BURDA NEWS GROUP · publishes Die Welt 2012, a magazine unique in Germany – featuring contents...

BURDA NEWS

GROUP

FOCUS profile – in brief Munich, January 2012

Contents

å

Positioning

The news magazine

A word from the editor-in-chief

Editorial structure

Magazine structure

All sections

Target group

Makers in business and society

Advertising in FOCUS

Attention included

Contacts

At the magazine and international

Positioning FOCUS has a clear profile, standing out

among its competitors: over and beyond

provision of information and knowledge

pure and simple, its journalists see

themselves as representing the

interests of their readers.

FOCUS gives you the impetus to shape

your own life. This core expertise marks

the distinctive brand core of FOCUS –

while defining its unique importance for

advertisers.

FOCUS offers a highly motivating

environment for communication with top

target groups.

FOCUS is the intelligent news magazine. Featuring well-

researched stories, astute, context-creating articles, and

incisive debates by well-known guest authors. FOCUS

reflects its readers’ lives as they live them and gives them

orientation. The most important topics from the worlds of

politics, business and the arts, fascinating results of new

research, or important facts for everyday life.

Uli Baur, FOCUS Editor-in-Chief

FOCUS – The news magazine Orientation for the movers and makers in business and society

The sections: powerful environments for successful advertising

Week after week, FOCUS features facts

and background information in clearly

defined sections.

Politics, business and society, research and

technology take the editorial spotlight.

In this way, week after week, the news

magazine offers exciting topics which

engage people’s attention in

Germany.

FOCUS: how each issue is structured An overview of all sections

FOCUS: An overview of the sections Editorial content

Politics Report Business

Politics

FOCUS tells the story of politics through the actors in it

and offers its readers investigative background reports.

Report

This is where the social voice in political discourse gets to

be heard - exciting, true to life and competent.

Business

FOCUS shows makers and markets and presents relevant

business topics of the week.


Research & Technology

Research and technology, medicine

FOCUS takes a clear future orientation, showing the

concrete opportunities of modern technologies.

FOCUS shows the latest medical knowledge and its

relevance for its readers’ health.

Automotive

The automotive sector is and will remain a key industry –

with its own section in FOCUS.

Medicine Automotive


Culture & living

Culture & living, media

FOCUS gives equal room to all forms of culture, high and

popular – with exclusive articles by well-known authors.

FOCUS gives an insight into the exciting media industry –

with information on its concrete importance for the

reader.

Sport

FOCUS takes a look at the protagonists – the sportsmen

and sportswomen and everyone connected with them –

from a strongly personal angle.

Media Sport

FOCUS and The Economist Exclusive syndication partnership

With its analytical and thoroughgoing journalism, The

Economist is one of the world‘s most successful news

magazines.

Under an exclusive syndication partnership, FOCUS

offers its readers every week selected articles and

analyses from The Economist, translated into German.

Working with its English licensing partner, FOCUS

publishes Die Welt 2012, a magazine unique in

Germany – featuring contents from the English

original translated into German, plus articles by

FOCUS journalists.

+8,3%

-8,5% -11,7%

FOCUS grows at the news-stands – against the market trend FOCUS compared with its competitors

–

Top performance at the news-stands Single copy sales IV/2011 vs. IV/2010

Change in %

Rise in sales against the market trend Sold circulation IV/2011 vs. IV/2010

550,811

557,796

SC IV/2010

SC IV/2011

FOCUS

974,638

927,561

Der Spiegel

877,181

816,423

Stern

Quelle: IVW

+1,3%

-4,8% -6,9%

Change in %

–

FOCUS Circulation in IV. Quarter 2011: 557,796

37%

19%

16%

26%

2%

Subscription 206,890

Single copy sales

108.271

Inflight copies 145,163

Magazine club

87,364

Other sales 10,108

The new FOCUS provides impressive reportage ...

... just where a great performance is really needed: at the

newsstands. Featuring major topics from the worlds of

politics and business, plus pragmatic orientation, single

copy sales of FOCUS have risen for the fourth quarter in

succession. Spiegel and Stern, on the other hand, have

seen them fall.

99,960

108,271

SCS IV/2010

SCS IV/2011

FOCUS

339,514

310,763

Der Spiegel

301,491

266,186

Stern

The movers and makers in business and society read FOCUS

FOCUS reaches the performance-

oriented shapers and makers in

business and society.

FOCUS readers are excellently

educated, successful in their jobs, and

have a high income.

FOCUS readers belong to the modern

trendsetters in Germany.

