bangladesh. Banglalink maintains relationship

marketing policy as well. So that there sales volume is more then others. At a

time Banglalink takes also better position in consumer mind by its quality,

attractive tariff plan etc. I gather some essential information from my survey

that has needed to improve in some sector like network coverage, marketing

strategy, promotional activities, customer satisfaction etc. Finally it says that

Banglalink estimates of life time relationship value accentuate the importance

of training current customers.

Bus Presentation about Banglalink

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