Bus 297D/13

Legal Aspects of Managing Technology & New Product Development

Instructor: Dr. Stan MalosInstructor: Dr. Stan Malos

Course Introduction and OverviewCourse Introduction and Overview

QuestionQuestion: Why do we care about this stuff?: Why do we care about this stuff?

AnswerAnswer: Issues are dynamic, rapidly changing, : Issues are dynamic, rapidly changing, and we are, after all, in Silicon Valley! and we are, after all, in Silicon Valley!

CYBERSPACE PRIVACYPRIVACY SPAMSPAM COPYRIGHTSCOPYRIGHTS DEFAMATIONDEFAMATION DOMAIN NAMESDOMAIN NAMES JURISDICTIONJURISDICTION CYBERBULLYINGCYBERBULLYING CLICK-WRAP LICENSESCLICK-WRAP LICENSES KEYWORD ADVERTISINGKEYWORD ADVERTISING IDENTITY THEFTIDENTITY THEFT OBSCENITYOBSCENITY

MUSIC AND VIDEOS Napster, KaZaa, GroksterNapster, KaZaa, Grokster Notice and TakedownNotice and Takedown Ripping and BurningRipping and Burning Digital Security Measures and Digital Security Measures and

Circumvention (DeCSS)Circumvention (DeCSS) WebcastingWebcasting Digital Imaging and Remixing

BIOTECHNOLOGY

COMPUTER TECHNOLOGY

LOOK AND FEEL CLICK-WRAPS

REVERSE ENGINEERING

INTERNET PATENTS

NEW LAWSAmerican Inventors P

rotection Act

American Inventors Protection Act

Anticybersquatting Consumer Protection Act

Anticybersquatting Consumer Protection Act

No Theft ActNo Theft Act

Digital Millennium Copyright Act

Digital Millennium Copyright Act

Economic Espionage Act

Economic Espionage Act

Trademark D

ilution Act

Trademark D

ilution Act

Child Online Privacy Protection ActChild Online Privacy Protection Act

Children’s Internet Protection

Children’s Internet Protection

ActAct

Can-Spam ActCan-Spam Act

Patent Reform Patent Reform Act!!Act!!

ANTITRUST

EUROPEAN UNIONEUROPEAN UNION

SOCIAL, POLITICAL, ECONOMIC AND ETHICAL ISSUES

Ownership of lifeOwnership of life Freedom of speechFreedom of speech International sovereigntyInternational sovereignty Responsibility for bad conduct of othersResponsibility for bad conduct of others Business rights vs. personal rightsBusiness rights vs. personal rights Government rights vs.individual libertiesGovernment rights vs.individual liberties Protection of childrenProtection of children Economic development and IP rightsEconomic development and IP rights

Bus 297D Learning Objectives Understand application of U.S. and international Understand application of U.S. and international

laws relevant to high technology and internet-laws relevant to high technology and internet-related business enterprises, focusing on those related business enterprises, focusing on those addressing creativity, intellectual property and addressing creativity, intellectual property and other concerns in new product developmentother concerns in new product development

Recognize and evaluate the social, political, Recognize and evaluate the social, political, economic and ethical issues that are mediated by economic and ethical issues that are mediated by technology laws, and to communicate analyses of technology laws, and to communicate analyses of specific controversies orally and in writing.specific controversies orally and in writing.

COURSE REQUIREMENTS

Textbook Coverage and UnderstandingTextbook Coverage and Understanding– The Legal Aspects of Managing Technology, The Legal Aspects of Managing Technology, 55thth Ed. Ed.

Group Textbook Chapter Digest and PresentationGroup Textbook Chapter Digest and Presentation New Case Law Report and PresentationNew Case Law Report and Presentation Active Seminar Participation and DiscussionActive Seminar Participation and Discussion Individual Term Paper addressing legal issues Individual Term Paper addressing legal issues

relevant to relevant to youryour new product or business idea! new product or business idea!

Transition to …

Further details and discussion of course Further details and discussion of course website, syllabus and courseworkwebsite, syllabus and coursework

Online legal research demonstrationOnline legal research demonstration To-do list for next classTo-do list for next class Outta here!! Outta here!!