FOCUS gains the attention and approval of

the decision makers: self employed and

medium-sized business people, the

movers and makers in business, read the

news magazine.

Readership

Index: overall population aged 14+ (70.33 mill.) = 100 Source: ma 2012 I

Interest in particular topics

Stocks and shares

Information on insurance policies

Property and real estate

Cars and accessories

Cameras and accessories

New technologies, TV equipment

Holidays and travel

Stereo and HiFi equipment

Energy supply and energy companies

Watches

Market-relevant target groups

FOCUS readers show a high level of affinity with

topics close to the market – the best conditions for

precisely targeted communication with this

potentially strong consumer group.

Index

Statements: top 2 boxes Index: overall population aged 14-69 (58.99 mill.) = 100 Source: CN 15.0

FOCUS readers provide top potential for advertising Well educated, committed to their jobs, and with a high income

Gender

Men

Women

Age

14 to 19

20 to 29

30 to 39

40 to 49

50 to 59

60 to 69

Education

Junior school

Senior school without certificate

University entrance exam., degree

Profession

Self employed people, freelance,

Executive manager or high level civil servant

Other employee or civil servant

Worker, skilled worker

Personal net income

Up to and under 1,500 Euro

1,500 to 2,000 Euro

2,000 to 2,500 Euro

2,500 Euro and above

Index

FOCUS

Der Spiegel

Stern

CPM calculation: 1/1 p. 4c bleed; prices 2012 gross Source: LAE 2011

LAE 2011: FOCUS in decisive lead First choice for efficient communication with decision makers

Decision makers total (2,68 mill.)

FOCUS

Der Spiegel

Stern

Self employed people (500 thou.)

FOCUS

Der Spiegel

Stern

Executive managers (1,52 mill.)

More efficient on the directors’ floor

According to LAE 2011, FOCUS is the undisputed

Number One among decision makers when it comes

to good value. Advertisers wanting to save on the

CPM, but not on the target group, rely greatly on

FOCUS’s power of communication.

CPM (EUR)

CPM (EUR)

CPM (EUR)

Small and medium-sized businesses* (1,09 mill.)

CPM (EUR)

* <250 employees and up to 50 million Euro turnover (1,00 mill.) (definition of official statistics)

FOCUS

Der Spiegel

Stern

Advertising in FOCUS: comes with a high attention rating!

FOCUS offers advertisers themes with a

high affinity to precisely targeted

communication with potentially market-

relevant groups.

Exceptional placements

in FOCUS draw high attention to

advertisements.

Ad specials, individually developed

and tailored by FOCUS for its

advertisers, ensure even greater attention.

First class seats for your ads! FOCUS-special placements generate attention

With the 1/1 special placement on the second double

page of a given section, your products become the

number one topic and enjoy an extremely high level

of attention from your target group.

FOCUS opens each issue with a visual portal for its

advertising customers. On the first double spread after

the title. Generously proportioned and attention

grabbing. Unmissable. Set on a stage which has one of

the highest contact rates of the entire magazine.

FOCUS topic specials: direct to the target group Market-relevant environments for successful advertising

Relevance for readers determines the choice of topics

in FOCUS. In this way the high standard of journalism

in its pages can be sure of great attention.

A particularly attractive feature are the FOCUS topic

specials, providing well-researched information,

background facts, and recommendations on a

particular theme.

These specials, with a high level of target-group

affinity, are environments with a high market

relevance, which can be planned.

FOCUS special topics First half of 2012

No. First day of purchase

Closing dates for ads/artwork

Closing dates for ad specials/special formats/ placements Special topic

3 16.01.2012 23.12.2011 19.12.2011 imm cologne; network worlds

4 23.01.2012 02.01.2012 23.12.2011 Health insurers

6 06.02.2012 16.01.2012 09.01.2012 Financial investments

7 13.02.2012 23.01.2012 16.01.2012 Luxury

10 05.03.2012 13.02.2012 06.02.2012 Travel special; CeBIT

11 12.03.2012 20.02.2012 13.02.2012 Geneva Autosalon; Leipzig Book Fair

13 26.03.2012 05.03.2012 27.02.2012 Sport and leisure (outdoor)

14 31.03.2012 12.03.2012 05.03.2012 Property market

16 16.04.2012 26.03.2012 19.03.2012 Fashion special (full-feature enclosure)

18 28.04.2012 05.04.2012 02.04.2012 Travel special (full-feature enclosure)

