FOR IMMEDIATE RELEASE 14th February 2011 The TirolBerg promotes its presence at the 2011 Alpine Skiing World Championships with a new invitation pack Austriaʼs TirolBerg presents the ultimate VIP hospitality and networking destination for sports stars, media, corporate guests and Tirolean fans. To promote the attraction at this yearʼs Alpine Skiing World Championships 2011 in Garmisch Partenkirchen, Germany, the Tirol Tourist Board distributed invitations in a glossy, new format designed by Burgopak. The Tirol has hosted the TirolBerg for the past ten years, maintaining its exclusive presence and asserting itself within highly competitive global travel industry. Emulating the luxury that goes with VIP treatment, the new winter 2011 TirolBerg invitation pack applied Burgopakʼs patented slider mechanism to present to recipients the very best in design and presentation skills. A dynamic and versatile format, the slider design provided the Tirol Tourist Board with six panels to use for brand communication. As well as holding the TirolBerg invitation, various parts of the pack were used to illustrate additional information on the event and guide recipients online to register for entry to the attraction.

Mark Hassan-Ali, new business manager at Burgopak says: “The slider pack design was a perfect fit for the TirolBerg invitations – not only did it allow a detailed message to be sent out, but it also helped to increase brand identity and make the attraction appear more edgy and exclusive.” Graphics were supplied by the Tirol Tourist Board, using Austriaʼs official colours of red, white and black. Burgopak, a leading packaging design company based in London, completed both the packʼs structural design and production. The invitations were distributed to guests and partners of Tirol Werbung, including Tirolʼs partner destinations St. Anton am Arlberg, Ischgl, Sölden, Kitzbühel and the Seefeld Arena. For more information on Burgopak, visit http://www.burgopak.com. Held in an 500 square metre marquee, the 2011 TirolBerg has an entirely new design, with room for 300 visitors. For the first time ever this year, an additional fan area filled with Tirolean specialties and "Gemütlichkeit". It has been installed in front of the TirolBerg,

allowing extra fans to experience the Skiing World Championships at the gateway to the Tirol. For further information on the attraction, visit http://www.tirolberg.at/en/.

### For further information: Jess Macnaught Marketing Executive, Burgopak Ltd Email: jess.macnaught@burgopak.com Tel: +44 (0)20 7089 1950 About Burgopak Ltd. Burgopak is a multi award-winning packaging design company providing a full creative service. From concept to production to delivery, we provide structural and graphic design, artwork services and dedicated project management. We believe it is important to offer innovative packaging solutions that not only engage brand and consumer, but that are designed realistically for production. Based in London and with offices or representatives in the US, Germany, China, France and Australia, Burgopak works with a variety of products and markets, including SIM and gift cards, CD/DVDs, mobile phones, USBs, electronics, chocolate, confectionary, cosmetics and pharmaceuticals. For more company information, please visit http://www.burgopak.com. About the Tirol Tourist Board and Tirolean tourism The Tirol Tourist Board was reformed in 2003 in order to manage the tasks of a provincial tourism organization in the best possible way - the Tirol Tourist Board is competent both for tourist advertising and as the umbrella marketing organization for the Tirol as an economic site. This direction was first taken in the "Tiroler Weg I" and will be consistently pursued in the "Tiroler Weg 2008-12". Central fields of action: product development, entrepreneurship, framework conditions (area and environment), destinations, and promotion of the Tirol. Further details at www.tirolwerbung.at