Burgerim Sales Kit

JOIN THEBURGERREVOLUTION

We believe it’s time the traditional burger throw in the towel and step aside to let a better kind of burger in the ring.

A burger that stands for innovation and change,

and doesn’t mind being a little spicy and a little

bold. A burger that declares its individuality with

a statement of taste, and not boast about its size.

Burgerīm offers that kind of burger and more. We

stand for powerful, savory, refreshing and fun. We

stand for fresh, delightful, bold and revolutionary.

We stand for all-natural, grass fed, delicious

cuisine. Most importantly, we stand for creating

the ultimate success story for our franchisees, and

a unique and flavorful dining experience for our

loyal customers.

what we stand for

The 1950’s sparked a change in the way burgers were

consumed. Customers could ‘drive in’ to their local

diner and enjoy a processed meat patty with lettuce,

onion and pickles nestled between two slices of

bread. This novelty was well received by patrons who

had previously eaten their hamburgers at fairs and

carnivals and were anxious for a new experience.

Today, over sixty years later, you can still find the

traditional burger at just about every burger joint in

the nation. You’re offered that same processed meat

patty with lettuce, onion and pickles, topped with

ketchup, mustard or mayo. Although there have been

valiant attempts—not too much has changed when it

comes to having a hamburger.

Cousins, Oren and Eric, understood the need for a

new kind of burger when they both grew tired of

the bland and processed meat patty and limited

toppings. After years of consuming boring burgers,

the two made a pact in 2008 to introduce a better

kind of burger to the world. What if they took the

basic burger concept and offered an all-natural,

fresh beef patty and infused it with their heritage

and love of the Mediterranean? Taking it a step

further, they decided to also introduce a variety of

meats and veggie patties, toppings, spices, sides and

salads to give the burgers flair and pizazz. Knowing

they were on to something, the boys added one

final twist to their brilliant idea—why not make the

burgers smaller so people could mix and match

flavor combinations, and really enjoy a custom dining

experience? And thus—a Burger Revolution

was born!

Since its inception, Burgerīm has stood behind its

mission to offer the world a better kind of burger

and ignite a Burger Revolution. Understanding that

“Variety beats size any day!” they offer an array of

gourmet toppings that supersede the traditional

ketchup and mustard scenario. With offerings such

as hummus, tahini and Moroccan spice dusted onion

rings, customers abandon the need to stuff their

mouths with an oversized burger to compensate for

taste. Their flavorful mini-burger is just the right size

to create a party in their mouths and the need to

come back for more. With a sweet ‘Beignet’ moroccan

glazed donut hole paired with every burger as a

special ‘thank you’ gift, customers can’t get enough

of Burgerīm.

WHERE it all BEGAN

Burgerīm takes the all-American burger concept and revolutionizes it with Mediterranean fusion and pizazz. We have transformed the

traditional dining experience and created a Burger Revolution that makes a bold statement with delicious gourmet fare, sleek and chic

decor, and a fun, invigorating atmosphere.

ATMOSPHERE

Say goodbye to the boring and bland 50s diner cafe. No more checkerboard-tiled floors, or yellowed photographs of yesteryear plastered and peeling on the walls. We’ve banned elevator background music and refused to recreate an atmosphere on par with a senior citizen’s home. Instead, we’ve created a tasty burger retreat, where you’ll find a surprisingly comfortable, yet trendy atmosphere where you can nosh on our savory mini-burgers and discover a new flavor combination every time you walk through our doors.

We’ve pulled out all the stops to ensure you’ll love eating at Burgerīm and keep coming back! Our tables are strategically placed close enough to facilitate social interaction but never feel invasive or crowded. Speakers pump sounds of your favorite Top 40 hits and the Burgerīm vibe is cool, friendly and sophisticated. It’s the perfect place to impress your date, have lunch with your friends, or even bring your family for a fun and different burger experience.

Burgerīm’s cuisine is deservedly front and center. Our culinary philosophy is simple: Revolutionize a classic favorite, using fresh,

all-natural and hormone free ingredients, and spice it up with a Mediterranean twist. We use 100% all-natural preservative free fresh

buns that are delivered daily, hot out of the oven. You will never forget the sweet and savory taste of our signature French buns. Egg washed and crispy on the outside and light and fluffy on the inside, this bun is

toasted to perfection to marry the perfect burger with a variety of meat and veggie patties and toppings tasty enough to delight the senses.