19 07.05.2012 16.04.2012 05.04.2012 Mobility in future

22 26.05.2012 07.05.2012 30.04.2012 Green lifestyle special (full-feature enclosure)

23 04.06.2012 14.05.2012 07.05.2012 Football – European Cup 2012

24 11.06.2012 21.05.2012 14.05.2012 Medium-sized businesses in Germany

30 23.07.2012 02.07.2012 25.06.2012 Olympic Games 2012

Contact

Michael Mergenthal Senior Manager Advertising Marketing Arabellastr. 23 81925 Munich Germany T +49. 89. 92 50 20 76 F +49. 89. 92 50 24 94 [email protected]

CLIENT SERVICES Customers Christian Schlottau Director Client Services Arabellastr. 23 81925 München T +49. 89. 92 50 37 35 F +49. 89. 92 50 29 91 [email protected] AUTOMOTIVE Markus Spangler Head of Client Services Senior Key Account Manager T +49. 89. 92 50 46 70 F +49. 89. 92 50 29 91 [email protected] BEAUTY Birgit Böhm Head of Client Services Senior Key Account Manager T +49. 89. 92 50 46 80 F +49. 89. 92 50 29 91 [email protected] FASHION & LUXURY Silke Grundler Head of Client Services Senior Key Account Manager T +49. 89. 92 50 46 55 F +49. 89. 92 50 29 91 [email protected] FINANCE & SERVICES Alex Kirschner Head of Client Services Senior Key Account Manager T +49. 89. 92 50 46 65 F +49. 89. 92 50 29 91 [email protected]

Your contact partners:

JOURNAL DESIGN & PLACEMENT Kai Sahlfeld Arabellastr. 23 81925 München T +49. 89. 92 50 29 50 F +49. 89. 92 50 29 52 [email protected] ORDER & DATA MANAGEMENT Katrin Mayer / Anne Hinderberger Hubert-Burda-Platz 1 77652 Offenburg T +49. 7 81. 84 22 86 oder 37 52 F +49. 7 81. 84 22 51 [email protected]

BURDA NEWS GROUP FOCUS Michael Mergenthal Senior Manager Advertising Marketing Arabellastr. 23 81925 München T +49. 89. 92 50 20 76 F +49. 89. 92 50 24 94 [email protected]

MEDIA SALES Agencies Michael Fischer CFO/Director Media Sales Arabellastr. 23 81925 München T +49. 89. 92 50 37 62 F +49. 89. 92 50 12 42 [email protected] HAMBURG/BERLIN Christian Rademacher Head of Media Sales Kattrepel 10 20095 Hamburg T +49. 40. 27 85 65 0 F +49. 40. 27 85 65 23 [email protected] DÜSSELDORF Marcus Himpel Head of Media Sales Hildebrandtstraße 4d 40215 Düsseldorf T +49. 2 11. 9 34 15 16 F +49. 2 11. 9 34 15 22 [email protected] FRANKFURT Heide Reichmann Head of Media Sales Wiesenau 36 60323 Frankfurt T +49. 69. 17 00 80 14 F +49. 69. 17 24 89 [email protected] MÜNCHEN/STUTTGART Nadine Dreyer Head of Media Sales Arabellastraße 23 81925 München T +49. 89. 92 50 17 31 F +49. 89. 92 50 17 40 [email protected]

FOOD & BEVERAGE / RETAIL Susanne Müller Head of Client Services Senior Key Account Manager T +49. 89. 92 50 46 68 F +49. 89. 92 50 29 91 [email protected] HEALTH Elmar Tentesch Head of Client Services Senior Key Account Manager T +49. 89. 92 50 46 75 F +49. 089. 92 50 29 91 [email protected] LEISURE & LIVING Udo Radzio Head of Client Services Senior Key Account Manager T +49. 89. 92 50 46 77 F +49. 89. 92 50 29 91 [email protected] TELCO & ELECTRONICS Michael Peek Head of Client Services Senior Key Account Manager T +49. 89. 92 50 46 60 F +49. 89. 92 50 29 91 [email protected] INTERNATIONAL SALES Julia Meinhold Managing Director BCNI Arabellastr. 23 81925 München T +49. 89. 92 50 46 51 F +49. 89. 92 50 27 69 [email protected] Tanja Gollnick Head of International Sales BCNI Arabellastraße 23 81925 München T +49. 89. 92 50 46 53 F +49. 89. 92 50 34 01 [email protected]

BURDA NEWS GROUP · publishes Die Welt 2012, a magazine unique in Germany – featuring contents...

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