Bunnings - Social Media & Recruitment

1. Using Social Media to attract & find talent.
By Samantha Bell & Joanne Spain.
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www.samanthabell.com.auwww.joannespain.com

2. What is Social Media?
A place on the internet where people share thoughts & ideas, connect with others, ask questions and have conversations about...
brands
products
services
work
industries
life
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3. Its kind of like word-of-mouth.
(Except amplified!)
Word spreads to many people, very quickly.
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4. Recruitment and Social Media.
Examples of recruitment-related conversations.
advertising
job seeking
great places
to work
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5. What role does Social Media play in attracting talent?
Your people are your marketers.
Employees are brand ambassadors.
Brand management is no longer about what you say you are, its about who you are.
Current employees are one of the most widely used sources of information about organisations for candidates.
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6. Who does it well?
Recruitment + Social Media
Employees are brand ambassadors
(authentic)
Twitter leader board
(building the brands network / audience)
CEO is winning
A blog by employees talking about work.
(celebrating company culture)
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7. Who does it well?
Recruitment + Social Media
The CEO is here: blog, twitter, linkedin
(open company culture + demonstrates thought leadership)
A strong company-level social media presence
(more places to spread positive word-of-mouth)
Employee referral widget
(encourages involvement)
Employees have impressive online profiles:
blog, twitter, linkedin
(promote quality of companys talent)
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8. Worried about staying in control?
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9. Your view of Social Media.
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10. More comfortable with this?
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11. Having a Social Media strategy helps;
Here are some tips:
Provide training. You wouldnt give a teenager keys to the car - if they hadnt yet been taught to drive.
Have the basics right. Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders).
Empower the voices of Bunning's employees with simple guidelines.Be real, add value and dont say anything that would embarrass your mum
Monitor Social Media sites.
Have people ready to act on negative comments.
Internally promote successes & provide insight.
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12. What Bunnings looks like today:
Search results showing Bunnings employees talking about work.
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13. Imagine what it could look like:
Advertise for roles to the wider network.
Bunnings: Know someone great whod like to work at Bunnings NEW STORE in Wagga Wagga?
Trish: Were looking for a great tradesperson to join our team. Come join the fun!www.bunnings.com.au/trades
Employee leader board
Join the fun, work at Bunnings!
Promoting great company culture
A company culture that people talk about
BunningsRosehill:team had another win today - plumber @TimJones is joining our team! Stay tuned for his workshops!
+ so much more!
Roger: Had a great day at work today. Love happy customers at Bunnings
TanjTwitter rank #2(87,343 followers)
RogerTwitter rank #3(24,227 followers)
SimoneTwitter rank #4(11,934 followers)
HarryTwitter rank #5(10,234 followers)
LataTwitter rank #6(9,873 followers)
NathanTwitter rank #1(3,987 followers)
FrankTwitter rank #1(101,987 followers)
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14. What can you do?
Visitwww.search.twitter.com
Have a go at searching for key words, it works just like Google!
Think about what types of things people would be saying...
Some ideas:
Bunnings
love my job
New Years resolution new job
looking for retail job
looking for retail work
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15. Attract & find your talent.
Thank you!
Samantha Bell & Joanne Spain.
Social Media Strategy Public Speaking Training
Follow us on twitter: @samanthabell1 & @joannespain
Sam: 0408 387 160 Joanne: 0411 137 925
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Bunnings - Social Media & Recruitment

Technology

Transcript of Bunnings - Social Media & Recruitment