And thus—a Burger Revolution is born!

(All natural hormone freeand no preservatives)

Colby Beef (100% Grass fed)

FreshToppings

SignatureFrench buns

Mediterranean spreads

BURGERS

burgerim signature

Kobe BEEF

Mergez (Spicy Beef)

Ground Chicken

Crispy Chicken Fillet

Turkey

Ahi Tuna

Veggie

Lamb

Hummus

Tahini

Harisa (hot red pepper sauce)

Moroccan tomato salad

SIDES

DRINKS

DESERTS

specialty salads

sweet potato fries

shoestring fries

onion rings (Moroccan dusted)

truffle fries

MINT LEMONDADE

AUTHENTIC COLD AND HOT TEA

SODA MACHINE (Over 140 fLAvours)

SWEET BEIGNETS(MINI MOROCCAN DONUT HOLES)

israeli salad

quinoa salad

grilled CHICKEN greek salad

Currently at62 locations

Israel

WHERE ITALL BEGAN

As a modern, leading edge company, Burgerīm knows the importance of marketing a brand to ensure success for our franchise owners. When you purchase a franchise, rest assured you will be backed with a strong corporate marketing plan, with strategies in place to blow the brand into a massive public phenomenon. Burgerīm will leverage all marketing strategies, inclusive of: media relations, social media marketing, public relations, search engine marketing and traditional marketing campaigns. We know that a strong marketing initiative is imperative for the success of any business, big or small. Burgerīm will be investing and focusing on expanding our existing strong reputation, through creative and strategic marketing methods, to ensure that we become and remain an industry influencer and leader as we grow into a multi-national brand.

You’re ready to create yourpersonal success story and launch

YOUR OWN BUSINESS.We offera uniqueBURGER

opportunity notFRANCHISE

in the market.currently found

REASONSTO OWN A

Mediterranean cuisine

and hamburgersare each among the

TOP TENMOST POPULARfoods consumed in the world.

winning franchise combination.

both, which makes for a

You are excited to become a part of a company thatis backed by strong investors.

You believethat not

are created equally, and size really doesn’t matter.

all burgersYou wantto live the

You wantto be a part of the newest food

phenomenonthat’s goingto explode inNorth America

You likeinnovation.In fact, it

may evenBE YOURMIDDLE NAME.

You’re ready to turn the franchise industry

on its head by being part of anew group of business ownersPOISED TO TAKE ON THE WORLD!

You are excitedto be a part

of a company whounderstands how to revolutionize

an industry.

signsyou’rea great

fit

You’ve always had a craving for a bettergourmet burger.

franchise information

MinimumFinancialRequirements:

MinimumFinancialRequirements:

Liquid Assets$125,000/

$250,000/restaurant$250,000/restaurant

Franchise Fee $50,000($17,500 initial, and $17,5000 at lease signing)

InternationalFranchise Fee$50,000

InternationalFranchise Fee$50,000 *Per unit developed

*Does not include real estate, based on square footage

Total estimatedinvestmentTotal estimatedinvestment

$185,000-465,000$185,000-465,000

Marketing Fee2%

restaurant

Multi-Unitagreement available

Franchise Agreement

10 yearagreement

Royalty Fee

6%of gross

Franchise training:

8 weeks S M T W T F S

Financingavailableand third partyfinancing OAC(on approved credit)

Burgerīm is revolutionizing the burger industry by offering a dining experience that transforms the average burger into a taste sensation. Our all-natural, beef, chicken, Ahi tuna, and veggie patties are a healthy and irresistible delicacy made from the freshest ingredients. Each flame grilled patty is hormone and antibiotic free and infused with a special blend of spices, guaranteed to provide the best tasting burger experience possible. Our mini-burgers, delicious sides and tasty donuts are all served up in our trendy and sleek setting that will satisfy everyone looking for a gourmet burger joint. We invite you to join us in creating a Burger Revolution and introduce a Burgerīm Buzz in your neighborhood!

Do you provide training and/or support?

