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SERIES 4 EXAMINATION 2003

BUSINESS AND INDUSTRIAL ADMINISTRATION

LEVEL 3

(Code No: 3008)

MONDAY 24 NOVEMBER

 __________ 

Instruct ions to Candidates 

(a) The time allowed for this examination is 3  hours.

(b) Answer   5 questions – Quest ion 1 which is compulsory  and 4  others.

(c) Candidates mus t  attempt the compulsory question or they will not be eligible for the award of a

Pass.

(d) All questions carry equal marks.

(e) Begin your answer to each numbered question on a new page.

(f) All answers must be clearly and correctly numbered, but need not be in numerical order.

(g) Your answers should be written in blue or black ink/ballpoint. Pencil may be used only for graphs, charts, diagrams, etc.

(h) Write legibly on both sides of the page. Rough work (if any) must be crossed through after use.

(i) If supplementary sheets are used, the candidate’s number must be clearly shown and the sheetssecurely inserted inside the answer book. The question(s) to which they refer must be clearly numbered.

(j) Standard English dictionaries may be used during the examination. Candidates whose first language is not English may use a bilingual dictionary.

 ________ 

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QUESTION 1 (Compulsory)

(a) Describe 4 marketing objectives which a business hopes to achieve by advertising its mainproduct.

(12 marks)

(b) Explain 2 main ways that the business can evaluate the results of advertising. (8 marks)

(Total 20 marks)

QUESTION 2

(a) State 2 main advantages and 2 main disadvantages of each of the following:

(i) line organisations (6 marks)

(ii) staff organisations (6 marks)

(iii) matrix organisations. (6 marks)

(b) Suggest a suitable organisation structure for the following:

(i) an aircraft manufacturer (1 mark)

(ii) an accounts department. (1 mark)

(Total 20 marks)

QUESTION 3

You have attended a conference entitled 'Value Analysis'. Your manager has asked you to prepare areport covering the following:

(a) a definition of value analysis(4 marks)

(b) examples of the types of industries that can benefit most from the use of value analysis(4 marks)

(c) a description of the main stages in a typical value analysis.(12 marks)

(Total 20 marks)

QUESTION 4

When discussing portfolio analysis, the term 'Boston Matrix' usually arises.

(a) Name 3 key variables upon which the Boston Matrix is based.

(6 marks)

(b) (i) State 4 possible outcomes that use of the Boston Matrix usually yields.(4 marks)

(ii) Explain the outcomes with reference to a business's allocation of investment based on thefindings of a Boston Matrix.

(10 marks)

(Total 20 marks)

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QUESTION 5

Your manager is to attend a seminar entitled 'Budgets - are they of any use?' Prepare briefing notesdealing with the following topics:

(a) budgets (2 marks)

(b) budgetary control (4 marks)

(c) advantages of budgeting (8 marks)

(d) disadvantages of budgeting. (6 marks)

(Total 20 marks)

QUESTION 6

(a) State 4 objectives performance appraisal should satisfy.(8 marks)

(b) Give an example of how each objective may benefit an organisation.(12 marks)

(Total 20 marks)

QUESTION 7

(a) What is meant by the term inventory?(2 marks)

(b) Describe 3 main aspects of an inventory in a manufacturing organisation.(6 marks)

(c) Describe a simple stores layout for raw materials held by a small scale manufacturer of softdrinks.

(6 marks)

(d) Explain why different items should be stored in different positions within the layout.(6 marks)

(Total 20 marks)

QUESTION 8

(a) Prepare an organisation chart of the organisational activities that normally comprise theResearch, Design and Development function of a large business.

(10 marks)

(b) From a Research, Design and Development point of view, describe why an enterprise may wishto introduce a new product.

(10 marks)

(Total 20 marks)

QUESTION 9

 A large hospital is computerising its administration system.

Specify 4 areas of routine hospital administrative or clerical activities and explain how the use of computers will assist in each area.

(20 marks)

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