Burger King Business Plan Outline

1. Executive Summary

2. Company Overview

2.1. Brief History of Burger King2.2. Mission2.3. Vision2.4. Objectives2.5. Keys to Success2.6. Products Review2.7. Organizational Chart

3. Customer Analysis

3.1. Target Customers3.2. Customer Needs

4. Competitive Analysis

4.1. Direct Competitors4.2. Indirect Competitors4.3. Competitive Advantages

5. Marketing Plan

5.1. Major Marketing Objectives5.2. Products and Services5.3. Pricing Strategies5.4. Sales and Promotions Plan5.5. Placement and Distribution Plan5.6. Grand Opening Strategies

6. Operations Plan

6.1. Key Operational Processes6.2. Milestones to be Achieved

7. Management Team

7.1. Management Team Members7.2. Team Gaps - Roles to be Filled Later7.3. Board Members

8. Financial Plan

8.1. Revenue Model8.2. Startup Costs8.3. Financial Highlights

8.3.1. Pro forma Balance Sheet8.3.2. Pro forma Income Statement8.3.3. Pro forma Cash Flow Statement

8.4. Funding Requirements/Use of Funds

9. Legal Requirements

9.1. Business Structure9.2. Licenses, Contracts, Permits9.3. Types and Anticipated Costs of Insurance9.4. Disclosure Documents9.5. The Franchising Agreement9.6. Conditions for the Franchisor – Franchisee Relationship

10. Appendix

10.1. Supporting Documentation