The Burgerīm franchising system is a step-by-step method for developing your personal success story.Whether you are a new business owner or a seasoned restaurateur, our special Burgerīm Franchise Support Team will assist you in the process to build your own burger revolution. From choosing your perfect site location, walking you through the architecture and construction phases, to management training and Grand Opening events, we’ll hold your hand and guide you toward building a successful Burgerīm franchise.

During each phase of the Burgerīm Franchise Training, our corporate staff will be available to answer any questions you may have at any time. You will enjoy daily contact with corporate through email and phone support. We know that your personal success depends on building a strong foundation. The Burgerīm Management Training Program is

a 8 week comprehensive management course, covering every aspect of ownership and business development which provides you the building blocks to build your strong foundation, and ultimately a thriving business.

Once you’re up and running, we provide you with ongoing support to ensure you are equipped to handle every aspect of owning a Burgerīm Franchise. We offer daily email communications and phone support from our operations and marketing support teams, and monthly updates and marketing tips to keep you informed in your industry and market. Burgerīm considers every franchisee as part of the family—creating franchise success stories is our corporate mission.

how much will i need to invest to begin my burger revolution?

The estimated initial investments to establish a Burgerīm franchise is between $185 ,000 to $465, 000. This includes:

• A franchise fee of $50,000• The location build out• Restaurant furnishings and equipment• Inventory • Point of sale system• Launch and grand opening marketing• First and last month’s rent• Relevant permits• Management training support• Staffing (optional) and working capital to open your Burgerīm franchise business.

Does burgerim offer financing?

Burgerīm has a variety of options you can choose from to assist you with funding your franchise. We can offer in-house financing and we can also recommend third party financing options for you.

Site Criteria:Burgerīm is a fun and trendy establishment that has an almost equal balance between the lunch and dinner hours, and a smaller population during the exclusive late night hours. Additional traffic will likely ebb and flow as takeout orders are picked up or delivered during delivery hours. Business during the traditional off peak hours is also supplemented by catering and delivery sales. Certain establishments may also offer Happy Hour specials and alcoholic beverages.

Size: 900-3,000 square feet (preferably free standing or an end cap/corner)Patio: 500 square feet (optional but preferred)Parking: 5 cars per 500 square feet and 2-4 dedicated carryout spaces

WHat do i need to own a burgerim franchise?

Demographic Criteria:Population: 50,000+ residential population (three mile) 40,000+ daytime population (three mile)Median HH Income: $50,000+Traffic: 25,000+ ADTAccessibility: Entrances available from both directions

Word Cloud:Savory, Refreshing, Juicy, Unique, Mediterranean, Revolutionary, Flavorful, Variety, Mini, Bold, Natural, Spicy, Fiery, Fresh, and Fusion.

Venues:• We do delivery• High-end, High-Frequency Specialty Retail Centers• Retail Centers,Entertainment Centers (Movie Theaters, Amusement Parks, Museums)• Office Buildings, High-Density Residential• Lifestyle Centers

Site Guidelines:• WIFI• High-Visibility, In-line, End-cap, Class A locations• Standard In-line development models• Grocery store or power center anchored shopping centers• Food Courts• 20-40’ frontage minimum• Adequate parking with direct access to building entrance• Ability to incorporate patios, awnings and umbrellas adjacent to the space preferred • Ideal visibility with 500’ from 2 directions

WHat do i need to own a burgerim franchise?

Deal Types: • 5-10 year lease with 2-3, 5 year options or purchase Preferred Demographics:• Residental Population (3miles): 30,000• Daytime workplace population (1mile): 10,000• Median household income: $35,000• Daily traffic counts: 20,000 vehicles daily minimum• Average age: 35 Utility Guidelines:• HVAC: 1-ton per 125 sq. ft. of gross floor area• Electrical: 400-600 Amps• Water: 1.5 domestic service supplied to leased space• Sanitary Sewer: 4” connection minimum• Natural Gas: 1.5-2 connection, medium pressure, supplied to leased space• Telephone: 2” conduit with pull-rope supplied to leased space, 25 pair cable minimum• Grease Interceptor: 500/750 a gallon 4” waste , or as required per local codes

burgerimusa.comFor more information please contact Eric Michael

Phone: 888-624- 6116

Email: [email protected]

Burgerim Sales Kit

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Transcript of Burgerim Sales Kit