#bunk hostels
Transcript of #bunk hostels
#bunk hostelsReputation Management
Aurore Bruna • Alexis SananikoneChristopher Shadman
Online visibility
#bunk’s Website
#bunk’s reviews
#bunk’s reviews (cont.)
#bunk’s reviews (cont.)
Negative online reputation
Very noisy hostel
Confusion between hostel and hotel
-> guests’ expectations are not always met
#bunk & Social media
#bunk & Social media (cont.)
#bunk & Social media (cont.)
Presence on social medias
+Present on major social medias (Facebook, Twitter, Foursquare)
+Highly interactive with “followers”, “fans”…
+Booking button on the facebook page.
- Miss some concrete actions in order to make each guest participate more and feel implicate.
Online visibility:
Invite journalists, bloggers and hostels’ experts to experiment the #bunk hostel
Get reviews, videos and articles on blogs, magazines…
Increase visibility on blogs targeting young travelers
Action plan
Action plan (cont.)
Website:
Insert a video of the hostel and its environment on the website
Make the potential guest experience the atmosphere through a video
Insert a 3D overview of hostel accommodations on the website
Offering a more precise view of the structure
Put the reviews from Tripadvisor (eg: the last 3 reviews) on the main page of the website
Describe the hostels’ facilities on the main page in big size
Action plan (cont.)
Create contests on social medias
Facebook: People have to take the most “#bunking” picture during their stay in order to win either t-shirts or caps of the hotel.
Twitter: During the check-in, guests can win cocktails, t-shirts, caps, if they write minimum 3 tweets / retweets about the #bunk hostel on Twitter (3 for a cocktail, 5 for a cap and 10 for a t-shirt).
Foursquare: Each guest who check-in on Foursquare and present it on the desk, will have one free cocktail.
+ iPads will be placed near the reception area in order to encourage guests to post reviews and participate to each “social actions”